5 Color Pallets to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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How to Effectively Integrate Your Brand's Colors into Your Storefront Location


color branding

Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.

Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.

Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.

1. Create Display Windows

Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?

2. Change the Wall Colors

If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.

3. Add Signage

Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.

4. Invest in Bags

What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.

Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?

5. Employee Uniforms

Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.

If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.

6. Floor Signage

Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.

Brand Colors Matter to Storefront Locations

Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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7 Attributes for High Converting Small Business Web Design


web design

The design of your website is important. When most think about what makes a good website design, they think of something that is visually appealing or stunning. However, good website design should also be practical and provide a straightforward path for its visitors.

 

If a potential customer were to land on your website, would it be immediately apparent to them what you offer and what they should do? Does it convey the right message and the right action you want them to make?

 

A confused customer always says no and will soon be off onto the next site, which could be your competitor.

 

Crafting a design that converts well should be the foundation of your website’s design. For beginners, this may sound difficult, but it doesn’t have to be and should only take a day or two, with the right guidance. In this article, I’ll share 7 advanced attributes to keep in mind when designing a small business website.

 

 

1.    Simpler is Better

The first rule of thumb is to keep it simple. Have you ever landed on a web page that is so busy it is confusing? Do you stay around long enough to figure it out and try to find what you are looking for on that site?

 

Of course not! You leave because you are busy and do not want to waste your time.

 

Your website visitors will have the same reaction. Make sure their user experience on your site is easy to navigate, clear, and simple.

 

Also keep in mind that when people are faced with too many options, they experience information overload and will more than likely choose nothing at all.

 

Do not overwhelm your website visitors with too much information or give them many options.

 

Look over your website pages. Do you have information that either is not necessary or you do not need? If so, remove it.

 

Your goal should be to move from this:

web design

 

To this:

web design

 

There is no need to cover every inch of space on each page. It is better to make sure you do have empty or what is also known as white space on your site.

 

Effective web design includes using this "white space" (that does not have to be white; it just needs to be empty) to draw more attention to your content.

 

It makes your site less confusing and cluttered and helps it look clean and professional.

2.    Map Out the Buyer’s Journey

Moving forward and putting together a website without a plan will lead to a confusing and less than stellar user experience.

 

Your goal is to meet the needs of your visitors and to convert them into paying customers.

 

Understanding the pages, content, and offers they will see will help you design a website that better nurtures your leads and takes them down your sales funnel.

 

Look at your analytics to get an idea of where users are landing, how long they are staying, and what they do next.

 

Are they leaving your website or moving onto the next step? If you find there is a specific page where you lose visitors, make changes and test them out to optimize the page.

 

Another way to understand your buyer's journey is to look at the information you already know about your current customers.

 

How do they get to your site? Which pages are they landing on and which steps lead to more conversions?

 

You can even send out questionnaires or ask them directly about how they made their decision to purchase your services.

3.    Why Should They Buy from You?

No matter what industry you are in, there will be competitors vying for the same clients. What is it about your services that is unique?

 

This is also known as your unique value proposition, or UVP.

 

Visitors to your website need to be able to quickly and clearly see precisely why they should hire you and how it will benefit them.

 

The number one influencing factor that determines whether or not a visitor will stay on your website is your value proposition, according to ConversionXL.

 

Make good use of your website visitor's time and your online real estate by making it very clear in just a few seconds, what makes you different.

4.    Be Consistent

Being consistent with your design elements on your website (and other places your brand lives online such as advertisements) helps build trust with your website visitors.

 

Improve the user experience on your website by keeping the core framework of your site consistent and logical.

 

Some examples of which parts of your site that should be consistent are:

 

  • Header
  • Footer
  • Sidebar
  • Navigation
  • Font color and type
  • Link color
  • Content tone
  • How external links open (in a new or the same window)

 

People like to do business with those they know, like, and trust. Design your website so that it is recognizable and user-friendly to help your potential customers want to hire your company.

5.    Get Found Online

You can have the most user-friendly, consistent, and unique website, but if no one finds it, what good is it?

