The Do’s and Don'ts of Creating Efficient Infographics


infographics

Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.

 

Do keep it simple

 

You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.

 

Don't use too much information in one chart

 

If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.

 

Do you use captivating titles

 

Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.

 

Do make your messages believable

 

Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.

 

Conclusion

 

These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.

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The Best Brand Colors in the Construction Industry


The visual aspects of your company are what make an impression on first-time customers. Colors work together to create an emotional connection with consumers and make your branding stand out from the competition. Each type of industry tends to use specific colors and tap into the emotions behind pain points that customer base experiences. The construction industry is no different and trends toward a particular set of colors you'll see over and over again.

Although some months see construction spending slumps, building has been on an overall upward trajectory since 2017. Total construction spending in the United States for the first quarter was around $386.1 billion. The construction industry has recovered strongly from recession levels, but with more work comes more competition. Figuring out what brand colors to use isn't an easy task, but can make the difference in grabbing user attention or losing it.

There are some traditional color choices for construction branding, such as yellow, earthy browns and greens. However, thinking a little outside the box may be just what you need to draw attention. Here are some ideas on colors that grab attention but still tap into what users expect from construction companies.

1. Construction Yellow

You've probably noticed the use of sunny yellow on many construction sites. Because construction equipment tends to be yellow or red, people associate a certain shade with building projects. Worker's helmets and vest are also sometimes in a bright hue of yellow, so people associate this color with construction work. Because of this, many companies use at least some yellow in their color palettes. Although the other colors in the design might vary, you'll see it quite often in designs.

construction uniform

Wohlsen Construction uses a pop of yellow to draw attention to its navigation and call to action (CTA) button. Even the photos used in the hero shots offer splashes of this shade. Note the yellow vest the worker in the hero image wears.

2. Pop of Red

Most construction industry websites feature yellow and brown color palettes, but what if you could grab user interest with pops of red? This color elicits specific emotions, including excitement. It makes people think about power and passion. It also increases respiration rates and attracts more attention than other colors.

Red can signal danger, but it doesn't have to. It all depends on the shade you choose. For construction brands, earthy clay is an excellent choice, but a vivid deep hue also grabs attention. Which red you select depends upon other colors in your branding. Try out different shades with split testing and see which convert best with your target audience.

3. Earthy Browns

New construction often includes digging up the land and completing excavation projects. For this reason, many construction companies choose earthy browns for their color palettes. It's also a good choice as a base and then you can add a pop of blue, red, green or some other bright color to draw user attention.

construction uniform

Wheeler CAT uses a lot of earth tones on its website through the photos of equipment being used in various types of construction jobs. Note the neutral white and taupe for navigation and then a big hero shot at the top of the page showing earthworks. The site then features several images of equipment in use, with the majority of the photos featuring earth tones.

4. Environmentally Friendly Greens

For construction companies up on eco-friendly practices, using green tones in the color palette indicates it puts the environment first. Deep, grass-colored green is a smart choice for navigation bars, calls to action and even within images. Just keep in mind if you're using a bright color such as green that you'll need to use complementary tones for the rest of your palette. One technique is using neutral shades, such as black and white and then adding a pop of a brighter color.

5. Trusty Blue

A deep blue is seen as a trustworthy color. Have you ever noticed the way banks tend to use dark blue color palettes? This is because people associate blue with reliability. However, you can use this shade to your advantage as a construction business, too, and indicate how reliable you are. Commercial construction is one area where people need to know they can rely on you to meet deadlines, but even residential construction benefits from reliability.

Customers need to know they can rely on you to be around through project completion as well as after the job is finished in case there are any issues. A simple change in color choice allows you to indicate you plan to be in business for many more years to come.

construction uniform

Excel Excavating utilizes blue in its color scheme, adding an air of credibility to its branding. Even the hero shot has a bluish-gray tinge to it, setting the tone for the rest of the website.

6. Pink, Neon Blue or Orange?

Choosing a color completely outside the scope of what most other companies use works if your target audience is young or the color speaks to them in some way. For example, if you run a company constructing tiny homes for millennials, choose trendier colors than if you create corporate buildings for middle-aged men. Base your colors on hues that speak to your demographic. You could also enhance a more traditional palette with one or two elements in a unique color choice.

 

Experiment with Color

Don't be afraid to try colors a bit outside the norm. Just make sure you test any changes to your branding and see how your target audience reacts. Pay attention to what colors your competitors use as well. It's good to meet expectations, but you want to also stand out from the crowd. With a little work, you'll soon hit on a color palette that defines who you are as a brand and results in conversions.

