How and Why Colors Become Fashionable


We call upon fashion designers to shape our fabric. However, before you start cutting, you need to decide on the color. This is where the fun begins. It turns out that the color and the overall color palette are sent to the designer from the outside. At the beginning of each year, a certain organization, quite literally, assigns colors that will be relevant in the new season. Let’s see who and on what basis determines what color will be fashionable.

Pantone

The organization that defines the current color schemes for most branches of design is Pantone. It is located in New Jersey, USA, and was founded in the mid-1960s by Herbert Lawrence. His main merit lies in the development and publication of the “bible” of color painting, called the Pantone Color Matching System. This is a numbered reference, supplied with the original name of colors. Subsequently, it is the Pantone color palettes that will become the company’s main product, made for the work of designers.

pantone

One of the most interesting departments of Pantone is the so-called Pantone Color Institute. This division of the company is engaged in theoretical developments in the field of color. Moreover, the word “institute” is listed in the title for a reason. The leading world psychologists and physiologists are involved in theoretical research here. It is they who, with the help of psychology and physiology, determine which color can be called relevant for a given year. The sociocultural factors and political and economic situations in the world are taken into account. Dozens of experiments on the perception of certain colors with groups of experimental volunteers are conducted.

As a result, after lengthy discussions, an important decision is made. At a meeting closed to the press, representatives of “color committees” from different countries gather. They are destined to determine the primary colors of the year, separately for men and women. On this occasion, the executive director of the Pantone Color Institute and head of the committee that chooses the Pantone Color of the Year says: “These elections are an attempt to collect the prevailing sentiments in the world in one shade.”

Fashion designer’s choice

People should not have the wrong idea that the choice of Pantone is a truth that cannot be opposed. Of course it is not. The colors defined by the Pantone Color Institute are just a highly qualified recommendation. Practice has shown that the use of these colors when creating a collection of clothes will help achieve the highest sales. Thus, the end user confirms the credibility of Pantone by buying clothes.

However, it is worth remembering that a particular designer, when creating a collection, can do exactly the opposite. That is, they can use color solutions diametrically opposed to the choice of Pantone, and only benefit from it. Being out of trend is a great boldness in the fashion world, which can be rewarded with interest.

pantone

For more than half a century, leading fashion houses have used their own brand colors, which to date have become their hallmark. This choice is primarily due to the inner sense of the designer based on knowledge of proportions and form. A good example is the company Tiffany&Co, which for many years has used the same color, designed by Paula Scher. Prior to this, the company used several variants of mint, and each department of the company could decide which color to use.

Customer’s choice

As a result, the choice of color falls to the final user. Thus, it does not matter what colors are declared fashionable and relevant – in the end, we choose the cloth based on internal, deeply subjective, factors. The joke is that designers can often predict our seemingly free choice.

If you need to write a paper about the main color of 2019, then you can ask, “write my essay,” and you will receive a professionally written paper on this topic.

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What Recent Google Algorithm Updates Mean for Your SEO Efforts


search engine optimization

Do Google algorithm updates lead to sleepless nights for your SEO reseller team? Does your agency spend a lot of time trying to understand the impact of Google's most recent update? This article is meant to help agency owners and their teams cut through a lot of confusion surrounding algorithm updates. Although some Google algorithm updates target content quality and others link quality, they all share one thing in common: the desire to show relevant search results to users of Google's search engine. Google knows that if they fail to provide high-quality search results, users will simply seek out alternative options. Although Bing and Yahoo do not appear to be much of a threat at this point, Amazon and Facebook could easily sneak up on Google if they let down their guard. Because Google understands that so much rides on providing quality search results, they release a number of core updates each year and as many as 300 smaller updates to tweak their algorithm. The next time Google releases a new algorithm update, we recommend that you view that update as a tweak to provide more relevant search results. Below, we will outline three timeless principles you can follow for all of your clients' campaigns regardless of what Google throws at you.

