It’s a tough world out there for freelance designers. You have to fight off agencies, other freelancers, and increasingly, design tools to get new clients.
Your skills and knowledge can only take you so far; to survive in this hostile, ultra-competitive environment, you need some business hustle and marketing chops.
This is where I come in. In this quick guide, I’ll share 3 tips and tactics you can use to explode your freelance career. Whether you’re a practicing freelancer or looking to start after getting inspired by ColourLovers, you’ll find these tactics more than handy:
Imagine that a client comes into an agency looking for a new website. Halfway through the project, he decides that the company’s current logo is too bland. So he asks the agency to design him a new one.
The trouble is, the agency has never offered logo design services before. But since it doesn’t want to turn away the client to a competitor, it happily agrees, even though it has no clue how it will actually deliver the logo.
This is where you can come in. As a freelance designer, you can “white label” your services to agencies.
White-labelling means that you’ll do the entire creative work, but the agency will take credit for it. In exchange, the agency will give you bulk work without having to deal with the problem of finding and serving clients.
For freelance designers, this is as good as it gets to a guaranteed income. If you can stick to the creative brief, agencies will love to offload their work to you. This is also a great way to build relationships and start creating your own agency.
Pricing services by the hour is standard practice in the creative industry. For agencies, it has its advantages – they can calculate costs easily, distribute resources across projects, and bill clients quickly.
For freelance designers, however, hourly billing isn’t always the best way to go. By exchanging your time for cash, you essentially limit your income. After all, you can only bill for a maximum of 24 hours in a day.
The solution? ‘Productize’ your services. This means moving away from hourly billing to a fixed-fee model.
In this model, you sell each service (such as logo design) for a fixed-fee. Clients also get a list of “features” with the service (such as 2 revisions or guaranteed 5-day deliver). This effectively turns your service into a ‘product’ that clients can purchase with the click of a button.
Productizing your services offers several benefits:
If you want to scale your income, productization should be high on your priority list.
Have you ever felt overwhelmed while running a project? Do you regularly lose track of key objectives? Do you struggle to juggle clients and change requests?
If yes, you might be suffering from project mismanagement syndrome.
So many freelancers fall into the trap of focusing so much on their creative craft that they completely neglect the project and business side of things. They use ad-hoc processes to break down complex projects, eyeball project estimates, and use email to keep track of open issues.
This might be fine when you’re working on tiny projects and small clients. But as your practice grows, you’ll realize that neglecting managerial best practices makes it impossible to run complex projects. In fact, you’ll even find that larger clients expect you to know the basics of project management.
While project management is a massive discipline in its own right (the PMP exam requires about 7,500+ hours of active project experience), here are a few things you should know:
Refer to this guide to project management to get started. You don’t have to know everything in it (you can skip ‘project management methodologies’, for instance), but even understanding the basics will help you stand out.
Being a freelance designer is difficult in this day and age. As much as you’d want to focus on your craft alone, you can’t ignore the importance of knowing business and project management tactics. Follow these three tips to take your freelance design business further than it’s ever gone before.
May was a month of many colors! We asked how palettes made you feel on our Twitter channel, and you answered. Thank you for being so active in voting Colourlovers. Let's review the questions that we asked and the winning palettes.
The palette that represented
#soul the best: emanated soul
The palette that reminded you of #fairytales the most: unicorn milk
#escape palette: Sweet Escape •
The palette that described the
#mood of the day (May 23): i demand a pancake
So, Colourlovers, what do you think about the palettes? Do you see any pattern? :D
Share which one is your favorite. We can't wait to hear from you!
If there is anything most students dread even more than writing essays and term papers, it's giving an oral presentation. Almost nobody likes it and it can be very nerve-racking. You are being judged and critiqued in real time by both your professors and your classmates. It can make you feel like you're in a pressure cooker that's just about to blow.
The good news is that the anxiety and fear associated with giving an oral presentation doesn't need to cripple your performance or your chance to get a good grade. If you take the advice ahead and implement these seven ideas into the writing and delivery of your presentation, you'll do just fine.
