The generation of remake


The constant growth of hipster culture popularity opened the art world towards new / old ideas. The newfound nostalgia of modern generations is somewhat a result of rapid technological changes and development. In the time of frequent and careless urbanization, there is an emerging trend to resist to these new trends and robotizing.

 

retro cat with glasses

 

This rebellion is marked with love and care for the planet, the environment, people and social encounters, as well as the cultures of 60's and 70's. Alternative urbanization movements inspire a different aesthetics than the futurism would imply. They remind us of the beauty of the nature while trying to plant green surfaces in our boring gray metropolis. This urge to save the planet made us dedicate more of our funding to ecological and social causes, while our lifestyle is often depending on technology.

 

What new trends have these alternative movements brought to design and the general observation of beautiful?

 

The upcoming generations of intellectuals are led by new values, appreciating old school tech and vintage furniture, retro fashion and industrial design. This has led to the mass popularity of antique shops and old fashioned looking coffee shops and hairdressers. Emotions associated with these appearances are the feeling of warmth, personal contact, intimacy and customer care.

 

changes in contemporary design

 

Furthermore, things like old-looking photographs are getting more interesting to the audience, where the use of vintage filters on social media are on the rise. The user wants to reflect on the culture from the past and at the same time upgrade it with new and fresh content. A lot of well situated brands discover ways of using this trend by remaking their old designs and giving the same product that retro glow to attract young customers (for example Coca Cola's vintage bottle design).

 

retro coming back to fashion and design

 

In the depth of this philosophy is the idea of recycling and reusing materials, but even so brand new products can sell better if they are designed in a nostalgic manner, with retro fonts and patterns. An important lesson can be learned from fashion and interior designers, which is that this new age is not about replicating old school ideas, but remaking them into something new and practical in the 21st.

 

Visual content which will be in the focus of the following couple of years is exactly the perfect balance between old and new, vintage and futuristic; the beautiful harmony of flavors to reach the upcoming generation of users.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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Introduction to Fashion and Textile Design - The Course for You?


There are many different courses which you can take in this world. The almost limitless provision of education in the U.K means that people can have any training they want. An excellent example of a valuable and practical course is Introduction to Fashion and Textile Design. However, what makes this a good choice for you?

 

A Look at the Course

 

To begin with, let’s take a look at the course itself and what you would find yourself doing while you took part in it. The program is designed to provide you with an introduction to fashion and textile design, as you may have gathered from the title. You’ll be taking a look at different fashion concepts, both from a design perspective and a practical one. There’s even a chance to design a prototype during the course and assemble it.

 

Why Choose This Course?

 

There are many different reasons why this is the correct choice for you. If you’re someone who is interested in fashion and what it can offer people, then this is the course you should be signing onto. It’s a dynamic program which provides a look at some of the critical components of fashion and textile design and then provides you with the knowledge needed to move onto a more advanced course later on in life.

 

The Benefits of Education

 

For those of you who may be sceptical, it is essential to grasp the real value of education. There is no doubt that building a good understanding of a chosen field can be exceptionally important. Dr Roy Ale, Marketing Executive at Oxford Summer School, says that ‘the merits of education run deeper than anyone could predict at first glance. We’ve had many capable young minds come through our halls, and they all left with their minds broadened and armed with a greater chance of making a career in the future’.

 

The Importance of Trying

 

Inspiration isn’t always easy for people to find within themselves, but we strongly urge people to try and get access to education wherever they can. For many, it can foster a profound love of a particular subject, and in other cases, it can be the start of a lifelong career in the field. However, the real value of education falls to each person to try and grasp, so we encourage you to come along and see what it means for you.

 

Overall, the value of this course is considerable, and it is heavily encouraged that people come and experiment with it at their leisure. When trying new things, there is an understandable sense of anticipation and worry. What if you don’t like what you’re confronted with? What if you struggle? However, it’s important to push past these worries and concerns and focus on the positives. There’s no doubt that this is an excellent course to try and participate in, and one which will undoubtedly enrich your life if you decide to undertake it.

