Choose Colors and Designs to Calm your Nerves at University


Extensive research by a psychologist on how colors affect the brain proves that color does have certain influences on it. If you have ever wondered why most times you feel energized or more cheerful when you enter a certain environment, the answer is simple. The colors surrounding you interact with your brain to influence your emotions or mood at a particular moment. Have you ever wondered why blue seems to placate our mood so very often, many associates this calm feeling to inbred effects of being exposed to the calm blue sky at a young age? As a student armed with this knowledge, surrounding yourself with certain colors will go a long way in providing that extra mental boost needed to succeed in college.

Below we will be discussing common colors that communicate positive emotions to the human brain, and ultimately help students transverse the stresses associated with studying in a tertiary institution.

choosing colors and designs

The Calming Effects Of Blue

Saying the color is by far the most visible occurring color in nature wouldn't be wrong, a factor which researchers say is responsible for the calming effects it induces in humans. The blue color can be noticed in nature as the primary color of the sky and the sea, giving rise to the expression "clear blue sky" and "the deep blue sea". Often you find offices painted blue in a bid to influence the work rate of workers through improved moods precipitated by the blue color

Students are constantly exposed to stress and pressure in a bid to maintain a high level of success in the university. During periods of test and examination, anxiety is usually the order of the day among students at such times. A surrounding environment having blue as a dominant color will help students relax and concentrate better on their assignments and essays, with PapersOwl also providing an equally relaxing avenue with their essay sale. This would, in turn, lead to better assimilation during study periods and also lower health risks since stress is greatly reduced. Also closely associated with spurring creativity among individuals, students looking to write up an essay, project paper, or any form of writing assignment would greatly benefit from this.

Other emotions that can be induced by a blue surrounding outside of calm include the following feelings which include improved mental capacity, feelings of trust, reliability, and nostalgia, among others.

The Assertion Of Red

A typical example of the power of color is the influence of the color red on the human brain. Though red is most commonly associated with danger in our society today, studies and research in the color's communication with the human brain propound a theory far from this. Experts believe that the color incites and assertive move in individuals who are especially fond of the color. In other words, red is certain to provide individuals with a boost in confidence levels.

Very often, university students are thrown into scenarios where they could do with a confidence boost. Take a situation where a scholar is expected to address a crowd during a presentation project, exposure to red in your surrounding environment will provide you with a welcome wave of an assertive emotion. Also, there are reports of red helping to improve focus, quality students will find most beneficial in their study room.

Red not only offers confidence boost to individuals, but it also helps to give rise to multiple other emotions in humans. Amongst these induced feelings include vitality, invulnerability, power, sociability, high self-esteem and to an extent, intellectual confidence.

The Cheerful Effects Of Yellow

Yellow induces excitement and happiness in the human mind, feeling students are accustomed to during essays deadline when they stumble upon a credible online essay sale. The color can often be noticed in the rooms of students looking for a budget-friendly decor, as it gives a certain upbeat to the atmosphere in it. The fact that the sun is often described as yellow, and summer usually depicted as a fun time also helps to associate yellow with fun in our subconscious.

Students are sure to experience improved moods in surroundings splashed with yellow. The strictness and formal environment associated with your classroom are left behind, and substituted for a fun and welcoming atmosphere with the help of yellow.

The Stability Of Green

Very similar to blue with respect to mood improvement, green is known to depict safety and stability. Years past, it was best described as the color of fertility. To boost the mood color blue induces in productivity, green is often used as an accompanying secondary color to blue.

 

Don’t you still know what is your favorite color that makes you feel balanced and happy? Haven’t you decided yet what design inspires you to move ahead? Then perhaps it’s time to think about all of these. Because not only close people, big money, great victories and wonderful things can support us but also such unusual friends as colors and designs.

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Utilizing Color Psychology for Gift Giving


color psychology

Color psychology defines human behavior as it relates to color and color association. Colors are associated with feelings. They are also associated with perceptions and opinions. Many people think of color as something straightforward that surrounds them. However, color is very complex, and subliminally affects people in different ways.

