The science of colors


Did you know that human eye can recognize more shades of green than any other color?

Having in mind that forest was our natural habitat since Homo Sapiens started walking the Earth, this makes a lot of sense. In fact, throughout evolution, man’s survival was depending on our vision and sensitivity to colors – blue, trustworthy and calm, color of the sea reflecting the sky. Yellow, friendly and joyful, color of the Sun which lights every new day. Red, passionate and dangerous, color of the fire.

 

van colored yellow

 

After a history of relying on colors to evoke our instincts, nowadays, deep in civilization and the digital era, our brain still uses the power of colors for communication and signalization. Every child using dozen of different markers to paint a picture, knows that colors are a way of expressing feelings and reflecting the world around us.

Now, surely, we no longer live in the forest, and today we might primarily associate use of colors with something artistic. But how can we use colors today , what is their importance in technology and where is their place in modern communication?
The reality is that, as a modern society centralized in metropolis, colorful and shiny advertisement is something we can’t escape. We live in the time of consumerism and competition, where digital marketing is sending signals to our brain everyday, influencing our decisions on every level – what we eat, which toilet paper we use, how we paint our living room.

 

red roses next to closed window

 

And for every one of those brands we decide to like – science plays a big role in that liking. With every shade of every color a logo or an advert uses, a certain emotion, thought, association is evoked, we are inspired to trust them, to remember them, talk about them and buy that special product.

Further more, now that we know how exactly we connect feelings to certain colors, we can use that knowledge in our everyday life. Wouldn’t it be cool if we tricked our brain to be more productive in our office by choosing the right colors at our desk? Just like that, we could paint our bedroom in a way that would help us be more relaxed after a hard day’s work.

Make every moment of your life even more special by discovering all about colors around you!

It’s not Feng Shui, it’s science.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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3 Ways to Perfect your Website Design Colors


Let’s face it!

 There is a lot more to colors than meets the eye. If anything, 85% of the shoppers base their product purchase decisions on product color. And, as it turns out, some of the world’s top-notch brands are very particular about their color choices, whether it’s Coca-Cola with its fiery fire-engine red or Pepsi’s with its predominant blue.

In fact, if you look at their logos, you will see that both these companies have interestingly used their choicest colors to stand out and build their brand identity.

As per a research, “Color increases brand recognition by 80 percent.”

The point is: Big companies don’t simply wing it when it comes to choosing colors for their websites or products. Conversely, they are strategically chosen because colors, powered by different attributes, attract shoppers to the product or site. Not to mention, colors alter consumer behavior well.

Now, with the internet providing a level-playing field to all, not just big brands, every small and big website are significantly focussing on getting their websites colored in a correct way.

However, here’s the rub:

There are no fewer than 10 million colors that a human eye can witnesses.  I repeat 10 million colors.

So, with a million colors swarming before the eyes, I daresay picking and choosing that one right color, to form the base of your website, is not an easy job.

And, mind you, you cannot simply wing it as there’s so much at stake...among others, your website’s bounce rate, conversions and more depend on colors.

I know what you are thinking now:

How to pick the starting color (dominant color) for your website with so many to choose from?

Here, I walk you through simple tips and tricks on choosing the starting color for your website. 

#a. First off, make the most of what you already have. That is, use the color of the existing logo as your starting color.

Never mind competitor’s colors. In fact, you need to delete competitors’ colors from all your color schemes.

#b. Look at your target audience. The website color of an IT company will be diametrically opposite to that of a real estate company.  So, it’s paramount to think about the users who will be using the site and the kind of emotions you want them to go through while browsing your site. Should they be excited, serious and so on?

#c. Think of the words you frequently use in your conversations with regards to your brand. See, if you can connect those words with any of the colors.

Finally, stay away from stereotypes. If the website is meant for bridal wear, look beyond the white and cream shades. Because it is said that clichés tend to undermine your credibility.

Some of the colors you can start experimenting with include red, green, blue, pink, yellow, and so on.  For more ideas on website design and colors, consult top web design companies.

Now, let me elaborate in detail the above-mentioned three points for selecting the starting color of your website.  