 

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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7 MOST ICONIC CAR COLORS YOU MUST KNOW


iconic car colors

Look around your home, walk down your street, move around your neighborhood, trying to guess the personality of people from their cars, and see if you are accurate.

Sometimes, the color of a car can be the most important thing about the car after the model and the specs. This is why automotive makers pay special attention to what colors their products come out in so much that it has become something of a competition. One of the reasons for this is because sometimes, the color of your car can say a lot about you. If your car is red, the general assumption is that you are very energetic and outgoing, if it is gold or green or a mixture of both, the assumption is that you are happy or joyful; if it is orange, creative; blue, confident or calm and all of these are natural generic colors that can be found anywhere. What happens when you are sporting one of the limited edition cars that come in very limited colors?

The answer is simple. You ooze confidence. Everyone that sees you in your car is envious of you; your friends want to be you and your co-workers think the world of you. Below is a list of 7 most iconic car colors that have ever been created in the automotive industry and have come to stay with us in no certain order.

THE RENAULT LIQUID YELLOW BRAND

A car is just not complete without its color. It is one of the few ways an automotive brand can have an edge over all other automotive brands and since it’s big reveal in 2016 with the Clio RS 16, the Renault liquid yellow color is clearly a jaw-dropping color that will definitely not look as good on any other car as it does on the Renault. This shiny color of the Renault which is an example of an artistic painting sets it apart from any other car that’s around it within a 100 miles radius. Although this color is eye-catching, it is not too bright at all.

ESTORIL BLUE

Even if you don't know how to drive, the BMW's Estoril blue art will make you want to ride down to the grocery store in an E36 M3 all day. Luckily for you, you can always take the EDT Driving Lessons classes   to develop all the skills you need to become a great driver. The color like every other shade of blue showcases a rare elegance that cannot be found in any other shade of blue. The Estoril blue manages to showcase the BMW's flair for extraordinary design while still managing to retain its air of luxury. The color is capable of lending the driver of the automobile an air of uncommon sophistication. This color is the perfect example of the saying that sometimes brighter isn't better.

BLACK

My personal favorite of this shade is the matte black which is a very recent addition into the black family with its seemingly dull-like hue, beauty, and sense of sophistication. A black automobile of this color can also lend an air of power and mystery to the driver. Every car in this color looks so good and expensive in an effortless manner no matter the brand. So you can revamp your old car that you are already tired of today by having the paint job redone to matte black, and it will come out looking way better than you can imagine. Black has that very dynamic power.

ROSSO CORSA

This is Ferrari's brand elegant addition to the color red. This color is so outspoken and elegant that to get a Ferrari in any other color than this color is regarded as treason. It is also one of the very few colors that has ever been created in the automotive industry to get an identity for itself that is different from that of the brand of car that it originated from or from any other car brand that it is likely to be painted on. Do yourself a favor today, paint your car the Rosso Corsa or get a Ferrari in this exact color and risk looking extremely confident and outgoing to the people who know you.

SUB-LIME

When car buyers get tired of buying cars in the same old dull generic colors that can be found virtually everywhere, automobile factories have to go out of their way to create a sensational color that is both perfect for the taste of their consumer's and can give them leverage over all others. This is the story of the Dodge's Sublime Green color from the first generation of the Dodge Challengers. The Dodge brand uses different pigment of the color green with a dash of yellow and probably white to bring us a rare mix of colors. This color is available in the 1970 Dodge Charger, the Plymouth, Coronet, Monaco, and Polara. If you are impressed by these cars, you can take one of the best driving lessons available to learn more about them. Sub-lime Green has also made a recent come back to the market this 2019 Chicago Auto Show with a new release of the Dodge Challenger and Charger.

SILVER BIRCH

With an expert blend of silver, gray and white, the only car this color reminds us of are the Aston Martin DB5, DB6 and DB7 series in the 60s. Although the Aston Martin brand itself is not a rand to overlook in terms of producing vehicles that have very high capacities, the color and the models were promoted by the on-screen antics of a popular British agent with a preference for Martinis. Recently, there has be talks of Aston Martin trying to revive this DB6 model back with better capacities than before.

ERMINE WHITE

This color looks like the Honda Championship White but it is not. The Ford's Ermine white color brand is modeled after the Lotus Cortina. This color is very cool on cars without looking so cool as to be dubbed dull and it is extremely perfect for people who are not into very bright colors.

 

Every year, more iconic colors than the ones that are on this list keep getting introduced to the market and this is partly all thanks to DuPont. A designer who hosts a show every year to showcase his newly developed car colors to automobile companies.