 

The principles of color psychology

 

  • Colors have meaning to an individual.
  • The meaning of a color can be learned or innate.
  • People evaluate things based on their perception of color.
  • Color perception drives color-motivated behavior.
  • The influence of color is automatic.
  • Context is a critical factor in determining color meaning.

 

Application of color psychology

 

While its use in marketing is well-known, color psychology can be applied in other situations. For example, did you know that you can base a decision on gifts for men, women, and children using color psychology?

 

Many companies use the principles of color psychology when selecting promotional gifts for clients. However, it applies just as well when choosing gifts for friends and family. Have you ever stood in front of a display of pens or journals and wondered which color to buy for someone?

 

The reason this happened is that you want to choose a color that conveys a message to the recipient. It’s not necessarily a conscious process, but that momentary pause is your brain trying to apply color psychology.

 

What do colors tell us?

 

While not everyone’s perception of color is the same, most people have a similar interpretation. Context is important here. Even though a color may symbolize tranquility, if a person associates it with a child abuse experience, their perception will be different.

 

Here are some of the color associations commonly accepted as being the perception by the majority of people:

 

  • Warm colors

 

  1. Red

 

Red is associated with passionate feelings, like love and energy. It is the symbol of life because blood is red. It is an aggressive color designed to grab the attention and stimulate the intellect.

 

  1. Orange

 

Orange is often associated with creativity. People see orange as a symbol of the sun, which provides us with life and comfort.

 

  1. Yellow

 

Bright and bold yellow lifts the gloom and puts most people in a good mood. Children are especially attracted to yellow as it is a happy color.

 

  • Cool colors

 

  1. Blue

 

Most work uniforms are blue as this color conveys cleanliness and authority. Blue is regarded as a color of wisdom and intelligence.

 

  1. Green

 

Green symbolizes patience and peace. It is also a color related to nature and life. Because of its link to life, green also raises a perception of balance.

 

  1. Purple

 

Purple is an opulent, luxurious color. Its richness is linked to prestige and status. As a rich color, purple evokes strong emotions in most people.

 

  • Blended colors

 

  1. Brown

 

A lot of people find brown to be a bit dull and boring. That’s because brown symbolizes stability. It’s for this reason that other people find brown calming.

 

  1. Pink

 

Pink is seen as the color of femininity and gentleness. Females are regarded as nurturers and the givers of life.

 

  • Tints and shades

 

  1. Black

 

People associate black with prestige, which is why people tend to buy black accessories such as handbags, briefcases, and fountain pens.

 

  1. White

 

White is a symbol of purity and peace. It is also considered to be the color of innocence and truth.

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What to pack for your summer holiday


This summer is all about loving the sun and the heat, dancing all night to new wave music, traveling to an exotic country and taking your friends with you.

 

Following the amazing rise of popularity of yellow color and all its variations, it is safe to say - bring every yellow piece of clothes you love AND something perfect to combine it with.

 

pack like kristaperez

 

PHOTO: @kristaperez

 

Darker yellow shades are a great match with a white - casual white shirt with an ocker yellow skirt, formal white dress with yellow details and jewelry, deep waist white pants with a yellow T-shirt inside... The list goes on. To make this combination shine, a blue or green detail is needed. Think about turquoise shoes, glasses, hats or bags to fulfill this dreamy combination.

 

pack like zaskelievska

 

PHOTO: @zaskelievska

 

Lighter shades of yellow are best combined with dark green, olive green, dark blue or polka-dots black. A beautiful yellow evening summer dress matches perfectly with a black blazer and black shoes. This kind of combination does not need any more colors or details to be just as amazing as you want, but if you feel like you need something more, a blue or white belt would be a safe choice.

 

pack like thesuitcasey

 

PHOTO: @thesuitcasey

 

Now that we know yellow is an obvious choice, the question remains to which design are we going to choose for our swimsuit. A yellow speedo is great for many reasons - it is simple and very in this season, while it is easy to combine with flowery designs of your towel, beach bag, or robe. With sunglasses that match your face type, you will be the hottest person on the beach since the filming of Baywatch.