  1. Let the Starting Color Flow from your Logo

Remember: The starting color of your website will be your brand color, maybe forever. So, choose something that your brand invariably associates with. A color that your audience fancies the moment they think of you and even nudges them to check your site.

Like, I mentioned before, the moment you think of Coca-Cola, nothing but a conflagration of fiery red floods your sights. If you think about it for a moment, you will realize that Coca-Cola’s starting color (popularly referred to as the dominant color) stems from its logo.

So, if you are finding it difficult to arrive at the starting color of your website, don’t worry and do just one thing: Go by the logo color.

Again, if this seems difficult for you, you can go by the other methods as well:

  1. Go by your Website’s User Demographic

If the logo thing doesn’t help, simply take a break from your web designing activities and reflect on your brand and the kind of customers you want to linger on your site.

Should they be a really young crowd? Or should you be targeting highly sophisticated ones with huge disposal incomes? Or should they be gender-specific - geared toward male or female? Or should you focus on a specific age group?

Also, what sort of emotions you want them to experience while seeing your site?

You need to find answers to all these and more, before narrowing down the starting color of your website.

You can also take cues from other websites and see what they are doing. Most often, sites tend to play safe and go by conventions. For instance, if you check an organic product site, subtle colors like light green, light blue and occur yellow are commonplace over bold colors like red, purple and black.

In short, consider the emotions and personality of your target audience before deciding the starting color of your website.

When it comes to gender, for instance, if your website focuses only on women, might as well go by their favorite color:

As you can see from the above images, blue is liked both by men and women. So, it’s one of the safest bets as far as your website color goes.

No wonder, most-visited social media sites like Facebook and Twitter use blue prominently in their logos and campaigns. But then, there’s nothing like one-size-fits-all in terms of a website color. It chiefly depends on the feelings you want to convey to your visitors.

  1. Connect Brand Associated Words with Colors

Think of the words you frequently relate your brand with. Then connect these words with various available colors.

Check out this color emotion guide to nail down the starting color of your website.

 

Tips to use the starting color on your website

There’s a general rule of thumb to follow when it comes to using starting colors:  

Use them only in specific spaces where you want your visitors to pay attention.

# Phone numbers

# Contact forms

# Signing up of a newsletter

Basically, starting color is supposed to be used in those spaces that need to pop out.

#2.  Choose Accent (Complementary) Colors

Once you have nailed down the starting color of your website, finding complementary or accent colors will become easier. However, as the name suggests, they are complementary colors and should not to be widely used in websites. So, use them only in your call to action buttons, quotes, subtitles, information boxes and more. These colors help highlight the attention-worthy parts of your website.

However, here’s the rub: Blending various colors is not easy if you haven’t understood the color theory well. And, who knows, you may have to go through several trials and errors, before arriving at your perfect accent colors.

Thankfully, there are color matching tools that help you decide. And these tools include Adobe Color CC tool and Paletton.

Tips to use complementary colors on your website

Accent colors are primarily used for highlighting secondary information on your web pages.  The content, though not important, has to stand out. Nonetheless, there’s a limit to using accent colors, max 1 or 2. If you plan to use many accent colors, it might create several focal points which might confuse the visitors.

#3. Choose your Background Color

Your website visitors should feel at home while browsing your site. So, bold colors most likely will have an opposite effect on them. And, even blase background could prove to be a bad choice as your audience might overlook the crucial points you want them to focus on.

But then, it’s also nice to choose your colors depending on your industry you belong to. For instance, if your brand is into cosmetics, you might enjoy a free hand in terms of choosing your colors. You can either experiment with either with subtle colors or opt for alternative bold colors. Bold colors like red are known to drive visitors in colossal numbers.

Tips to use background color on your website

# If you are running a content heavy website or an eCommerce website, keep your background neutral or use shades of white. This is because the focus should be on the content of the site. And a white background might just draw more eyeballs to your content.

# For a corporate website, you can try you using less intense shades of your starting color. Bold colors might overpower the other key elements of the site. The background color should stay in the background. It shouldn’t overwhelm the visitors.