 

Searcher Intent Is The Foundation

 

We recommend you spend a good amount of time understanding the intent of the user during the search process. Google has answers to searchers' questions already pre-ordered, so they're simply waiting for users to ask a question. The two primary ways searchers ask questions is through voice search and keyboard searches. We will tackle each one separately and provide tips to optimize for each method of search. Voice search is quickly rising in popularity and many websites have not made changes to their site to optimize for voice search. Optimizing your clients' websites for voice search will put you one or even two steps ahead of the competition. The most important thing to understand about voice search is that queries are conversational in nature. Voice searchers tend to search as they talk and ask questions as they would to a normal person. For example, if a searcher was looking for a cell phone repair company in Tampa, they might say something like "Find a cell phone repair company near me"  or "Which cell phone repair companies are open right now?" Voice searchers are less likely to add a geographic modifier like keyboard searchers do. As a result, we recommend that you create an FAQ that answers common questions such as the ones above. We further recommend working answers into your blog posts and service pages where appropriate.

 

Optimizing for keyboard search requires that you understand which keywords bring users to your website. Jumping into Google Search Console or utilizing third-party tools such as ahrefs.com or SEMRush will provide you with the keyword research you need. If you have an AdWords account, you can also use Keyword Planner to find new keywords or simply use the keywords that are converting well in AdWords.

 

For most businesses, keyword research is fairly straightforward as users typically type in the service they're looking for coupled with the geographic location they live in. For example, if someone is searching for a home improvement company in Sacramento, they typically type in "Home improvement companies Sacramento" or "Sacramento home improvement company."   Although it can be difficult to add these phrases to your marketing copy as they are quite awkward, keywords of this nature can be added to your site’s title tags. Once keyword research is completed, utilize these newfound keywords in your marketing copy and future blog posts.

 

Create Cornerstone Content

 

As you are creating these new blog posts, please follow the tips below to maximize the potential rankings impact of each blog post. The most important thing to understand is that reader expectations have changed over the past five years. Readers used to be content with 500-word blog posts. That is no longer the case. Google rewards blog posts in excess of 2,000 words in length with page one rankings. The screenshot below shows the average number of words for content with page one rankings.

 

graph

 

Long-form content outperforms shorter blog post for a myriad of reasons including the ability to add substantially more keywords and the ability to go into greater depth. A typical blog reader comes to your website looking for solutions to a problem they're facing in which your company specializes. If your blog post provides a detailed step-by-step solution to that problem, you will be rewarded with higher rankings and improve time on page. Google uses the amount of time a user spends reading a blog post as a quality indicator. Content that provides incredible levels of detail that users need to reference continually as they solve the problem garners the most time on page for obvious reasons. In the past, many agencies believed that their clients did not want to provide this level of content as they were giving away valuable information for free. Any lost business will pale in comparison to increasing website traffic and new customers. Many visitors to a blog will read one, two, or more of your blogs before deciding to do business with you. Because you spent time helping them with no expectation of return, you position yourself as a thought leader and someone who puts the customer first. Those that give the most tend to receive the most.

 

Understanding the Role of Artificial Intelligence

 

Google now utilizes machine learning to further aid in their quest to provide unmatched search results to their users. Machine learning helps Google sort through the incredible amount of data created on the web each day. It parses through that data to look for patterns that help provide high-quality search results. Follow the three tips below to help Google's RankBrain understand that your website provides valuable information for searchers.

  1. Link building: Now that you created great content, is important to attract links from other websites to your blog posts and other important pages on your website. Google views links as votes for that content and for other resource pages on your website. This is an area where many SEO agencies struggle. Many do not have relationships with other websites. If you find that your agency is in this situation, we recommend that you partner with a white label SEO agency who has a wide variety of relationships with websites in several verticals.
  2. Keyword research: Focus on medium-tail keywords as they tend to convert at a higher rate than shorter keywords. RankBrain prefers longer keywords due to their high specificity.
  3. Content quality: Create user-centric blog content, white papers, and other forms of content that help potential customers grow their business and solve difficult problems.

Following the tips above will help you create a more consistent approach for your SEO clients and eliminate the strategic lurching that can often occur when new algorithm updates drop. The tips above will act as true north for your clients' SEO efforts. The next time an algorithm update drops, view it as a refinement of past updates centered around an effort to create better search results rather than a seemingly incongruent update that seems random in nature.