 

pack like thishanabee

 

PHOTO: @thishanabee

 

Which designs are most popular this summer, though? The number one animal design this year is inspired by a flamingo, which results with the happiest T-shirts we've ever seen on the streets. Pineapple had a lead last year, but the "yellow fever" is turning that around as well. Fruit-inspired designs that will dominate this summer are bananas and lemons, and we will not be able to get enough of them. This makes a retro bathing suit with lemon print to be an absolute winner when it comes to figuring out the content of our travel bag.

 

What do you think of our choice? What will the content of your travel bag be this summer? Tell us in the comment section below.

 

Written by: Nina Petrov

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The Do’s and Don'ts of Creating Efficient Infographics


infographics

Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.

 

Do keep it simple

 

You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.

 

Don't use too much information in one chart

 

If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.

 

Do you use captivating titles

 

Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.

 

Do make your messages believable

 

Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.

 

Conclusion

 

These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.

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The Best Brand Colors in the Construction Industry


The visual aspects of your company are what make an impression on first-time customers. Colors work together to create an emotional connection with consumers and make your branding stand out from the competition. Each type of industry tends to use specific colors and tap into the emotions behind pain points that customer base experiences. The construction industry is no different and trends toward a particular set of colors you'll see over and over again.

Although some months see construction spending slumps, building has been on an overall upward trajectory since 2017. Total construction spending in the United States for the first quarter was around $386.1 billion. The construction industry has recovered strongly from recession levels, but with more work comes more competition. Figuring out what brand colors to use isn't an easy task, but can make the difference in grabbing user attention or losing it.

There are some traditional color choices for construction branding, such as yellow, earthy browns and greens. However, thinking a little outside the box may be just what you need to draw attention. Here are some ideas on colors that grab attention but still tap into what users expect from construction companies.

1. Construction Yellow

You've probably noticed the use of sunny yellow on many construction sites. Because construction equipment tends to be yellow or red, people associate a certain shade with building projects. Worker's helmets and vest are also sometimes in a bright hue of yellow, so people associate this color with construction work. Because of this, many companies use at least some yellow in their color palettes. Although the other colors in the design might vary, you'll see it quite often in designs.

construction uniform

Wohlsen Construction uses a pop of yellow to draw attention to its navigation and call to action (CTA) button. Even the photos used in the hero shots offer splashes of this shade. Note the yellow vest the worker in the hero image wears.

2. Pop of Red

Most construction industry websites feature yellow and brown color palettes, but what if you could grab user interest with pops of red? This color elicits specific emotions, including excitement. It makes people think about power and passion. It also increases respiration rates and attracts more attention than other colors.

Red can signal danger, but it doesn't have to. It all depends on the shade you choose. For construction brands, earthy clay is an excellent choice, but a vivid deep hue also grabs attention. Which red you select depends upon other colors in your branding. Try out different shades with split testing and see which convert best with your target audience.

3. Earthy Browns

New construction often includes digging up the land and completing excavation projects. For this reason, many construction companies choose earthy browns for their color palettes. It's also a good choice as a base and then you can add a pop of blue, red, green or some other bright color to draw user attention.

construction uniform

Wheeler CAT uses a lot of earth tones on its website through the photos of equipment being used in various types of construction jobs. Note the neutral white and taupe for navigation and then a big hero shot at the top of the page showing earthworks. The site then features several images of equipment in use, with the majority of the photos featuring earth tones.

4. Environmentally Friendly Greens

For construction companies up on eco-friendly practices, using green tones in the color palette indicates it puts the environment first. Deep, grass-colored green is a smart choice for navigation bars, calls to action and even within images. Just keep in mind if you're using a bright color such as green that you'll need to use complementary tones for the rest of your palette. One technique is using neutral shades, such as black and white and then adding a pop of a brighter color.

5. Trusty Blue

A deep blue is seen as a trustworthy color. Have you ever noticed the way banks tend to use dark blue color palettes? This is because people associate blue with reliability. However, you can use this shade to your advantage as a construction business, too, and indicate how reliable you are. Commercial construction is one area where people need to know they can rely on you to meet deadlines, but even residential construction benefits from reliability.