# For sites that are into fashion, beauty, restaurant, and other similar industries, you are free to experiment with most of the colors. There is no actual rule of thumb to follow as to what background image or colors are ideal for creative sites. For all I know, you can use all the colors of VIBGYOR or create magic using black and other bolder looking colors. The only point that you need to bear in mind is that your color shouldn’t overpower the text.  Content should invariably be the king of your website. To ensure balance between colors and content, speak to the top content marketing agencies, directly.

Putting it all together

By now you know that you can’t simply wing it when it comes to website colors. You need to go by your audience tastes and liking, because that’s only the way to establish connections with your audience. More importantly, your accent colors should be carefully chosen and not randomly applied.

Follow the above 3 steps to create a beautiful color coordinated website. Also, don’t forget to use color combination tools if you are still a novice in terms of selecting complementary colors.

But then, always remember, colors shouldn’t overshadow the content. Never ever.

How do you choose the starting color of your website or product? Go ahead! Share your experiences below.

Author Bio: This is Jennifer Warren, a Content Consultant with GoodFirms, a review and research platform for eCommerce development companies, digital marketing companies among many others.  I enjoy humanizing technology through inspirational content, devouring best sellers, watching war movies, and running behind my sunshine sons.

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Is Black the New Black?


If you have ever had even a passing interest in fashion then you will have come across the idiom “the new black.” The term is used to denote something that has had a sudden surge of popularity and can be used on various occasions, using the idea of black as a popular colour. You can also customize the term to suggest popularity in general; for example, if playing hopscotch was the new workout trend you might say “playing hopscotch is the new black in the world of exercise.” You can even use the phrase as a pun, as seen in the case of Netflix’s hit show Orange is the New Black which is a play on words as in this case the “orange” refers to the colour of prison jumpsuits.

However the phrase is used though, the underlying understanding is that black is a popular colour. Black is the colour that needs to be usurped. Black is trendy, cool and tough to beat. But what makes the colour black so special?

Why Simple Colours Are So Popular

SOURCE:PEXELS

What makes the colour black such a hit with trendsetters and designers alike is that it is so simple. The colour black goes with everything. By wearing black, you can make a neon-coloured accessory stand out or you can match a larger part of apparel (a dress or a jacket) for an extra bit of contrast. That’s the reason why many recommend that women own a little black dress or an LBD - these timeless black looks are perfect for any occasion. Whether it’s a night on the town, a business meeting, or a cocktail party where you need to get contacts, an LBD is a good companion for just about anything.

It also speaks to people’s love of simple colours in general. Simple colours and primary colours (red, yellow and blue) are especially popular because they are easy on the eye, familiar and, like the colour black, they’re easy to match with other colours. When looking at the most popular design palettes, you’ll notice that many of them include red, yellow or blue, even if they do feature some secondary shades as well. The same goes for logos, such as the red, white and black Delicious logo which pairs a more softer colour with an eye-catching dark colour to really make the name of the company pop. Like the little black dress, people are also encouraged to incorporate yellow in their wardrobe, all because of the wearability of these simple, primary colours.

What Are the Best Examples of Simple Colour Design?

SOURCE: PEXELS

But these palettes and dresses aren’t the only examples of simple colour design as this is a basic design principle embraced by creatives from a wide range of sectors and industries.

Take the refreshment company Coca-Cola as an example. Their red and white logo is renowned for its simplicity and the way that its white name stands out on the attractive red background. The contrast draws people in. Entertainment streaming platform Netflix uses a similar design. Its blockish logo stands out on a white background in external branding, while in the app it has a black background. This offers a design with minimal distractions. Speaking of apps, the design of the Betway mobile app uses blue and white throughout so that the category descriptions of the different table games and slots are easy to read. However, the logo of the brand itself and the category headers aren’t distracting. This is important as it draws the users eyes towards the logos of the different games available, helping players navigate to designs that interest them. And what of the companies that allow us to access these apps, such as Apple? Apple’s famous bitten apple logo is typically black or grey. This means that on the occasions that Apple does add a pop of colour to its logo, it makes it all the more special. Likewise, the multi-coloured Google logo that represents one of Apple’s competitors incorporates all three primary colours, although there is also one stick of green. With soft edges and gentle colours, the logo has become iconic.

Incorporating simple colours starts from the very beginning. Choose the right colours for your logo and then use them throughout your branding. Don't underestimate how much simplicity can help to make your message stand out.

