Colorful architecture in Japan


Japanese contemporary culture is offering us very rich and diverse design solutions. Their combination of tradition and urbanization are resulting with tiny flats in buildings which are popping up like blooming flowers all over the island. Their creativity in colors and shapes is never-ending.

 

 

Because of the weird mix of their long traditional ways and the rapid progress Japan is leading in many fields, especially technology, Japan may seem like an urban jungle - a beautiful clash of sights where you can find everything you are looking for.

Spectacular examples of how Japanese culture is leading innovation in creative ideas in architecture are Reversible Destiny Lofts in Mitaka. This glorious colorful structure was built by Shusaku Arakawa and Madeline Gins, in memory of Helen Keller, and it is a property of Reversible Destiny Foundation.

 

 

This complex, which appears as many apartments piled up together, is colored in 14 different colors, and it looks like a child's construction of spheres, cubes, and tubes stocked altogether. To make this complex more practical, lofts are connected with external staircases, while the interiors are relying on pillars, poles, and hooks hanging from the ceiling, to support the furniture and storage space.

The idea of this architectural wonder is to challenge perceptions of its guests. It inspires playfulness and imperatives adaptation to the non-standard space and environment. Not only that the architectural solution for the building is creative, but also its purpose is to inspire creativity and awake the inner child in every visitor.

Background of this project, completed in 2005, lies in the philosophy of procedural architecture, developed by Arakawa and Gins. When the tours of the buildings are organized, visitors are blindfolded, walking through space holding on to the walls, poles and stimulating all their senses as they are not able to rely on their orientation in space.

 

 

Helen Keller was an inspiration for Reversible Destiny foundation and project, as she was the one to practice "reversible destiny" in her lifetime. This structure was meant to give the experience of how every person can adapt to different circumstances in different ways - how a child and an elderly person have different levels of overcoming obstacles.

This stack of lofts is built in Mitaka, a suburban part of Tokyo, where today it presents a landmark and a huge tourist attraction for people from all over the world. Honoring the life of Helen Keller, the lofts are used not only as residences but also as educational and cultural facilities.

 

The featured images have been borrowed from unsplash.com (first) and reversibledestiny.org/architecture/reversible-destiny-lofts-mitaka (second, third).

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Your interior color for the autumn


You are looking for new inspiration to change your interior this September, you want to freshen up your bedroom and living room, break the patterns of how you redecorate and try something bold? Then Black Flame or Black Indigo is just the right choice for you this season!

 

This color is particularly popular this year, although it takes a little courage and a stylish eye to adapt it to your living space. Black Flame is bringing a new atmosphere with it, a new sense of elegance and it is perfect for minimalist and modern lifestyle.

Darker shades are always interesting to play with when decorating your home. Black Flame could be the color for one wall in your room, or maybe only a pillar. It is especially elegant for your bathrooms, you can try it out on your tiles or even create a mosaic and break the monotony of the white surfaces.

 

 

Black Indigo is a color similar to dark blue and purple, but the shade is very dark and close to black. Kitchens are also looking very glamorous with this color, especially smooth glowing surfaces. Although, if you're not sure whether this is the color for you, you can always try it in few details, such as cushions or decorations on your table.

Black Flame is popular to combine with less saturated, neutral version of black - Black Magic, which was announced as PPG's Olympic color of the year 2018. These two, in contrast with white, cream and beige sofas or bed sheets, are a breathtaking combo for decisive and brave decor.

 

 

Various colors coming from interior spectrum of black are often coming across as cold or neutral, but what makes Black Flame stand out is the input of violet, which makes a statement for you, saying you are young, adventurist and that you care about every segment of your life as much as you care about your living space.

Purple, violet, blue and black are all very easy to combine with bright and warm colors of your apartment, which is what makes this particular shade perfect for this season. It is simple, perfect for wide surfaces as it does not drive the attention, and it gives you a big playground for the diversity of decorative details in every room of your home.

What is your color palette for this season's home revolution?
Post your fresh ideas in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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5 reasons your business still needs a website


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Whether your business is a new one or an existing one, you still need a good website which will help people to easily find you. Whether you hire a web designer or do it yourself, it does not matter because what matters is that you have a beautiful and well functional website that allows people to find you and the necessary information easily.

 

Let’s find out the reasons why your business still needs a professional website.

