The Most Awesome Summer Nail Polishes 2019


nail polish

The summer of 2019 is just around the corner, which means cute dresses, beach days and spectacular cocktails while uploading it all to social. It is all about looking fabulous this season, and your nails are a good place to start. You don’t want old chipped colors, you want new and vibrant nail polishes that highlight the stunning cocktail you are holding on the beach. Nothing says disaster more than cracked nails on a post for the ‘Gram. The best way to avoid disaster is preparation, so here is a list of the most awesome summer nail polishes for 2019. Start getting yours ready for when the good weather comes around.

 

Essie Nail Polish in Tiers of Joy

Lavender is always a strong summer color that should be in your wardrobe or accessories for every year, but this polish has a twist. Beyond your normal paste shades, this shade has a subtle, yet noticeable, metallic finish. Meaning the sun sparkles off your nails as it bounces off tiny specks of glitters.

 

Chanel Le Vernis Longwear Nail Color in Giallo Napoli

When you think about the Mediterranean, you think of beautiful beaches, stunning food, and color. Bright reds, blues, greens and, of course, yellow. While some tones of yellow may look cheap and tacky, Chanel is on another level. Their perfectly balanced yellow hue will have you feeling like you are on an Italian coast enjoying a cup of fresh ground coffee while planning the day ahead of you..

 

Zoya Nail Lacquer in Genesis

Forget using Wite-Out style lacquers, because here comes Zoya. The brand offers you every shade of white you can think of while adding shimmer and sparkle. White will help show off your fantastic natural tan while also bringing images of villas in the sun and white sandy beaches. Not only is Zoya committed to helping you dazzle, but it is also committed to animal protection, as it is Vegan-friendly and 5-free, which means it doesn’t contain any dangerous chemicals.

 

Deborah Lippman Gel Lab Pro Nail Color in Above the Clouds

From Zoya’s stunning whites to Lippman’s white with faint hints of blue, mirroring the summer sky on your nails. With a smooth finish and a soft milky application, this polish with have you above the clouds with happiness. And your followers going through the roof.

 

Deborah Lippman Gel Lab Pro Nail Color in The Sun

From one summer Lippman to another, and both skies related. This is a bright fuchsia color that will bring out the summer feeling in you and on your socials. Perfect for holding a Daiquiri. What makes this polish even better is that it will give you a gel-like finish without a UV light, and that means no chipping!

 

Butter London Pantone Color of the Year 2019 Patent Shine 10x Nail Lacquer

It might be a mouthful of a name, but it is guaranteed to make the mouth of those who see you, drop! Pantone is always ahead of the game and announced its color of the year at the beginning of each year, and for 2019, it is Living Coral. So, what better way to stay in fashion with this amazing orange polish with pink hues, creating opaque layers for your fingers to dazzle with?

 

Cote Nail Polish in No.115

This summer is all about neon. So much in fact, that they almost seem neutral. And with this trend going strong, why not embrace it with a stunning shade of lime green for your nails? Cote’s polishes are free from toxins that some other polishes use, making them a great choice for us with a conscience.

 

Nars Nail Polish in Orgasm

The final one of this list, couldn’t really be any other than Nars famous Orgasm. But don’t be fooled by the name, the peachy shades of the lacquer are far more impressive than the name suggests. Bring out the best in your nails with a world best seller whose name will make your cheeks, go the same color as your nails.

 

Now you know what is going to be hot this summer, make sure to add these names to your collection and sparkle your way through the season!

Read the full post

9 UX Design Strategies Your Company Site Shouldn't Overlook This Year


A user-centered design creates a positive experience for anyone who lands on your page. Not all UX design strategies are created equal, and best practices vary from year to year. Figuring out which things are important to implement is half the battle in running a successful website.

Around 75 percent of users decide whether a website is credible based on how usable it is. Since users are more likely to buy from businesses they trust, credibility is vital to your profitability. However, there are so many different aspects of user experience it can be difficult to know where to focus. Here are nine current UX strategies that should drive your growth this year.

1. Tell a Story

Storytelling is as old as time itself, but it is trending in website design. Anytime you tell a story, you engage the user rather than simply throwing information at them. They stimulate the senses and tug on emotions. Your narrative should be personal to your brand but relevant to what the consumer wants to know about you. You might share information about the company founders or highlight some of the employees people interact with.

