Things to remember when starting an art/animation adventure


Are you the type of colorlover who enjoys watching 50 videos a day of people drawing and animating such cool stuff online? Do you consider starting your own journey through character and visual story creation? Just before setting your mind to start, here are some important points to remember.

 

practice every day

 

Most people lose their motivation at a very early start when their work is not as glamorous and fabulous as they would expect. Looking at the astonishing work of these online artists makes you rethink your choice and lose the belief you will be good enough for your own criteria. Well, believe it or not, the road of every artist is full of countless sketches, many ridiculous drawings and failed attempts of creating something super duper. What takes for you to publish that amazing thing that appeared in your sketch book is hours and hours of practice, experiments and hands-on (or better yet pencil-on) learning from your drawings.

 

Also, don't be afraid to draw things you've never drew before. Draw the things you don't like as well. This is important for opening your experience and it contributes to your becoming a broader artist.

 

study other artists

 

We all have our favorites. These awesome people who share their techniques, styles, step-by-step projects on the internet. Use this wide resource - watch tutorials and study all the time. It's free and you can discover so much by trying out things you like and experiencing these styles yourself.

 

 

There are some cool Youtube channels such as Draw With Jazza or Alan Becker Tutorials, where you can learn all kinds of tips regarding your future practice.

 

 

learn on your own

 

Sure, you can start a course, study for hours, watch as many tutorials as you can find, but nothing really matters unless you try it and do it yourself. Watching and understanding someone's drawing is far from taking a pen and drawing yourself. Nothing will happen unless you start doing and experiment with your own fingers. This is essential for developing your style, learning what you like most, what you're good at, dive into your sketch book and practice, practice, practice!

 

use references

 

Using images for creating a drawing is not cheating! In fact, this is very important for developing your characters, looking for inspiration and drawing by a model is what can enrich your work and help you find the right colors and clothes for your animation. Just to be on the safe side, we have to mention that developing your own character and coping other characters are two essentially different things - use a model and don't just change the clothes and call it your character.

 

be patient

 

Just because it's yours, it doesn't mean that it's going to be spectacular. Not every work of yours is going to be mind blowing, and that is okay. As long as you keep on doing it and learn from your own lines, your visual story is getting built up and you are slowly getting to the amazing reality.

 

make something every day

 

Our brains learn from repetition and practice. If you really want something, you have to find the time to do it. Be dedicated to your goal and don't be afraid to start. Stop looking for excuses, keep going and every time before you go to bed grab a pen and draw something.

 

do it out of love

 

Remember why you are doing it, what made you interested in the first place, what got you motivated to start. You are doing it for yourself and because you enjoy it, not because of money or fame or because someone else told you to.

 

Enjoy making content and making characters, enjoy giving them life and sharing them with the world. Every step of this journey is supposed to be fun and creative. Don't let yourself forget about it.

 

grow an audience

 

So, now that you are on the right track to draw an amazing piece of art, a brand new personality with a name and a fun story line, it is time to consider where to publish your character and how to grow an audience so as many people get to hear your story.

 

Obviously the most practical starting point for drawings and animations is Instagram. Instagram is super useful for the new era of visual thinkers, it's great for finding inspiration and getting in touch with all the artists you admire. If you are focused on visual storytelling and are developing videos - Youtube is still number one platform for reaching a wide audience. With these two being good places to start, in finding even more people who will fall in love with your work you can rely on Pinterest, which is super easy and these three should be enough to get you started.

 

For further development of your community, in more artistic circles, check out platforms such as Amino, DeviantArt, Behance, Dribble, 500PX.

 

Now, stop procrastinating and grab that sketch book! Good luck!

 

Author: Nina Petrov

Read the full post

Awesome tools for exploring color palettes


In the never-ending seek for inspiration, new ideas that will blow our minds away, we've stumbled across these interesting tools that could offer you various ways of bringing something fresh in your design work. Whether you lack innovation or just want to play around with colors, these handy tools will take you on a trip trough time, space and internet to give you what you want.