Customers need to know they can rely on you to be around through project completion as well as after the job is finished in case there are any issues. A simple change in color choice allows you to indicate you plan to be in business for many more years to come.

construction uniform

Excel Excavating utilizes blue in its color scheme, adding an air of credibility to its branding. Even the hero shot has a bluish-gray tinge to it, setting the tone for the rest of the website.

6. Pink, Neon Blue or Orange?

Choosing a color completely outside the scope of what most other companies use works if your target audience is young or the color speaks to them in some way. For example, if you run a company constructing tiny homes for millennials, choose trendier colors than if you create corporate buildings for middle-aged men. Base your colors on hues that speak to your demographic. You could also enhance a more traditional palette with one or two elements in a unique color choice.

 

Experiment with Color

Don't be afraid to try colors a bit outside the norm. Just make sure you test any changes to your branding and see how your target audience reacts. Pay attention to what colors your competitors use as well. It's good to meet expectations, but you want to also stand out from the crowd. With a little work, you'll soon hit on a color palette that defines who you are as a brand and results in conversions.

 

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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7 MOST ICONIC CAR COLORS YOU MUST KNOW


iconic car colors

Look around your home, walk down your street, move around your neighborhood, trying to guess the personality of people from their cars, and see if you are accurate.

Sometimes, the color of a car can be the most important thing about the car after the model and the specs. This is why automotive makers pay special attention to what colors their products come out in so much that it has become something of a competition. One of the reasons for this is because sometimes, the color of your car can say a lot about you. If your car is red, the general assumption is that you are very energetic and outgoing, if it is gold or green or a mixture of both, the assumption is that you are happy or joyful; if it is orange, creative; blue, confident or calm and all of these are natural generic colors that can be found anywhere. What happens when you are sporting one of the limited edition cars that come in very limited colors?

The answer is simple. You ooze confidence. Everyone that sees you in your car is envious of you; your friends want to be you and your co-workers think the world of you. Below is a list of 7 most iconic car colors that have ever been created in the automotive industry and have come to stay with us in no certain order.

THE RENAULT LIQUID YELLOW BRAND

A car is just not complete without its color. It is one of the few ways an automotive brand can have an edge over all other automotive brands and since it’s big reveal in 2016 with the Clio RS 16, the Renault liquid yellow color is clearly a jaw-dropping color that will definitely not look as good on any other car as it does on the Renault. This shiny color of the Renault which is an example of an artistic painting sets it apart from any other car that’s around it within a 100 miles radius. Although this color is eye-catching, it is not too bright at all.

ESTORIL BLUE

Even if you don't know how to drive, the BMW's Estoril blue art will make you want to ride down to the grocery store in an E36 M3 all day. Luckily for you, you can always take the EDT Driving Lessons classes   to develop all the skills you need to become a great driver. The color like every other shade of blue showcases a rare elegance that cannot be found in any other shade of blue. The Estoril blue manages to showcase the BMW's flair for extraordinary design while still managing to retain its air of luxury. The color is capable of lending the driver of the automobile an air of uncommon sophistication. This color is the perfect example of the saying that sometimes brighter isn't better.

BLACK

My personal favorite of this shade is the matte black which is a very recent addition into the black family with its seemingly dull-like hue, beauty, and sense of sophistication. A black automobile of this color can also lend an air of power and mystery to the driver. Every car in this color looks so good and expensive in an effortless manner no matter the brand. So you can revamp your old car that you are already tired of today by having the paint job redone to matte black, and it will come out looking way better than you can imagine. Black has that very dynamic power.

ROSSO CORSA

This is Ferrari's brand elegant addition to the color red. This color is so outspoken and elegant that to get a Ferrari in any other color than this color is regarded as treason. It is also one of the very few colors that has ever been created in the automotive industry to get an identity for itself that is different from that of the brand of car that it originated from or from any other car brand that it is likely to be painted on. Do yourself a favor today, paint your car the Rosso Corsa or get a Ferrari in this exact color and risk looking extremely confident and outgoing to the people who know you.