 

Thank you for taking the time to read this post; we hope that you will apply what you read here now and in the future.

 

BIO

Adam Stetzer holds a Ph.D. in Industrial and Organizational Psychology and has published on the topics of Internet marketing, absenteeism, employee and customer satisfaction, productivity and safety, and culture. He has founded several technology firms, and is currently CEO at HubShout, a white label SEO reseller firm. In his 25 year career he has worked with companies such as General Electric, Coca Cola, Pepsi Cola, Verizon, AT&T, Ford, LendingTree, American Express and ChevronTexaco. Adam has advised over 1,000 small business owners and blogs frequently.
https://www.linkedin.com/in/adamstetzer/
Adam Stetzer head shot

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4 Best Colour Tips to Create a Successful Dating App Design


best color tips

There are many elements which go towards creating a successful dating app design, but the most basic – and crucial – of all are the content and the color. What will your customer discover when they navigate to your app, but even more importantly, what will draw them there in the first place. There is no point running an app which is lacking in compelling content for potential daters to engage with, but if they aren't inspired to check out your app in the first place, even the best content in the world will remain undiscovered. Which is where color comes into the equation. This primary consideration, the tones and hues you choose for your web pages, is all-important. Here are the four best tips regarding your app's color scheme.

‘Fiery' colors

Colors instigate an instant reaction. Take one of the top English football clubs, Liverpool. They once played in red shirts and white shorts. Then one of their managers decided an all-red kit would make his players look even more intimidating. Why? Because red is traditionally associated with danger, whether that's warning lights or labels on bottles containing hazardous substances. But how does that relate to a dating site apps?

Red is naturally associated with fire and heat. These are also terms which are readily applied to passion. Passion is never described as a cold emotion (cold colors being the aquatic tones of greens and blues.) It is hot. It's also no coincidence that red is the color of blood, symbolizing the life force which drives us all.

Red, and its more temperate, toned-down shade, pink, are the colors which should be first in your palette as you design your app. However, there's so much more to constructing a memorable dating app than just introducing a lot of red. Too much of any one color can prove to be overpowering.

Choosing a theme

As well as thinking of your basic color components, the next key consideration is how to balance these throughout your web pages. This is where your app's functionality comes into the equation. The purpose of your dating app is to draw in single clients who have been attracted to the overall look of your app (color, font, basic layout, the message you're presenting). Remember, people browsing the web, whether they're seeking dates or anything else, are fickle. If a design doesn't catch their eye within seconds, they'll swiftly move on, never to return.

Keep it clean and white

There are many aspects which you can harness to establish your theme. The aforementioned hot colors may be associated with passion, but how you use color is equally important. Many dating apps (for example, TenderMeets) tone this down, focusing on presenting a clean, white interface, perhaps only introducing the occasional ‘hot' color to attract the eye. You might go with something completely different, like a subtle use of yellow or orange. Like art itself, there are infinite possibilities. The main rule is to remain consistent.

Navigation

Once you choose your theme, don't ever deviate from this. Never mish-mash different elements – the theme and color schemes must be consistent. Using different colors so customers appreciate which words can be clicked on to jump to different parts of your site (hyperlinks) is a basic web design consideration. In the previously mentioned example, the app uses a contrast of pink for the links. The beauty of web design is you can make changes and tweaks to your colors at any time, but it would be better to start on a firm footing.

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Handy Tips To Coordinate Your Jewelry With The Skin Tone


jewelries

Selecting the perfect piece of jewelry depends on more than just the quality of material you are going with. Considering factors related to your skin tone will assist you in having an outstanding look because not every jewel is fit for everyone. Follow these tips to blend your jewelry with your skin undertones so that it creates a personalized and reliving look.

●      Figure out your skin tone

Before picking trendy jewelry sets, it’s crucial to narrow down on your skin tone so as to decide whether it is warm or cool. This can be simply done by observing your veins in a well-lit environment and see their colors.

 

As a rule of thumb, green colored veins are an indication of warm skin tone while purple or blue ones imply a cool undertone. However, you might also have a neutral skin tone which can be identified by having a mix of these colors in your veins. Know that your skin color is an entirely different concept than the skin tone; don’t get these mixed up.