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Oh My Palette - Purplemania


Tropical weather calls for tropical colors - those bold, expressive, mysterious, fresh, blooming colors we find everywhere around us. Purple is making a comeback - on our streets, in our plates, to our living rooms.

Photo credit: Marcia Vanêssa

 

purple door and purple crawler

 

Although smooth shades of pink have been very present in interior design for the past few years, something as vibrant as purple doesn't make the cut so often. Gentle pink seemed much easier to fit into our spaces, and the vibe it brought to the place was calming and peaceful - not what we'll see with the purple in the following years.

 

purple pillow and pink armchair

 

Not only is this color getting back to the throne with strong impressions, but it is also coming back with crazy and intense collaborations. Purple we will be seeing from now on is dramatic, futuristic, and loves to be combined with alike colors - all the shades of pink, and even dark cherry moments here and there. This purple also likes to walk the line between pink and orange, tempting our senses and lifestyles.

 

purple room

 

It is predictable that purple will take over most roles which belonged to pink so far, including special occasions design. Wedding designers will have their plates full of tasty details of purple in the white and silver decor, while beautiful purple flowers can take the attention of the guests in split second.

 

purple flowers on a wedding plate

 

Purple can also bring a certain something to the bedroom. If you are thinking about redecorating, don't take purple too seriously - as in wall paint or the color of your closet. This princess among colors deserves a special treatment, which is why it works best if you add it as details in white and pink surroundings. For example, don't repaint the wall in your bedroom purple - just buy the sheets with purple details. This works whether the design is flowery or not - purple will give a new urban sense to your life rhythm.

 

 

purple flower on a pillow

 

If you are, however, looking for a drastic change, repainting a single wall in your kitchen or dining room will do the trick. This change, however small, will have a dramatic impact on the look of your space, it will freshen it up, and make it a charming, more exciting room to be in.

 

purple wall and white sofa

 

How will you use purple in the upcoming months? Are you a fan of flower-inspired designs? Let us know in the comment section below.

 

Written by: Nina Petrov

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Inspiration Every Day


We are a society striving for entertainment, distractions, inspiration on every corner of our lives. We get overwhelmed by content and very often bored if the flow of our feed doesn't change frequently enough. We always seize new ways to keep our scrolling fingers busy while our hunger for new trends never sleeps.

 

I am sure that everyone has their favorite apps and networks where they spend most of their free time in breaks from work, cooking, studying, and while waiting for the bus, whether those are social networks, fashion catalogs, news, blogs, Youtube, etc. In the era where anybody can become an influencer, a question arises in regards to how to find good quality content - who to follow, where to look, how to discover new, fresh ideas in this confusing set of signals on the internet.

 

I've been researching the best trending hashtags on Instagram, which are showing the most attractive and relevant content, full of fresh colors and alternative styles to make your feed sexy again. Follow these and find the best profiles to stick around with for this hot and exciting summer.

 

#streetstyle

stylish joadeo

PHOTO: @jo_adeo

With almost 70 million posts, this hashtag is highlighting the top posts in the casual fashion industry, but most importantly, these interesting photos are taken in quite exciting sights, in urban environments of a metropolis. What dominates is very vibrant colors against the gray, brown, or white backgrounds, and very contemporary fashion style of a variety of cultures worldwide.

 

#streetwearfashion

ifltn stylish

PHOTO: @ifltn

 

Besides the content offered in the previous hashtag, with this one you may also discover various fashion companies advertising their street-wear designs. Use this hashtag to keep up with trending wear and perhaps it can inspire you for a whole new set of palettes of your own.

 

#bloggerlife

 belowthesamesun style

PHOTO: @belowthesamesun

 

This is a relatively young hashtag, with only 6 million posts. However, it is remarkably interesting, because as we all know, bloggers are the ones who pay a lot of attention to their contents and visual appearances. If you find the right travel blogger, prepare for some hardcore new palettes in those images you scroll, as these guys can be a true refreshment to our every day.

 

#traveler

colorful landscape

PHOTO: @mircmancito

 

For similar reasons as the previous one, except this hashtag results in real top-notch content, beautiful landscapes, breathtaking architecture, and even better modern outfits. Out of all the scrolling trying to find the most inspiring feed possible, this one truly made me speechless. See for yourself and find the photos that really move you.

 

Do you use social media to find inspiration? Which content do you follow? Share with us in the comment section below.

 

Written by: Nina Petrov

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5 Books Every Designer Should Read


You don't achieve greatness overnight; for greatness requires a lot of hard work and a never-ending journey of learning from your own, and experience of your peers. For those of you who always seek to be better, know more, experiment and accelerate, here are some literal recommendations for you.