#1 – Start With Good Writing
One of the advantages of presentations is that you don't have to be an expert essay writer or any kind of writing professional to stand out amongst your classmates. The language of a presentation is less formal, so you can write your script in a way that is more conversational than an academic paper. The freedom to do that should, in and of itself.
A well-drafted script, formatted like an essay or term paper, can help you get more comfortable with the information and its delivery. Start by drafting a comprehensive outline and build a script around that. It will help you organize your information and will decrease the likelihood of forgetting to include key details.
#2 – Study Your Draft
Once you have a solid draft written, read it over and over again. Resist the urge to make too many changes unless you spot some glaring errors or misinformation that needs to be revised. Getting familiar with the salient points in your script, along with the supporting details, will make it easier to transition to the next step.
#3 – Use Icons to Fortify Key Points
Remember that you are giving this presentation to a largely millennial audience that grew up on visuals as part of their overall communication style. Graphic interpretations of key concepts or those that accentuate your description or explanation of them will get you far. Make good use of icons in your visuals. They are a popular addition to many written conversations, so leverage them as powerful visual aids. Some great examples can be found here.
#4 – Make Good Use of Color in Your Visuals
Color is also a vital part of any visual presentation. Don't go the fast and easy route. Select templates and color schemes that accentuate the tone, mood, and feelings you are attempting to convey. Colorful visuals add an extra dimension to your presentation and can often go far toward clarifying key concepts or making your own thoughts and opinions clearer.
#5 – Use Your Personality to Your Advantage
Now comes the part where you need to deliver your presentation and you want that delivery to be as strong as possible. Stiff, practiced, monotone presentations are boring. They become interesting when the presenter adds his or her own personality to the delivery. Walk around, use your hands, use appropriate facial expressions. All of these things will help accentuate your message and keep your audience engaged.
#6 – “Um...” Don't Get Stuck
The curse of “um...” has taken down many a presenter. This is why you want to be as familiar as possible with your material and the structure of the presentation ahead of time. Silent pauses are much preferred to a nervous “um” so work those pauses in ahead of time.
#7 – Relax and Enjoy
Try to approach your presentation from an angle that personally interests you and organize the information in a way that is easy for you to understand. Doing so will boost your confidence along with the quality of your presentation. Don't try to impress with lofty details or ideas that are beyond the scope of the class. Stick with what you know and are being taught. It will earn huge points with your prof.
While we can't make the experience of giving a college presentation less scary, we hope that the above advice will help you at least feel more prepared when the time comes. Remember, out of all the things you'll be asked to write during your college career, this is actually one of the easiest so don't be daunted by the task. You've got this and we've got your back.
You have probably experienced a time in your life where you have taken the plunge and decided to cut your hair short only to regret it instantly or even going to your hairdressers and asked for a trim only to walk out with a bit more than you anticipated. The 30 minutes you spent at your hairdressers might feel like it can take several years to fix.
If you would like your hair to grow it can feel like it is not getting any longer, even though the hair growth process is not something that’s easily noticeable, there are several tips for speeding up the process.
Heat styling is okay, but only in moderation. Excessive styling using heat products such as hair dryers, straighteners, and curling tongs definitely takes a toll on hair. Using extreme heat on your hair can damage it making it dry and brittle, which may result is hair breakage and shortening.
It is always advisable to keep heat styling to a minimum. Try washing your hair before you go to bed and allow it to dry naturally. If you have to use a curling tong or straightener, ensure that you only use it every other day. It is also advisable to apply some heat protecting spray before styling to help protect your hair.
Regular haircuts are something that people looking to grow hair love to avoid. Most people avoid getting haircuts when they are trying to grow hair because they wrongly assume that their hair will simply end up getting shorter.
Getting regular haircuts especially after the ends have just been cut off really helps speed up the growth process. It is advisable to get your hair cut every 6 to 8 weeks. Regular trims help prevent hair from splitting. Hair becomes thin and breaks if it splits and goes up the hair shaft, which causes it to become damaged and shorter. If you get regular haircuts you can easily avoid such an unfortunate situation.
advisable not to have such treatments repeatedly since hair also needs to have a break.
There are numerous styles out there to suit your face and your own personal style and understanding the right one for you takes a little bit of thinking.