2. Cut the Clutter

The easiest pages to navigate are the ones with a clear focus and plenty of white space. If you cram too much information into a single page, your user may feel confused about where to go and what action to take. When you work in a balance of both positive and negative space, you give the site visitor a singular focus and remove the question about where to go next.

hbloom

H.Bloom has a simple design that points the user toward scheduling regular flower deliveries. It lays out the 1, 2, 3 process by explaining each step and limiting other elements on the page. The area above the fold on the landing page has only a hero image, a brief explanation of its services and a description of how it works.

3. Speed up Your Site

About 70 percent of online shoppers told researchers in a survey of 750 consumers and 395 marketers that page load speed factored into their decision to buy. How fast your site loads has a big impact on the experience of your site visitors. If you want to improve overall UX, speed up your load times today. Look at your server and how fast it delivers the page. Optimize images and make sure elements also work on mobile devices. Remove any scripts that slow down your page loading time. There are several free sites where you can check your site speed and gather tips for ticking milliseconds off the delivery:

  • Google’s Page Speed Insights - Developers can use Google’s developer tools for feedback on their site’s speed and performance. You'll receive an overall score out of 100 and then a list of "Opportunities" for speeding up your page, such as serving images in next-gen formats, encoding images and getting rid of render-blocking resources.
  • Pingdom Website Speed Test – Pingdom offers tools to test your site speed. Simply plug in your website URL and choose a location from which to test, such as North America or Europe. You'll receive a performance letter grade and a score between 0 and 100. The system also gives you the exact load time, your page size and how many requests they made to gather the data. You'll receive tips for improving your overall page performance such as adding expire headers and avoid URL redirects.
  • GTmetrix - This speed test is easy for even beginners to use and uses recommendations from Google and YSlow. If your site is average or above, you'll get a green arrow, but if it needs work, you'll get a yellow diamond, indicating you could improve in this area. Your Google PageSpeed Score and your YSlow Score may vary, so make sure you click on all the tabs and get results from each testing service.

In order to effectively test your website, you need to run speed tests from a variety of locations and use different services to ensure you’re hitting on all the elements that might improve the user’s experience on your site.

4. Reach Other Areas of the World

Today's economy is global, so take advantage of shoppers in other countries by implementing translation services and ensuring you accept payments that make sense for users outside your home country. You may want to add just one new language at a time, so you don't become overwhelmed and can ensure the translation is correct. Fortunately, there are also translation services, such as Google, which users can implement to read your site in their native language.

Remember to figure out logistics before targeting a new market, too. You need to be able to deliver products on time.

idc spring

IDC Spring uses Google to offer site visitors the ability to select a language. At this time, the site is available in English and Spanish, allowing it to reach most of the citizens in North America. This expands its base into Mexico as well, so it has an opportunity to ship springs wherever an individual or business needs them.

5. Add Voice Capability

Smart speakers are a $7 billion industry, and more voice searches are conducted each day. In addition to Alexa and Google Home, people also use Siri and other such features. This is the wave of the future, so adding this capability to your site is almost a must.

6. Communicate Clearly

One of the biggest frustrations for consumers is dealing with a company that isn't clear about expectations and return policies. Make everything as upfront as possible and use simple language. If your policies are filled with legalese, work with your lawyers to make them easier to understand for those without a law degree. Be open about any potential delays on orders and follow up whenever possible to keep the lines of communication open.

capital one spark

Capital One Spark clearly lays out what its offer is on the Spark card page. Note how it lists the offers and annual fees. It also clearly defines interest rates, how many cards come with the account and the fraud coverage it provides.

7. Refine Navigation

Your navigation is one of the first impressions visitors have of your site, and it must be intuitive. Think about the different websites you've visited and where elements reside on the ones you like best. More than likely, there is a home button on the far left and a contact tab on the right. The navigation should also be easy to spot from the minute the user lands on the page, so locate it near the top, either directly above or below the header or in the sidebar.

8. Personalize Your CTA

Your call to action (CTA) needs to grab users' attention. People are used to seeing CTAs in today's oversaturated market, but if yours seems more personal and stands out, then users are more likely to notice it.

grubhub

Grubhub does a good job with its CTA on the landing page. It personalizes the CTA text with "Order food delivery you'll love." The phrasing uses both action verbs and the second person to make the call more intimate. It then asks for a location to further personalize the experience and a red arrow button to show what the user should do next.