 

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Sexy Trends in Design


Contemporary design is responding to the habits and lives of contemporary people. In the web full of content, yours has to stand out, attract and take someone’s breath away. To create visuals that respond to the modern online eye, you need to get even further more outside of that box, think bold and exotic, passion-driven and consumer oriented.

 

Individualization

 

Over the past few decades, mankind got used to fitting boxes all the time - by gender, age, interest, hair color. Nowadays, the society is getting tired of being a part of a generalized audience, individualism is getting far in appreciations - everybody needs attention and unique approach. Therefore, the time of generalizing your User Persona is officially on it's way to retiring. It is time to put an individual in the focus of things, make everybody feel special, avatar by avatar.

 

retro is what makes contemporary design pop

 

Teasing foreplay

 

A contemporary scroll-er scrolls down through million of posts and adds every day, from the moment we wake up and grab our phones, to the moment we drop them next to our bed in the evening. To really get someone’s attention has never been this difficult. In the ocean of colors and codes, your idea needs to stand out and reach the thumb of your customer. It is no longer about pretty, elegant and sophisticated design, the next focus that will reach the market popularity is the shocking, provocative, teasing. The factor of unexpected is what gets people to stop scrolling and take a look at your visuals - this is the magic window for your success in design.

 

Go retro

 

Social disconnection is bringing the world to a state of nostalgia and melancholy, seeking for different party types, looking for alternative ways to connect. This is exactly why the era of our parents is so vital for this new emerging culture. The new, millennial, IT literate generation longs for a time of innocence and dancing, when the world just started opening up, but you could still have quality social time. This need to relax and enjoy life inserts a new type of groove and retro suddenly became cool. Your audience is buying the vintage dreams wrapped up with a bow, and this trend in design has been here for over a few years now, but it is only growing and expanding.

 

As we are approaching the end of the decade, black is the new black, and emotional strength and vulnerability is the focus of individual interests and passion. New trend, new consumer, dictates to be treated like a living, emotional being, and no longer as a data on a chart.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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7 Valid Reminds for Increasing Client Leads as a Web Designer


A website is a tool to attract and generate leads, which should in return help you sell your products and get wider brand recognition. But, for all of this to happen, you need to put efforts into your role as a web designer. These efforts include more than just finishing your individual products, posting content and media, refreshing the old content and other website tricks you hear on daily basis. With the competition being as large as it is now, it is important that you create a design that helps you attract and convert more and more visitors.

To that end, we present you with 7 reminds that will help you increase the client leads for your website.

1.   Make an Online Portfolio and HR Resume

As a web designer, you want your name to get out there. This is the only way to get recognition and increase the client leads. Without a portfolio and a resume, you won’t get very far.

Thankfully, there are plenty of sites like Behance that you can use to showcase your work in the form of a portfolio. As for a resume, you can get professional help from some reliable resume experts on sites like Brillassignment.co.uk. Both these are essential for getting your name out there. Without a portfolio and a resume, potential clients won’t be able to see and evaluate your work.

When creating your portfolio, make sure to focus on the best pieces and prove the qualifications listed in your resume. It might be tempting to put every project you’ve worked on in your portfolio, but this will only make it crowded and draw the attention from your best work.

2.   Add Contact Information

You might think that adding a phone number and email to a website is outdated or irrelevant now that contact forms are all across the Web, but nothing says ‘a scam site’ more than the lack of contact information. Add an email address and preferably, a phone number to boost your credibility and provide potential customers with new ways to reach out and become leads.

3.   Include a Location

Google has reported that four out of five customers use the search engines to find a local business or website. Half of the people who find a local business on this search make a visit or contact the business that same day, and 18% of the smartphone searches result in a purchase that same day.

So, as a graphic designer, you should definitely consider adding a location to the websites to drive sales and increase your leads. This is also a grand sign that your website is legit, as is the contact information.

4.   Provide Social Proof

Nothing screams ‘social proof’ more than customer testimonials, but your job doesn’t end there. If you want to truly showcase social proof and make people trust your website, try to add photos to the testimonials. This should convince the audience that your sites are reliable and trustworthy, especially if you add the human factor to the testimonial pages.