 

Logo Modernism

 

"Logo Modernism - An unprecedented catalog of modern trademarks" is a book written by Jens Muller. This inspirational and highly educational piece is a result of intense research and strong insight and analysis of the author. Analyzing over six thousand trademarks, Jens Muller questions and examines modernism in graphic design and the influence of modern design on creating corporate identities.

 

Just My Type

 

"Just My Type - An entertaining and revealing guide to the history of type*, written by Simon Garfield, takes you on a journey of different typefaces, observing the fonts and their magic. If you thought you know everything there is to know about the significance and science of fonts - look again.

 

How to do great work without being an asshole

 

"How to do great work without being as asshole - Funny, useful advice on how to thrive in creative industries", this Paul Woods' work is your guide on how to make it in the creative industries. This book is great support for all the swimmers in this industry, covering main grounds such as pitching, giving feedback and knowing your way around the world you are conquering.

 

books every designer should read

 

How to be a Graphic Designer Without Losing Your Soul

 

"How to be a Graphic Designer Without Losing Your Soul - A staple for any new graphic designer" by Adrian Shaughnessy, tells you everything you need to know about making it as a freelancer, dealing with clients, setting up your design company and working your way up to the top. This book is full of good advice, real experience and strong insight into the industry.

 

Work for Money, Design for Love

 

"Work for Money, Design for Love - Answers the most frequently asked questions about running a successful design business", and it does by the hand of David Airey, the same author that gave us "Logo Design Love". This book is his collection of great answers and tips from his FAQ list, and it deals with psychological, creative, and productive aspects of what it takes to run a successful business as a design entrepreneur.

 

What do you think of our picks? What is your favorite design-related book? Share with us in the comment section below.

 

Written by: Nina Petrov

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The Importance of Color in Website Design


color in website design

A webpage is not just about information it contains but also the impact it leaves on the viewers. This is why color selection turns out to be a significant aspect of website design that a reliable marketing company like RankOne SEO Agency will help you figure out. While you don’t need to turn your site into a rainbow, thoughtfully curated color implementation will make your brand value look clearer.

This article aims towards assessing how essential colors are when you’re planning to showcase your brand image through your website.

Improved recognition

The first impression of your site's visitor is always going to be the way its colors pop up. Studies suggest that colors tend to impact a person’s instinct and you can leverage this fact to readily come up with a color palette that goes hand in hand with your brand’s philosophy. You can drastically improve the visiting time when your targeted audience finds relevant color choice throughout your webpages.

This creates a personalized recognition that assists you in standing out among your competitors. Brand recognition should be the essential focus if you’re up to gaining loyal customers who can relate to your content.

Better layout

Colored websites tend to be more appealing to any user because this way, you can showcase the theme of your brand more precisely. For this, begin with understanding the color wheel and analyzing how different shades are related to emotional triggers. Psychology suggests that you can drive massive targeted audience if you ensure going with a well-speculated choice of shades for different site elements.

Enhanced responses

Colors also determine how likely a viewer is to react to numerous CTCs you’ve placed on your website. One will only tend to respond if you have incorporated colors that go well with your products and services. Moreover, website designers also consider the correct placement of colored elements so that essential portions can be highlighted.

You can improve the focus on any particular site element with the help of suitable color choice. However, make sure you only highlight the most important sections of your website. This is because unnecessarily colorizing everything will make your content look overdone.

Tips to make your color choice remarkable

Now that it’s clear that color selection is a vital part of successful website design, here is a rundown of things to help you master color choice.

The foremost advice is to go with colors that match your website’s offering. For instance, using too much of red color for organic or environment-friendly products might not be the most suited preference.

Keep your targeted audience as an utmost priority when it comes to selecting colors for your webpage elements. Factors like gender and age of your potential customers determine which colors options are going to be the most relevant

The background should also be kept in accordance with the text color you’ve decided to go with. This is because the background color of your website majorly impacts readability. Try not to combine too many colors here in order to ensure a sober background that can showcase your content nicely.

Do ample research and consider expert opinion before finalizing color selection for your site. It’s also advised to pick some of the best practices from your competitors so as to come up with a color pattern that makes on stay on your webpages.

Website design color types

Here’s an overview of color choices depending on the industry you deal in. It’s suggested to stick to conventional selection methods as these are based on extensive research and result analysis.

Yellow: As yellow has a straining effect on the eyes, it shouldn’t be used aggressively in a website. However, this color represents cheerfulness and can be handy when you’re dealing with leisure products. Try to include yellow where you want to signify some creative elements on your webpage, especially if your brand is related to children.