●      Go for suitable metal choices

After assessing your skin tone, you need to know that the metals you are choosing for your jewelry tend to determine how decently they blend. Therefore, it’s advisable to go for white or light colored metals, like platinum, gold, and silver, if you have a cool skin tone.

 

Similarly, those having a warm skin tone should actively pick metals like copper and brass so as to have a matching look. People with neutral undertones can choose yellow as well as white metals considering their jewel options.

●      Pick gemstone colors according to the skin tone

Apart from metal colors, you also need to carefully pick the gemstones from a reliable store like theeyeofjewelry.com so that they can perfectly blend with your skin undertones. If you have cool skin tones, go for colors like purple, red, and green to give your jewelry a cohesive look.

 

People having warm skin tones tend to have an earthy shade that clearly goes well with gemstones like citrine, garnets, rubies, and coral. Earthy undertones are suitable for color choices like yellow, turquoise, brown, and yellow, to give liveliness to your overall look.

●      Don’t hesitate to experiment

While skin tones have a determining impact on the way jewelry looks on you, it’s vital that you don’t end up keeping yourself confined to some set of rules. Most people have skin tones that can’t be precisely categorized as warm or cool.

 

Thus, you should try different jewelry options until you get the perfect blend of colors according to your skin tone. Actively experiment with different textures, stones, and metals so that you can finally narrow down to the ideal style that goes well with your body type.

●      Turn to diamonds when in doubt

If everything is dooming you with utter confusion, it’s time that you go ahead with a diamond piece. This is because diamonds blend perfectly well, regardless of the type of skin tone you have. The choice of jewelry is all about zeroing in on something that can suit your personality, and diamonds are a no-brainer in this case.

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How to Draw and Paint Fashion Sketches?


fashion sketch

Struggling to come up with a better version of your fashion sketch? Lacking ideas on which color combination is the best? Or having a hard time with the finishing touches of your design? If yes, then you should learn some of the best tips on how to draw and paint fashion figures or sketches.

If you want to enter the fashion industry, you should know that new designs are being offered in the form of hand-drawn sketches. And there are certain steps that will make the process a lot easier – from drawing the figure up to putting paint on it if you want to.

So, let’s get started with the steps that you should consider!

To start the sketch, you have to do the following:

Gather the needed materials.

Of course, before you draw and paint, you should have the materials required. You can choose a hard lead pencil that would make sketchy and light marks which are easier to erase. Also, marks that are made of these pencils don’t indent the paper making it very helpful once you plan to add color to your image.

Besides, you might also need a high quality eraser and also a thick paper to make the sketch look professional. It is not advisable that you draw using a pen since you couldn’t erase the marks. You might as well need inks, colored markers and paints to illustrate the clothing designs.

Decide the pose for the croquis.

Croquis is referred to as the model for your design and it must be drawn into a pose that would show off the said items best. It’s up to you to show whether the model is walking, bending or sitting or in any other position.

If you are a beginner, you can begin drawing with the most common pose, and that is a runway sketch showing a standing model or striding on a runway. This is considered to be the easiest one to draw and it would allow you to illustrate all the designs in full view.

Try other methods for making a croquis.

It would be great if you can draw your own croquis because it allows you to create a model to its exact proportions that you want. Nevertheless, once you want to jump straight to your drawing, some other shortcuts can be done. You can also search online for other methods or consider some important tips at malen-lernen.org.

For the second part, to draw the croquis, follow these steps:

Draw the balance line.

The balance line is the first line of the sketch and it would represent the center of gravity of your model. You can simply draw this from the top of the head to the tip of the toes, along the backbone of the croquis.

Next, draw an oval to represent the head which will serve as the base of the croquis. From this, you can make a proportional drawing. Think of the croquis as the skeleton of your model.

Take note that the balance line must be a straight vertical line, though you want the model to pose in a leaning position. Once designing clothes, you will not be required with a proportional model since the clothing is the one to be showcased not your skills in drawing.

Begin drawing the pelvic area.