 

You need to create and follow an SEO strategy that will attract those most likely to be interested in your services.

 

This includes doing keyword research to identify the search terms your target audience is using when they perform a search query.

 

Ranking in search takes time and does not happen overnight. See a few suggestions below on how to get started:

 

  • Optimize your web pages
  • Get listed on Google My Business
  • List your website in relevant local directories and be consistent
  • Fix your technical SEO
  • Create images and videos for competitive keyword phrases
  • See what your competitors are doing online and do it better

 

Set goals for yourself and take one step at a time to increase your online rankings and improve your SEO.

6.    Fix Broken Links

It is not uncommon for a link to break on your website without your knowing about it. When someone visits your site, they expect links to take them to a new page to get more information.

 

If they end up nowhere, it will negatively affect their user experience and could affect your rankings.

 

Google is paying more attention to the user-experience when ranking web pages. Broken links lead to a bad user experience. Identify and fix your broken links.

7.    Calls to Action

When a potential client lands on your website, what do you want them to do next? If you do not clearly tell them, they will not know.

 

A call-to-action is the website element that guides your visitors to the next step. Examples of effective calls-to-action are:

 

  • Watch this video
  • Sign up for our webinar
  • Request a demo
  • Download our eBook
  • Click here for more information
  • Request a proposal
  • See a list of our services

 

Now that we have shown you some elements to increase your conversions, you should start by analyzing your current website design.

 

Do you have enough "white space"? Are you doing what your competitors are doing and doing it better?

 

Remember, your goal is to convert more leads into paying customers. Modify your existing site to attract, retain, and convert your target audience.

 

Image MaxPixel CC0 License

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Breaking Out of the Norm for Valentine's Day


colors

Wining and dining is the traditional way to celebrate Valentine’s Day, but you don’t have to follow the crowds for a meal out and a dozen red roses delivered to her office if you and she don’t want this. Having a date night on Valentine’s Day that is just a little bit more special will still be a great celebration of this day of love.  Colour can play a big part in your Valentine’s Day celebrations, which whilst traditionally represented by red, has in more recent years embraced an entire range of popular colours.

Red is famously romantic, but other colours can be used to choose your Valentine’s Day gift, with green representing renewal and yellow conveying optimism. When looking for Valentine's gifts for her, whichever colour you choose can add extra meaning.

Colours to love

For many of us, colour raises emotion, and we instinctively have a favourite for a whole host of reasons. Yet, throughout history, specific colours have been used to define different feelings and to mark different cultural events and ceremonies for centuries, going back to ancient civilisations.

Colours also affect us subconsciously, in the sense that we may not even be aware that we are being affected by it. This is why colours are separated into two groups of warm and cool colours. You can use the meaning of different colours to add to your Valentine’s gift that fits your beloved best.  She will appreciate the extra efforts you have made in choosing their special gift.

Red

For passion and drama, red is the most popular Valentine’s Day colour with its association with love, courage, strength and excitement. In Chinese culture, red represents luck and prosperity. If you are buying a gift for someone who loves red, you know they are passionate people, with enthusiasm for life. Tickets to see a favourite sports team, a band or admired singer is a great gift for this individual.

Orange

Orange is the colour of encouragement, warmth and enthusiasm. Orange is also a great colour if she wants to be inspired into action or have a positive outlook on life since it is both a motivating and encouraging colour. Gift ideas for those who love orange include charity gifts to support those less fortunate or a book of favourite photographs from the last year or the best photograph of you both as a couple.

Yellow

The colour of optimism and youthfulness, this is also the colour of sunshine. A sunflower bouquet is something that will be adored by this Valentine, in place of traditional red roses. Yellow is also the colour of success and confidence, whether you have it or want it since it is said to stimulate the left side of the brain, responsible for clear, fast decision making. For Valentine’s day, add a letter of love to let your beloved know they are the sunshine in your life, so they do not misunderstand the colour of yellow, which can also mean cowardice.