  1. Your business will gain credibility

A professional website will help your business to gain credibility and that credibility will bring you more business. People are searching online for things they want, solutions they want for their problems, to get information, to compare prices and to do other things and if you do not have an online presence, it can be very difficult for you to create the credibility necessary for any business. So, find a good web developer for web development of a professional website for your business to gain more credibility and bring in more business.

  1. Showcase your work

 

A website will help you to easily showcase your work. For example, if you are in web development for web design, you can easily showcase the work you have done and if it is of good quality, it will impress your prospects and will convert them to your paying customers. If you want an app to go with your website, app development can help you to create one which will be in line with your website and will provide extra assistance to your prospects and customers and help in converting them to paying customers.

  1. A website saves you money

When you compare the cost of advertising through newspaper ads, TV ads, Internet advertising, radio commercials, promotional materials and networking events, your website does not cost a fraction of that in the long run. It will help you save thousands of dollars in a few years. Find a local web designer to design your professional website and that will save you more money in the designing part itself. For example, if you are in Birmingham, you can choose a web design Birmingham firm or company to create your professional website and it will be more economical. And once your website is up, it will do some of the advertising work for you and thereby will save you lots of money.

  1. Create leads for your business

One of the main reasons why you pay web developers to create your professional website is to convert prospects or people coming to your website into your leads. It is a very efficient and economical way of finding leads who will become your paying customers. It is a way of finding leads without paying anything.

  1. Your customers find you easily

When you have a website, it becomes easier for your customers to find you. If you have a website it will show up in Google search results and now it is people search Google for anything. If you don’t have a website, how would you show up in the search engine result pages? The more you show up, the more people will find you, the more possibility of finding customers for your service or products.

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Transcending colors through cultures


Joshua Strydom is a Zimbabwean artist, photographer and print maker, whose work is engaging differences between cultures through visual vocabulary. While traveling, he is exploring cultures, variety of folklore and traditions, and trying to connect the opposites by mediating through art.

 

His work is strongly inspired by African cultures, while there is a narrative in his art pieces which speaks about history, mythology and cultural values. Patterns and colors in his prints are often dedicated to the geographic specifics of the culture he is inspired by.

 

His series of prints, "Dzizi", "Nzou", and "Duiker", is inspired by old Zimbabwean sayings, traditional words of wisdom passed on from generation to generation. The original idea for these prints was to use black, as he wanted to give power to these statements he was presenting, but because he did not want black to be connected to Africa as "the black continent", black was excluded from the color choice. The final choice of color ended up being a mix of purple, red and a little bit of black, which is a color associated with the color of the African soil.

 

 

"Dzizi" is telling us behind the scenes story about rebellion and speaking for oneself, while it also explains how it was once thought that owls have horns and they were traditionally considered to bring death. On the top of the picture there is a tree and a climber - this rapresentation is coming from a saying that the fruit on the ground belongs to everyone, but the fruit on the tree is for the one who can climb.

 

 

"Nzou" is showing as an image of an elephant. Elephant is a totem animal for some members of the tribe, which means that their ancestor's souls are in elephants, and so these members of the tribe are not allowed to eat elephants. Although the head of the tribe is allowed to enjoy the meat of the elephant, everyone else is not. In the second plan you can see the image of a leopard, illustrating what we can learn from nature in differences between hyenas and leopards - that the numbers can overpower the strength.

 

 

"Duiker" is the third print in this collection, also based on old African sayings, all inspired by nature and natural circumstances, especially animal life. Even though the chosen color truly agrees with the stories and meanings behind these art peaces, it is interesting how in reaching this shade, the primary choice had to be excluded from the options, to give space for creativity to bring the adequate solution.

 

Following series of art pieces is "Anansi ne rwaivhi", which is a story folded in a specific way, inspired by the chameleon and the sayings about the chameleon in Africa. Artist's vision for this piece was to not make it monochromatic, but to show the main characteristic of a chameleon, which is the ability to change colors.

 

The colors are changing and melting into one another, and variety of saturation and vibration of different colors is present. The images used for this print are images of nature, inspired by the grass, the soil, the chameleons transformations. There is a progression from the last page of the book to the beginning, where while colors interflow throughout the pages, the very first page of the book is merging all the colors and shades at once, presenting this astonishing ability of chameleons.