5.   Install a Live Chat

Live chat is an instant way for a visitor to get the information they need, and considering that most people stay on a website for seconds only, you definitely want to provide them with such an option. Regardless of the website you are creating, a live chat helps generate leads and creates trust in your clients.

Some of the prospects might be unable or even unwilling to visit your location or contact you on the phone number, so you should definitely install a live chat option and provide them with instant responses. Nowadays, live chats are more popular than phone conversations, mostly because people are often too busy or prefer typing over talking.

6.   Offer Explainer Videos and E-Books

If you specialize in web design, making videos and writing books might not be your strong side. But, e-books and videos are an excellent way to demonstrate your knowledge and provide something free to the visitors. Free things always attract more audience, and with the help of experts like SuperiorPapers, you can turn those interested readers and viewers into actual leads.

Your e-book can be purely informational and relate to the website content, or it can direct the reader toward your services as a web designer. E-books are often very short and comprehensive, which is what makes them so effective – people don’t have the time to read large books on every website, even if they are provided for free.

As for videos, use explainer videos to tell the visitors how to use the website and what it offers. Your videos should be of high quality as any other multimedia you use on the website, but also short and to the point. A video can attract the attention of the visitor, but it is your job to create this explainer video in a way that keeps them interested in the website design.

7.   Make the Design Mobile-Friendly

The Pew Research Center has reported that over three quarters of Americans aged 18 and higher own smartphones. According to them, approximately 20% of all smartphone owners use the phone to access the internet. This makes it more important than ever to make your web designs mobile-friendly. Whether these are part of your portfolio or a website where you sell products and services, chances are that many people will access the sites from their mobile device.

If you fail to make your designs mobile-friendly, you will lose potential leads and credibility as a designer. There might not be a solution that fits all sizes when it comes to mobile devices, but there are things you can do to make your website mobile-friendly. Thankfully, there are many website themes that automatically adjust when opened on a smartphone of different size.

Conclusion

As a web designer, you need to have many tricks under your sleeve to turn customers into leads. Some things are essential, while others are based on choice. The tricks in this list should help you get more clients and improve your web design in a way that it attracts and maintains a wide audience.

 

Author Bio
Scott Mathews is an expert writer who works for several writing services. He’s been writing academic papers for myassignmentwriting.com.au for four years, and just a year ago began working part-time as an assignment writer at Assignment Geek. Scott is a dedicated writer and an insightful blogger who contributes on many websites online, including his work for A-writer.com. In his free time, Scott travels the world with his family of four.
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3 Design and Space-Planning Resources to Help You Plan Your Next Home Upgrade


Devising a new room layout is one of those strange design activities which manages to be both creatively rewarding and deceptively tedious. There’s no question that it’s exciting to recreate a living space. With just a few tweaks to furniture layout and color, it’s almost as though you’re living in a brand new space!

On the other hand, let’s be honest here. It’s work. Unless you’re astoundingly lucky and get that perfect aesthetic balance on your first try, chances are you’ll be shifting furniture and swatches around a lot.

You know how it is—the couch might protrude too far into a walkthrough area, the TV might not quite work in that corner, that perfect shade of eggshell wall paint may suddenly look bleak and institutional when combined with your glass coffee table.

Getting it “just so” requires a solid dose of trial and error.

This is where design and space-planning resources make a world of difference. Let’s look at three design and space-planning websites and apps which allow you to enjoy all the experimental playfulness you desire with none of the heavy lifting.

Amikasa - 3D Room Design Without The Frustration

A few years ago, using an app to virtually create a three dimensional room or house layout existed purely in the realms of science fiction. These days, 3D room visualizing apps are thick on the ground.

They all operate on similar principles:

  • Draw up your room layout as accurately as possible.
  • Position shapes roughly approximating your furniture where you think they should go.
  • Check it out in a 3D projected view.
  • Rinse and repeat until satisfied.

They’re pretty good. They do give you the ability to bring your idea into virtual reality before you lift a finger. However, they also come with a downside. Most of these apps are incredibly fiddly to use and require quite a bit of practice to master. Put bluntly, you’re trading grunt work for brain work.