 

Pink

Mixing the passion of red with the purity of white creates a message of tender, nurturing love. This is the perfect colour of gift for your Valentine if she has become a new mother since the last celebration of St. Valentine.  A new jumper in pink or some magenta leggings would make a great gift.

Blue

A shade of blue, the colour of the sea and sky is a tranquil, peaceful colour that also conveys trust. The colour also inspires confidence, loyalty and responsibility. Those who like blue are usually conservative in nature, so if you’re planning a big party for Valentine’s Day, include them in the planning as they’re not so keen on surprises.

Green

Growth, renewal and a celebration of life are all conveyed by the colour green. Plant a tree in your joint names, either in your own garden or in a plot special to you both. Make the tree a fruit tree, and you can be enjoying apple pies together in the future. If you have less space, a rose bush, or a bonsai tree may be a gift your Valentine will love.

Violet

A mix of red energy and blue calm, violet is the colour of spirituality, reflection and self-awareness. Those who like violet are usually introverts who may enjoy books, walking holidays and the simple pleasures of a lunchtime picnic in the local park as a way to celebrate Valentine’s Day.

Brown

Brown denotes stability and a solid foundation, reliable and wholesome; warm and reassuring. On it's own, brown can seem like a dull colour but combined with others, including gold and copper, it can become elegant. A wood framed mirror with embellishments or a photo frame personalised with your names and the date you met will make a perfect present.

Most of us have a favourite colour, a colour that we wear because it suits us better than any other or because it makes us feel happy. For some, colour reflects who we are on a deeper level, reflecting our personality. When buying your Valentine a gift, consider what their favourite colour is now, since preferences do change. If you are unsure, consider co-ordinating your gift with the colour of their birthstone. If you are looking to buy a joint gift for a married couple, use the colour palette they chose for their wedding, which you can search out on old photographs or from the wedding invitation. Irrespective of whether your gift is a designer shirt or vase, choosing their favourite colour will make your gift extra special.

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How and Why Colors Become Fashionable


We call upon fashion designers to shape our fabric. However, before you start cutting, you need to decide on the color. This is where the fun begins. It turns out that the color and the overall color palette are sent to the designer from the outside. At the beginning of each year, a certain organization, quite literally, assigns colors that will be relevant in the new season. Let’s see who and on what basis determines what color will be fashionable.

Pantone

The organization that defines the current color schemes for most branches of design is Pantone. It is located in New Jersey, USA, and was founded in the mid-1960s by Herbert Lawrence. His main merit lies in the development and publication of the “bible” of color painting, called the Pantone Color Matching System. This is a numbered reference, supplied with the original name of colors. Subsequently, it is the Pantone color palettes that will become the company’s main product, made for the work of designers.

pantone

One of the most interesting departments of Pantone is the so-called Pantone Color Institute. This division of the company is engaged in theoretical developments in the field of color. Moreover, the word “institute” is listed in the title for a reason. The leading world psychologists and physiologists are involved in theoretical research here. It is they who, with the help of psychology and physiology, determine which color can be called relevant for a given year. The sociocultural factors and political and economic situations in the world are taken into account. Dozens of experiments on the perception of certain colors with groups of experimental volunteers are conducted.

As a result, after lengthy discussions, an important decision is made. At a meeting closed to the press, representatives of “color committees” from different countries gather. They are destined to determine the primary colors of the year, separately for men and women. On this occasion, the executive director of the Pantone Color Institute and head of the committee that chooses the Pantone Color of the Year says: “These elections are an attempt to collect the prevailing sentiments in the world in one shade.”

Fashion designer’s choice

People should not have the wrong idea that the choice of Pantone is a truth that cannot be opposed. Of course it is not. The colors defined by the Pantone Color Institute are just a highly qualified recommendation. Practice has shown that the use of these colors when creating a collection of clothes will help achieve the highest sales. Thus, the end user confirms the credibility of Pantone by buying clothes.