 

Joshua is a paper maker and a print maker, he makes paper out of elephant's feces and all of his work requires a lot of time and dedication. His work is mostly inspired by nature and cultures he crosses paths with. The process of eco printing for him starts by taking pictures of interesting occurrences in nature, and then keeping the original shapes from the picture, transferring these impressions and experience to the paper.

 

Other techniques he is working with are using etching press, silk printing, screen printing, lithography, and others. His recent work is a screen print inspired by a poem about personality of the wind. It is a collaboration with Milena Brkić, during an art residency in Serbia, organized by inspiring change.

 

From an interesting conversation with Joshua, we discovered how, in art world, some colors are present because some had to be excluded from the palette, while sometimes it is a case of having to include specific colors and trying to find a way for all of them to co-exist in an art piece, like in the "Anansi ne rwaivhi" book.

 

 

You can find more about Joshua's work on his webpage http://joshuastrydom.com and Instagram profile  @strydzo_dzos

All the photos are taken from Joshua's site.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Important Points to Consider While Passing Microsoft MCSA 70-480 Certification Exam


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Microsoft is one of the biggest companies in the world. It is majorly an IT company that provides the software and hardware to a lot of other companies around the globe. The products created by Microsoft are used extensively by the companies as well as users. Having a career in Microsoft or any company that uses Microsoft software is a huge opportunity for any person who wants to make a career as a software developer. Most of the people know that to work for the companies that offer Microsoft services, the candidate needs to have certain certifications that are provided to them by Microsoft themselves. These certifications are proof that the candidate is eligible to give the exam and can further work as a developer for Microsoft. One such certification that is an absolute necessity is MCSA: Web Applications certification. This certification is for the people who deal in Web applications development.

If you are a web developer and are looking for a better career in the field of web development, Microsoft Certified Solutions AssociateWeb Applications Certification is for you. However, the Microsoft 70-480 (Programming in HTML5 with JavaScript and CSS3) exam that you will need to pass to get this certification is quite tough and needs a lot of preparation. In this article, we have explained some of the important points to keep in mind while giving this exam.

Explain Microsoft 70-480 Certification Exam

General overview of Microsoft 70-480 certification examshows that this is a test for the candidates to prove that they have certain skills that are needed for implementing and manipulating document structure and object, implementing program flow, accessing and securing data and Using CSS3 in applications. All these technical tasks that will be required in Microsoft 70-480 exam.

What Is The:

 

  • Eligibility Criteria

 

There are no set eligibility criteria to sit for Microsoft 70-480 certification exam. However, people who have some experience in the HTML, CSS3 and JavaScript will be able to score higher in 70-480 exam. The age limit to sit for this exam, however, is 18 plus years.

 

  • Fee

 

The students have to pay a fee of $115 to sit for Microsoft 70-480 exam. The pricing might differ according to each country. Additionally, there is some relaxation on pricing given to the candidates who are already a part of Microsoft or are associated with it in some or the other way.

 

  • Syllabus

 

The syllabus of Microsoft 70-480 certification exam will include four major topics and they are as follows:

  • Implement program flow;
  • Implement and manipulate document structure and objects;
  • Use CSS3 in applications;
  • Access and secure data.

 

These are the major topics that are covered in the exam and most of the questions in the exam are asked from these topics only.

 

  • Exam Pattern

 

Microsoft 70-480 exam will have an estimate of 40-50 questions. The number of questions is not fixed by Microsoft and hence, there is no guarantee how many questions will be asked in the exam. The students are given about two hours to finish the entire paper. All the candidates are required to get a passing score of 700 in 1000 to qualify for this certification. Most of the questions asked in the exam are multiple choice questions that come in different types.

 

  • Target Audience

 

The target audience for taking the exam is:

  • Developers who have about a year-long experience in the development of HTML using Java on different platforms.
  • People with good knowledge of managing program flow and events, validating data and working with data collection, working with prototypes and methods and much more.
  • People who are working in the companies that require them to get Microsoft Web Applications certified or the ones who are trying to get a job at Microsoft of its partner companies.

 

What Study Material Do You Need?

There is a wide variety of study material that is available both online and offline for the students preparing for 70-480 exam. This material is either free or can be bought at some minimum prices from the authentic websites. It is better to always buy the study material from the websites that have been approved by Microsoft or you might end up getting false study material.

  • Self-Study Books;
  • Online Courses;
  • Free Material;
  • Practice Papers;
  • One on One Classes.