SUB-LIME

When car buyers get tired of buying cars in the same old dull generic colors that can be found virtually everywhere, automobile factories have to go out of their way to create a sensational color that is both perfect for the taste of their consumer's and can give them leverage over all others. This is the story of the Dodge's Sublime Green color from the first generation of the Dodge Challengers. The Dodge brand uses different pigment of the color green with a dash of yellow and probably white to bring us a rare mix of colors. This color is available in the 1970 Dodge Charger, the Plymouth, Coronet, Monaco, and Polara. If you are impressed by these cars, you can take one of the best driving lessons available to learn more about them. Sub-lime Green has also made a recent come back to the market this 2019 Chicago Auto Show with a new release of the Dodge Challenger and Charger.

SILVER BIRCH

With an expert blend of silver, gray and white, the only car this color reminds us of are the Aston Martin DB5, DB6 and DB7 series in the 60s. Although the Aston Martin brand itself is not a rand to overlook in terms of producing vehicles that have very high capacities, the color and the models were promoted by the on-screen antics of a popular British agent with a preference for Martinis. Recently, there has be talks of Aston Martin trying to revive this DB6 model back with better capacities than before.

ERMINE WHITE

This color looks like the Honda Championship White but it is not. The Ford's Ermine white color brand is modeled after the Lotus Cortina. This color is very cool on cars without looking so cool as to be dubbed dull and it is extremely perfect for people who are not into very bright colors.

 

Every year, more iconic colors than the ones that are on this list keep getting introduced to the market and this is partly all thanks to DuPont. A designer who hosts a show every year to showcase his newly developed car colors to automobile companies.

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Oh My Palette - Purplemania


Tropical weather calls for tropical colors - those bold, expressive, mysterious, fresh, blooming colors we find everywhere around us. Purple is making a comeback - on our streets, in our plates, to our living rooms.

Photo credit: Marcia Vanêssa

 

purple door and purple crawler

 

Although smooth shades of pink have been very present in interior design for the past few years, something as vibrant as purple doesn't make the cut so often. Gentle pink seemed much easier to fit into our spaces, and the vibe it brought to the place was calming and peaceful - not what we'll see with the purple in the following years.

 

purple pillow and pink armchair

 

Not only is this color getting back to the throne with strong impressions, but it is also coming back with crazy and intense collaborations. Purple we will be seeing from now on is dramatic, futuristic, and loves to be combined with alike colors - all the shades of pink, and even dark cherry moments here and there. This purple also likes to walk the line between pink and orange, tempting our senses and lifestyles.

 

purple room

 

It is predictable that purple will take over most roles which belonged to pink so far, including special occasions design. Wedding designers will have their plates full of tasty details of purple in the white and silver decor, while beautiful purple flowers can take the attention of the guests in split second.

 

purple flowers on a wedding plate

 

Purple can also bring a certain something to the bedroom. If you are thinking about redecorating, don't take purple too seriously - as in wall paint or the color of your closet. This princess among colors deserves a special treatment, which is why it works best if you add it as details in white and pink surroundings. For example, don't repaint the wall in your bedroom purple - just buy the sheets with purple details. This works whether the design is flowery or not - purple will give a new urban sense to your life rhythm.

 

 

purple flower on a pillow

 

If you are, however, looking for a drastic change, repainting a single wall in your kitchen or dining room will do the trick. This change, however small, will have a dramatic impact on the look of your space, it will freshen it up, and make it a charming, more exciting room to be in.

 

purple wall and white sofa

 

How will you use purple in the upcoming months? Are you a fan of flower-inspired designs? Let us know in the comment section below.

 

Written by: Nina Petrov

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Inspiration Every Day


We are a society striving for entertainment, distractions, inspiration on every corner of our lives. We get overwhelmed by content and very often bored if the flow of our feed doesn't change frequently enough. We always seize new ways to keep our scrolling fingers busy while our hunger for new trends never sleeps.

 

I am sure that everyone has their favorite apps and networks where they spend most of their free time in breaks from work, cooking, studying, and while waiting for the bus, whether those are social networks, fashion catalogs, news, blogs, Youtube, etc. In the era where anybody can become an influencer, a question arises in regards to how to find good quality content - who to follow, where to look, how to discover new, fresh ideas in this confusing set of signals on the internet.