But then, along came Amikasa! This app is arguably the best way to visualize a 3D space on the market right now, and for one simple reason. It’s incredibly easy to use.

Instead of relying on smartphone optics to guesstimate the dimensions of a room, or having you generate blueprint like dimensions from scratch, Amikasa starts with a simple question: what’s the rough shape of your room?

From there, it’s a simple matter of tweaking that shape to more closely resemble your room’s specifications. It’s beautifully intuitive and I found I could do in minutes what took me up to an hour in other 3D design apps.

But that isn’t Amikasa’s most significant selling point. What makes this app perfect for me is that you can then use 3D models of actual furniture shapes. You’re not locked into using abstract representations of your stuff. Instead, you’re working with virtual objects which are close enough to reality to make visualization a breeze.

Another big bonus I found is that you can also easily place your surround sound speakers into the equation, finding ways to maximize their utility and aesthetic appeal just as you would with standard furniture.

It’s a thing of beauty and available both for iOS and Android. Give it a try!

PHOTOCOPA - Creative Color Picking

You’d think there’d be a plethora of decent color visualization resources out there for finding that perfect color palette. But it’s actually surprisingly hard to find something genuinely useful, for a few reasons.

A lot of the apps and websites out there focus on (admittedly pretty cool) augmented reality to virtually “paint” your room with your chosen color. Don’t get me wrong, it’s a great idea in theory, but I’ve yet to find one which works flawlessly enough to actually help me visualize a room and make sound color decisions.

More critically, screens won’t display color the same way a paint chip does. Your phone or monitor’s luminance, contrast and brightness settings all subtly alter how a color looks. Without an expensive color calibrated monitor, there’s simply no way to get perfectly accurate color matching on an electronic device.

As an aside, if you are contemplating extensive design projects requiring true color and serious graphics-processing grunt, I’d highly recommend investing in a computer system and color smart monitor which is fit for the purpose. If you’re near Sacramento, check out https://callnerds.com/computer-repair-sacramento/. Nerds On Call can provide solid advice on how to upgrade your computer to accommodate heavy design work.

But back to PHOTOCOPA. The reason this app works so well is that it neatly side-steps these design problems by focusing on what really matters—generating a pleasing palette of complementary and contrasting colors you can use as a starting point. Once I have that winning color combination, calibrating my chosen shades against paint swatches is a breeze.

PHOTOCOPA works by keeping it simple.

I start by taking a picture of a color I want to begin with. It may be on an existing piece of furniture, but just as easily it could be a color I stumble across while I’m out and about.

Most recently it was an unusual leaf I found on the sidewalk. But I digress.

You can then have PHOTOCOPA use this shade as a starting point, generating a beautiful assortment of color combinations which all work in different ways for different reasons.

What I love most about this site is that it refuses to be prescriptive. It doesn’t lead you down a false path of choosing one particular color based on a screen’s false rendering. Instead it focuses on what a design app does best: giving you ideas.

Once my creative eye is bumped in a new direction by a surprising color combination, I find it that much easier to see beyond what’s there to the possibilities lying beneath.

This app works by fixing your sights on all the wonderful color possibilities.

Pinterest - For Flashes of Inspiration and Clues You Can Follow

In every design project, whether large or small, there’s a moment where you might find yourself staring into a void. I couldn’t count the number of times I’ve begun a home design upgrade with literally no inkling on the first step I should take.

When these dire, blank moments settle over me, invariably I turn to Pinterest.

Pinterest is to out-of-the-box idea generation as YouTube is to embarrassingly endearing cat videos.

It’s just a vast, eclectic soup of different tastes, styles and disciplines. Every time I delve through its images I find something I hate and something I love—both of which are invaluable in crystallizing where I want to take a design next.

Of course, there are thousands of boards in Pinterest dedicated to interior design, but you’ll be richly rewarded if you gate crash into completely new visual categories you know nothing about.

Try jumping into clothes design boards and look for colors which speak to you. Or if you’re feeling adventurous, try phrases like “scientific art” and “sacred geometry.”

If just one idea in a hundred leaps out of the screen at you, note it down! It’s just one more quirky design possibility. And who knows? It may become the seed of an amazing design path for you to pursue.