 

You can choose ExamSnap practice test questions for your preparation, depending on your time and pace.

Points to Consider While Preparing

Some of the points that the candidates should consider while preparing for Microsoft 70-480 exam are:

 

  • Solving the practice papers is extremely important if you want to score better in the exam. Hence make it a point to solve at least one practice paper every day or every alternate day.
  • The candidates should make sure that they get some kind of practical experience in the given topics before they sit for the exam.
  • Be thorough with your preparation and make sure you read the syllabus that is given on the website properly.
  • Make sure that you only register for this exam when you are completely sure of your preparation.

 

 

Points to Consider While Giving Exam

During Microsoft 70-480 exam, keep the following things in mind:

  • Do not waste your time in answering the questions that you do not know or do not understand. Leave those questions and answer them when you have time at the end of the paper.
  • Make sure you solve all the questions since there is no negative marking and if the question you attempted as a guess is correct, you will get some marks.
  • Carry all your documents to the centre so that you do not miss out on the opportunity of giving this exam.

Microsoft 70-480 certification exam is very important to have a successful career as a Microsoft Developer. Hence make sure that you prepare well for it and do not sit for the exam unless you are completely ready.

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5 Best Men's Fashion Trends for 2018


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When you want to look trendy and stylish, you must have a number of trends that you adorn every once in a while. It is not difficult to be trendy as a man even if you do not have a keen eye for the fashion world. There are a number of timeless styles that are always great for all seasons which you can choose. In 2018, a number of styles have already established themselves. Here is some 5 best men's fashion trends for 2018 that you should keep an eye on.

Soft Textures

2018 is the year when many people are embracing the softer and comfortable clothes. It is thus not surprising that suede, velvet, corduroy and other softer materials have been embraced fully by many fashion designers. You will definitely not be out of place by wearing softer textures by the end of the year. In order to achieve the right look though, you will need to be mindful of the colors you choose. Brown, white and black hues are the best for soft materials. The colder seasons of the year are also the best time to catch on this trend.

Silhouettes

The past few years have been marked by particular silhouette trends. The women fashion trends have specifically been rampant. Last year though, the men trends also caught up. One of the major things about the silhouette trend of recent times is the increase in the size of the garments. Silhouettes are much larger and looser than they were in previous years. In 2018, this trend is yet to wane and you will not be late for the party. Oversized silhouettes look great especially when you have selected the right material and chosen a sophisticated look.

Biker Style

Another major trend that you will not go wrong within 2018 is the biker fashion. The biker style that uses dark colors, leather and biker accessories are always great for all seasons. Since this style is popular among many men, the best thing to do when you want to rock it is to add a little uniqueness and sophistication. You can do this by choosing some great biker accessories to go with the clothing. A gothic skull ring for biker could especially do the trick. There are, of course, other accessories like belts and chains which you can also use.

Turtleneck Suits

Suits are always in fashion no matter the time or season. Turtleneck suits though are a special style that is only worn by those keen enough to try something different. These suits can be paired with a wide range of items including boots, bags and a wide array of shoes. Turtleneck suits are not only great for protecting you in the cold weather but the trend is a smart break from the common shirt-and-tie look.

Camo and Military

The camo and military trend is a timeless fashion that keeps coming back. In 2018, the military look has specifically prevailed over the camo look. Aviator jackets, army green bags, khaki and other items are functional. It is quite simple to go with this style as inspiration is everywhere. The functionality and simplicity of this style make it very attractive for most men.

 

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The colorful chaos


the colorful chaos

He is now known as one of the greatest artists of the 21st century. He has implemented a technique which was not established beforehand. He has explained that art is meant for all, and that expression of an art form comes from the person within, and not the academy or expensive paint.

His name is Pollock, Jackson Pollock. Years of research gave us a perspective on his work and the structure he used in painting. He has been promoting that art is for everyone, and one does not require a special equipment or paint to deliver a piece of art.

 

[caption id="attachment_52493" align="alignnone" width="400"] Photo from https://www.jackson-pollock.org[/caption]

 

 

His technique, the Pollock technique, is nowadays taught in the art academies, as he created the most famous paintings of the 20th century. Where can we find structure within this technique?