9. Engage Your User

The best UX is one that grabs the user from the moment they land on your website and keeps their interest until they convert into a customer. Look at each step in your buyer's journey. Make sure you're using words and images that drive them through the process and keep them making choices, answering questions and remaining engaged until they leave your site.

New UX Strategies

Designers constantly come up with new strategies for improving user experience. Study what's on trend and see which tactics might work best for your target audience. If you're unsure about a change, do some split testing to see how it resonates with your customers. With a little attention to the usability of your site, visitors will come back again and convert into fans.

 

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
Read the full post

Do Colors and Shapes Matter When You Choose New Doors and Windows?


doors and windows

If you’re looking to beautify your home right away, changing your windows and doors might be a very good idea. This is an exciting premise and at the same time you have quite a lot of options to think about too. But you do need to be smart about this approach, you need to fully focus on quality and value, all while sticking to your budget.

Selecting the right colors

Once you realize that you want new windows and doors, then you have to think about colors, styles and so on. You first need to measure for replacement windows and ensure that you have those measurements right, because even the smallest lack of detail will end up being a problem here, so try to keep that in mind as much as possible.

Door colors matter a lot, because you want your door to look great and you want to bring in that great visual allure as much as possible. Some people like to have white doors, others want black doors, maroon or anything in between. Color combinations are not that common, it’s a much more plausible option to go with a single color and see how it fits the style within your home.

The same thing happens after you read a replacement window buying guide. Most of the time windows will also have the colors listed above. But you can also find some other colors and styles based on the situation. The trick is to figure out what approach works for you and what colors you enjoy the most. Style and colors matter a lot, so as long as you pick the right color system and outline it adequately you will be just fine.

Do window and door shapes matter?

Rectangular windows and doors tend to be very common. But here and there you can also find some more creative shapes as well. That’s why it makes a lot of sense to come up with a creative allure and a unique approach. Square doors and square windows are also rather popular, and they are even gaining more and more popularity as they go along. Something unique and different is always going to entice people and that’s exactly what you should expect from a situation like this. Just consider checking it out and exploring all the options, it will bring in some rather creative and powerful features too.

As you can see, both colors and shapes are very important when you install new doors and windows. It all comes down to being creative and coming up with a huge range of different options all the time. You do need to take your time and avoid rushing as you try to make the right choice. But you can rest assured that the value is always extraordinary and the quality itself can be second to none. Just keep in mind that colors and shapes are crucial when you want to decorate your home. That’s especially true if you want something more distinctive. Once you think about these options the payoff can be outstanding!

Read the full post

Where To Find Icon Font For Web Design


One major advantage of the web design galaxy is the existence of oh, so many open source digital archives for fonts, vectors, images, videos, etc. In our previous articles, we have listed some useful websites where you can find stock images and videos, as well as free fonts, while we never really explored where all the free icons hide. In this article, you may find referrals to some addresses you can knock on for free package of icons you'll love.

 

Entypo

 

Daniel Bruce designs are publicly available on Entypo, a lake of web fonts. More than 400 icons are available, under a CC share-alike license, and there are two sets available for your icons - the main set and a social set. Whatever you are designing online, Entypo has you covered.

 

Ionicons

 

The famous Ionic Framework, a top-notch open source digital infrastructure, is one of the easiest frameworks for building and distributing apps across all platforms. They have recently released their icons, creating a web font they call Ionicons. It is available on their website, completely free for download.

 

Font Awesome

 

Font Awesome is considered one of the oldest big open source icon font. It grows and gets updated all the time, so it is always fresh and up-to-date with contemporary designer's needs. You can scale all their icons, and even change colors, shadows, and background while maintaining them in CSS.

 

Devicons

 

This pack specialized in tech-related brands, so it is most handy if you are dealing with tech logos and brands. Although someone might say that it is useless unless you are working on a tech-related project, Devicons, being completely free and quite broad, makes me encourage you to get creative and inspired by using these icons for something new and groundbreaking. This is how Devicons made the list.

 

Octicons

 

Octicons is an icon pack being given to the world by GitHub. They made their own icon pack available for the crowd, for free, uploading loads of icons with simple symbols, to be used in various purposes. Because of their simplicity, these icons are likely to work on almost every interface.