The truth is, there’s thousands of tools out there which may bless you with that one golden design idea you’re searching for. Ideas and inspiration come from the oddest of places. However, if you’re going to play it by the numbers, I think these three products represent a fabulous place to begin.

They’re practical without being prescriptive. They’re unusual without being obtuse. Most importantly, they’re great fun to use. Happy designing!

 

Mark Lambert is a technology and computing writer for Nerds On Call. He likes to write about technologies which make life easier, more productive and just plain cooler.
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Pantone announces color of the year 2019


The end of the year is close and we are all wondering which color will be our lucky charm in 2019. Pantone definitely made our day announcing that the color of 2019 is a gentle, mellow, contemporary-style Living Coral (16-1546). This color is perceived as life-bringing and vivid, animating and energizing, which will give a certain sense of intimacy and tenderness to your life.

 

pantone color of 2019 living coral

Photo source brandchannel https://bit.ly/2EvZ03g

 

Living Coral is a soft and trustworthy color, good in small, detailed amounts, but it could also cover large surfaces. It can produce a calming, peaceful effect, when used in interior or fashion design. Curves and oval shapes go well with this color, unlike edgy and sharp objects. This color is making your space more comfortable, healing and caring.

 

In regards to the digital world, this color is dominating with its vibrant side. It evokes the sense of community, engaging the users in a sophisticated way. Living Color is very much alive, as the name says, its motion is subtle and captivating, while it is very easy for the eyes and slows down the pace in which we perceive information. In a way, we could say that Living Coral is teaching us that time is valuable and we should enjoy every single moment.

 

Living Coral is a perfect brand color if you are driven by humane, enlightening, social ideas. This color helps you communicate to your customers and builds a strong, intimate relationship. This shade is also very playful and enjoyable, while experiencing this color one may explore the meditative music that goes with it, or a flavor of sweet cupcake.

 

In combining this color with others, blue is your absolute ally. Coral will match the color of the sea or the sky, in almost every shade of blue. Having Living Coral details and images over a blue background is connecting us to the nature and the waves, bringing us closer to the Earth in a lovely, peaceful manner.

 

Pantone has been announcing their Color of the Year for 20 years, creating a big influence wave in all creative industries worldwide. This selection is done by gathered color experts from different fields, which analyze color trends and color migrations across the globe. Prediction for color of the year is based on the research of new innovations in the art world and fresh, emerging artists. These creatives are changing the direction of color trends, which then influence every sphere of our lives through Pantone.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Colors with the fastest growing popularity


Most popular colors in every decade of mankind are reflecting on our habits and our needs, the development of different industries, changes within our lifestyles, global politics and economy. With the fast development of technology all around us, revolutions are made in almost every segment of human life - music, film industry, cartoons, games, nightlife, food industry, the sex industry, and many others.

Shutterstock Inc is the leading global technology company providing us with licensed videos, music, photographs and vectors for commercial purposes in the advertising and media industry around the world. By matching pixel data with image download data, their research has revealed to us which are the top three colors which popularity is getting wider day by day.

Colors of the future are colors which used to give us a taste of futuristic society, flying cars, urban ecstasy nightlife, and virtual reality. It is time to accept that this future is already here, and we are at the epicenter of its creation. Virtual Reality is no longer an idea; it is technology developing faster every day, available under the fingertips of us all. 2019 is the year for new revelations, new experiences, and discoveries, and these are the colors that will guide us through it:

 

colors of 2019

 

UFO Green #7FFF00

Shutterstock refers to this color as both "natural and supernatural", bright shade of green that is cozy for our eyes with a glimpse of nostalgia and memories of fields and powerful nature, while at the same time this is the color for driving attention, techno dancing with techno music, an idea of something surreal, as it says in the name of the color.

 

Plastic Pink #FF1493

This color specifically marks the urban lives of a metropolis. Its popularity started growing in Japan and then spread all over the globe. This color still captures the feminine energy which was celebrated over the past century, while it also gives us the vibes of electronic-oriented generation - this color is getting in our hair colors and neon lights, spreading like a beat from city to city.