Red: This color turns out to be a viable choice when you need to highlight certain CTCs on your webpage. You can use a combination of red to provoke emotions in viewers so as to make them take active action. Brands dealing with children products massively use red shade so as to maximize user response. However, red can be very sharp to some people’s eyes, so it becomes vital not to overdo this.

Black: It can be a great choice when your brand deals in art-related products as black can offer a great background that can actively showcase the artwork you’re posting.

Green: Most websites tend to include some shade of green as it is commonly related to invoking trust. Furthermore, it becomes an inevitable option if you’re going to design a travel website or one that specifically deals with nature. This color is quite soothing to the eyes and doesn’t cause much strain, unlike other vibrant colors. Thus, those looking for a sober website design find green to be appealing as it feels light while viewing.

Orange: If your targeted audience comprises of budding young individuals, orange can be a sparkling choice for your website elements. This color is widely popular for instilling a sense of positivity along with showcasing creativity. Typically, you’ll find many tech brands having a ton of orange color incorporated in their official site. You can also use this for food-related ventures as you can find your competitors heavily using this color.

Purple: Shades of purple are mostly chosen by religious websites because this color has a rich appeal to it. Moreover, you can suitably use purpose if you’re going to design a vacation site.

Blue: Next up is blue, a color that emerges out as an active choice of high-tech companies as this color stands out when it comes to establishing a trust factor. It feels relaxing to the nervous system and can make a person remain on your site for quite long. Diet brands also use shades of blue in order to make their website appealing to a viewer’s eyes. However, you should avoid employing it as the text color and look for other standard alternatives.

 

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Choosing a Good Color Scheme for Your Website


color scheme

Colors are a huge part of life. They evoke our feelings, help us remember memories, and affect our mood. Learning how to use color for your website is an effective way to generate a specific response from your users and make your website more actionable.

 

Georgia O'Keeffe famously said, “I found I could say things with color and shapes that I couldn’t say any other way.” This is true for us all, and you don’t have to be a famous artist to hone the power of color. All you need is an understanding of branding and color psychology. Suddenly, a whole new world of color and design will be yours to explore.

 

Consumers and brands alike often underestimate the power of color. Well-versed marketers know just how powerful it can be, but it's hard to put this influence into words unless you have a strong understanding of how color affects us as humans. In this guide, we’ll take a close look at the psychology behind our favorite colors, how brands have successfully used color in the past, and how you can choose a good color scheme for your own website.

The Psychology Behind Color

Does a blue sky make you feel relaxed and calm? Does bright yellow make your heart race a bit faster? If you’ve ever experienced any of these feelings, you’re not alone. Color is a tool for communication, and it’s been used since the dawn of civilization to express influence, action, and mood.

 

It was in 1666 when English scientist Sir Isaac Newton first discovered that when white light passes through a prism, it separates into all of the visible colors. These visible colors don’t communicate the same things to everyone. The way you feel about certain colors is a deeply personal thing that’s derived from your own experience or culture.

color scheme

 

However, there are some general “rules” of color that we can take from our own western history. Here are some of the most well-known associations with color that you’re probably familiar with:

 

  • Black: Evil
  • White: Purity
  • Red: Love
  • Blue: Calm
  • Green: Envy
  • Purple: Wealth

 

These might seem like a very basic level of color understanding, and that’s because they are. The deeper symbolism behind these colors takes root throughout our history and culture, and they’re not stagnant. Colors can change meaning in different situations and throughout time.

 

For example, do you know the story of why purple symbolizes wealth? In fact, Queen Elizabeth I forbade anyone except the royal family from wearing purple since it had such an elite status. Hundreds of years ago, purple dye was initially incredibly expensive. In the time of the Phoenicians, the dye could only be found in a small mollusk in the Mediterranean sea. Since it was so expensive to collect, it was only used by the wealthy elite.

 

There’s a story just like this one behind almost all of your favorite colors. The more you understand the history of colors, the better equipped you are to use these colors to your advantage.

How Do Companies Utilize Color Today?

As you’ve probably realized, we’ve come a long way from purple only symbolizing wealth. Colors have become complex entities, and now they’re a tool used by marketers and designers to create branding that resonates with audiences.

 

To understand how companies utilize color today, let’s look at some of the most well-known brands and the colors behind their logos and designs.

 

Red - When it comes to marketing, red is said to trigger stimulation and appetite. It’s also commonly used in clearance sales since it’s known to call your attention. Red has even shown to raise the human heart rate measurably when they see it. Red brands: Frito Lay, Nintendo, Netflix, ESPN, Coca-Cola, and Lego.