However, it is worth remembering that a particular designer, when creating a collection, can do exactly the opposite. That is, they can use color solutions diametrically opposed to the choice of Pantone, and only benefit from it. Being out of trend is a great boldness in the fashion world, which can be rewarded with interest.

pantone

For more than half a century, leading fashion houses have used their own brand colors, which to date have become their hallmark. This choice is primarily due to the inner sense of the designer based on knowledge of proportions and form. A good example is the company Tiffany&Co, which for many years has used the same color, designed by Paula Scher. Prior to this, the company used several variants of mint, and each department of the company could decide which color to use.

Customer’s choice

As a result, the choice of color falls to the final user. Thus, it does not matter what colors are declared fashionable and relevant – in the end, we choose the cloth based on internal, deeply subjective, factors. The joke is that designers can often predict our seemingly free choice.

If you need to write a paper about the main color of 2019, then you can ask, “write my essay,” and you will receive a professionally written paper on this topic.

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What Recent Google Algorithm Updates Mean for Your SEO Efforts


search engine optimization

Do Google algorithm updates lead to sleepless nights for your SEO reseller team? Does your agency spend a lot of time trying to understand the impact of Google's most recent update? This article is meant to help agency owners and their teams cut through a lot of confusion surrounding algorithm updates. Although some Google algorithm updates target content quality and others link quality, they all share one thing in common: the desire to show relevant search results to users of Google's search engine. Google knows that if they fail to provide high-quality search results, users will simply seek out alternative options. Although Bing and Yahoo do not appear to be much of a threat at this point, Amazon and Facebook could easily sneak up on Google if they let down their guard. Because Google understands that so much rides on providing quality search results, they release a number of core updates each year and as many as 300 smaller updates to tweak their algorithm. The next time Google releases a new algorithm update, we recommend that you view that update as a tweak to provide more relevant search results. Below, we will outline three timeless principles you can follow for all of your clients' campaigns regardless of what Google throws at you.

 

Searcher Intent Is The Foundation

 

We recommend you spend a good amount of time understanding the intent of the user during the search process. Google has answers to searchers' questions already pre-ordered, so they're simply waiting for users to ask a question. The two primary ways searchers ask questions is through voice search and keyboard searches. We will tackle each one separately and provide tips to optimize for each method of search. Voice search is quickly rising in popularity and many websites have not made changes to their site to optimize for voice search. Optimizing your clients' websites for voice search will put you one or even two steps ahead of the competition. The most important thing to understand about voice search is that queries are conversational in nature. Voice searchers tend to search as they talk and ask questions as they would to a normal person. For example, if a searcher was looking for a cell phone repair company in Tampa, they might say something like "Find a cell phone repair company near me"  or "Which cell phone repair companies are open right now?" Voice searchers are less likely to add a geographic modifier like keyboard searchers do. As a result, we recommend that you create an FAQ that answers common questions such as the ones above. We further recommend working answers into your blog posts and service pages where appropriate.

 

Optimizing for keyboard search requires that you understand which keywords bring users to your website. Jumping into Google Search Console or utilizing third-party tools such as ahrefs.com or SEMRush will provide you with the keyword research you need. If you have an AdWords account, you can also use Keyword Planner to find new keywords or simply use the keywords that are converting well in AdWords.

 

For most businesses, keyword research is fairly straightforward as users typically type in the service they're looking for coupled with the geographic location they live in. For example, if someone is searching for a home improvement company in Sacramento, they typically type in "Home improvement companies Sacramento" or "Sacramento home improvement company."   Although it can be difficult to add these phrases to your marketing copy as they are quite awkward, keywords of this nature can be added to your site’s title tags. Once keyword research is completed, utilize these newfound keywords in your marketing copy and future blog posts.

 

Create Cornerstone Content

 

As you are creating these new blog posts, please follow the tips below to maximize the potential rankings impact of each blog post. The most important thing to understand is that reader expectations have changed over the past five years. Readers used to be content with 500-word blog posts. That is no longer the case. Google rewards blog posts in excess of 2,000 words in length with page one rankings. The screenshot below shows the average number of words for content with page one rankings.