 

 

1. time travel by color

Is your current design project asking to be a little more retro? Needs some funk and crispy taste of the past of mankind? We present you a platform called Color Leap, unique gallery of chosen artwork from over 4000 years of our past.

How is this online tool useful for you? The website stores over 180 palettes of artworks from all around the world. For every time period, you can find a selection of paintings or designs, check their palettes and copy their hex-codes right into your project. For every moment in time, you can also see additional palettes which relate to this epoch.

Whether you are looking for a vintage, 60's style design, or diving all the way back in the ancient civilizations, this unique timeline can provide you with fresh ideas and suggest palettes you might have not considered before.

 

 

2. the grass is always greener

...or what code should I use to present nature this time? Tired of having to try out all kinds of RGB shades every single time you get a new project? What if there was a tool which can just select the most suitable color for the terms your design relates to...?

Turns out, there is. The description found on their website is "Google, but for colors". And they basically are. Picular is a tool which uses Google Search and the result of Picular search is a selection of the most used shades which relate to your searched term.

What this app does is selects the prominent colors from top 20 images which Google Search locates under the search term. So, next time you are feeling playful, try out some interesting abstract terms, let the avangard inspire you, discover the color of loneliness, jungle and confidence, based on images of people from all around the world.

We hope you liked our new suggestions, and that these tools can help you unlock creativity, get inspired and overcome the routine in your work flow.

Have you tried Color Leap or Picular yet? Share your impressions and experience in the comment section bellow.

 

Author: Nina Petrov

Read the full post

Inktober 2018 - Let's get the party started!


The first week of October has officially come to an end, and here we are trying to see who's going to do the Inktober challenge with us?

Do you know what Inktober is?

It's an awesome challenge that lasts the whole month of October, 31 days straight and has a couple of flexible rules to follow.

  • it's global
  • be consistent
  • use ink
  • let the Inktober list inspire you
  • share your art with the world
  • draw whatever you want

It's important to be consistent. If you don't get to do it every day, choose a frequency to follow and do it ex. every other day, twice a week or even once a week.

Once you finish your sketch, post it on social media with hashtags #inktober #inktober2018 and #colourlovers tagging @colourlovers, so that we can check out your work and get it featured.

 

Author: Art Lasovsky

 

The most important benefit of Inktober is forming positive drawing habits. The more you commit to it, the more you'll achieve. If you commit to doing it on a daily basis, you won't only improve your technique but you will also reinforce the habit of drawing everyday and be prepared to continue drawing consistently even in November.

The best thing about Inktober is: you can draw whatever you want! There is a list of words for every day of the month, usually adjectives, that can serve you as an inspiration, but in the end you are free to choose your topic. You can choose your technique. You can start in traditional media and then finish your art piece off in Illustrator or Photoshop. You can also use watercolor, tempera or any other technique you want to combine with the ink.

 

Резултат слика за inktober 2018 list

Author: Jake Parker https://bit.ly/2zVLG4H

 

You can choose to do a handwriting piece or a logo sketch instead of a drawing.

And the last but not the least - the most important rule is: have fun!

The initiator, cartoonist and illustrator Jake Parker will explain the challenge, its rules and benefits:

 

If you are still not sure what you'll draw, check out this other video that Jake made about his Inktober history. Hopefully, looking at his numerous, wonderful past sketches you'll get the idea for your own topic.

 

If you've already grabbed your pencil and paper, great! We're proud of you! If you haven't, we won't let you make excuses. If you don't have any experience with inking, here are some videos to get you started.

Start simple. Start with simple shapes and forms. Use ink to give it dimension.

If you decide to draw trees, this will help:

This will teach you to create depth in your drawing:

 

Remember ColourLovers, there's no better time to start than now.

Start today. 

And show us what you came up with.