 

Blue - Blue in marketing is used to symbolize professionalism and strength. It’s a favorite color for a lot of people, so it’s often used to demonstrate trust. Blue brands: Facebook, Visa, Samsung, AT&T

 

Yellow - Yellow is all about optimism and happiness. It’s great at grabbing users’ attention, so it’s commonly used for fast food brands. Yellow brands: McDonald's, Snapchat, Subway, IKEA.

 

Green - Green has recently been used to show eco-friendly brands, but it’s also used to convey growth with financial wellness. Green is related to health, relaxation, and productivity. Green brands: Starbucks, Excel, Holiday Inn, Heineken, and Land Rover.

 

Purple - Purple has come a long way, but it still does symbolize royalty as well as wisdom and success. This is why it’s usually used for luxury brands. Purple brands: Crown Royal, Qatar Airways, Hallmark, and Cadbury.

 

Black - Black as a color has also developed from its original “evil” symbolism. Today, it conveys professionalism and relates to intelligence and authority. Brands use black to maintain simplicity or to show a luxurious quality. Black brands: Amazon, Disney, Chanel, Nestle, Gucci, Hermes.

 

Multi-Color - Finally, sometimes brands use a few colors to show their diversity and to stand out from other brands. These are often used by internet-based companies or global brands that want to show connectedness. Multi-color Brands: Windows, Google, NBC, eBay, the Olympics.

 

How did you feel reading through these lists of brands? If you’re like most people, you likely understood the connection just by your current feelings about these brands. These brands have been crafted by expert marketers who use colors to tell their story.

Step-By-Step Guide to Choosing Your Website Color Scheme

With your website, you want it to tell the story of your brand, but you need to do that in a simplified way that doesn’t get in the way of the user experience. It takes users a startling 50 milliseconds to form an opinion about your website. That’s less than a second to make an impact.

 

Go through these steps below to make sure you’re choosing the right colors for your website.

 

Step 1: Choose Your Dominant color

First, you need to choose your dominant color. This is your brand color, and it’s how you’re going to create a design you love. Remember all of those words and emotions associated with the colors we listed below? Refer to your list and decide which color most closely relates to your brand.

 

This is the color your audience will remember most when they visit your website. If you’re trying to show that you’re eco-friendly or growth-driven, go with green. If you’re a calming, thoughtful brand, go with blue, and so on. If you already have a logo, make sure this color is complementary or the same.

 

Step 2: Consider Your Audience

Next, consider your audience and what colors they’ll prefer. Remember how we said our perception of color will depend on our history and culture? This is very relevant if you’re trying to address a specific group of people.

 

While all genders can like all colors, it’s true that some colors and shades speak to one gender more. The same goes for age. Keep your target audience in mind to make sure your colors speak to them. Here’s a simple guide to help:

 

  • Bright vs Soft - Men prefer bright colors while women prefer soft colors
  • Blue, Purple, and Green - These are the colors women prefer the most
  • Blue, Green, and Black - These are the colors men prefer the most
  • Bright colors - Brighter colors appear to younger users
  • Achromatic - These are colors that have no hue (like black and grey), and they’re preferred by older adults and men

 

Step 3: Where to Use Your Dominant Color

Now, it’s time to utilize your dominant color. You want this color to attract attention, but not too much attention. We’ve all visited websites that had too much color, and it can be confusing to know where to even look. Try to use your dominant color in a limited number of places, especially where you want users to take action.

 

The best places to use your dominant color are in the logo, menu tabs, calls to action, and when highlighting important information. They’re also useful for titles and buttons.

 

Step 4: Choosing and Using Your Accent Colors

Your website would be boring if you only had one color. If you want your website to appear professional, you need accent colors. This is the scary part since mixing colors can be complicated.

 

When in doubt, limit yourself to 1 or 2 accent colors. Too many colors can be overwhelming. Your accent color might be the same color but in a different shade, like choosing a maroon when you already have red as your dominant color. It might also be a neutral that complements your current color. You might even bring in an entirely new color that means something to your brand.

 

Where should you use your accent color? Use it in subtle places like in the current menu tab, subtitles, and to highlight secondary information.

 

Step 5: Tie It Together

Last but not least, it’s time to tie it all together. Now that you know what colors are right for your website, it’s time to create a stylish website that works for your business.

 

Start by building a website or finding a premium theme that matches your design aesthetic. From there, customize any elements to make sure the right colors are pulling through.

 

Consider any extras that incorporate your colors as well like graphics, images, and more. These are the things that tie the entire look together. To finish the process, take a look at your completed website. How does it make you feel? It can help to bring in some extra sets of eyes.

