A webpage is not just about information it contains but also the impact it leaves on the viewers. This is why color selection turns out to be a significant aspect of website design that a reliable marketing company like RankOne SEO Agency will help you figure out. While you don’t need to turn your site into a rainbow, thoughtfully curated color implementation will make your brand value look clearer.
This article aims towards assessing how essential colors are when you’re planning to showcase your brand image through your website.
The first impression of your site's visitor is always going to be the way its colors pop up. Studies suggest that colors tend to impact a person’s instinct and you can leverage this fact to readily come up with a color palette that goes hand in hand with your brand’s philosophy. You can drastically improve the visiting time when your targeted audience finds relevant color choice throughout your webpages.
This creates a personalized recognition that assists you in standing out among your competitors. Brand recognition should be the essential focus if you’re up to gaining loyal customers who can relate to your content.
Colored websites tend to be more appealing to any user because this way, you can showcase the theme of your brand more precisely. For this, begin with understanding the color wheel and analyzing how different shades are related to emotional triggers. Psychology suggests that you can drive massive targeted audience if you ensure going with a well-speculated choice of shades for different site elements.
Colors also determine how likely a viewer is to react to numerous CTCs you’ve placed on your website. One will only tend to respond if you have incorporated colors that go well with your products and services. Moreover, website designers also consider the correct placement of colored elements so that essential portions can be highlighted.
You can improve the focus on any particular site element with the help of suitable color choice. However, make sure you only highlight the most important sections of your website. This is because unnecessarily colorizing everything will make your content look overdone.
Now that it’s clear that color selection is a vital part of successful website design, here is a rundown of things to help you master color choice.
The foremost advice is to go with colors that match your website’s offering. For instance, using too much of red color for organic or environment-friendly products might not be the most suited preference.
Keep your targeted audience as an utmost priority when it comes to selecting colors for your webpage elements. Factors like gender and age of your potential customers determine which colors options are going to be the most relevant
The background should also be kept in accordance with the text color you’ve decided to go with. This is because the background color of your website majorly impacts readability. Try not to combine too many colors here in order to ensure a sober background that can showcase your content nicely.
Do ample research and consider expert opinion before finalizing color selection for your site. It’s also advised to pick some of the best practices from your competitors so as to come up with a color pattern that makes on stay on your webpages.
Here’s an overview of color choices depending on the industry you deal in. It’s suggested to stick to conventional selection methods as these are based on extensive research and result analysis.
Yellow: As yellow has a straining effect on the eyes, it shouldn’t be used aggressively in a website. However, this color represents cheerfulness and can be handy when you’re dealing with leisure products. Try to include yellow where you want to signify some creative elements on your webpage, especially if your brand is related to children.
Red: This color turns out to be a viable choice when you need to highlight certain CTCs on your webpage. You can use a combination of red to provoke emotions in viewers so as to make them take active action. Brands dealing with children products massively use red shade so as to maximize user response. However, red can be very sharp to some people’s eyes, so it becomes vital not to overdo this.
Black: It can be a great choice when your brand deals in art-related products as black can offer a great background that can actively showcase the artwork you’re posting.
Green: Most websites tend to include some shade of green as it is commonly related to invoking trust. Furthermore, it becomes an inevitable option if you’re going to design a travel website or one that specifically deals with nature. This color is quite soothing to the eyes and doesn’t cause much strain, unlike other vibrant colors. Thus, those looking for a sober website design find green to be appealing as it feels light while viewing.
Orange: If your targeted audience comprises of budding young individuals, orange can be a sparkling choice for your website elements. This color is widely popular for instilling a sense of positivity along with showcasing creativity. Typically, you’ll find many tech brands having a ton of orange color incorporated in their official site. You can also use this for food-related ventures as you can find your competitors heavily using this color.
Purple: Shades of purple are mostly chosen by religious websites because this color has a rich appeal to it. Moreover, you can suitably use purpose if you’re going to design a vacation site.
Blue: Next up is blue, a color that emerges out as an active choice of high-tech companies as this color stands out when it comes to establishing a trust factor. It feels relaxing to the nervous system and can make a person remain on your site for quite long. Diet brands also use shades of blue in order to make their website appealing to a viewer’s eyes. However, you should avoid employing it as the text color and look for other standard alternatives.
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