First of all, for the purpose of drip painting, he was using synthetic, industrial paint typically made for car sprays or interior design purposes. This type of paint was easier to drip over the canvas, and it was also cheaper. His paintings were progressing over time, he would have layers and layers of paint on the canvas, letting one layer dry, and then drip the next one. The authenticity of his work is this three-dimensional atmosphere on the canvas, which comes with the fact that his paintings can't really be reproduced.

 

[caption id="attachment_52494" align="alignnone" width="560"] Photo from https://www.jackson-pollock.org[/caption]

 

 

Regarding the colors, Pollock was using black and white as a primary contradiction between his and everyone's else's practices. Although black and white are dominant colors, he was often surprising us with unexpected colors splashed across the painting, such as orange, yellow or green. He also used glossy colors in the final layers, to outline and highlight significant surfaces.

In some of his paintings, such as Number 3, 1949: Tiger, it is difficult to understand in which order was the colors applied to the canvas. He was using them in different stages, letting the colors communicate over the process of making a painting. Although there were an original structure and a decided technique of his art, it seems like he often let things happen, making decisions at the moment.

 

[caption id="attachment_52495" align="alignnone" width="560"] Photo from https://www.jackson-pollock.org/reflection-of-the-big-dipper.jsp[/caption]

 

Although at a first glance these paintings may seem chaotic and without systematic order, what we can learn from Pollock's technique is how to understand space, shapes, colors, and movement of a still art peace. His basic contradiction made by black and white created a space for living colors to interact and mix on the canvas, giving an impression of a living painting, a painting that moves and tells a story.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

How Strategic Use of Color in Web Design Can Increase Conversions


 

Anyone can put up a website for any reason, but most webmasters do it to get conversions. Getting visitors to sign up for a newsletter, fill out a contact form, and buy products or services their site is offering is what gets webmasters going, and web design plays a crucial role in acquiring those conversions.

A website’s design is an essential factor in getting visitors to check it out. Ease of navigation, mobile responsiveness, and the way the call-to-action button looks are just some of the many elements that can either attract or turn off users.

The same goes for color and how web designers use it in their work. Colors are a powerful tool in web design because they make quite an impact on human attitudes and emotions.

With strategic color use, web designers can make a website project an air of reliability. Creating a sense of urgency or making people feel passionate about something is also possible if the web designer uses specific colors in a particular way. Whatever reaction or emotion a website's design elicits from visitors, you can bet that the colors the designer used have something to do with it.

Industrial psychology has a sub-field called color psychology, which revolves around analyzing the emotional and behavioral effects that colors and color combinations produce. With an understanding of color psychology, a good web designer can use certain colors and the human emotions associated with them to trigger specific reactions from visitors. More often than not, the right use of these colors in web design can lead to conversions.

To be able to use color strategically, a web designer must know which values and emotions are commonly associated with what colors. Here’s a guide on some basic colors that you can refer to when designing a website.

Red

Are you working on a page for a clearance sale which will last for a limited time only? Use red to make visitors feel like they have to rush immediately to the store or miss out on the opportunity. When used in marketing materials that scream about huge discounts, red can create a sense of urgency.

Blue

In the business world, the use of blue is common since it projects security, stability, reliability, trust, and intelligence, among other things. Blue is also cool to the eyes, which is probably why many people associate it with calmness and serenity.

Black

Black is elegant, sleek, and glamorous, which is probably why ad campaigns for high-end products use it frequently. Black is great for projecting power and authority as well.

White

The healthcare industry uses white heavily because it symbolizes hygiene and cleanliness. White also represents innocence, purity, and virtue.

Yellow

If you want to draw visitors in by projecting cheerfulness and warmth, then you should use the color yellow in your design. Go a little easy on the color though, because a color as sunny as yellow can get a bit overwhelming.

Green

Websites dedicated to environmental causes typically use green. Green is also popular among businesses that would like to convey decisiveness to potential customers.

There are many colors out there with emotional associations determined by color psychology. Study them, use them strategically, and help improve your conversion rates.

About The Author

Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.

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16 Branding Ideas for Your Online and Offline Locations


 

Figuring out how to brand your business so it’s easily recognizable to consumers is challenging. Not only do you need consistency across both online and offline locations, but within the messaging itself.

You compete against millions of businesses. With more than 30 million businesses represented on Facebook, for example, you need a plan to stand out from all the noise the typical consumer is inundated with, or you’ll likely be overlooked.