 

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How to choose a colors scheme for a relationship/dating site


How to choose a colors scheme for a relationship/dating site

There are many crucial aspects which require consideration when you are designing a dating site. The obvious components are the overall layout, ease of navigation, choice of font, incorporation of eye-catching images, and how well the text is seeded with those all-important keywords to draw visitors via search engines. But one of the most fundamental of all is much more elementary. Color. In order for your site to attract maximum web traffic, it must have an appropriate color scheme. Here are some of the reasons why this is so important.

 

How we react to colors

 

Before studying which colors would best tie in with a niche-specific area like online dating, it would be worth taking an overview of the subject. Color is a vital element of giving us an impression about something, and this is down to biology. When we see any color, a particular part of our brain reacts, resulting in a rush of hormones being released. These will affect everything from moods to emotions. An obvious example of this would be the use of red. The color of blood, we associate red with danger, which is why warning signs are traditionally red. But it also symbolizes passion.

 

This psychology is studied by everyone from graphic designers to architects, but especially advertisers. Studies have shown color appreciation, whether it is done consciously or subconsciously, makes a huge impact on what people decide to buy, accounting for 90% of product assessment. It is also hugely influential on which websites we are drawn to.

 

Understanding this in relation to the attention span of Internet users is of vital importance. The bottom line is, if a site visitor doesn't find a color appealing within the first few seconds of alighting on your homepage, they'll swiftly move on, never to return. With online dating, an enterprise centered on social interaction, it is vital a site has a compelling look. And the color scheme lies at the heart of this.

 

Themes

 

You would never expect a site offering legal advice to be brashly-colored. Conversely, if you alighted on a dating resource, you would most likely be deterred if it was overly formal-looking, or presented in blacks and reds, as if you'd stumbled into a fan forum for some metal band. Choosing the color scheme for a relationship site often centers on warm tones – reds, oranges and so on – which can signify warmth and hospitality, but also incorporate fiery passion.

 

Components

 

Aside from the choice of basic palette, there are many different aspects to any website's color scheme. Take a dating site such as Loveaholics.com as an example. The site header is about setting the tone, establishing the brand. Here the title ‘loveaholics,' is set in an elegant script-style font, in two colors; white emphasizing the essential ‘love' part of this heading. This is placed against a full-blooded wine red background, complimenting the heart-shaped logo next to it.

 

The remainder of the landing page is clean and white, placing the emphasis on the attractive image and sign-up form. Below, explanatory text is arranged in a neat, black sans-serif font, while hyperlinks stand out in a brighter orange. The general effect is minimalist, this straightforward color scheme presenting an inviting interface that welcomes site visitors to explore this relationship site further.

 

Other sites might opt for a more complicated layout, introducing everything from background images, borders, menubars, sidebars, buttons or popups. When any designer is juggling with these basic elements, their relationship to each other, as well as the overall site theme, is of vital importance. Too many color clashes will deter users. But used sensibly, color will bring your dating site alive!

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Ready to get Colorized?


What is fresh and crispy on the market and saves the day for every web designer ever? We are happy to present a brand new version of Colorizer - a tool developed by Paletton, a trending designers company with a set goal to make your work even more enjoyable.

 

What is Colorizer?

 

Colorizer is a widget for your webpage, ready to fancy up your site, making it super easy to combine colors and create the perfect palette for your online presentation. By knowing basics of HTML, CSS and Javascript, you can simply add the Paletton Live Colorizer code to your website, and let it generate shades of the color you choose, or custom create your palette for your web design.

 

This awesome widget is led by the idea that your website users can colorize their own table, template, flyer or graphic design, developing an interactive platform for your site visitors. The developers are encouraging you to get the version you like, and play with many features and possibilities this code is offering.

 

What Colorizer actually does for you is letting you implement the Paletton application (Color Scheme Designer) and share it with your target group. This means that everyone will be able to, very easily, create his/her own palette with the help of Paletton, and enjoy your website through exploring this feature. The users can simply preview the results and apply or cancel their design if they choose.

