Author: John Jantsch

The point of most communication is to convey meaning. When faced with trying to convey simple or…

For this episode of Local Color John Jantsch interviews Pete Cowdin, one of the owners of The…

Everyone, regardless of job title, sells their ideas. Designers, sales folks, teachers, board members, and mangers must…

The effective use of color in design has a proven impact on readability, conversion and engagement both…

For this episode of Local Color we travel to Milwaukee Wisconsin, a beautiful Midwestern City on the…

I was first introduced to the term wayfinding from an architectural firm that hired me to help…

Effective marketing these days is more about teaching than selling. Every seasoned teacher will tell you that…

For this episode of local color we are traveling to Dallas Texas home of football, cowboys and…

There are so many great tools out there online these days that a person could power their…

Corporate branding agencies have long valued the creation and use of Corporate Branding Standards Guides, or something…