To make things a lot easier however, here is a great infographic that will give you an idea of not just celeb styles, but those that are also on trend.
Eating right is one of the best ways to ensure that your hair stays healthy. Failing to eat a balanced diet can have quite an effect on the hair. Your scalp and hair can both experience problems because of a deficiency or excess of some nutrients in your diet. For instance, hair loss can be caused by an iron deficiency. Similarly, too much vitamin A can lead to hair loss in some people.
It is due to this reason that a balanced diet is critical to hair health. It is important to ensure that the body gets all the vitamins and nutrients that it needs to ensure that your hair and body stays healthy. It is very important to make sure that you get a mixture of complex carbohydrates and protein in your diet along with seeds and nuts that help keep hair healthy.
Hair loss is sometimes due to one’s lifestyle. Traction alopecia is a type of hair loss that’s quite common in women and people that have tight hairstyles frequently such as braids.
Traction alopecia is a form of hair loss that happens over an extended period if the hair is under constant tension or strain. The hair loss is typically gradual caused by the pulling force applied to the hair. You might start noticing that your hair is thinning if you often have your hair in the same tight hairstyle.
It is always advisable to change your hairstyle regularly to avoid causing constant tension and strain on the hair. Avoiding tight hairstyles such as cornrows, high ponytails, and braids is also an excellent way to help prevent traction alopecia. Giving hair a complete break and leaving it unstyled and down also helps stop the risk of traction alopecia.
If you would like to learn more about how to keep hair healthy or information about any of the hair restoration treatments available, don’t hesitate to get in touch with us today. We can arrange a no obligation consultation where one of our experts in hair loss can provide all the information that you need.
Chemical styling refers to anything from drying the hair to chemical straightening to a classic perm. It is of great importance to understand exactly what you are actually putting on the hair with regards to chemical styling since overusing such treatments often leads to hair damage.
Chemical styling, just like heat damage can lead to hair becoming brittle and damaged, which results in the snapping of hair and hair never growing to its full potential. It is always advisable to only go for chemical treatments in salons where professionals can assess the current state of health of your hair and advise you whether the treatment is suitable for you. It is also
I’ve been working as a self-employed creative person for about 6 years. I say "creative person” because, even though for most of the time I worked as a graphic designer and illustrator - I had about 2-3 years when I also worked as a UI/UX designer for mobile apps and websites, which at the time seemed like a dream job for me. I know, you’re probably thinking it’s a big gap between designing apps and drawing things for a living, and you’re right, but I was always attracted to exploring different visual creative fields and I like how they can co-exist.
In all this time I’ve been working as a freelancer, which involves the whole package of finding clients, doing a briefing, planning a project, doing research and finally starting work on the actual designs. The process is pretty much the same for every new project I take, but of course it wasn’t always like this. Since I’m self taught, I didn’t always have a structure and I used to play it by the ear a lot back when I started, so I made many mistakes that in time helped me optimize the process I have now.
First of all, a little background. When I started, I had no experience as a designer, my background was in communication and a little marketing, so I had to learn Photoshop and Illustrator from scratch. It helped that I was always passionate about drawing, but not by much, since graphic design is pretty technical and I was very new to all of that. I also had to learn to find my first clients, deliver the work and get paid, even if I had no portfolio and nothing to show for my work. So I did the easiest thing at the time: started by using freelance platforms like Fiverr or Elance (now Upwork), asking for very little money (yes, I did logos for $5) and pitching my design skills to clients who had no idea who I was. It was hard work and the satisfaction of earning the first money on my own was incredible.
It took me a few months to become a decent designer and increase my fees, after which I started to find clients on my own, among my network. Ever since then, I never actively searched for design jobs, because I would always have people recommend me to other people or, once I got a little exposure on social media, I started receiving many emails from people who just happened to see my work and had a design proposal for me.
I would sometimes become so overwhelmed with the amount of work that came my way, that I would have to say no. That’s also when I learned another thing: as long as the demand for what you do is high, you can raise your prices and filter the projects you decide to take. I realized it's better for me to work on one big project that pays well, instead of working on 4-5 small projects that pay little money and take the same amount of energy as a big project, if not more.