 

Proton Purple #8A2BE2

This purple is the color of virtual space surrounding us, the color of signals that we transmit from our devices with every step we take. Proton Purple lets us discover nature and the world around us with a new pair of eyes, sharing positive vibrations and creative energy among people. You can say that Proton Purple is the color of our heartbeat.

Shutterstock also did a research on most popular colors in 20 countries on the planet. To discover more about popular colors visit Shutterstock.com.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Children's fashion - Is your child a trendsetter?


Trendsetters know very well - that how you dress is who you are. Colors and materials we squeeze our bodies in every day are making a statement about our mood, our status, our love situation. For those who just love fashion trends and the overall evolution of fashion design, must know that there is a whole chapter on children's fashion and breathtaking trends, so that your child stands out in the crowd.

If you are a fashionable person, it only makes sense that your infants inherit your sense of style and discover new outfits and set the trends in school. To do this, children fashion designers over the world enabled you with online shopping for kid’s clothes. You can make a bounding moment while picking out super cool outfits together and make the shopping easier and non stressful.

Children have perfect measuring system, so it is almost impossible to miss the size while making a purchase, and on the other side you'll avoid the annoying parts of shopping in a mall with your child. They can't keep their attention for so long, and try out hundreds of different sweaters, just so you can see if it fits well. With online shopping, you get the best of all worlds - have your child's full attention and make a purchase in two simple clicks - and you got yourself a happy family. Now there is time to go for a happy meal or a playground instead.

Children Boutique website gathers the best children designers from all over the world, and gathers first hand information on what is absolute must have in a kinder garden or in school this season. Talk about a Christmas present? In the most perfect time of the year, you can shop for your child without any stress and time pressure. You can shop from your office, your kitchen, or cuddled under a blanket with the person you love the most.

Winter is here, it is time for sharing. And nothing says unconditional love as an outfit which makes your loved ones most popular among their friends. Get ready for a Christmas full of hugs and warm kisses with your favorite materials.

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Top colors for your Christmas Tree


They say your whole year is going to be in the spirit of your Christmas Eve. For good omens, everyone in the world is decorating their Christmas tree, their homes, and front yards. To decide what your year is going to be like, it is important to choose what decor your Christmas will be like - which colors and which materials you will use.

If you are looking at a wealthy, elegant 2019, then you should go for gold. Golden decorations, ribbons and twinkle lights will make classy omens for your next year. For purity, beautiful innocence and nostalgia for snow, white snow dust on the branches of your Christmas tree, along with some frosted pine cones will make your evening and the whole year very special.

 

Christmas tree colors

 

Frosted branches are well combined with woven brown ribbons, which give your tree a rustic and beautiful look. Perfect if you are looking for a winter idyll for your holidays. Earthy touch to your wraps underneath the tree or a few handmade baskets will make this picture complete and perfect.

Maybe you are looking for a country look, which expresses gratefulness and peace in your family. Great tree to maintain your harmony would be warm red ribbons with berries and traditional decorations, handmade and full of love.

For those of you who are always seeking sensation and glamour, the color of your tree should be driven to purple or royal blue, but either color you prefer, it should glow with a million twinkle lights. This will remind you every day over the cold winter that you are up for a fabulous year full of excitement and style.

For modern couples in 2018, we recommend urban and hype tree, plastic and geometric, to fulfill your artistic and stylish desires, fit in any space you want it, colored in black, with subtle golden shapes over it. It is minimalist, elegant, and very contemporary.

If you are rather traditional and especially a family with children, green tree with a lot of shiny red and pink decorations is what will make the best memories for your children to anticipate Santa Claus for years to come.

Finally, for you who admire the tree's natural beauty and love the wild world, you should keep the tree in the perfect spot where all its green can shine with a very minimalist twinkle, preferably yellow or golden, or light blue, just enough to highlight the tree's arboreal divinity.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Why Cybersecurity Should Affect Your Web Design


Cybersecurity should be at the core of your design before you consider any other elements of your site. Hacking is a serious problem, especially if you collect sensitive data. Your customers need to know they can rely on you to protect their personal information.