 

About the author:

Ana Maksimovic is the community manager and editor at Colorlovers. She is a part-time traveler and part-time web and graphic designer working with sustainable brands. She is passionate about photography and nature -  a never-ending source of inspiration.

 

P.S. We thank all the artists for wonderful tutorials they made, and Unsplash for their never-ending, inspiration pool of photos.

 

 

 

 

Read the full post

How to Design Killer Sales Copy for Your Website


.

 

The quality and design of your sales copy are just as important as your product or service. You may have the most outstanding product or service in the world, but if the design of your copy is not compelling, It may not move your audience to become loyal to your offering.

 

If you want your sales copy to convince and convert here are some of the things you need to keep in mind as you move from the basics of grammar, vocabulary and syntax.

Your Headline

 

The headline is the most critical part of your sales copy. Your headline should capture the attention of the visitors and suck them into the body of your sales copy.

 

Remember you have only ten seconds at most to capture the attention of your prospects or they will just click away. You can quickly achieve that by having the most significant benefit of your product in the headline of your sales copy.

 

Put simply, the headline should be benefit-driven, attention-grabbing and made to persuade the reader of your sales copy to keep reading.

 

Beyond the words used, you need to factor in colour and headline design. Colour, for example, has a significant impact when it comes to the users' response.

 

Facebook demonstrated this when they switched from blue notification icons to red ones.

 

To keep their branding recognisable, then initially used blue icons. But nobody clicked on them. When they changed to red icon notifications, everyone clicked on them almost immediately. The colour became irresistible.

 

So too with your headlines. If you want to capture the attention of your audience, who often do not read beyond the headline, you need to factor in branded and persuasive colour and typography into your sales copy titles.

 

Bullet Points

 

You should use bullets to highlight the benefits of your product or service.

 

Bullet points are highly readable, and they tend to stop the reader in their tracks and enable them to absorb short, simple facts or suggestions.

 

As a matter of design, indenting those bullet points has a significant impact on readability and should be factored into your overall sales copy design.

 

Remember, most people will not read the sales copy but skim through it and bullets enable you to focus their attention on the benefits of your product.

 

Benefits vs Features

 

We already know how important it is to focus on the benefits of using your product as opposed to the features of your product.

 

For example, the phrase “comfortable mattress” describes a feature but “Wake up relaxed and ready to face the day ahead” goes further to show the benefits of the feature.

But equally important is the layout and use of colour to distinguish between benefits and, features - both positive and negative.

 

The use of lookbook creators to highlight features and comparisons in fashion and clothing is a great way example of using colour and design to highlight a product's features.

Bolding and Highlighting

 

Bolding and underlining emphasise essential points or phrases.

 

Highlighting those same points in yellow and adjusting the typography and position can make those points even more compelling and effective.

 

Of course, you don’t want to overdo it, or you will lose the intended purpose in the first place.

 

The Call to Action

 

You should have an active call to action throughout your sales copy. For example, you can include such calls to action as “Click here to unlock your potential right now!” or “Click here to discover the secrets now!

 

You should also create a sense of urgency so that your prospects are motivated to take action right away.

 

Writing a good sales copy is one thing that you must invest your time to learn and practice if you are to make good money from your sales copy efforts.

 

Read the full post

What Is Internet of Things? What You Should Know Ahead of the IoT World Congress in Barcelona


.

 

Between October 16 and 18, Barcelona will host IoT World Congress to shed more light on the topic, investment opportunities, and its future. The event will feature multiple activities including awards and workshops.

Technology and IoT

What is Internet of Things? Has technology affected the human understanding of IoT? What is the future of IoT? These are some of the vital questions to ask yourself ahead of the 2018 IoT World Congress in Barcelona. The event, which will see the Top Internet of Things Companies meet between 16th and 18th October, will focus on aspects affected by IoT. Such areas include transport, manufacturing, infrastructure development, energy, and healthcare.