So, after the first year in the business or so, I never had trouble finding clients. But I would say that I did two things from the very beginning, that I think helped me get clients in the long run:
Once a client approaches me for a job I’m interested in, the process usually goes like this: we have a first meeting where we both determine whether or not we can work together, and if everything goes well we exchange a few emails where I ask many questions, in order to create a brief and see what exactly my job will be. Based on that, I estimate the budget and I send them a quote. I usually like to work with project based fees as opposed to hourly rate, because I feel like the value of what I’m offering isn’t always about the hours I put in. Sometimes I might spend 3 hours to reach a concept, sometimes it might take me 20 hours, depending on the project. But the value for the client is always about the end results; and the amount of time I spend getting there isn’t always a good indicator of that value.
If the client is ok with the price, we sign the contract, I usually get an advance of 25% (or 50%, if it’s a smaller project) and I start working.
My favorite part, the creative one, usually starts later in the process. I first need to dig deeper into what the client needs. In my experience, there’s almost always a difference between what the client says they need and what they actually need. So it’s my job as a designer to do my homework and make sure I ask as many questions as possible in order to get the bigger picture.
If it’s a visual identity project, for example, there is a lot to figure out before I start to design. I usually start by doing research about the brand, get as much info as possible on their core values, their goals, how their customers perceive them vs. how they want to be perceived (many times there are surprises here), I do research on the competition etc. This is very useful in order to offer the client a real solution, other than just execute what they say they need.
Once I have everything clear, I usually start by defining the brand’s personality, along with the client, and creating a tone of voice for the brand, which are the base for everything that follows. All the designs, communication, vibe of the brand, everything relies on these things we define. Ideally, these should be done by an agency, if the client has one, but if they don’t, these are steps you shouldn’t skip, if you want to offer quality work that will last in time. Your client will appreciate you more for it.
Once we have this structure, it’s a lot easier coming up with a concept and creating the graphic standards around it. Because once you can define “who is the brand?”, “what is it like?”, “what adjectives you can attribute to it?” and other such questions often used in branding, it’s easy to come up with fonts, the color palette and so on. If the brand is formal and conservative, you go with a certain font and choice of colors (taking into account what services they offer, also). If the brand is playful, innovative and cheeky, you might choose a friendly font, you might use hand lettering, playful illustrations and so on.
So design has very much to do with context. This is why it’s always a red flag for me when a client says they want their logo in blue because it's their wife's favorite color. Or that they want something similar to someone else’s design (and send me a picture). I can always do that, it’s the easiest thing for me to execute and take the money, but I never do it, because: 1. they probably won’t be happy and will keep coming back for revisions, since that wasn’t what they “really” wanted; 2. because I love what I do and a big part of that is knowing that my work has real purpose.
Here’s a story on that subject. I once had a client who hired me to design his upcoming online teaching platform. When I asked him what kind of logo he wants, he told me he loves the Apple logo and wants something like that. Of course, my designer mind immediately went to the bitten apple symbol, used mainly on grey or black, with a super simple font assigned to the brand. I could do that. But was that what he really wanted? So I started asking question after question, trying to understand what exactly about the Apple logo he liked. Ten minutes later, I got to the conclusion that what he actually wanted was a brand that was "as respected and desired as Apple is". So what he wanted was not the logo, but rather the character of the brand, and he subconsciously associated that with the logo ?
This is why you need to ask questions beyond what the client claims they want.
Creating the logo and everything else involved usually starts once all this is made clear. And I usually put all this in a document and send it to the client to confirm.
Back when I started out, I would usually create 3-4 concepts of a logo and send them to the client to choose which one he liked best. Now, I prefer to work on just one concept, which I consider to be the best solution, and work from there. I always explain my point to the client and I always have objective arguments, so that they can make a decision taking into account my expertise. Many times, the client doesn’t agree with you, but when you explain it to them, they might change their mind and trust you more because of that.
When I pick a color palette, I start from all the above, but once I have it narrowed down to a few color ideas, I start looking for inspiration. I like using color palette websites (colourlovers.com has been my go to for years), but also Pinterest or Instagram accounts like @designseeds. Another favorite is Dribbble, where you can enter a color code and see all the combinations of colors used containing that one color (you can even filter according to the percentage of color present in each composition). It’s an amazing tool when you’re in search of ideas.