 

Typicons

 

Typicon is often recommended to the community as one of the best free sources for icons online. With their rounded shapes, these icons are simply adorable, making you wanna use them on whatever project you are currently working on. They will melt your heart.

 

Author: Nina Petrov

Read the full post

Do you have a sense of design?


The secret of great design lies in following the rules and the famous 6 principles of design, and great design masters know how to break or bend those rules to inspire new style, and a new age of amazing combination of shape, color, and composition.

 

Unity/Harmony

 

How far is too far? A good designer has a sense of proximity, the distance between elements, but a great designer pushes these limits until something beautiful emerges. Harmony also means recognizing a similarity and creating a repetition of elements alike, giving the design rhythm and extending the pattern continuously.

 

Balance

 

Having a good balance in design is the key to evoke a visual experience among the audience. More than just a golden ratio, a master of design know when to use symmetry or asymmetry, and to keep a good balance in the design when using elements which are different from each other. Depending on what the design represents, many choose circular form to distribute different sections.

 

Hierarchy

 

Designs are visual storytellers, a shortcut for pitching a product or an idea. Different patterns are telling different stories, which is why a hierarchy matters when arranging your graphic elements - whether you implement an order of a tree or nest, or you distribute your factors according to their class and give them adequate weight.

 

Scale/Proportion

 

Every factor of your design has to be in a relationship with others. You can express this relationship by scaling the elements by size, harmonically distribute it in a ratio, according to laws of geometry, or choose the main focus and explain the connection of other elements using division.

 

Dominance/Emphasis

 

An element that stands out can be highlighted with its size, but there are other ways to create beauty without making something bigger (or something else smaller). Your focus can stand out with its shape - a unique shape surrounded with others which are similar, and also color, which is more frequent in colorful designs nowadays - in other words, if you want an object to stand out, let it shine.

 

Similarity & Contrast

 

Do you know that drawing where all the lines are straight, but one of them is freely wiggling around? When working on a new project, think about that special focus of the design and make it be the first thing someone sees. Practically used in advertising, a visual add in a campaign could look like "Everybody does this, but we do it this special way", so this contrast will make a design appealing and also serve a purpose of selling the product. Another common technique to achieve contrast is to use color and particularly contrast between light and dark shade.

 

As it said at the beginning of the text, a great designer is not only a master of these principles and techniques but is also not afraid to think out of the box and use the rules to create outstanding designs to remember.

 

Author: Nina Petrov

Read the full post

Go Green with Your Home Décor


home decor

Taking care of the earth’s environment makes a lot of sense, especially when you can manage it without doing anything extreme. You don’t have to be an environmental activist to make a difference. Here are a few simple ways you can do your part.

Get High-Quality Furniture in Timeless Styles

Buying junky furniture means you have to dispose of it more often. When you choose high-quality furniture, though, it will last for many years. Then, you won’t be contributing to the massive amounts of debris already piling up in landfills..

 

Another thing you can do when buying furniture is to stay away from faddish styles. Instead, select furniture that never looks outdated. If your furniture continues to look good year after year, you won’t have to replace it so soon.

And, if you ever decide to update your home décor, the furniture will still be serviceable. That means you can donate it to a charity like a Habitat for Humanity and let someone else enjoy it even longer.

Opt for Natural Warmth and Lighting

natural warmth

Unless you’re using green energy sources like wind and solar power, every time you turn on the heat and lights, you’re having a negative ecological impact. Reduce the amount of heat you use by choosing warm bedding, throw blankets, and rugs. Natural lighting helps, too, so open up your curtains and let the sunlight light up your life.

 

You’ll need far less heating if you can snuggle up comfortably in bed or wrap a shawl around you as you read or watch TV in the living room. And, you won’t have to crank up the heat in the mornings when you don’t have to step out of bed onto a cold floor.

Add Greenery

Eco-friendly habits and products are called “green” for a reason. Green is the color of living plants, which contribute oxygen and eat up carbon dioxide. So, put lots of plants both inside and outside your home. You’ll not only be helping keep the earth environment healthy. You’ll also be making a beautiful ambiance in your home.

 

One thing to remember, though, is that you can get soil and water on the floor easily if you have a lot of plants in your home. It can damage your hardwood floors or carpeting. That’s easy to remedy. Just get an attractive rug to place under the larger plants or groupings of smaller plants that you set on the floor. Doing so contributes to your interior décor while protecting your flooring.