While the Barcelona event will focus on IoT, technology is the mastermind behind it. Just like technology has revolutionized nearly all aspects of human lives, it has brought massive opportunities regarding devices interconnections. For instance, it is easy to access cheap wireless networks or processors, which are vital in IoT. But even as the Top Internet of Things Companies are set to meet between 16th and 18th October, one question remains challenging to most people: What is Internet of Things? Below is what you should know about IoT ahead of the Barcelona event.

What Is Internet of Things?

IoT is the interconnection between billions of devices globally, which can collect and share data. These devices are physical, and range from tiny objects like pills to large objects like airplanes, and are interconnected via the internet. Over recent years, IoT devices have been growing in number owing to the reducing cost of wireless networks and processors. According to Statista, an estimated 25 billion devices will be part of IoT devices by 2020. The figure is massive compared to the 4.88 billion devices that were interconnected in 2015.

Impact of IoT

The effect of the internet of things revolves around all aspects of human lives. Think of a smartphone app that can control your thermostat or coffee maker that switches on automatically when you get out of bed. Indeed, controlling your thermostat temperature or coffee maker is an easy task for you. But wouldn't this automation help eliminate the stresses and effort involved by humans? There are nearly endless examples since Top Internet of Things Companies are involved in most areas of people's lives. Ultimately, this invention results in smart homes and workplaces.

The Future of IoT

There is much discussion revolving around the future of internet of things. As the rate of data sharing between physical devices increases, and the Top Internet of Things Companies ramp up their operations, it is easy to foresee a bright future for IoT. For instance, you may end up with a freezer that can remind you to buy perishables through RFID Product Chips scanning. Automatic opening of your garage door, whenever you want to drive through, might be another example. There are many examples; IoT will be a focus in the tech space, leading to substantive development in how we do things.

 

MD: Between October 16 and 18, Barcelona will host IoT World Congress to shed more light on the topic, investment opportunities, and its future. The event will feature multiple activities including awards and workshops.

Read the full post

How to price your work as a freelancer


We all start being freelancers thinking it's going to make our lives easier - we would put an end to underpaid work, we can manage our own time and best of all - do only the projects we love. If you are reading this, then you know that it's not all that perfect.

Sure, we get to choose the clients and learn something with every new project, but there is still a certain uncertainty when pricing our work, how do we do it right? There is a lot to consider, for sure. Of course that you wouldn't want to charge as much for the projects you really enjoyed and supported, for those you are doing for a friend and delivering work for a non-profit or charity.

Things to consider when pricing your work are the details of the project - what is required from you to do? Also, you would want to adapt the price to the scale of the company that is hiring you, as well as the number of revisions you will do.

First thing you need to do right is your project proposal. When writing your project proposal you want to make sure you are scheduling the deadline you can meet, offer all the details of what content you will provide and do not undercharge your work! For the amount of working hours, you need to charge adequately; otherwise you are risking a failure of the project you cannot dedicate to.

When pricing your work for a client, bear in mind that you are not offering just your time, but also all the experience and skills - a lifetime of learning and dedication to your clients needs. If a client suggests that you are too expensive, you need to be confident about the uniqueness of your offer - know what it is that will make the client happy, that you can offer and no one else on the market can? Why are you the obvious choice if someone wants to invest in their brand and the future of the company? Feel free to use all the work you ever did to prove your worth - content clients, good reviews, portfolio of chosen projects you are proud of and a clear vision of how will the work you do help this clients business for years to come.

Often, when you look for advice of how to price your work, you come across many equations of how other freelancers figured it out for themselves. In simple terms, though, this comes down on how to break even by doing what you do. This mind frame can help you choose projects according to your realistic needs, be paid well enough to live the lifestyle you want and invest in your future.

 

 

Make a clear calculation of your monthly expenses (rent, food, bills, etc), have a number of how much do you have to make per month in order to survive. Many freelancers rush into underpaid projects which take them too much time, without thinking of how they will cover their life expenses at the end of the month.