In this stage, I always like to create a moodboard of imagery that speaks to me, like a collage of color palettes, fonts, patterns, illustration styles and so on. They can be images I find on Pinterest, Instagram, photos I take on the street, images of other work I might have done before, anything that catches my eye. The purpose of this is to immerse myself in the atmosphere of the project and get a better idea of what I want to create. This moodboard, along with a list of keywords that are assigned to the brand, are the starting point to my design process.
Once I have the visual style ready and approved, I create a visual identity manual where I write down how everything should be used. Things like versions of the logo, dont’s of the logo with examples like: never stretch the logo, never place X version on a black background, never use the typeface without the symbol or whatever etc, so basically graphic rules. I state what the main font is, what the secondary font is (for both digital and print), what the color palette is (with all color codes), what is the minimum size for the logo in print and you should never make it smaller than that, what kind of imagery is associated with the brand (you might notice there are brands that always use sepia or black and white photos, or brands that always use photos from an up close angle, very detail focused) - all of this is stated in the brand manual.
You usually learn all these specifics over time and after doing many such projects, but it doesn’t hurt to take a look at other brands’ manuals and study how they do it (you can usually find them to download online, or if you have friends who work in advertising or print, they have easy access).
This is pretty much the whole creative process. Once all these rules are set (and verified, because you must be sure it all works together the way you designed it), I design all the materials needed. That’s usually divided in two: digital materials (website, social media etc) and print materials (which can vary from stationery to promotional materials or packaging). When I do print I always use a Pantone color code in order to check that the colors I pick are true (and even then, it depends on the type of paper they print it on, but that’s a long discussion). The deliverables can include editable files or not (depending on what we previously agreed on) and I like to use Dropbox to share them.
What is something I know now and wished I'd known before?
That the more time I put in improving the brief and narrowing down all the info, the more chances are that I will come up with a design that my client is happy with from the start - and therefore they won’t ask for many revisions, which I know is a nightmare for designers in the early stages of their careers. This is something that used to frustrate me a lot too, and sometimes I felt like the client is capricious and can’t make up his mind.
The truth is, if you communicate well and you spend time listening and asking questions, you will more likely be on the same page with your client. I used to be afraid to do that, because I thought if I asked too many questions they will lose patience and become annoyed. But on the contrary, they will end up trusting you more, because you help them define what they want. And right there is why they pay you their money, that’s the value you provide for them.
What do you think about Miruna's story? Did you learn something from her experience? Did she inspire you? Let us know in the comments below.
Are you going to make a romantic surprise for your boyfriend or girlfriend? Don’t miss the opportunity to please your beloved one. When it comes to your anniversary, each detail should be taken into account. Having romantic ideas of an anniversary gift is good, but it’s not enough to make the day unforgettable. The way you present a romantic surprise for your sweetheart also plays a great role.
Do you know that feeling of continued concern every time you think about the upcoming anniversary date?
If your answer is “yes”, don’t worry, ‘cause it’s natural to feel nervous about making this event special, no matter if it’s your 1st, 2nd or 10th anniversary. However , in all cases, there shouldn’t be any mistakes, especially with romantic anniversary ideas, so look out!
If you already have a few romantic ideas of an anniversary present, it’s time to think of some steps how to present your anniversary gift to derive more benefits from this event. 10 th anniversary gifts ideas for him along with 1 stanniversary surprise ideas for her will not come in handy without really substantial preparation.
along with 1st anniversary surprise ideas for her will not come in handy without really substantial preparation.
Wrapping supplies are the first thing, which attracts the attention of the gift receiver! Increase the anticipation of getting a romantic anniversary surprise with the help of nice wrapping paper, decorated with a pretty bow.
You probably know what a great feeling it is to open a wrapped gift while trying to guess which one of the popular romantic anniversary ideas your partner has prepared for you! Moreover, what girl will refuse to post some spectacular photos with a secret present, wrapped in a colorful paper?
Accompanying elements are as essential as the main present! In anticipation of getting one of the romantic anniversary presents, both men and women will be glad to get something additional, even trivial, but still romantic.