 

I've been researching the best trending hashtags on Instagram, which are showing the most attractive and relevant content, full of fresh colors and alternative styles to make your feed sexy again. Follow these and find the best profiles to stick around with for this hot and exciting summer.

 

#streetstyle

stylish joadeo

PHOTO: @jo_adeo

With almost 70 million posts, this hashtag is highlighting the top posts in the casual fashion industry, but most importantly, these interesting photos are taken in quite exciting sights, in urban environments of a metropolis. What dominates is very vibrant colors against the gray, brown, or white backgrounds, and very contemporary fashion style of a variety of cultures worldwide.

 

#streetwearfashion

ifltn stylish

PHOTO: @ifltn

 

Besides the content offered in the previous hashtag, with this one you may also discover various fashion companies advertising their street-wear designs. Use this hashtag to keep up with trending wear and perhaps it can inspire you for a whole new set of palettes of your own.

 

#bloggerlife

 belowthesamesun style

PHOTO: @belowthesamesun

 

This is a relatively young hashtag, with only 6 million posts. However, it is remarkably interesting, because as we all know, bloggers are the ones who pay a lot of attention to their contents and visual appearances. If you find the right travel blogger, prepare for some hardcore new palettes in those images you scroll, as these guys can be a true refreshment to our every day.

 

#traveler

colorful landscape

PHOTO: @mircmancito

 

For similar reasons as the previous one, except this hashtag results in real top-notch content, beautiful landscapes, breathtaking architecture, and even better modern outfits. Out of all the scrolling trying to find the most inspiring feed possible, this one truly made me speechless. See for yourself and find the photos that really move you.

 

Do you use social media to find inspiration? Which content do you follow? Share with us in the comment section below.

 

Written by: Nina Petrov

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5 Books Every Designer Should Read


You don't achieve greatness overnight; for greatness requires a lot of hard work and a never-ending journey of learning from your own, and experience of your peers. For those of you who always seek to be better, know more, experiment and accelerate, here are some literal recommendations for you.

 

Logo Modernism

 

"Logo Modernism - An unprecedented catalog of modern trademarks" is a book written by Jens Muller. This inspirational and highly educational piece is a result of intense research and strong insight and analysis of the author. Analyzing over six thousand trademarks, Jens Muller questions and examines modernism in graphic design and the influence of modern design on creating corporate identities.

 

Just My Type

 

"Just My Type - An entertaining and revealing guide to the history of type*, written by Simon Garfield, takes you on a journey of different typefaces, observing the fonts and their magic. If you thought you know everything there is to know about the significance and science of fonts - look again.

 

How to do great work without being an asshole

 

"How to do great work without being as asshole - Funny, useful advice on how to thrive in creative industries", this Paul Woods' work is your guide on how to make it in the creative industries. This book is great support for all the swimmers in this industry, covering main grounds such as pitching, giving feedback and knowing your way around the world you are conquering.

 

books every designer should read

 

How to be a Graphic Designer Without Losing Your Soul

 

"How to be a Graphic Designer Without Losing Your Soul - A staple for any new graphic designer" by Adrian Shaughnessy, tells you everything you need to know about making it as a freelancer, dealing with clients, setting up your design company and working your way up to the top. This book is full of good advice, real experience and strong insight into the industry.

 

Work for Money, Design for Love

 

"Work for Money, Design for Love - Answers the most frequently asked questions about running a successful design business", and it does by the hand of David Airey, the same author that gave us "Logo Design Love". This book is his collection of great answers and tips from his FAQ list, and it deals with psychological, creative, and productive aspects of what it takes to run a successful business as a design entrepreneur.

 

What do you think of our picks? What is your favorite design-related book? Share with us in the comment section below.

 

Written by: Nina Petrov

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The Importance of Color in Website Design


color in website design

A webpage is not just about information it contains but also the impact it leaves on the viewers. This is why color selection turns out to be a significant aspect of website design that a reliable marketing company like RankOne SEO Agency will help you figure out. While you don’t need to turn your site into a rainbow, thoughtfully curated color implementation will make your brand value look clearer.