About 64 percent of companies have experienced some type of web-based attack. From the smallest business to the largest corporation, all are at the mercy of hackers if they don't put some security measures in place.

A hacker attack occurs every 39 seconds and impacts one in three Americans. With those statistics in mind, put your site users at ease by implementing the following security measures into your website designs:

1. Collect Less Data

One way to protect your customers is to limit the amount of data you collect and store online. Collect only what is an absolute necessity for you to complete an order. If you don't need their birth date, then don't ask for it. Minimize the information so if the worst happens and you do have a security breach, the hackers get less information than they otherwise would.

Some sites collect all types of information in an attempt to market to their users. While there is value in knowing the names of your customers' children and their ages, this also puts them at risk. This type of information is often used to gain access to sensitive accounts with qualifying questions.

2. Secure Your WordPress Site

About 75 million sites use WordPress as their content management system (CMS). Unfortunately, if not appropriately secured, it is vulnerable to hackers. Take the time to secure your WordPress site.

  • Use complicated usernames and passwords that aren't easy to crack.
  • Use a plugin to block anyone trying to log in with the username admin.
  • Change your dashboard location from wp-admin to something with a different name.
  • Utilize SSL.
  • Add a firewall.

Those are some basic things you can do today to protect your WordPress site. You should delve a bit deeper into the topic of securing your WordPress site and close off any backdoors that allow hackers to gain a foothold.

3. Secure Your WordPress Database Prefix

The default database prefix is wp-. Hackers are well aware that most people will stick with the default settings. You can throw them off and hopefully drive them away by changing the prefix you use for your database. Changing your database prefix isn't complicated, but you should always back your site up before making changes.

Changing your prefix protects you from SQL injection attacks. There are plugins you can install that allow you to quickly change your database prefix without a lot of PHP knowledge, such as Brozzme DB Prefix or iThemes Security.

4. Create a Privacy Policy

The European Union's General Data Protection Regulation (GDPR) now requires website owners to list clear policies on how they protect user data and how they use that data — even if you don't live in the EU. If you have even one customer who falls under GDPR, you must be compliant. You've probably noticed that some sites have privacy policies that are so complex you'd have to be a lawyer to understand them.

Don't do that to your site visitors. Keep your language clear and readable, so site visitors understand what you plan to do with the information you collect and the measures you have in place to protect them. Keep privacy policies simple and to the point. It's probably easier than you think to get GDPR compliant, but it is essential to pay attention to this aspect of your security plan.

5. Secure Your Own Devices

One way hackers gain access to websites is through your devices. No matter where you're working, upload files via virtual private networks (VPN). A VPN lets you remotely upload files without using a public network that might be vulnerable to attack. A VPN works similarly to a firewall to encrypt and protect your data from hackers.

If you are working in a public location and using their guest internet access, secure your device by choosing a public location in your Wi-Fi settings. Limit who can see your device to avoid a situation where another patron gains access to your files and thus to your website.

6. Do Frequent Backups

Let's say the worst has happened and a hacker gained control of your site. They've infiltrated every single file and you have no idea how to fix the problem. If you back up your site frequently, this is less of an Armageddon scenario than if you don't. There are programs you can install that run backups on a regular basis and many website hosting companies do their own nightly backups.

No matter how many safeguards you install, there is a possibility hackers will overtake your site. However, if you have a complete backup, then it isn't as much of a problem. You simply work with your hosting company to find the way they entered your site, secure it and wipe out the old data, uploading your backup in its place. Your site is only down a fraction of the time it would otherwise be.

One of the biggest challenges as a designer is getting into the habit of backing up your work every time you make the slightest change. It's easy to forget this step and lose hours of work because a hacker takes over your site. Either set up automated backups or get into the habit of doing one each time you finish changes.

Cybersecurity Matters

The most beautifully designed site in the world isn't useful if it gets hacked. Consider the backend of your website's design to prevent hackers from getting in. Make your site user-friendly, but also consider the type of information you collect and how you can keep it safe for those who entrust you with it. Cybersecurity is just another element of web design that makes your work better than your competitors'.

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

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