It’s about his/her inherent preferences. If you’re preparing a gift for a girlfriend, don’t forget about flowers and sweets! While ladies prefer magnificent bouquets and candies, a romantic surprise for a boyfriend may include balloons in the form of heart and his favorite fruits.
#GBK4199 #POSM2566 PBO GIM2992 #JUJUR020 wanita 2020 dotcom junita PBPA3344 #GPW4806 xoxo flora TBO1029 SA1035 . Selfpickup Available at Mutiara Complex Jln Ipoh (best price guaranteed) . Last minute order accepted **if we still have the available slot . . ** Flower bloom size and chocolates arrangement may be vary from picture shown. . ** Please DM/PM or Whatsapp us : 017-6183507 <NO CALL allowed> . :: surprise delivery | room decor | table decor :: . . #fererobouquet #rosesbouquet #klflorist #surprisedeliverykl #surprisekl #kedaibungakl #pwtcflorist #surprisebirthdaykl #birthday #cikaylaprecious #bazaarpaknil #byrcw #kl #malaysia #love #valentinesday #surprisedeliveryplannerkl #giftboxkl #chocolatebouquetmurah #roomdecorkl #tabledecorkl #surprisedeliverypj #decorkl #anniversarygift
? Thank you for choosing us ? ? Do contact us ? ? https://www.wasap.my/60168385851 ? https://www.wasap.my/60109039189 (Tenom) ? Chocolate bouquet ? Pakej RM55 and above can request wrapping theme ? Kindly please place order 2-3 days earlier ? Delivery time: ➡ Mon-Fri (After 5.30) ➡ Sat-Sun (Anytime) #TheRebels #surprisedeliverylabuan #surpriselabuan #surprisetenom #surpriseputatan #surprisedeliveryputatan #surprisedeliverytenom #surprise #birthdaygift #anniversarygift #anniversary #chocolatebouquetfreshflower #chocolatebox #chocolatebouquet #surprisedelivery #brownieslabuan #brownies #graduationbouquet
Gift ideas for romantic anniversary shouldn’t be limited to material items. Don’t think that a romantic surprise will tell your partner about everything you feel instead of you.
It’s a great pleasure to receive a present, but to hear such a desirable words about love is even much better! There are two variants to express your romantic feelings: tell by yourself or (if you’re too shy) put an anniversary card with a sincere poem in it.
No matter where you’re going to celebrate an anniversary – in public or in private – the atmosphere at the moment of presenting your anniversary gift should be appropriate.
It’s easy to create a special anniversary atmosphere with the help of dim lightening, candles, light dishes, a bottle of wine (or another favorite drink of the person you love), and romantic music. These few things will help you to relax, create an intimate atmosphere and become a starting point for an ideal anniversary surprise.
And what about the moment of presenting romantic surprise for your boyfriend/girlfriend? How to hand over an anniversary gift to impress someone you love? Of course, you may do it yourself, without resorting to other measures. However, there are some hints not to be like others.
A delivery service, a courier, or just a stranger. What a great surprise to get a gift from an unknown person at the most unexpected times. An anniversary is a great occasion to astonish your beloved person through somebody, he/she doesn’t know.
An empty present box. This way to present a gift isn’t a perfect variant for those who don’t understand jokes. It’s interesting to watch how your partner becomes disappointed after opening a box without an anniversary present, and then again becomes happy after receiving a new “true” present.
An adventure game. Are you and your partner admirers of secrets and research games? Then this variant is exactly for you! Create some tasks or puzzles, which your boyfriend/girlfriend has to complete to get a present. Fun and interesting!
The suddenness is the best approach. Don’t present your anniversary gift, let it be discovered! Just imagine how your partner will be happy, getting a present when he/she doesn’t expect! Stay unpredictable to create an ideal romantic surprise.
You also shouldn’t forget about an important fact that not the present is important, but your attention, care, and love. Following these simple steps, you’ll not only make the most romantic anniversary surprise for boyfriend/girlfriend, but also have a lot of fun!