You will need to draw a square having equal side lengths the balance line below the middle wherein the pelvis is positioned on the body naturally. You have to size the square based on how wide you want the model to be. A smaller square is perfect for a thinner model than the plus-sized one.

Draw the shoulders and torso.

From the two corners of the pelvic square, extend the torso lines upward. There is a need for the torso to extend upward at the same time bending in the midway at the waist then extending out again at the shoulder. The same with a real human body, there is a need for the shoulders to be of the same width as the hips or the top of your pelvic box.

Once you’re done, the torso must look like a normal torso of a real human.

Sketch the head and the neck.

It is important that the model’s neck is third the width of the shoulder and half the length of the head as well. Right after drawing this, proceed with sketching the head, that should be in proportion to the body. To make the model younger or more juvenile, make a bigger head.

You could erase the initial oval that you drew representing the head. You have to draw the head for it to look natural.

Fill in with the legs.

Take note that the legs must be the longest part of the body. They should also be portioned into two pieces, the calves, and the thighs. Bear in mind that fashion illustrators typically exaggerate the height of the model by making the legs longer than the torso.

Finish the sketch with arms and feet.

The feet are somewhat narrow so draw them as the same with the elongated triangles which are about the equal length with the head. Draw the arms like the legs, being tapered toward the wrists. You should make them longer in proportion to the torso compared to the real arms of a person as this would give a more stylized impression. Adding the fingers and hands should be done last.

And finally, to draw the clothes and other accessories plus to pain the figure, here are the things you need to do:

Illustrate the original design.

Think of the look that you try to create and represent it down to its last detail. For example, if you are designing a dress, simply add patterns, text, raffles, bows and more to come up with a beautiful piece. You should focus on the unique elements of your design and include suitable accessories for the style to be clear.

Draw the clothes boldly.

The purpose of your fashion drawing is to showcase the design ideas, you can use a bolder hand once drawing the clothing. Draw the clothes so they appear to hand on the design in a more realistic way. There must be creases around the waist, elbows, shoulders, wrists, and ankles. You should think about how the clothing hangs on the person and imitate it on the model.

Consider learning how to draw wrinkles, folds, and pleats.

Utilize different types of lines in order to create creases in the fabric you are drawing. It would help you illustrate the structure of the garment if you know how to draw pleats, folds, and wrinkles.

Illustrate the prints and patterns.

It is important that you accurately illustrate how the patterns and prints look like on the model. Begin by drawing the outline of the patterned garment like a blouse or a skirt. Then, divide it into a grid having different sections. And, fill in the sections one at a time having a pattern on the fabric.

Complete the drawing with shading, color or ink and by painting the fashion figure.

Now, you can utilize thick black ink or paint onto the lines which you want to keep. The body shaping lines could be erased and any stray pencil marks. Finally, carefully color in the clothing with the use of hues that you want for your designs to have.

Painting the drawing is a lot easier if you have the right paintbrush for the job.

There you have it! If you plan to enter the world of fashion designing, then learning the right way on how to draw, or to paint, is indeed crucial. The details below will surely help you a lot!

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Modern Color Trends For Savvy Business Owners


modern color trends

Photo by rawpixel.com from Pexels

Branding is absolutely crucial to any business, and visual design is a critical part of making branding a success. According to business gurus Entrepreneur, an effective brand will open new doors for your business, with new opportunity linked inexorably to brand effectiveness. With the hyper-visible marketing of today’s world, finding a cohesive brand requires careful analysis of the visual design and color trends of the day.

Harnessing bright and bold

Pastel colors have been slowly saturated to the current day, where, according to the Forbes visual design council, bold and bright colors rule the roost. Today’s consumers enjoy having a frank relationship with their businesses and relish conducting business with anything they perceive to have a human touch; the bluntness of solid colors exemplifies this. Your logo and livery can encompass this by deploying simple and bright themes. Think of Google’s classic logo, for instance. An upside of this trend is the straightforwardness with which it can be achieved. Tools as simple as vinyl can be deployed to great effect, for instance; the striking colors of much vinyl design lends itself to the bold and bright trend.