Choose Accessories Made of Natural Materials

Accessories can enhance your home décor dramatically. Choose items that are environmentally-friendly. For example, a plastic laundry basket is both harmful to the environment and unsightly. Instead, choose a rope or woven basket. Unlike the plastic basket, it will contribute to your interior design and decompose naturally when it’s served its purpose.

natural materials

 

The choices you make in decorating your home can hurt the environment or protect it. And, you don’t have to give up an attractive design to do it. You can find the right options at a furniture company that has a wide selection of furniture and accessories. Then, you can breathe easier, knowing that you’ve done something good.

 

At first glance, it may seem that everyone around is going crazy by bothering with materials that complement the interior of their home. However, it is a matter of habit. Trying new, more rational, approaches to organizing and arranging yourself and your home - you expand your world view and cease to be a simple user. You become a thinking citizen who does not just follow the possible trends, but does it wisely!

Read the full post

TRENDING COLORS IN 2019 TO USE ON YOUR WEDDING WEBSITE


Celebrate your wedding in style with trending wedding colors. From accessories to the wedding websites, check here for colors you'll fall in love with.

Of late, there are trending wedding colors popular among couples for their big day. It is not only about what they wear but it also extends to wedding websites and themes. These days, couples want the perfect platform to reflect their wedding itinerary. So, they put a lot of effort into creating outstanding wedding websites.

Guests who log-on to their website should tell at first glance, the wedding theme by the colors. This is only possible if they use trending colors to pass their message. So, if your wedding is anytime soon, hop in here to see the 2019 trending colors for weddings and make your pick.

wedding colors

  1. Harmony

This is one that Wedding forward recommends for a spring wedding. A powerful combination of custom mauve, celadon, custom olive, teaberry, and custom periwinkle. Makes your theme a blast.

With harmony, you can play with colors as you will see on the Wedding website. It starts from the teaberry pink, blending into a soft mint Caledon and peppered by mauve. Finish it with the perfect touch of periwinkle for that grand intimate spring garden wedding.

This trendy color palette is soft on the eyes and has an air of cheerfulness around it. What else do you need in the spring?

These realm of colors are very harmonious and playing with colors is refreshing.

 

  1. Blithe

The summer is hot, you should go hotter, with some shades of cool. That's the strength of blithe which is a combination of blush, navy, champagne, and sea mist.

Use and play with these colors across save the date, wedding invitations, wedding websites, and program. It's also a sight to behold when pink merges with sizzling navy for a romantic lockdown!

Blithe is elegant, soft, and comes in neutral hues that makes it the perfect definition for summer. This is in plain words, chic meets dazzle. Whether it's a barn wedding, garden or something simple; blithe matches down to the decor.

wedding colors

  1. Orchard

With lots of greenery, blooms, and beauty; orchard is ideal for fall. We get to see green willow, spun sugar, Merlot, and ivory. They bring on the smell of the holidays and celebration ahead.

While Merlot combines with the green willow to give some unforgettable hotness. Spun sugar and ivory brings on a background coolness. These combine to form a stunning fall color palette that works for decors, cakes, and wedding stationeries.

This palette trending wedding color is rich, urban, romantic, and downright organic. This is your best bet for everything cozy and natural in the autumn. It also flies the banner for vintage-inspired weddings.

 

wedding colors

  1. Surf

Contemplating a beach themed wedding? Think surf which combines teal, ivory, mint, and sage. Surf merges the ambiance of the seaside with the beauty of nature. This is an outstanding palette in neutral hues and jewel tones.

Teal brings the wow vibe to the palette with its bold and dominating nature. To achieve the mimicry of sea waves, light it up with jewel-toned ivory and greens. You will end up with something minimal, chic, elegant, and trendy.

Spare no inch for sophistication, modern, and unique in your surf for the summer. The skies are blue, seas are raging, and there's the happy couple caught up in all that beauty.

wedding colors

  1. Organic

Weather-beaten doors, driftwood, lace, and floral accents, organic colors say vintage and rustic. And for every season, this trending wedding colors combination is picture perfect.

Champagne, Slate, and Custom Sage when combined are timeless and evergreen. The champagne color is one that will always be in trend because it's a masterpiece. It leads the organic color palette and together, they have a natural take to bohemian wedding style. Same as a country, woodsy, and wispy themes.