Fortunately, there are a number of ways you can integrate both online and offline marketing to create a voice for your brand and reach your target audience.

1. Offer Custom Content

Don’t just churn out generic content or retweet other people’s content. If your goal is to drive people to your website, then you have to give them a reason to go there. Content is still king when it comes to offering something custom to your customers. Seventy-eight percent of people are more likely to trust a company offering custom content versus generic.

2. Make Your Logo Memorable

There are some brands whose logos are so recognizable you instantly know what company is tied to the ad or image. Think about some of the popular brands out there, such as McDonald’s or Walmart. You instantly thought of their logo, didn’t you? Your goal is to make your logo just as memorable. This is accomplished with color, specific typography and exposing the consumer to the logo over and over again.

 

Guitar Studio’s logo is memorable in that it incorporates what they do by adding musical instruments into the logo itself. The text is bold and simple, but the colors are black and red, which catches the eye over a white background.

3. Wrap Your Vehicle

Out-of-home advertising, such as wraps on vehicles, has a six to one return on investment (ROI). The overall look should match your brand identity. A professional can help you match colors and typography so your vehicle is as recognizable as your website or storefront.

4. Share Your Values

What do you value as a brand and as an individual? This should clearly tie into your company’s overall purpose. If you aren’t passionate about something, consumers will see that. However, you also have to communicate your purpose so they know what you’re striving toward.

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Life Is Good has a basic philosophy of spreading good vibes. You see this in everything they do, from the clothes they make to the message on their website to sharing photos of their customers and how they treat their employees. It’s an overreaching message for their brand that you’ll see over and over again. They also donate money toward helping improve the lives of children.

5. Sponsor Local Events

Sponsoring local events is a great way to get out in your community and start building relationships on a local level. As with other advertising opportunities, remain true to your brand image with the same logo, colors and message. Local events can include fundraising, little league and school events.

6. Offer Transparency

Consumers care that a brand means what it says and is open and honest. If a brand offers total transparency, around 94 percent of people say they will likely remain loyal to that brand. Make transparency part of your overall branding efforts both online and offline.

McDonald's deals with all sorts of rumors about their mega-brand, so they came up with a transparency campaign in Canada to answer any questions consumers might have and tagged it "Our food. Your questions."

7. Police Your Brand’s Usage

One of the worst things you can do is let other people represent your brand in a way that is unflattering to you. If you don’t stop these imposters, then you risk the general public thinking you endorsed whatever they said or did. Disney is notorious for protecting their name and trademark, and rightfully so. You should be as well.

8. Show Them You Care

People feel an emotional connection to brands they think care about them. Sixty-five percent of consumers say if a brand cares about them they are more likely to form a long-term relationship with that brand.

Harley Davidson is well known for their amazing customer service that goes on long after that initial purchase of a new motorcycle. Once you buy a motorcycle from them, you're considered part of their "Harley family." There is a Harley Owners Group (HOG) that you can join. This allows you to connect with other Harley owners and share tips and maintenance ideas.

9. Put Your Stamp on Everything

If you want people to become familiar with your brand name and logo, you need to put it everywhere. If you have a brick-and-mortar store, put your logo on the bags you place purchased items in, at the top of the sales receipt and all over your store. For online, add your logo to social media, your website, and any email you send out.

10. Give Out Freebies

Find brand ambassadors to help you spread the word about your brand and what you do. This means passing out things such as hats and T-shirts with your brand logo and message on it, but also developing an insider pool of people who will help you spread the word.

11. Start a Rewards System

Want to drive loyal customers to buy more often? Develop a rewards system for everything from referring new customers to purchases they make. Brands such as Starbucks do a good job of blending online and offline marketing by offering an app that rewards loyal customers. They also have a “frappy hour” they send out push notifications about.

12. Throw an Online Event

Facebook allows you to schedule events, create private groups and host a party online. Optionally, you could also install chat software on your site and host an online event on your own server. The key to throwing an online event is to get people in the door. You can do this with free prize drawings, a special guest speaker and mentioning the upcoming event on social media and to your private mailing list.

13. Host an In-Person Party

In real life, you can host a party for local media to get the buzz going about your brand. Invite any influencers in your area as well. For example, if Mary has always been your number one fan and regularly sends people into your store to try what you have to offer, invite Mary to your VIP party.