Breaking down symmetry

Symmetry has formed the basis of much graphic design; people generally enjoy coherent designs that tie together colors and elements in a simple and understandable fashion. However, asymmetric design is starting to become more popular again, with particular reference drawn to the patterned but asymmetric Fibonacci sequence. Found throughout nature and described as the ‘golden ratio’ by researchers at the UK’s University of Surrey, the golden ratio provides a design format that evokes the beauty of nature and is satisfying to look at. When tying this into colors, consider placing bright and bold colors into sequence; even if the colors typically clash, you can create designs that are striking while also evoking emotion in customers. Ultimately, this will build your reputation and help to create a coherent brand.

Attention to minimalism

Bright and bold colors, arranged into pleasant but striking sequence, are the order of the day. However, evidence suggests that this is where it should top. According to online mag Creative Bloq, minimalist design speaks to more people through its simplicity. Your brand and logo should use color combinations that speak enough about you that it can be gained at first glance. In the smartphone-dependent, low attention span consumer base of today, this will be especially important. Pick a palette, stick to it, and enjoy a low-key approach to marketing. Having a simple but consistent design will help to develop the brand of your business and make it relevant in the eyes of your consumer base.

No business can underestimate branding, and in turn, they should take color use very seriously. Modern trends point to a new order of simple, bold, and bright designs that break the cultural norms of the past decade while still retaining simplicity. Engaging with these trends will help your business to grow and stay relevant in a competitive market.

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How to Choose a Color Scheme for your Logo Design


color scheme logo design

When you are building a brand, choosing a color scheme for your logo design can often be more difficult than coming up with the brand entirely. Making the wrong choice could be damaging to your brand, but it can be hard to tell if you are making the right choice to begin with.

Colors are important when it comes to marketing because you want to ensure you’re invoking the power of emotional connection. This type of connection is important when you are building up your audience and gaining trust in your potential customers. So, how do you know which colors are going to best help you accomplish this? We are here to help you figure it out.

Connecting The Power of Emotion

Colors are psychologically connected to emotions. Certain colors make people feel certain types of emotions, which is why color matters so much in branding and marketing design. One small color tweak can make a big difference for a user without realizing it. For example, after running an experiment in CTA button colors, HubSpot found that a green CTA button outperformed a red one by 21%.

Different industries tend to have different dominating colors depending on what services or products they provide. For example, many banks and credit card companies use blue in their logo because blue evokes trust, loyalty, and security. Therefore, color is an important aspect in making sure you are connecting the right emotions for your brand to your customers and audience base.

What the Colors Really Mean

Each color has positive and negative connotations. Sometimes those negative connotations could pose a risk in certain industries. For example, most fast food industries don’t use the color blue because it can be an appetite-suppressing color since it’s not commonly found in the food we eat regularly.

Here is a quick overview of the positive and negative emotions that are connected to different colors:

  • Blue: Trust, honesty, devotion, comfort, unfriendliness, coldness, or a lack of emotion.
  • Red: Power, energy, passion, excitement, anger, urgency, danger, or pain.
  • Black: Sophistication, power, security, elegance, authority, coldness, evil, oppression, and mourning.
  • White: Innocence, calmness, purity, cleanliness, simplistic, plain, cautious, sterile, and empty.
  • Green: Hope, prosperity, freshness, growth, nature, boredom, envy, blandness.
  • Pink: Imaginative, passionate, fun, quirky, creative, feminine, impulsiveness, and rebelliousness.
  • Orange: Courage, warmth, fun, confidence, energy, deprivation, immaturity, and frustration.
  • Yellow: Warmth, happiness, youthfulness, creativity, fear, caution, anxiety, and cowardice.
  • Purple: Wisdom, spirituality, wealth, sophistication, imagination, moodiness, suppression, and sadness.
  • Brown: Structure, protection, security, nature, strength, loneliness, sadness, isolation, and darkness.

Consider the industry in which you are positioning yourself and the emotions you want to invoke. This part takes some research but is important for your decision.

The 60-30-10 Rule

When choosing your own brand’s overall color scheme, Canva recommends using the 60-30-10 rule that many designers follow. That means 60%, 30%, and 10% for each color within your palette.