Second important number to this equation is the amount of hours you can/want to work per day. Decide for yourself what is the perfect amount of work every day - whether you will work four hours before and four after lunch; whether you will or will not work on weekends - make a clear schedule for your perfect daily balance.

I met designers who work best at night. Their whole wage was centered on how many nights a project will take them, and thus their lives adapted to their working mode. Everyone has their own rhythm, which is why 9 to 5 working hours are not your first choice. Best part of being a freelancer is being able to adapt your work style to your biorhythm.

 

 

When you have the numbers stating how much you spend per month and how many hours you will work per month, you can make a calculation of how much money you need to make per hour. Use this number as a referral, as a minimum of all minimums you should charge per hour. With this in mind, you need to take care of your monthly savings, think of things such as health insurance, retirement savings and other grown-up to-do's.

In addition to this number, you should be realistic oh how much you are worth and what is the optimum of how much you want to be paid in ideal circumstances. This will help you work for more expensive projects and save money for a holiday, renovating the apartment, joining the gym and other activities and joys which differentiate your life from surviving.

A friendly advice for your yearly budget is to consider how much you want to invest in improving your skills and better equipment for your work. Remember - the best job is the one where you get to learn every day and grow both on personal and professional level.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Top 5 software to prototype amazing UI/UX


When communicating with clients, quality representation of our idea is very important. Client wants to see what your vision is, to have a clear picture of how it meets the demands of the market, and how it interacts with the users.

When choosing the right software to develop your prototype, you should consider which characteristics and features are essential to your work, which software can you easily adapt to and what fits your design process best.

A factor in choosing the right software is also your team, or better say if you are working within a team, as you would then require a software which you can share between yourselves. You would also need a program compatible with other design tools you already use, to avoid having to download loads of side programs for UI design.

Let's take a look at five best tools on the market in 2018:

 

Sketch

 

For those of you who are already used to Photoshop or Illustrator, Sketch is something you would easily adapt to. It is based on vectors, which ease the whole process of design, it is very intuitive and the simplicity of it helps you develop an interface super quickly.

One of its most popular features is nested symbols - the ability to add very simply pre-designed buttons, bubbles, widgets and even some more complex mechanisms. Great feature you can find useful is the ability to export your design into code, which enables easy implementation into, for example, web design.

 

 

Sketch is only available for Mac, comes with a free trial, and its full version can be purchased for $99.

 

InVision

 

A tool which integrates with Sketch, InVision is dominating the UI/UX market without any doubt. The greatest benefit coming from this amazing software is it's support to team work - within the program itself you can coordinate your project, manage tasks, follow the development and keep notes for the rest of your team.

 

 

This program is compatible with many other useful tools for project management, such as Trello, Slack and Dropbox. InVision will make your offer to the client way more impressive with the ability to offer guided tours, bringing them a presentation that will blow their minds away. Among companies which had their UI/UX prototypes developed using this tool are Twitter, LinkedIn and Uber, which gives us an excellent review of this software.

It is compatible for Mac and Windows users, it is free for one project, and price varies from $15 to $99 per month, depending on your needs.

 

Balsamiq

 

Balsamiq offers one of the easiest ways to create a mockup, dropping the elements on the board and moving them around. Everyone can master in using this amazing program. It is very useful for rough sketching of prototypes for fast delivery of your idea to the client.

 

 

It comes with a big library of elements (icons, images), enabling you to do a simple wireframe. This is not the program you would use to develop a complex prototype for an app, it is rather intended for static wireframes and for relatively new designers in the world of prototyping.

Available for Mac and Windows, comes with a 30-days free trial and the cost of the license is $89.

 

Origami

 

Developed by Facebook, this software offers you a possibility to easily design and test your idea. It allows you to import your designs from Photoshop and Sketch, where you can adapt them and make them animated and interactive.