 

paletton

 

What Paletton also made sure of is that you are given step - by -step instructions on how to "install" this widget, or how to attach the code in your website. The knowledge of coding you need is very basic, and here you can find the guide for starting your colorized adventure, or links to try the demo versions.

 

Colorizer is currently developing its beta version, available for you to test it and play with the possibilities online. They have so far developed three versions of Live Colorizer and you can choose the one which suits your preferences, although we can say with certainty that this company won't stop surprising us with innovations and awesome ideas to develop their apps further.

 

Are you ready to begin your own Paletton road trip? Enjoy playing and exploring many options Colorizer is offering for you, and spread the joy with your readers and customers!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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7 Reasons Why Arts in Education Is so Important for Kids


7 Reasons Why Arts in Education Is so Important for Kids

The importance of art in the education of the child

Unlike past years, modern children learn a lot through visual effects. From an early age, children are exposed to computers, tablets, and smartphones, and they acquire knowledge using the touch screen faster than they begin to speak. That is why art is a very significant factor in the development of a child. It teaches children how to interpret, criticize and use the visual information they perceive, and to form their own opinions and feelings in relation to certain phenomena in life. I hope this article can help with research summary to those people who choose this topic for their diploma.

Art can be a great occasion and a great tool for parents to communicate with their children. Parents do everything that is good for the family, whether it encourages their children to engage in certain arts and crafts at home, and simply join them, or approach the art, showing masterpieces of famous or lesser-known artists.

Whether you understand it or not, you are surrounded by various forms of art. It can be a sculpture, painting, photography, or something that you completely depend on, but don’t consider art. In addition, beautifully decorated towels, beautifully embroidered pillowcases or bedspreads, even interesting lamps in the corners of rooms represent art as well.

It is recommended and even necessary to introduce children to art from birth. At preschool age, they are most susceptible to various types of art. It is that stage of development where it is important to begin to shape the child’s love of classical art.

During primary school, students often encounter great works of art, creative tasks, theaters, museums, and exhibitions during the lesson process. However, with the transition of children to the middle classes, the importance of creative and spiritual development goes into the background. This is where the need for additional education arises. One of the types of institutions of additional education is an art school.

 

Art plays a huge role in the development of a kid and society. Being an artistic reflection of reality, it has a strong influence on the development of a person, forms feelings, thoughts, morality and life principles. The introduction of a child to art is simply necessary; it is especially important in our time. Today more and more students enjoy art in education and write PhD dissertation about effect of art on educational process.

Art exists from the moment when the human race began, and therefore there is no need to point out its importance in various aspects. And, as Leo Tolstoy once remarked: “Art is human activity, consisting in the fact that one person transmits to others the feelings he experiences, and other people become infected with these feelings and experience them.” Art teaches us how to empathize.

As a result, here are 7 Reasons why arts in education is so important for kids:

  1. Being able to appreciate art, a person gets the opportunity to develop: to pursue creativity, to put up with diversity, to achieve emotional balance. Kids find it easier to learn and acquire knowledge by studying art.
  2. Art enhances the learning process. Systems in art, which include our integrated sensory, cognitive, emotional and motor abilities, are, in fact, the driving force of all other training.

3.Children who are engaged in art, no matter whether they are trying to create something or simply appreciate art from afar, tend to work better in other academic subjects.

  1. Art reduces the exclusion of students, increases attendance, develops the best players of the team, fosters a love of learning and many others.
  2. Art in education can improve kids’ school performance.
  3. Art will increase the self-esteem of children, as they will learn what it means to be an individual (for example, artists, musicians, or painters), as well as what it means to belong to a particular community.
  4. It makes your child feel happy and free because you have chosen to decorate your living space exactly as you did for a reason. In addition, art makes kids calm and relaxed, and also fills them with enthusiasm and inspires them to complete various tasks at home or at school.

 

How to teach children art?

The museum can help students come into contact with some of the greatest works of one of the greatest painters and sculptors of all time. This will help them to expand their experience and understanding of art. In addition, it will give them the opportunity to connect the past, present, and future, to compare and learn a lesson.

Fortunately, even if you do not have the opportunity to visit a gallery or do not want to invest in an artistic activity or art, there is an alternative that can be very useful - download any of the art applications and learn how to evaluate art while listening to good music. This will help your kids to improve the studying process.