The custom sage and slate represent muted tones that maintain the natural strength of organic colors. And they work well with accents for centerpieces and wedding stationeries. A glance at your material and guests will tell for sure, that you're having a vintage-inspired wedding.

wedding colors

  1. Low-key

A minimalist couple getting married in the fall can go with the low-key vibe. Ivy Green, Peach, Butter Pecan, Stone Blue all combine to give a warm autumn feeling. These organize hues are pure earth, signifying the color of blooms.

They are very down to earth and blend in such embracing way that you will love. Peach I'd subtle and blends in the backdrop with other low-key colors. The stony blue arrives with so much boldness and gives the palette a punch.

This royal palette works across invitations, programs, and wedding websites if consistent. Keep your decor shabby and chic, with a statement piece to make a presence and give attention to the palette.

 

  1. Peachy

Are you a romantic at heart, with a loved up wedding theme? Get ready for the spring outdoors, pops of colors and cute blooms. This palette parades bright natural tones. Popping different colors that shame exotics floral arrangements. This is an ethereal arrangement inspired by lush greenery and blooms of spring.

For a chic look, mix the different shades of coral, then bring on the romantic peach for some airy goodness. For the outdoor settings, work your way with marigold and tropic. They bring enough brightness and sunshine to the chill of the springtime.

This color palette is pure romance and elegance.

 

  1. Fireside

Spice, jewels and nature! That's what fireside is all about. A meeting of nutmeg, ginger, steel, ivory and green willow. This is the perfect natural combo for the Boho and wanderlust wedding theme.

The muted ivory tone and natural greens create a soothing and attractive ambiance. While ginger and nutmeg live up to their names, by bringing on the spice and hotness. Together, these outstanding colors create the magical autumn feel in the outdoors.

Run these colors across your decor, floral arrangements, place cards, table runners, and candle holders. Leave a touch of spice and nature on your wedding stationery and match them with your website. Don't forget to extend the spice to your desserts!

 

  1. Frozen

Do you fancy the idea of starting winter, nautical or Disney themed wedding? Then go along with the frozen color palette. A blend of navy, ivory, gold, and green. This is a classic combination of land and water.

Navy is classic and timeless and merges with green to stamp nature's identity. Ivory and gold are two muted tones that work on the accents and decor. Navy together with other colors on this palette is the epitome of grace, elegance, and sophistication.

Incorporate this in your decor, wedding. Are and stationery for the perfect wedding theme.

 

  1. Spice

With the bone-chilling winter in view, turn up with a rustic inspired wedding with spice colors. Spice is a palette of neutral hues made up of ashwood, burgundy, sage, and ivory. The deep brown rich burgundy is the fire to the winter ice and leads the spicy palette.

Together with other colors, you can either go all out or water down the palette. At every turn, these colors being a romantic, warm and outdoorsy feel. But in truth, this is one palette quite challenging to incorporate.

So play it safe by running a color like burgundy across save the date and other stationery. Then bring in ashwood and sage across your decor, florals, and confetti. With your wedding favors, the neutral palette blends in a seamless fashion.

 

Harmony, spice, and surf are some of the few trending wedding colors. See this post for more, and have a colorful wedding.

 

Author bio: Romiwa Edmund Ani is a seasoned writer at wedding forward who enjoys helping couples get their perfect wedding. Weddingforward.com is an authority platform that gives intending couples an easy and seamless sail through wedding plannings. With guides, tips, and detailed information on vendors, trending colors, and down to the tiniest details. Couples have memorable wedding days.
Read the full post

What to Think About When Designing a Website


website design

Behind an appealing and user-friendly web design, there is a lot of knowledge about how different elements are connected. In some cases you also have to choose different programming languages, depending on which platform the website is published on.

 

A web designer often works solely with content and layout on a website, but many designers also have programming skills. Web design is the visuals that meets us when we visit a page. The design is put together so that it appeals to the right audience. This means knowledge about web design is also necessary to understand digital marketing.

 

Do you think this sounds interesting? Follow on to learn more about what a good web design entails and what you can do to get a better, user-friendly and targeted website.