 

graph

 

Long-form content outperforms shorter blog post for a myriad of reasons including the ability to add substantially more keywords and the ability to go into greater depth. A typical blog reader comes to your website looking for solutions to a problem they're facing in which your company specializes. If your blog post provides a detailed step-by-step solution to that problem, you will be rewarded with higher rankings and improve time on page. Google uses the amount of time a user spends reading a blog post as a quality indicator. Content that provides incredible levels of detail that users need to reference continually as they solve the problem garners the most time on page for obvious reasons. In the past, many agencies believed that their clients did not want to provide this level of content as they were giving away valuable information for free. Any lost business will pale in comparison to increasing website traffic and new customers. Many visitors to a blog will read one, two, or more of your blogs before deciding to do business with you. Because you spent time helping them with no expectation of return, you position yourself as a thought leader and someone who puts the customer first. Those that give the most tend to receive the most.

 

Understanding the Role of Artificial Intelligence

 

Google now utilizes machine learning to further aid in their quest to provide unmatched search results to their users. Machine learning helps Google sort through the incredible amount of data created on the web each day. It parses through that data to look for patterns that help provide high-quality search results. Follow the three tips below to help Google's RankBrain understand that your website provides valuable information for searchers.

  1. Link building: Now that you created great content, is important to attract links from other websites to your blog posts and other important pages on your website. Google views links as votes for that content and for other resource pages on your website. This is an area where many SEO agencies struggle. Many do not have relationships with other websites. If you find that your agency is in this situation, we recommend that you partner with a white label SEO agency who has a wide variety of relationships with websites in several verticals.
  2. Keyword research: Focus on medium-tail keywords as they tend to convert at a higher rate than shorter keywords. RankBrain prefers longer keywords due to their high specificity.
  3. Content quality: Create user-centric blog content, white papers, and other forms of content that help potential customers grow their business and solve difficult problems.

Following the tips above will help you create a more consistent approach for your SEO clients and eliminate the strategic lurching that can often occur when new algorithm updates drop. The tips above will act as true north for your clients' SEO efforts. The next time an algorithm update drops, view it as a refinement of past updates centered around an effort to create better search results rather than a seemingly incongruent update that seems random in nature.

 

Thank you for taking the time to read this post; we hope that you will apply what you read here now and in the future.

 

BIO

Adam Stetzer holds a Ph.D. in Industrial and Organizational Psychology and has published on the topics of Internet marketing, absenteeism, employee and customer satisfaction, productivity and safety, and culture. He has founded several technology firms, and is currently CEO at HubShout, a white label SEO reseller firm. In his 25 year career he has worked with companies such as General Electric, Coca Cola, Pepsi Cola, Verizon, AT&T, Ford, LendingTree, American Express and ChevronTexaco. Adam has advised over 1,000 small business owners and blogs frequently.
https://www.linkedin.com/in/adamstetzer/
Adam Stetzer head shot

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4 Best Colour Tips to Create a Successful Dating App Design


best color tips

There are many elements which go towards creating a successful dating app design, but the most basic – and crucial – of all are the content and the color. What will your customer discover when they navigate to your app, but even more importantly, what will draw them there in the first place. There is no point running an app which is lacking in compelling content for potential daters to engage with, but if they aren't inspired to check out your app in the first place, even the best content in the world will remain undiscovered. Which is where color comes into the equation. This primary consideration, the tones and hues you choose for your web pages, is all-important. Here are the four best tips regarding your app's color scheme.

‘Fiery' colors

Colors instigate an instant reaction. Take one of the top English football clubs, Liverpool. They once played in red shirts and white shorts. Then one of their managers decided an all-red kit would make his players look even more intimidating. Why? Because red is traditionally associated with danger, whether that's warning lights or labels on bottles containing hazardous substances. But how does that relate to a dating site apps?

Red is naturally associated with fire and heat. These are also terms which are readily applied to passion. Passion is never described as a cold emotion (cold colors being the aquatic tones of greens and blues.) It is hot. It's also no coincidence that red is the color of blood, symbolizing the life force which drives us all.