If you love comfortable clothes and feel most like yourself, you should focus your attention on cute sporty outfits. The athletic chic style is considered al trendy one that never goes out of fashion. Moreover, today's fashion commends the beauty of sporty garments and, therefore, you have the opportunity to wear something sexy and comfortable at the same time. Don`t think that sporty clothes are the appropriate attire only for the gym or yoga class. No, no, no! You can also feel comfortable and confident putting on athletic essentials on the streets as the casual clothes.
Sportswear is known as comfy and functional attire and that's probably why ladies like to experiment with their sporty outfits. There are really a lot of easy combos that you can mix up together and get a great look. Mostly, you can experiment with a bold color palette because a perfect sporty outfit is actually super formulaic. Just remember you need five things that help you make your look gorgeous (by the way, these five essentials are the useful pieces of clothing that every lady should have in her wardrobe):
Well, these basics make you sporty, but you also can add more colors and accessories to your looks like a lovely bracelet or a cute fitness tracker, sweaty headband or sunglasses can really make you look bright and eye-catching.
Look at the best examples of the stylish, sporty look in 2018 and think what ones will fit you.
Psychology of colour relates to persuasion and so it can be a very important aspect of marketing.
Even though colour is dependent on personal experiences of people however, colour perceptions of people have rather messaging patterns. It is found that about 90% of snap judgements can be based on colour alone. Another study found that the relationship between brands and colour depends on the perceived appropriateness of the colour being used for the brand. The purchasing decision is greatly affected by colours because they affect how a brand is perceived. So, colour will play a very important role in deciding whether your product is liked and bought by your customers or not.
Different colours mean different things and they are generally associated with different meanings for different people. For example, red is often associated with your body and it means physical courage, strength, warmth, energy, basic survival, stimulation, masculinity and excitement. It may also mean some negative things like defiance, aggression, visual impact and strain for some other people. It is a powerful colour.
It is very important to choose the right website builder template because the template is the base of your entire site. Website builder templates are designed by keeping in mind the psychology of colour. Depending on your brand and the perceived image of your brand, it is important to keep the design and color choices in mind. The colours of the template should match with your brand. Making the right colour choices can help to convert more clients for you.
If you have tough competition and you want to differentiate from your competitors, your website can help you to do that. It is possible to use colour to achieve that goal. Colour appropriateness is far more important than the colour itself and you will need to remember that while creating your website. The colour should complement the image your brand has and what your clients and customers think about your brand. If there is a mismatch between the perceived image of your brand and the colour you use in your website, it can work against you and may shoo away customers from your product.
According to research done by different researchers there may be different dimensions of the brand personality and the colour will vary accordingly. For example, the blue colour may mean sincerity, down-to-earth, honest, wholesome and cheerful products whereas yellow and its shades may mean outdoorsy, masculine, western, tough, and rugged.
If you do not know colour psychology and do not know how to match the colour which your brand, it is always better to buy a good website builder template which is designed keeping in mind the colour psychology. If you are not doing that, it means you’re not only losing possible clients and customers which you could have achieved without doing anything else, but you are also forcing your prospects away from your products. Just find out the right website builder template for you from popular and trustworthy sources like Best10WebsiteBuilders and others and see how the psychology of colour can help you to get more business.
There are different principles when choosing a color scheme. Based on these you can put together color combination for any type of website. It is essential to know the purpose of the website right at the start. It’s obvious that you would pick different colors for outpatient clinic, for a restaurant etc.
Proven color combinations
The basic know-how of every designer is the ability to sense which color scale to apply when creating a website. There is a large number of variables involved in the website building process which can limit the designer’s creativity. One of the factors mentioned previously is the purpose of the website. There exist proven color combinations in this regard. What does it mean?
That they simply fit together.
On the one hand the individual colors and shades blend in. They may be monochromatic or complementary; or opposite. Simply these are any colors which fit into standardized color schemes.
On the other hand there are color combinations that users subconsciously associate with certain type of industry. Furthermore, the right selection of colors increases the click rate and page conversion.
As such color combinations are universal for certain website types, they became a guide or an aid for designers. Why to think of something that has already been invented and already brings the results?