Origami also enables you to export the elements of your prototype, send them to engineers and come step closer to your product. It is recommended when you are working with a contemporary interface and developing a modern and innovative idea.

By using an app Origami Live, you can explore your work directly on your devices in real time.

This program is also reserved for Mac users, while it is absolutely free to use.

 

Webflow

 

Webflow seems to have dominated the market as the most functional software for building the websites ever. The idea behind this incredible tool is for a designer to be able to construct a website without having to write the code.

Webflow operates similar to Photoshop, although it offers you the possibility to edit the code as well. It is great for web animation, interactive design and responsive web designs, and it also integrates Google Fonts. The final product of your work can be exported in HTML, CSS or JavaScript, but some might recommend getting the hosting with Webflow, as it is one of the fastest technologies on the market.

It is compatible with Windows and Mac, free for two projects, and from $16 to $35 per month for more projects.

 

 

If none of these top 5 programs work for you, some of our honorable mentions you can try are Framer, Adobe XD, Justinmind, Fluid UI, Axure, Principle, Atomic and Proto.io.

Explore these options for unlimited creativity in prototyping your design!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

How to shop for the dress which fits your body shape


.

 

Being a woman has extraordinary benefits, although it often comes with an eternal dilemma of whether this is the right look for me, what colour make up matches my eyes, am I too fat for this dress and does my ass look big in this. In the world of design, we dedicate special attention to the shape of things, so why not make your own body a subject of interest and inspiration?

 

Fashion design is a well full of incredible insights about visual components of our lives, the world where clothing comes with its own philosophy. The key to save time on shopping and spend more time enjoying a spa treatment or working without pressure is to acknowledge and embrace all of your body curves.

 

Look at yourself in the mirror, explore the lines of your body and let the sexiness of it overwhelm you with confidence, creativity and inspiration. Discover more about your body type by asking yourself the following questions:

 

  1. Are my shoulders or bust broader than my overall body?

 

If so, then the suitable dress for you would be the one matching an inverted triangle body shape, where your upper body is broader than the lower part of the body.

 

The key for creating a balanced, hourglass body shape, is to wear an off-shoulder or v-neck dresses style, to draw attention to the hip section of the body.

 

Perfect choice for your would be A-line, Asymmetrical, Empire or carefully places details to the lower part of the dress, which helps the visual balance of your body curves.

 

  1. Are my hips or waistline broader than my bust?

 

If this is the case with you, then we are looking for a triangle or pear body shape styles, and dresses which fit this body type. To achieve the same hourglass figure, the attention should be brought from your hips to your upper busts area.

 

The suggested dress styles for you would be scoop neck, cold-shoulder or off-the-shoulder styles. It is also recommended that with these dresses you pick the neckline accessories, or that the dress had designed details on the upper part, to drag the attention up from your hips.

 

  1. Are my body curves distinctive, proportionately distributed?

 

If not, then your body doesn't have a clearly defined waistline, and your body type is either an oval apple or a straight banana body shape. The perfect dress you should wear creates the illusion of a defined waistline and achieves the hourglass effect.

 

Dresses you should pick are designed with belted or fitted waist, preferably A-line dress or Sheath dress.

 

Ready for your best online shopping experience ever?

 

Now that you know more about your body type, it's time to find that perfect dress! When shopping online, we have to pay special attention to the size chart. You should bare in mind that different brands and different stores have their own specific fitting size chart, which you should study carefully instead of shopping carelessly.

 

When shopping online, shop with a reputable online fashion boutique, such as Le Contour, place where you can find stunning dresses by emerging fashion designers. They offer a variety of clothing you can wear for both formal and non-formal occasions, dresses with a soul and of innovative designs.

 

Shop for the dresses you will love, the dresses that suit you, the dresses you will wear and not exhibit in your closet. Wear the dresses that describe you, highlight your personality, turn heads when you walk down the street.

 

Shop with Le Contour - fashion boutique with free worldwide delivery from Singapore. Discover more about them a reputable online fashion boutique, on Facebook or Instagram.