Proper Web Design

Before you start designing or redesigning a website, think about:

 

  • Who you want to reach out to: Analyze your customers. The target group will, for example, influence the choice of color, presentation and other visual factors.
  • What resources customers and potential customers needs to choose you over others who offer similar services and products.
  • What you want to achieve with the web design. For example: increased customer activity, commitment, arouse interest, increased sales, etc.
  • How to make your website easy to use: Lack of user-friendliness can result in both falls in Google rankings and visitor numbers. Improved usability can be, for example, fewer menus, search capability and general clarity.
  • Universal Design: There are many users who rely on websites to be functional, even for themselves. Here you can, for example, use supplementary pictures, illustrations and multimedia. Universal design is actually a legal requirement and you should therefore make sure that your website supports these requirements.

 

No matter if you’re designing a website for bank services, a blog about how to find the best personal loans, or an online clothing store, it is important that your design matches what the purpose of the website is.

Avoid Static Web Pages

To get an optimal web design, you need to implement digital marketing, and design and redesign the website accordingly. This is a practice that is often called Growth-Driven Design (GDD). Such a design means that you have a website that is constantly evolving in line with customer behavior. To achieve this, there will be a constant need for analysis of what visitors do, how long they stay on the page, and what services they use the most.

 

In traditional web design, the case is often as follows: A customer needs a new website. The website is designed and then maintained and redesigned every second or third year. For some, this may be optimal, but many also miss out on good marketing and sales opportunities because the development is too slow.

 

With the Growth-Driven-Design method you get a web design that you can change and develop in step with your customers, and this way you will see a faster growth in the number of visits. It doesn't have to be big changes, and often it’s something you can change and structure on your own, without any programming skills.

 

Benefits of growth-driven-web design:

 

  • Result Driven means more results: When customizing the design and content for user experiences, you will get a website that appeals better to the right audience.
  • Flexibility: You are not locked into a design, but has the ability to change and adapt the way.
  • Continuous improvement.
  • You get a website that matches the customer's wishes and needs.
  • More predictable: You don’t base web design on pure conjecture, but conduct the design step by step based on analysis.
  • You'll save yourself unnecessary costs: GDD allows you to make small adjustments and test the effect over a shorter period of time.

 

It can be profitable to get professional help with your web design. Using external agencies will save you unnecessary costs and adjust your budget according to needs.

Responsive Web Pages

To get an optimal web design, the design must be adapted to all screen sizes. Many of us use our smartphones and smart tablets, and therefore you should make sure that the website is adaptable to all platforms.

 

If you are unsure of how the website looks on your mobile, you can change the size of your browser and see how the items move. If the page ends up looking a little strange, the page is most likely not responsive.

Read the full post

6 Digital Design Tips to Help You Build Your Website


digital design

Are you an entrepreneur looking to build your own website? Here’s a quick pick-me-up for non-designers to guide you through the basics.

Graphics designers all over the world generally prefers Mac over PCs, so congrats if you’re on one. Apple has been consistently stronger in colour display and design support, but either way, get your device ready and let’s dive right in!

  1. Use authentic software

It is rather pricey to subscribe to Adobe Creative Cloud, but you will soon find out that it’s far superior than using free, cracked software. Be it Photoshop or Illustrator, updates are usually unavailable when you’re on a cracked software. It’s also very time consuming to look for a legitimate crack - most of the time you just end up with malware.

Freebies are not worth a virus-ridden, lagging device, especially when the Mac itself is not cheap. Don’t waste time looking for the latest software crack, head straight to Adobe’s official site and get a subscription.

Students get the software at a discounted price, but even if you’re a freelancer or an entrepreneur, it’s worth paying full price. View shelling out the money as an investment but not an expense.

  1. Do not overdo it

Once you have your digital design tools all set up, here’s a simple design rule of thumb that should always be at the back of your mind – less is more.

Adobe design software comes with a range of fonts and you might be tempted to put them all to use, but consistency is key. One or at most, two styles are enough: one for the headers (title and sub-headers), and one for the body. If you must use multiple fonts, try to be as organized as possible. Make sure there is strong reason behind each change of font so it’s not confusing to the reader.

As with the saying, ‘simple English is good English,’ any sort of creative work should be focused primarily on getting the message across. If you’re not sure whether you’re overdoing it, come back to your design in a few days with fresh eyes. You’ll instantly notice if something sticks out.