For example, using the Leonardo da Vinci Virtual Museum application, both children and parents can enjoy his famous works of art, carefully checking every picture to the smallest detail, as it is available in high resolution. In addition, they can learn some things about Da Vinci, as the application includes his biography. In addition, each picture contains a title and explains what has inspired the author to draw it. It must be admitted that this can be very educational, as it teaches children about the time in the past, when life was different, and when people were striving for different things. This can teach them to appreciate the history, as well as the “customs and way of life” of other people.

Summing up, art helps a person to become better, as it teaches children analytical thinking, teamwork, and creativity. These are lifetime characteristics that can be applied in all areas of study or work.

 

Annabel Kuper graduated Harvard Business School and studied many executive education programs. She is a business strategic expert by day and thesis writing fanatic by night, writing all sorts of great content and expert writer for popular magazines

 

 

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Top 5 reasons why the color yellow should be part of your wardrobe


Hi there!

 

One of the reasons why you spend time on ColorLovers is because you love colors, all about them. Today, we want to share five reasons why we absolutely adore the yellow color in our closet, at all times.

 

1. It will totally light up your day

 

You don't need to understand the color theory to agree with this. Yellow is the kind of color that makes us feel good, it will make other people feel comfortable and pleasant in your company, which makes it perfect for a job interview, but also for a birthday party.

 

wear yellow

 

2. It is perfect for all seasons

 

Yellow can be your summer color - bright, cheery and delicious; but it can just as much be this autumn's number one in your closet. Whether you combine it with a flower-based pashmina or a warm dark red scarf, it will be your first choice for the whole season.

3. Ideal for matching

 

This color is offering a great solution for combining your plane clothes which occupy your wardrobe. Whether it's a darker shade of yellow or not, this color can go with the dozen shades of gray you have in your palette. It will break the monotony and refresh your style completely.

african lady wears yellow dress

 

4. It will never go out of style

 

We all know what it is like when there is a sudden mania drawn by a certain color. Black might be the new black, but yellow never truly left the spotlight. Yellow goes with a positive, optimistic attitude and fits your smile. You will always want to shine it out at the happiest hour, or have it make your gloomy day. Your environment won't stop loving it on you either, along with the optimism.

 

5. You will have your everyday combination

 

Yellow top is for your upper body what jeans are for your bottom. And it doesn't come as a surprise that two of these match like lemon and juicer. With these outfits you can be both the girl next door and a top model that just came down for a cat walk around the block.

 

white lady wears yellow dress

 

Be an absolute diva every single day by implementing few simple yellow pieces to your wardrobe! Show the world your inner glow!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Designs for your own fairy tale


Designs for your own fairy tale

 

 

The happiest day of our lives should be done just right. After all, it is full of moments you will remember forever - arriving to the room full of people you love, first dance, and saying that big yes.

 

Weddings haven't only been every girl's dream; they are also an endless source of inspiration for many designers worldwide. The mission of wedding designers is to take care of every single detail to make your day super special, details such as bridal veils.

 

Veils are traditional part of bride's outfit, symbolizing virginity and purity. The veil was also a part of superstition that it is bad luck for the groom to see the bride before marriage. This relates in particular to the arranged marriages, and the veil was protecting bride's face from her future husband. In the ritual of wedding, sometimes the groom removes the veil from the bride's face, which states that he is ready to "consume" the marriage.

 

Ancient civilizations such as Greeks and Romans, believed that wearing a veil is protecting the virgin from evil spirits. Color white in the tradition of weddings stands for safety and something clean and untouched. As it opposes to black, it also has the role of protection and it stands for a clean start and successful beginning. Every color has its role in our traditions and rituals, just like something blue is there to bring us purity, love and fidelity.

 

There are different types of veils, various styles, length and designs. There are no rules if you should or shouldn't wear a veil, but if you choose to add these lovely symbols to your perfect ceremony, traditional veils would usually be blushers - the top layer of a two-layered veil - over your face while walking down the aisle.

 

To explore more different types of veils, take a look at DHgate online shop. They present a great variety of brands and designers, where every girl can find the perfect while detail for her fairy tale day. And don't forget, the groom is not allowed to see it before the wedding, its bad luck!