 

 

Read the full post

August and September edition: Colours we love to love


August and September's choices were quite unpredictable. We chose the colors that made us happy, reminded us of food, and matched our overall mood of the day.

We chose the best palette ever made on the platform and the best palette of all times made by a Colourlover.

We asked you to help us choose the best palettes on our Twitter channel, and you helped out. Thank you for being so collaborative and expressed your opinion Colourlovers! Let's review the questions that we asked and see the winning palettes again.

  • Which was the best #lace inspired palette?
  • Which was the best #volcano inspired palette?
  • Which was the best #moon inspired palette?
  • Which was the best #castle inspired palette?
  • Which was the best #heart inspired palette?
  • Which was the best palette of all times on COLOURlovers?
  • Which was the best #makeup inspired palette?
  • Which was the palette of the day (13/9/2018)?
  • Which was the best ever of @sparrowandcompass' palettes?
  • Which was the palette that made us #happy?
  • Which was the palette of the day (24/9/2018)?
  • Which was the best #pancake palette?
  • Which was the best #pumpkin palette?

 

AUGUST

 

1. The best lace: Laces in Powder

https://t.co/CEt3O0mDDn

 

2. Best volcano palette: Eruption

https://t.co/20cdhnV87L

 

3. Best moon inspired palette: Luna Rosa Love

https://bit.ly/2MoGq1r

 

4. Best castle palette: CASTLE *

https://t.co/nw06uQyXEp

 

SEPTEMBER

 

1. Best heart palette: With All My Heart

https://bit.ly/2Ca5Nzt

 

2. Best of the best: Giant Goldfish

https://bit.ly/18BoiTc

 

3. Best makeup palette: makeup galore RC

https://bit.ly/2x2KKJd

 

4. The palette of the day (13/9/2018): it's better with you

https://bit.ly/2MtuHK3

 

5. Best @sparrowandcompass palette: {rose//gold}

https://bit.ly/2D1mNrX

 

6. The palette that made you happy: Happy Day !

https://bit.ly/2JAkCel

 

7. The palette of the day (24/9/2018): mumble.

https://bit.ly/2MXRfCU

 

8. The best pancake palette: Raspberry Pancake

https://bit.ly/2QeYqsP

 

9. The best pumpkin palette: pumpkin attack

 

So, Colourlovers, what do you think about the palettes? Do you see any pattern? :D
Share which one is your favorite. We can't wait to hear from you!

 

About the author:

Ana Maksimovic is the community manager and editor at Colorlovers. She is a part-time traveler and part-time web and graphic designer working with sustainable brands. She is passionate about photography and nature -  a never-ending source of inspiration.

Read the full post

Choose THIS Color of Website Button for Maximum Sales


,

Can the colors that you use on your website actually help to make or break its success? It seems far-fetched, but there is research to support the claim.

 

Color and Perception

 

In fact, psychologists have spent years studying how color affects human perception. They theorize that certain colors may make you feel hungry, excited, sad, curious or happy. Now, experienced website builders are taking note of these findings and using them to their advantage.

 

Color Sets the Mood

 

The reality is that colors affect how people feel. The eyes perceive a color, and this is communicated to the hypothalamus in the brain. This communication results in a variety of signals being sent to the pituitary gland, through the endocrine system and straight to the glands in the thyroid. The thyroid, of course, is responsible for releasing hormones into the human body. Those hormones can be powerful, influencing mood and behavior.

 

Color Influences Buying Decisions

 

People who study color psychology estimate that when people assess a product, color is the number-one, overriding factor in their consideration. Many consumers make a split-second, albeit perhaps subconscious, decision regarding whether or not they are going to buy something based almost solely on the color.

 

Color Use Drives Website Conversion

 

Whether webmasters realize it or not, color psychology also is at work on their websites. The colors that they choose for the main elements on the pages and the buttons that visitors use to make purchases really do make a difference. Choose the right color, and your conversions may skyrocket. Go with the wrong color, and you may find yourself dealing with a dismal conversion rate.