14. Walk the Neighborhood

Print out some door hangers or flyers about what you have to offer and invite the neighborhood to come see you at your place of business. Even if you’re on an extremely tight budget, printing these items doesn’t cost much. All it will take is a little of your time.

15. Give Speeches

Be a guest speaker both online and offline. This allows you to reach new people one or a few at a time and tell them about what you do. First, you must find a topic that people want to know about and that ties into your niche. Then, you develop some talks that teach others but also promote what you do and your business.

16. Trade Advertising

Seek out like-minded business owners who run businesses that are similar to yours but not direct competition. For example, a bakery might team up with a wedding planner. You then trade advertising in one another’s newsletters and refer people to one another.

Branding Ideas

These are just a few branding ideas applicable to both online and offline branding efforts. Keep your eyes and ears open for additional opportunities to get your brand message out there. The more people hear about you, the more likely they are to consider doing business with you.

 

 

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

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Fashion and Jewelry Trends Still Under the Millennial Pink Domination


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Call it pastel pink, salmon rose, peachy blush or flamingo cerise, the verdict is in: Millennial pink is – still – the color of the moment. Try as they may to unseat it, this color isn’t going anywhere.This sweet, candy-like shade is not really a newcomer on the color trends scene – in fact, it’s been around for the better part of the decade. From rosy packaging to pink sunnies and trendy drinks and from bling to runway trends, Millennial pink is everywhere – and it shows no signs of slowing down.

Pink Is IN: The Beginnings

Back in 2015, Pantone announced rose quartz as one of the two colors of the upcoming year – with serenity, aka chalky sky-blue being its co-lead. Arguing their choice as 'society’s understanding of femininity… changing the way people think about the female experience”, Pantone definitely boosted the popularity of the shade. But by 2015, Millennial pink was already the hottest shade around – and some say it all started with Paris Hilton’s love for the shade in the early 2000s.But not all agree and other sources associate the origins of the pink movement with Tumblr’s pink-everything aesthetic. By 2016, major brands were designing or packaging everything pink: from Diesel's Spring 2016 ad campaign to Glossier’s new product range, the color was already on top.

Pink-Infused Fashion Trends

From the hottest catwalks of the world to the red carpet, Millennial pink is everywhere. And when it comes to garments, the famous shade features a wider range of tones, from the softer, pastel ones to brighter, candy-like hues. Millennial pink has been a staple at New York Fashion Week for years now, where collections from Rebecca Minkoff, Anna Sui, Reebok, Club Monaco featured the shade extensively. Another group .that totally embraces the femme shade: fashion bloggers, who rock the shade on repeat, both as a statement shade (in its hotter versions) and as an elevated, luxe neutral.

Jewelry Trends: Rose Gold Takes the Lead

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Blush shades of pink have been slowly and steadily taking over the latte and hazelnut hues and gaining a place as veritable neutrals. And the same thing is happening in the jewelry niche, where rose gold jewelry has been slowly taking over the classic white and yellow tones – especially during the hotter seasons. From dangly earrings to lariat necklaces and stackable rings, rose gold is totally trending. The reason? The simple fact that no other shade looks as good on sun-kissed skin as rose.

Pink Sunnies, Bags and Heels

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The color of iPhones and Acne Studios' shopping bags is also scoring big in the accessory department. While a while ago, golden pumps were making a sparkly splash, these days; it’s all about those rosy heels with high levels of luster. Joining the pink club: the trendiest sunnies, with the IT celebs rocking the rosy-shaded shades on their pap strolls. Pink backpacks, pink totes and blush handbags have become staple rather than statement pieces, since the shade can definitely double as a neutral.

Rose-Hued Gems and Pearls

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Say goodbye to classic whites and welcome the sweet shades of pink when it comes to updating your jewelry collection. From rosy beads to pink pearl stud earrings and peachy salmon gemstones, the trend knows no bounds. Whether you’re on the market for a pearl ring or a gem necklace, embrace the seductive, fun and saccharine shade of Millennial pink.

Next in Line: Millennial Lilac Is the New Pink

According to various color forecasters, Millennial pink has already peaked. And the next iconic shade in line is either hot, 90’s pink or soft and mysterious Millennial lilac. But even if you’ve upgraded your wardrobe with an excessive amount of candy pink pieces, no worries – as this sweet shade and its purple cousin look like a trendy unicorn-like dream when combined.

 

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