Why all medical websites are white
Proven color schemes become a must-have for specific types of WordPress templates and websites. The associations these colors invoke for the users are the reason why these color scales can be recycled and repeatedly used for the given industry. And these color combinations will never go out of fashion.
White color will always be the designer’s first choice for creating medical websites, websites for doctors or dentists; because it is associated with the cleanliness, airiness and sterile environment (which is characteristic for hospitals etc.).
In addition, white color is absolutely perfect for any minimalist business webpage.
Also, it is not accidental that you come across a blue color whenever you open a bank or insurance website. Blue color (especially in dark shades) combines respectability, reliability and strength - the attributes that clients expect from financial institutions. But also from companies. Blue color will therefore always be a good choice for corporate websites and for Directory portals.
Analogous to white or blue color, there are also other colors that call up certain associations. Green color is related to environment or healthy lifestyle websites, black color to luxury product pages and so on.
How to choose the right color for the layout
Another factor that affects the use of a particular color scheme is the template layout itself. Not all the color schemes can be used universally for each layout type - the arrangement of individual elements can limit the color selection.
There are 2 completely different approaches to layout creation - Grid layout (or Card design layout) and Broken Grid layout.
Grid layout allows you to experiment with images
When working with Grid layout, you can choose from several color scales depending on the website type. For the presentation and business websites you can use more bold color combinations and shinier shades.
Apart from presentations, Grid Layout is often applied for websites with large amount of photos and content, such as portfolios, blogs and case studies.
If the Grid layout is used for portfolio, website color scheme should be simpler. Images in portfolio are highly colorful. Neutral colors should be used as a base, so that portfolio items can stand out. Thanks to simple colors it is possible to add and combine different photos - both color and type. Beware, however, of their composition.
You have to anticipate when using Broken Grid layout
Broken Grid layout is a new approach that violates the rules of organized boxy layout design. Since the main principle of Broken Grid layout is seemingly random placement of elements on the website and their overlapping, the selection of right colors is essential.
Therefore we recommend to sensitively consider color scale and ask yourself if it is suitable for this layout type. Will it visually fit together with other graphic elements, embedded pictures or typography?
Source: Multimedia Guides in Culture.pl
Where to find inspiration for your next website?
Even though design blogs and portals can be a good source of inspiration for color scale selection, WordPress themes as such often use proven color combinations therefore can provide useful guidance too. It requires some sense for colors, but remember that sometimes less is more, especially if you’re a beginner.
You will certainly pick your design WordPress template from 70 unique business and directory templates made by Ait Themes.
Nobrow. They published one of my comics and it pushed me to jump into self-employment.
I worked on a comic for them called "Jeff Job Hunter" while I was unemployed, and it helped me to find freelance work.
I got a variety of work off of the back of projects I made with them.
As you start to make a name for yourself, a lot of people want your time and attention, but without paying for it.
It's learning when to step away and when you can tell someone is trying to string you along and waste your time.
There still are hardships, to keep consistent money coming in.
I'm too trusting of people. Especially with freelance, give someone an inch, and they'll take a mile.
You need to have contracts written out to protect yourself. Good communication with a client is very important. Some can be very difficult to get a straight answer out of!
Yes, it was definitely worth it. It's extremely rewarding to be creating things to your best ability every day and pleasing clients, as well as fans.
It feels good to make people happy.
I would have told myself to stop making comics a few years earlier when interest started to fade. I'd also tell myself not to do favours.
Don't treat clients like friends. You have to treat it like a business. When you start being friendly, people walk all over you.
Keeping all of that in mind, you can have a very happy, healthy career.
Don't work for free. There will always be work around the corner. You may think this is your big opportunity and you won't work again, but it's not true.
Your time is the most valuable thing you have, so be vigilant and plan how you want to build your career, and what you want to do. Basically, work smart, you can save yourself a lot of trouble by planning well.
Always focus. Don't try to think too much like an artist, but more like it's a regular job. Just focus on doing the best you can, and if there are imperfections, it doesn't matter, move on. As an illustrator, you want to make a living from this. You're not setting out to make masterpieces (unless of course, you want to create personal artwork in your own time).
What have you learned from Jack's experience COLOURlovers? Has it been useful? Is there something similar that you've experienced you'd like to share with the community?