 

Color and Distinctive Branding Go Together

 

Big organizations put a great deal of time, money and effort into branding. This includes the company name and a distinctive logo, but these aren't the only considerations. Of primary importance is the color in which the logo and brand name are presented.

 

 

Accordingly, it makes sense to put some serious thought into the colors that you use on your website. The backgrounds, borders, hero graphics, popups and buttons all need to present a coordinated color strategy. Even more important than coordination is choosing colors that will have website visitors clicking on the "buy" button.

 

Colors Need to Match the Business

 

When it comes to using colors on websites, it feels a bit like the stars have to be in alignment. The colors have to be right for your brand and be appealing to your target audience.

 

We can see a great example of this use of colors with most VPN services. The organization is fairly conservative, and so is its clientele. Splashy oranges, yellows and greens are probably not the way to go. Instead, tones of white, black, silver and navy blue are preferable. These colors are classic and pleasing to the eye. Moreover, they may be suggestive of trustworthiness and reliability, characteristics that most people would value when it comes to protecting their personal data from cyber criminals.

 

Alternatively, consider the case of a party planning business. Fun and vibrant events are their specialties. They do everything from birthday gatherings for six-year-olds to retirement parties for business executives. This may call for some brighter, more energizing colors. Red, yellow and orange wouldn't be out of place. Plus, you might see some pinks and purples, depending upon the event. Whatever specific colors are chosen, they should evoke feelings of fun and excitement.

 

Gender Matters

 

It also may be profitable to consider the gender of your typical customer. Research suggests that women gravitate toward blue, purple and green while they are repelled by orange, brown and gray. Men are different. Like women, they prefer blue and green, but black is a favorite too. Most of them dislike brown, orange and purple. The upshot is that if your business is primarily geared toward either women or men, then you should take these gender-based likes and dislikes into consideration when creating a color scheme for your website.

 

Colors for Call to Action Buttons

 

Many website gurus swear by using green on call to action buttons. Typically associated with all things natural and environmentally friendly, it seems that green also is an effective hue when it is used on website elements like "buy," "add to cart" and "submit" buttons. It is especially effective when it is the only green element on the page. Researchers say that this is because of something called the "isolation effect." When the conversion step on your website is the only green element, users can't help but be drawn to it.

 

Other colors also perform well when it comes to increasing conversions. Orange is a particular favorite of web designers as you can tell by this typical product recommendation layout. Note the recommended purchase choices are accompanied in each instance by a big orange button. Red and yellow convert well in this environment also.

 

Darker colors tend to exhibit low conversion rates. Either people don't see them or the dark colors are actually de-motivational. Overall, orange is not a favorite color of either men or women. Red can be the color of danger, and yellow is often used as a warning. If these colors are generally distasteful, why do they perform so well from a website conversion standpoint?

 

 

The answer may be that these oft-reviled colors can’t help but draw attention. Someone perusing a website can't keep their eyes from migrating toward those call to action buttons in colors like red, orange and yellow. This is why you may want to choose an overall color scheme for your website, but then use call to action buttons in contrasting colors like green, red, yellow or orange.

 

Final Thought

 

Of course, white space also can be a wonderful thing on a website. Don't neglect or banish this restful shade from your pages. It's what lets your visitors feel like they can relax and breathe while browsing. Plus, it will make the other colors that you choose pop off the page.

Read the full post

Search The Blog

Subscribe & Share

Our Latest Tweets

Attention #colourlovers: The first batch in the series "Color called #money" Let's discover the palettes of Ghanai… https://t.co/hEGoStRJFg
about 8 hours ago
Tweet this ArticleFollow @COLOURlovers

Latest Articles

//View More ›

Latest Colors

//View More ›

Latest Palettes

//View More ›

Latest Patterns

//View More ›