  1. Leave appropriate blank spaces

This might be quite counter-intuitive to the beginner, but leaving blank spaces actually adds to your design. A cluttered layout is overwhelming and confusing. Readers want to be clearly guided as to where to look, so direct their attention to what’s important by leaving lots of blanks around it. Don’t fill up white spaces thinking you’re maximizing your real estate; a messy layout only deters your audience.

Apple’s ads are prime examples. Notice how they’re always ultra-simple yet super impactful? That’s the way to do it.

  1. Keep your objects aligned

Sometimes structure is vital to visual appeal. While we want to be unorthodox and creative, a solid framework gives your design a strong backbone so interesting features pop. Aligning key shapes and texts also makes your layout more presentable and professional. Once you’ve identified the objects you want to align, highlight them in one go and choose the way you want to line them up or distribute them.

  1. Choose palettes made by professionals

Here on Colour Lovers, there are millions of palettes to choose from. Unsure what to go for? You can decide based on the mood of your project or brand, or simply go for the palettes of the year.

Not only is it a dreadful process to pick your colours one by one, it’s also going to take a while before you get it right. Opting for pre-selected combinations will help you jump-start your design process.

  1. Conduct thorough research

The prevalent style of design varies from culture to culture, so make sure you conduct adequate research before you start putting things together to appeal to your audience. If you’re targeting a foreign market, consider installing a VPN on your Mac or PC to change your virtual location to the target locale. With a changed location, you’ll see search results as if you’re in the area, so you can take inspiration from competitor sites. Even if you’re going for an international and professional look, a VPN can still be of help – just change your location to the United States and take a leaf off their book.

Read the full post

A New Hue For You: Choosing Colors to Match Your Mind


choosing colors

When people see a particular color, or even hear the name of that color, it can trigger deep-set memories and associations made from long ago. Color affects many different psychological and physical aspects, with each color possessing unique attributes. As further evidence of its effects, it’s often used in different types of therapies, including Emotional Transformation Therapy. Surrounding yourself with colors that reflect how you want to feel can have a prominent impact on your well-being. Redecorating is the perfect opportunity to incorporate colors that will benefit your state of mind.

Choose Your Canvas

Home decorating often involves interior wall painting, which is a great means of implementing color- but it’s not your only option. Furniture, flooring, and exterior siding are just a few other possibilities. If you want to go with an exciting, bold color like red, for example, you may feel it’s a bit too much for your wall, but you can accent the room with red throw pillows and tapestries. Make this color the star by balancing the scheme with a neutral wall color, like cream. You can keep things simple with one renovation, or choose to overhaul several to work in your color scheme. If you choose the latter, be sure you have the means to invest in a large-scale project. It’s important to choose high quality materials so your work remains intact for many years to come. You can finance home renovations to meet your needs, or scale back on what you’re remodeling all at once so that it doesn’t become a financial strain. Once you’ve determined how you want to redesign, you can begin choosing your scheme.

Cool Color Tones

When it comes to choosing your color scheme, you’ve likely already given it some thought without knowing the psychology behind specific colors, not to mention other aspects you may want to consider. For example, cool color tones recede within a room, making a space look larger. These tones include pinks, blues, and greens. Pinks create a sense of nurturing, love, and compassion, as well as femininity. Blues are associated with wisdom, faith, trust, intelligence, and confidence. Finally, shades of green represent calmness, harmony, growth, security, and fertility. A shade of green is an excellent choice for a child’s room to provide a sense of soothing, or any space you’d like to embody a sense of peace.

Warm Color Tones

On the other side of the spectrum, you have warm colors. These include reds, yellows, and oranges, as well as many brown-based earth tones. Choose red colors if you’re looking to enhance passion and excitement; red raises a room’s warmth and energy levels and creates a strong first impression. Yellow is associated with happiness and sunlight, and can provide a sense of welcoming. Orange, similar to yellow, is also associated with sunshine, as well as joy, but this color has such a large range of tones that different shades can have drastically different effects, so do a little more reading on the topic if you want to use this color. A very vibrant warm color is a nice choice for any lively, energetic space, like a play room or kitchen, where you’d expect to hear a lot of conversation and laughter.

When you’re choosing colors for your home, there’s really no right or wrong answer. Take your time to decide what you want, and choose what's right for you. Cool colors can bring out your inner zen, while bright warm tones can enhance your zest for life. The choice is yours.

Read the full post