This article aims towards assessing how essential colors are when you’re planning to showcase your brand image through your website.

Improved recognition

The first impression of your site's visitor is always going to be the way its colors pop up. Studies suggest that colors tend to impact a person’s instinct and you can leverage this fact to readily come up with a color palette that goes hand in hand with your brand’s philosophy. You can drastically improve the visiting time when your targeted audience finds relevant color choice throughout your webpages.

This creates a personalized recognition that assists you in standing out among your competitors. Brand recognition should be the essential focus if you’re up to gaining loyal customers who can relate to your content.

Better layout

Colored websites tend to be more appealing to any user because this way, you can showcase the theme of your brand more precisely. For this, begin with understanding the color wheel and analyzing how different shades are related to emotional triggers. Psychology suggests that you can drive massive targeted audience if you ensure going with a well-speculated choice of shades for different site elements.

Enhanced responses

Colors also determine how likely a viewer is to react to numerous CTCs you’ve placed on your website. One will only tend to respond if you have incorporated colors that go well with your products and services. Moreover, website designers also consider the correct placement of colored elements so that essential portions can be highlighted.

You can improve the focus on any particular site element with the help of suitable color choice. However, make sure you only highlight the most important sections of your website. This is because unnecessarily colorizing everything will make your content look overdone.

Tips to make your color choice remarkable

Now that it’s clear that color selection is a vital part of successful website design, here is a rundown of things to help you master color choice.

The foremost advice is to go with colors that match your website’s offering. For instance, using too much of red color for organic or environment-friendly products might not be the most suited preference.

Keep your targeted audience as an utmost priority when it comes to selecting colors for your webpage elements. Factors like gender and age of your potential customers determine which colors options are going to be the most relevant

The background should also be kept in accordance with the text color you’ve decided to go with. This is because the background color of your website majorly impacts readability. Try not to combine too many colors here in order to ensure a sober background that can showcase your content nicely.

Do ample research and consider expert opinion before finalizing color selection for your site. It’s also advised to pick some of the best practices from your competitors so as to come up with a color pattern that makes on stay on your webpages.

Website design color types

Here’s an overview of color choices depending on the industry you deal in. It’s suggested to stick to conventional selection methods as these are based on extensive research and result analysis.

Yellow: As yellow has a straining effect on the eyes, it shouldn’t be used aggressively in a website. However, this color represents cheerfulness and can be handy when you’re dealing with leisure products. Try to include yellow where you want to signify some creative elements on your webpage, especially if your brand is related to children.

Red: This color turns out to be a viable choice when you need to highlight certain CTCs on your webpage. You can use a combination of red to provoke emotions in viewers so as to make them take active action. Brands dealing with children products massively use red shade so as to maximize user response. However, red can be very sharp to some people’s eyes, so it becomes vital not to overdo this.

Black: It can be a great choice when your brand deals in art-related products as black can offer a great background that can actively showcase the artwork you’re posting.

Green: Most websites tend to include some shade of green as it is commonly related to invoking trust. Furthermore, it becomes an inevitable option if you’re going to design a travel website or one that specifically deals with nature. This color is quite soothing to the eyes and doesn’t cause much strain, unlike other vibrant colors. Thus, those looking for a sober website design find green to be appealing as it feels light while viewing.

Orange: If your targeted audience comprises of budding young individuals, orange can be a sparkling choice for your website elements. This color is widely popular for instilling a sense of positivity along with showcasing creativity. Typically, you’ll find many tech brands having a ton of orange color incorporated in their official site. You can also use this for food-related ventures as you can find your competitors heavily using this color.

Purple: Shades of purple are mostly chosen by religious websites because this color has a rich appeal to it. Moreover, you can suitably use purpose if you’re going to design a vacation site.

Blue: Next up is blue, a color that emerges out as an active choice of high-tech companies as this color stands out when it comes to establishing a trust factor. It feels relaxing to the nervous system and can make a person remain on your site for quite long. Diet brands also use shades of blue in order to make their website appealing to a viewer’s eyes. However, you should avoid employing it as the text color and look for other standard alternatives.

 

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