It is not a secret that colours in the design are not a visual tool only, but else a way to influence unconsciousness. Those tricks are as old as the world is, and what could be is already done. Designers, UI/UX specialists, and even building renovation workers all know how to make us feel relieved or motivated with the colours and shades. It’s time to read about them and think about implementing the rules.
Why are colours essential in design?
The insight here: colour is the first thing a person remembers, especially if they are new to a working area. In website design, which can boast tons of designed components like button shapes, loading visualizations, and graphs, colour still is the key. The reason is simple – it is much easier to perceive it.
Therefore, colors in the design should:
- Support the purpose of the product.
Usually, white or grey are great for medical equipment websites because they refer to purity and accuracy. On the contrary, taro practitioners and psychic readers https://asknebula.com/psychics prefer dark colors to let us focus on our inner states and thoughts.
- Highlights the main elements that the user should notice first.
The most popular user experience rule demands websites to help users find the required query with three clicks.
- Be clear and logical for the target audience.
Following the traffic light example, red is for paying attention (“you are about to cancel your order”), and green is for approval and safe actions.
In other words, although color seems like a simple tool, its impact is enormous — both on emotions and memory level.
Colours in different design spheres
Creativity does not have limits, and now we normalize the things considered novations even 50 years ago. But let’s consider trends in colour palettes in different web design areas.
- Websites
Colours are means for better readability, button clicking, or Call-to-Action tricks. Also, let’s not forget about ads, pop-ups, chat options, etc.
For intuitive use, the following are popular:
- White: simplicity, lightness. It is the general background for any design. It is the sign of purity in a spiritual sense.
- Blue: trust, stability (banks, social networks). Spiritually, it says about rebirth.
- Green: ecology, health, positivity. It reminds us about nature and its power to survive.
- Red: urgency, emphasis, and energy. It is about passion and love.
- Yellow: attention, optimism. Used in designs that want to “hit the mark.”
- Black: elegance, status. Used in premium products and spiritually points at soul secrets and new paths.
There are many pre-ready templates and website-building platforms. However, all website owners or managers prefer to customize them. There is a reason behind it.
Just imagine. You have a working website, and you take care of it. However, you use the same template as others with low authority rates or ones that publish anything. Apart from the new menu, buttons, and layouts, the right palette is a good solution.
- Press releases
A press release is an official document a company issues to the media. Its main purpose is to convey key information quickly and concisely.
- Blue is indispensable here — it conveys trust, stability, and professionalism. It makes others feel our right for official statements.
- Gray adds seriousness. Its neutrality allows the text to “speak” without unnecessary emotions.
- A white background is about space and ease of reading, but without it, any other color accentuation can lose its power.
Consequently, colors act as an influential cue for the reader.
- Presentations for team meetings
Preparing for presentations is not a simple task because not everyone is interested in presenting or listening to other people’s data, and many people find it too draining. However, if the PPT template looks original and the colors add sparkle to even dry data, it immediately arouses more interest and engagement.
For example, a presentation on “How to reduce support response time” can come to life thanks to interactive infographics, where green symbolizes speed and orange – points for improvement, creating a sense of dynamism and motivation for change.
Colour experiments: yes or no?
What, all the rules are already known, and there is no room for creativity? Hardly. Designers should not be afraid of stagnation. People are not fixed values - we are constantly changing. We keep reacting to the world around us. So, there is a possibility we can perceive colors differently over time, and there is room for experiments.
In these changes, we discover new facets of ourselves. And the spiritual aspect is always individuality. Nebula site practitioners say that for some, the search for harmony with Tarot, while for others, by changing the colors of the working interface. It is our call to find new ways to feel comfortable and well.
Conclusion
Colours in design are the power over our minds and souls. That is why it is good to realize which palettes you use when creating your designs. To the same extent, it is a valid skill to acknowledge and recognize our feelings when using other creators’ products. Be wise to find and share harmony in your projects and lives!