Final Thoughts

 

Creating a website is about more than throwing different colors on the page. In fact, color is one of the most complex parts of the design process. Not only does it take some understanding of colors to know which look good together, but you also need to know the meaning behind the colors you use.

 

You can experience this for yourself the next time you go shopping. Take a look at the different brands offered for a specific product. How do these brands make you feel? It’s this same effect you’re trying to achieve with your website.

 

The right colors come from your audience and the meanings behind these colors, not just what colors you prefer. If you put your audience first, you’ll create the best color scheme for your website in no time.

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OH My Palette! - Five Palettes Inspired by Exotic Nature


Wildlife has been inspiring humans since art itself had existed. The habitats of wildlife had been equally as impressive to some of the greatest artists in human history - all those landscapes with vivid colors we see in our art history books are once inspired by breathtaking nature, and amazing natural sights did not stop taking our breath away. Let us take a look at how many astonishing color palettes featured by COLOURlovers have been inspired by animals, mountains, and sunsets over waves.

 

Bird Lovers

 

It is well known that most birds change the colors of their feathers in the season of attracting their partners. Out of all animals, birds have given colors the most attention and an important role in their yearly rhythm, and this is why birds can be qualified as true COLOURlovers. It comes as no surprise that birds have inspired some of our top palettes over the years, such as this one. Yellow is one of the most exotic colors, and one of the boldest generations is wearing it this season. Yellow is also a great way to be noticed in the wild, so this little cutie is using three different shades of it among its feathers. Our palette is complemented with the appropriate density of a smooth orange shade, which highlights the appearance of the yellow dominance.

 

 

 

Northern Winds

 

This palette extrapolates the beauty of human intervention in pure wild nature. The purple and brick colors are bringing a new, refreshing aesthetic to this picture, resulting in a color combination that will never get out of fashion. To this day, we see these middle century style in the interior design, especially in public spaces (coffee shops, bookstores), as well as the textile industry. Red and green have always been a moving combination, and this set of brick colors with a variety of green shades is an image so beautiful that it's hard to forget it.

mountain lovers

 

 

Showing Off

 

Well, in fairness, if anyone has the right to show off, it's this divine and proud creature. Flamingos are considered among the most exotic birds and people used to travel across the globe just to take a look at them in their natural habitat. Even so, the misconception of their color has transferred to our cartoons and so to our urban culture, so nowadays we see an infinite number of designs of vibrant pink flamingos. Unlike the cartoon, our flamingo is showing off a palette of subtle red shades, against the blue surface of the water, a view that is simply calling for a vacation on a tropical destination.

 

flamingo

 

 

Talking Waves

 

This palette is describing a breathtaking picture - the moment in which a wave is communicating the sea to the sand. On the surface of the sea, we can see a bright blue sky, and in the deep waters, the smooth stones with green plants are giving us the beautiful shade of turquoise. When set in the same palette as the colors of the sand, we get an even richer color combination than in a desert - sky situation. The beauty of this palette is the special shade of both blue and orange, which is achieved with the wave between them, giving us an astonishing gradient of both colors in the palette.

 

 

ocean from above palette

 

Purple Madnesspurple palette

 

If you are one of the believers that it takes at least two colors to make a good palette, Purple Madness is one of those palettes which prove you wrong. This hot, spicy, mystical and magical color gradient is evoking deep feelings in the viewers around the world, regardless of the culture. Such strong colors are usually a defense mechanism in wild nature, although on rare occasions they play a role in the reproducing life stage. Honestly, if I were to come across this magnificent spectrum of colors on a plant, I wouldn't tempt my luck in trying out her poison. This venomous palette is only for the bravest, and those who are brave enough will have great fun applying this palette in everyday wear or bedroom design.

 

 

 

 

What do you think about our five picks? What are your favorite palettes featured by COLOURlovers? What inspires you? Tell us everything in the comment section below.

 

Written by: Nina Petrov

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Comic Authors Who Use Instagram To Promote And Sell Their Art


In our previous article, we suggested several platforms where graphic designers could sell their work. A big part of the contemporary design community are comic writers, and these platforms also come in handy for selling products related to your comics. This is why we decided to explore some Instagram accounts that help these authors reach a wider audience across social media, and take them to their online shops. Comic content explored here is not only funny but relatable to our personalities and also tackles some social causes that matter to the artists.

 


@punkystudio

 

Punky Studio

Punky Studio takes us on a trip that follows our main character, a cat, which explores daily challenges such as anxiety and lack of motivation. The author uses this platform to talk about mental health, and okay, an adorable dog from time to time, but this Instagram account is linked to the Etsy shop where you can buy illustrations or handmade pins about mental health. What makes this account sell is the content which speaks to the cause-driven people worldwide, but also a good brand, authentic drawing and good understanding of the Instagram audience.