Start by simply putting colors together. Try to focus on contrasting colors. Experiment with different shades and opposite colors to determine what works best with the image you have in mind. Stick to three colors in total to keep things easy on the eyes. Your base color should be your brand’s most dominant emotion, and then work your way down from there.

Narrowing Down Your Options

So, after all of this information, how do you pick a color scheme that will simultaneously set you apart within your industry but also evoke the right emotions? For example, you may be thinking about picking a color that is not typically used in your industry in order to set your brand apart and make your logo stand out from the crowd. However, this could be risky depending on how your audience will interpret your branding. Sometimes it can be safer to stay within an industry standard, but it depends on what you’re trying to convey.

There is always the option to run a test. Digital marketing is all about testing and tweaking wherever necessary. Things are always changing online, so your brand can constantly evolve with it.

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How Color Affects Our Overall Mood


color mood

We all know which colors we love and which colors we like to avoid. But did you know that certain colors can influence your mood and make you change your decision? And if you did, do you know which colors and in what way? Let’s discover together.

 

The Color Purple

If you are a designer who is trying out their creativity in a web design project, you should seek color purple. It’s a stimulating color, being bright and energizing, yet having enough coolness to help keep you calm as you be creative. The lighter the color, the more calming the effects, and vice versa.

Blue or Green

Blue or green are the perfect examples of cool colors. They are associated with coolness and tranquility. When you look at the blue sky, for example, or a forest of greenery, you tend to feel at ease. It helps your eyes rest, too. When you’re in a room where you have to spend a lot of time in, blue colors work to keep you less antsy. It can help lower your blood pressure, too.

Orange and Yellow

These colors can help stimulate and make you hungry. There’s a reason why McDonald’s arches are yellow. When you see these colors, it can remind you that you of your hunger. A yellow or orange kitchen can make you hungry all the time, so beware. Any warm colors can invite you to feel this, so take note.

Red

Red invites passion and energy, like a bull running at a red cape. When you see red, you feel charged up. A love hotel may use a lot of red to invoke passionate lovemaking, but it’s not the best place to sleep because of how cerebrally stimulating it can be. Remember this when painting your house. Your creative room may be a good place for a little red, but not the bedroom.

How People Use Color

A good marketer, and good businesspeople know that color can influence customer’s decisions when buying a product. When you're trying to sell beds, using the color blue in your aesthetic can make potential customers feel like they could fall asleep on their mattresses. When you are selling art supplies, a splash of purple can influence customers as well. Business people selling family related products will use various colors to appeal to your kids. Speaking of kids, if you want some cool ideas for your family, click here or look here.

Knowing the psychological effects of color can help you be more mindful of it. If you want to calm down, you want to look away from red colors, and instead look to blueish colors as well. If you want to be creative, look to purple colors. And if you have to look at a color that gives the opposite of your desired effect, you can be aware and not let it impact you as much. For example, if you need to sleep, and are surrounded by red, you can look towards other ways of calming you down.

Assistance with Color

Sometimes, certain colors may trigger bad memories in people. If you have depression or anxiety, some colors may help, but they are no substitute for professional therapy and if some colors affect you in an adverse manner you should seek help. Online therapy sources like Regain are here to help you get assistance on your own terms and allows you to live a better life.

 

Conclusion

Color is amazing with how much it can affect you. By realizing its effects, you can make adjustments in your environment and be able to handle life’s colors more gracefully than ever.

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Colors and Food


colorful food

We eat processed foods and almost all of it contains food dyes. Manufacturers add colors to enhance the food’s taste and to make it look more appealing than in its natural state. Foods that have been altered also last much longer.

Can you imagine eating foods that had no added coloring perhaps you’d have a gray burger or some colorless lettuce? No! Tomato sauce has to be red, and lettuce has to be green.

Why are humans so picky when it comes to food colors?

People complain about things but would never imagine eating the food they enjoy if it looked different from what they are used to. We first delight in looking at the food that is served to us or that we are making. We already imagine how it will taste when it is ready.