 

 

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Paletton - Color Theory Live


Remember everything you had to learn about color theory so far? Now you can finally sit back and relax, stop thinking about which shades work well together and which don't, because one app knows it all and works for you!

 

Paletton started off as Color Schemes in 2002, and it has been evolving through Color Scheme Designer, only to finally become what it is today - one app for optimizing your designer capacity by resolving all your doubts on adequate palettes. It was originally developed by Petr Staníček ("Pixy"), a Czech UI/UX designer, with the intention to be used by other designers. Petr is a designer, analyst and consultant, whose useful books on design can be found online, on his webpage.

 

The application allows you to mix and combine the shades for a perfectly packed palette from the spectrum. You can create palettes using one color (monochromatic), three colors (adjacent or triad), four colors (tetrad), or free style combination using as many colors as you desire. You can extract your palette by reading it's RGB from the website, and insert it straight into your design.

 

colorizer

 

Developed by Paletton

Even though we are super amazed by this cool software, this is far from everything that Paletton has to offer. Along with this color loving website, they have developed a widget called Colorizer - a simple peace of code you add to your website for every user to see and adapt the website palette as they find it most interesting. In the sea of tools developed every day in design world, Paletton Live Colorizer in its current beta version is a new, refreshing appearance, especially for web design. It offers a unique, interactive user experience, keeping your audience engaged and enjoying.

 

But, that's not all! Maybe you've heard of Colorpedia - a Wikipedia spin-off dedicated to all you can learn about colors, color blindness, color theory, complementary color scheme, color space and many many more. It is a developing trend, getting richer with information every day, for all of us who love exploring what we love in the color universe, learning new fun facts and useful skills.

 

Palette engine also allows you features such as presets and randomized palettes, and at this stage they also scheduled a mobile app for their users. Learning about new versions of Colorizer and Colorpedia developed by Paletton, we certainly could not keep this treasure discovery to ourselves! We can now say, without a doubt, that Paletton is something every designer will implement in its set of tools, and we are looking forward to many more features this talented team will develop! We wish you a lot of fun while playing with these fancy apps.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The use of vibrant colors


Since we started hanging out on COLOURlovers, we talked about some colors more than others - the cultural identity of red, the appearance of blue in nature, an amazing combo of blue and yellow in many various examples. Today, we would like to explore our community's opinion on vibrant colors, what a vibrant color is and how to make any color look more alive. In this article, we are looking at most vibrant colors and how to make the best out of them in real life.

 

 

The first lesson we learned within this research is that the vibrancy of colors depends a lot on the type of paint/ink we use. When using ink, we can get the vibrancy of each color if we make it fluorescent. Among fluorescent colors, the color that stands out by how easy it is to recognize and spot, is most certainly orange, right next to canary yellow. The vibrancy of the colors gets increased by the UV part of the light, and in addition, you can combine it with black, or a complementary color.

On the other hand, if you take yellow or orange as a background, that would increase the vibrancy of other fluorescent colors - lime green, blue or pink. This combination of colors for increased vibrancy effects is telling us that the vibrancy isn't about the color itself, but mainly about how we perceive a certain image. An optical illusion is using this effect frequently, as the vibrancy of every color can be much higher than usual if they are at their maximum vividness (highest chroma form), combined with their complementary color.

Besides orange and yellow, a very interesting combination of colors is red with a green background. This composition creates a visual effect of the red object vibrating on a green screen, which confuses eye nerves that are reading this information.

Additional vibrancy effect can be achieved if we use the right composition of the objects in a design. If we lay red strips next to the green ones, the effect of vibrating image will be even stronger. Same goes for fluorescent color strips in between the strips of its complementary color.

Along with understanding the visual opacity and vividness of a color, to provide this striking impulse in an eye of a viewer we should also keep into consideration the right combination of colors and presence of UV / daylight in the image presentation. Even though this interesting phenomenon is often used in the optical art, it can be a valuable tool in adds (online, billboards, posters) design for attracting your audience.

What is your experience with vibrant colors? Do you have a favorite one? Tell us in the comment section below.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

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