 


@eckyo.me

 

eckyo.me

 

Eckyo.me advertises an online drawing course by the author Ecky O. This Instagram account buys us with adorable characters and well-developed brand, but this art of visual storytelling is used to share motivational and inspiring short stories. This account is like your daily dose of Kung Fu Panda wisdom on social media, which takes you to their website to learn how to increase your character drawing skills for improving your own work. This account is an example of using Instagram to sell education, while the shared artwork convinces you that they know what they are doing.

 


@4amshower

 

4amshower

 

4 am shower is an account that represents illustrations created by Guy Kopsombut, who tells us short stories about cute wild animals and their adventures. Every story is sharing a motivational and supporting message, making it our daily dose of cute-things-on-Instagram. For Guy to be able to tell us about love and friendship, he has to receive a lot of support from his fans around the world. Guy does this by rewarding his supporters on Patreon with prints, sketches, stickers, postcards and other perks featuring our favorite love-giving animal of the month.

 

selling art on instagram

 


@handsoffmydinosaur

 

handsoffmydinosaur

 

From a wide green sea of Instagram, a charming Greek humor finds its way to our feed. I am talking about one of the most popular designer profiles Hands Off My Dinosaur - and I do believe nobody want's to mess around with this guys dinosaur. Teo is selling, by his own words, "illustrations and stuff",  and he does it remarkably. This Instagram account will surprise you with ordinary things in out-of-the-ordinary situations, which will make you laugh till your stomach hurts. His humor is often related to food, but some interesting anthropomorphic planets, chess figures and washing machines make an appearance as well. The link on this profile takes us to his Etsy shop, where we cannot resist to cards, stickers, prints, magnets and other "stuff" we just really wanna pin to our wall and have it make our day every morning.

 


@safely_endangered

 

safelyendangered

 

Safely Endangered has been around with us for quite some time, during which it has developed a certain audience type which this account can take to the end of the world with their eyes closed. The audience to these "silly comics" are enjoying the safe environment in which they read the silly jokes which sometimes go all the way to the dark corner of our consciousness and back. Besides the usual mugs and prints, the personal website we are taken to is selling a graphic book of your favorite comics and more, using selling services such as Amazon. A very specific niche of these comics are the reason why this account has almost reached a million followers and is now selling a book worldwide.

 


@stacieswift

 

stacieswift

 

Stacie Swift, or probably the most famous Stacie on Instagram, is our next pick for designers social profiles. Stacie uses this social network to illustrate positive messages and she, just like you, identifies as a color lover! Her account is well branded with bright, chippy colors, which support the background of each post. Her mission is to make your days with awesome sense of design and comforting words, which she is now well recognized by, and most loved by those who care about their mental health. Stacie has a shop for her postcards, but also socks and other items, a personal website and a blog where she shares her thoughts. On top of all this, she also uses Patreon where most supportive fans can reach her.

 


@steinbergdrawscartoons

 

steinbergdrawscartoon

 

In our previous article, we have mentioned Society 6 as a platform for selling your design. Steinberg is one of the artist whose chose was precisely Society 6, while his Instagram account helps him reach his customers. Steinberg is a type of cartoonists we loved reading in our daily newspaper. His critics of society are funny, realistic and relatable. He usually uses simple black and white drawings to tell a story, although sometimes he cheers us up with water colored images and amazingly balanced colors, which reasure us that he knows what he's doing.

 


@there.goes.motivation

 

theregoesmotivation

 

I don't know if these full stops in the name of the account are on purpose, but they are really suiting pauses between each word, which describe the account accordingly. Backed with personal experience of a girl in the urban society, Loron really gets people involved. Her characters are also very well developed and animated-like, so we can easily see this turning into an animated show one day, with the right support. For there.goes.motivation Loron uses Patreon and exclusive perks for her most loyal supporters.

 


@relatabledoodles

 

relatabledoodles

 

Another Patreon user, Relatable Doodles are a super successful Instagram trend, presenting the type of doodles you can relate to (if the name didn't say it all). This designer tackles burning issues such as use of technology, ecology, activism and activism-wanna-be, as well as anxiety, friendship and relationship inspired topics. Cee has really made it into "creating comics on the internet" as her full time job, but she knew how to develop a responsive community around her work before asking them to pledge on Patreon and support her. A truly inspiring story of an Instagram account, from which we can all learn from.

Written by: Nina Petrov

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