Red, and its more temperate, toned-down shade, pink, are the colors which should be first in your palette as you design your app. However, there's so much more to constructing a memorable dating app than just introducing a lot of red. Too much of any one color can prove to be overpowering.

Choosing a theme

As well as thinking of your basic color components, the next key consideration is how to balance these throughout your web pages. This is where your app's functionality comes into the equation. The purpose of your dating app is to draw in single clients who have been attracted to the overall look of your app (color, font, basic layout, the message you're presenting). Remember, people browsing the web, whether they're seeking dates or anything else, are fickle. If a design doesn't catch their eye within seconds, they'll swiftly move on, never to return.

Keep it clean and white

There are many aspects which you can harness to establish your theme. The aforementioned hot colors may be associated with passion, but how you use color is equally important. Many dating apps (for example, TenderMeets) tone this down, focusing on presenting a clean, white interface, perhaps only introducing the occasional ‘hot' color to attract the eye. You might go with something completely different, like a subtle use of yellow or orange. Like art itself, there are infinite possibilities. The main rule is to remain consistent.

Navigation

Once you choose your theme, don't ever deviate from this. Never mish-mash different elements – the theme and color schemes must be consistent. Using different colors so customers appreciate which words can be clicked on to jump to different parts of your site (hyperlinks) is a basic web design consideration. In the previously mentioned example, the app uses a contrast of pink for the links. The beauty of web design is you can make changes and tweaks to your colors at any time, but it would be better to start on a firm footing.

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Handy Tips To Coordinate Your Jewelry With The Skin Tone


jewelries

Selecting the perfect piece of jewelry depends on more than just the quality of material you are going with. Considering factors related to your skin tone will assist you in having an outstanding look because not every jewel is fit for everyone. Follow these tips to blend your jewelry with your skin undertones so that it creates a personalized and reliving look.

●      Figure out your skin tone

Before picking trendy jewelry sets, it’s crucial to narrow down on your skin tone so as to decide whether it is warm or cool. This can be simply done by observing your veins in a well-lit environment and see their colors.

 

As a rule of thumb, green colored veins are an indication of warm skin tone while purple or blue ones imply a cool undertone. However, you might also have a neutral skin tone which can be identified by having a mix of these colors in your veins. Know that your skin color is an entirely different concept than the skin tone; don’t get these mixed up.

●      Go for suitable metal choices

After assessing your skin tone, you need to know that the metals you are choosing for your jewelry tend to determine how decently they blend. Therefore, it’s advisable to go for white or light colored metals, like platinum, gold, and silver, if you have a cool skin tone.

 

Similarly, those having a warm skin tone should actively pick metals like copper and brass so as to have a matching look. People with neutral undertones can choose yellow as well as white metals considering their jewel options.

●      Pick gemstone colors according to the skin tone

Apart from metal colors, you also need to carefully pick the gemstones from a reliable store like theeyeofjewelry.com so that they can perfectly blend with your skin undertones. If you have cool skin tones, go for colors like purple, red, and green to give your jewelry a cohesive look.

 

People having warm skin tones tend to have an earthy shade that clearly goes well with gemstones like citrine, garnets, rubies, and coral. Earthy undertones are suitable for color choices like yellow, turquoise, brown, and yellow, to give liveliness to your overall look.

●      Don’t hesitate to experiment

While skin tones have a determining impact on the way jewelry looks on you, it’s vital that you don’t end up keeping yourself confined to some set of rules. Most people have skin tones that can’t be precisely categorized as warm or cool.

 

Thus, you should try different jewelry options until you get the perfect blend of colors according to your skin tone. Actively experiment with different textures, stones, and metals so that you can finally narrow down to the ideal style that goes well with your body type.

●      Turn to diamonds when in doubt

If everything is dooming you with utter confusion, it’s time that you go ahead with a diamond piece. This is because diamonds blend perfectly well, regardless of the type of skin tone you have. The choice of jewelry is all about zeroing in on something that can suit your personality, and diamonds are a no-brainer in this case.