No one could imagine having a meal made with food that had no color or had a different color than what we are used to. Our brains always associate the food and drink we know with the colors we see. If you want a cold glass of milk, you expect to see that it is white. The same goes for a cold glass of orange juice that has to be orange in color. When we bake healthy oatmeal cookies we expect them to be golden brown.

Natural food colors

Over the centuries natural dyes have been used to color different kinds of food.

Carotenoids add red, yellow, and orange coloring to foods. Beta carotenoids can be found in dairy-based foods which often account for the yellowish hue of some cheeses. That’s also why a Lemon pound cake will have a lemony yellow color. Unfortunately, if we eat too many foods with carotenoids our skin can become yellowish orange but this condition is only temporary.

Chlorophyll is the pigment that gives a green coloring to plants. There are many mint/candy based foods that use chlorophyll for coloring.

Different types of grapes and berries possess rich coloring due to an organic compound known as anthocyanin. This is often used to color soft drinks, jellies, corn chips, and other foods.

So whether food is colored naturally or employing food dyes, we know what we expect and we prefer to have food the color we are used to. We would never consider eating blue bread or drinking green milk. Both milk and bread were meant to be white. Only bread that is dark or pumpernickel and rye bread are of a different color. So our eyes see the food first, our brains translate what we see. This is one of the survival mechanisms that evolution of our species has set in our genes.

 

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What Colors to Wear to a Classical Music Concert?


classical music concert

You were invited to a classical music concert this weekend but you’re not sure what to wear? Even if it’s the first time you’re attending these sort of events, with a little bit of help, you will be able to make a good impression whether you’re on the stage or in the audience. Here is everything you need to take into account to make sure your outfit will be perfect for every occasion.

 

Consider the time of the event

Based on the starting time of the concert, you will have to consider different outfits and colors, especially if you’re a girl.

For a simple afternoon matinee concert, women can wear both pants and jeans as long as they are combined with more elegant blouses, shirts, and heels. Don’t forget about jewelry and a small clutch bag. If you want to wear a dress or a skirt, make sure they are made of fluid, elegant materials.

Knee-length skirts and dresses are the most appropriate but, if you’re younger, you can also consider wearing a shorter item. Avoid wearing long cocktail gowns and sparkles.

Men always have it easier as they can wear regular jeans or pants with a button down shirt. Jackets and ties are optional but you should avoid wearing your regular pair of sneakers. Try opting for a pair of brogue shoes instead. As for the fit of your clothes, we would suggest a slim or skinny figure.

If you’re attending a regular evening concert, the rules are the following: women should wear dressier skirts or pants, as well as blouses or dresses. The length of the dress varies depending on the woman’s choice but opera concerts often call for long evening gowns. If you’re attending a regular chamber concert, the little black dress would be perfect.

Gentlemen can opt for dressier jeans and a blazer or trousers with a cocktail-like shirt. Suits, ties, and bow ties are also appreciated but not mandatory.

 

Consider the ticket cost

Believe it or not, the price of the ticket is a good indicator of how fancy the event will be. If an average concert ticket is sold for around $20-25, a smart casual style would be enough for both men and women. However, fancier events with tickets that cost $70 or more often imply a more elegant dress code, in which case you’ll have to replace your jeans with tuxedo pants and your jersey with a suit jacket.

 

What colors to wear?

When it comes to the actual colors you are allowed to wear to classical music concerts, we’re afraid you don’t have too many options, especially if you’re a man. The monochrome look on men or the popular black-pants white-shirt combo is always the right answer. Navy or grey suits are also welcomed, as long as they are paired with the classic black or white shirt.

It goes without saying that bold patterns and colors are not the norm so you should avoid them.

Women have a slightly larger color palette to indulge in but they should also avoid strong colors such as yellow and orange with the exception of red.

If you’re on stage, you don’t have to worry too much about the dress code as all players will most likely wear similar if not identical outfits. Instead, worry about your instrument and don’t bring a cheap electric one with you, not even for rehearsals.

Women in the auditorium can opt for both short and long gowns, especially if we’re talking about an evening concert. While black dresses are the most popular, you can also opt for colorful sequins, navy, green, and even a red gown.

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