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How to Draw and Paint Fashion Sketches?


fashion sketch

Struggling to come up with a better version of your fashion sketch? Lacking ideas on which color combination is the best? Or having a hard time with the finishing touches of your design? If yes, then you should learn some of the best tips on how to draw and paint fashion figures or sketches.

If you want to enter the fashion industry, you should know that new designs are being offered in the form of hand-drawn sketches. And there are certain steps that will make the process a lot easier – from drawing the figure up to putting paint on it if you want to.

So, let’s get started with the steps that you should consider!

To start the sketch, you have to do the following:

Gather the needed materials.

Of course, before you draw and paint, you should have the materials required. You can choose a hard lead pencil that would make sketchy and light marks which are easier to erase. Also, marks that are made of these pencils don’t indent the paper making it very helpful once you plan to add color to your image.

Besides, you might also need a high quality eraser and also a thick paper to make the sketch look professional. It is not advisable that you draw using a pen since you couldn’t erase the marks. You might as well need inks, colored markers and paints to illustrate the clothing designs.

Decide the pose for the croquis.

Croquis is referred to as the model for your design and it must be drawn into a pose that would show off the said items best. It’s up to you to show whether the model is walking, bending or sitting or in any other position.

If you are a beginner, you can begin drawing with the most common pose, and that is a runway sketch showing a standing model or striding on a runway. This is considered to be the easiest one to draw and it would allow you to illustrate all the designs in full view.

Try other methods for making a croquis.

It would be great if you can draw your own croquis because it allows you to create a model to its exact proportions that you want. Nevertheless, once you want to jump straight to your drawing, some other shortcuts can be done. You can also search online for other methods or consider some important tips at malen-lernen.org.

For the second part, to draw the croquis, follow these steps:

Draw the balance line.

The balance line is the first line of the sketch and it would represent the center of gravity of your model. You can simply draw this from the top of the head to the tip of the toes, along the backbone of the croquis.

Next, draw an oval to represent the head which will serve as the base of the croquis. From this, you can make a proportional drawing. Think of the croquis as the skeleton of your model.

Take note that the balance line must be a straight vertical line, though you want the model to pose in a leaning position. Once designing clothes, you will not be required with a proportional model since the clothing is the one to be showcased not your skills in drawing.

Begin drawing the pelvic area.

You will need to draw a square having equal side lengths the balance line below the middle wherein the pelvis is positioned on the body naturally. You have to size the square based on how wide you want the model to be. A smaller square is perfect for a thinner model than the plus-sized one.

Draw the shoulders and torso.

From the two corners of the pelvic square, extend the torso lines upward. There is a need for the torso to extend upward at the same time bending in the midway at the waist then extending out again at the shoulder. The same with a real human body, there is a need for the shoulders to be of the same width as the hips or the top of your pelvic box.

Once you’re done, the torso must look like a normal torso of a real human.

Sketch the head and the neck.

It is important that the model’s neck is third the width of the shoulder and half the length of the head as well. Right after drawing this, proceed with sketching the head, that should be in proportion to the body. To make the model younger or more juvenile, make a bigger head.

You could erase the initial oval that you drew representing the head. You have to draw the head for it to look natural.

Fill in with the legs.

Take note that the legs must be the longest part of the body. They should also be portioned into two pieces, the calves, and the thighs. Bear in mind that fashion illustrators typically exaggerate the height of the model by making the legs longer than the torso.

Finish the sketch with arms and feet.

The feet are somewhat narrow so draw them as the same with the elongated triangles which are about the equal length with the head. Draw the arms like the legs, being tapered toward the wrists. You should make them longer in proportion to the torso compared to the real arms of a person as this would give a more stylized impression. Adding the fingers and hands should be done last.

And finally, to draw the clothes and other accessories plus to pain the figure, here are the things you need to do:

Illustrate the original design.

Think of the look that you try to create and represent it down to its last detail. For example, if you are designing a dress, simply add patterns, text, raffles, bows and more to come up with a beautiful piece. You should focus on the unique elements of your design and include suitable accessories for the style to be clear.

Draw the clothes boldly.

The purpose of your fashion drawing is to showcase the design ideas, you can use a bolder hand once drawing the clothing. Draw the clothes so they appear to hand on the design in a more realistic way. There must be creases around the waist, elbows, shoulders, wrists, and ankles. You should think about how the clothing hangs on the person and imitate it on the model.

Consider learning how to draw wrinkles, folds, and pleats.

Utilize different types of lines in order to create creases in the fabric you are drawing. It would help you illustrate the structure of the garment if you know how to draw pleats, folds, and wrinkles.

Illustrate the prints and patterns.

It is important that you accurately illustrate how the patterns and prints look like on the model. Begin by drawing the outline of the patterned garment like a blouse or a skirt. Then, divide it into a grid having different sections. And, fill in the sections one at a time having a pattern on the fabric.

Complete the drawing with shading, color or ink and by painting the fashion figure.

Now, you can utilize thick black ink or paint onto the lines which you want to keep. The body shaping lines could be erased and any stray pencil marks. Finally, carefully color in the clothing with the use of hues that you want for your designs to have.

Painting the drawing is a lot easier if you have the right paintbrush for the job.

There you have it! If you plan to enter the world of fashion designing, then learning the right way on how to draw, or to paint, is indeed crucial. The details below will surely help you a lot!

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Modern Color Trends For Savvy Business Owners


modern color trends

Photo by rawpixel.com from Pexels

Branding is absolutely crucial to any business, and visual design is a critical part of making branding a success. According to business gurus Entrepreneur, an effective brand will open new doors for your business, with new opportunity linked inexorably to brand effectiveness. With the hyper-visible marketing of today’s world, finding a cohesive brand requires careful analysis of the visual design and color trends of the day.

Harnessing bright and bold

Pastel colors have been slowly saturated to the current day, where, according to the Forbes visual design council, bold and bright colors rule the roost. Today’s consumers enjoy having a frank relationship with their businesses and relish conducting business with anything they perceive to have a human touch; the bluntness of solid colors exemplifies this. Your logo and livery can encompass this by deploying simple and bright themes. Think of Google’s classic logo, for instance. An upside of this trend is the straightforwardness with which it can be achieved. Tools as simple as vinyl can be deployed to great effect, for instance; the striking colors of much vinyl design lends itself to the bold and bright trend.

Breaking down symmetry

Symmetry has formed the basis of much graphic design; people generally enjoy coherent designs that tie together colors and elements in a simple and understandable fashion. However, asymmetric design is starting to become more popular again, with particular reference drawn to the patterned but asymmetric Fibonacci sequence. Found throughout nature and described as the ‘golden ratio’ by researchers at the UK’s University of Surrey, the golden ratio provides a design format that evokes the beauty of nature and is satisfying to look at. When tying this into colors, consider placing bright and bold colors into sequence; even if the colors typically clash, you can create designs that are striking while also evoking emotion in customers. Ultimately, this will build your reputation and help to create a coherent brand.

Attention to minimalism

Bright and bold colors, arranged into pleasant but striking sequence, are the order of the day. However, evidence suggests that this is where it should top. According to online mag Creative Bloq, minimalist design speaks to more people through its simplicity. Your brand and logo should use color combinations that speak enough about you that it can be gained at first glance. In the smartphone-dependent, low attention span consumer base of today, this will be especially important. Pick a palette, stick to it, and enjoy a low-key approach to marketing. Having a simple but consistent design will help to develop the brand of your business and make it relevant in the eyes of your consumer base.

No business can underestimate branding, and in turn, they should take color use very seriously. Modern trends point to a new order of simple, bold, and bright designs that break the cultural norms of the past decade while still retaining simplicity. Engaging with these trends will help your business to grow and stay relevant in a competitive market.

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