Most website owners focus all their energy on getting traffic to their sites, but if that traffic doesn’t convert, it’s almost useless. This article outlines proven strategies for getting your visitors to convert into customers, whether that’s filling out a survey, handing over their email address or making a purchase.
An artful layout creates order in a website. Things should not simply be thrown onto a page at random. People naturally scan a website in the shape of a Z. This means that important information should be located in the top left-hand corner, in the middle and the bottom right corner.
This placement is more likely to draw the attention of the reader. If there is a lot of text on the website, then this should be broken up with spaces. It allows the reader breathing room and makes large amounts of information more accessible.
We all have egos. Some are quite larger than others, but for the most part, they exist in all of us. A great website acknowledges that. It knows that people want to feel heard, seen and felt. They do not want to feel like they are just another cog in the machine.
This can be achieved by using casual language when necessary. A website does not always need to maintain a professional tone. If it seems fitting to add some slang or colloquialisms, then do just that.
An SEO friendly website should provide content that people easily connect with and inspires them to visit again. Use well-researched keywords and do not make the writing look robotic by overstuffing the keywords.
At a very early age, children are taught to associate colors with moods. When someone is sad, we call them blue and when they are jealous when they are green with envy. The same trend persists in adults.
We consciously and subconsciously associate different colors with different moods or emotions. Blue for example, generally induces feelings of calm and trust. Yellow, on the other hand, implies haste. Color psychology should be taken into account when adding color to a website.
Colors speak as well as fonts. The font that you choose could make or break the website. Each font holds a different association.
Comic Sans, for example, is generally associated with children. This, therefore, would not be a good option for a legal website.
When a person goes through a website, they are essentially having a conversation with the owner of the website. This conversation can include personal questions and as such trust needs to be developed.
Customers will not offer up private details if they do not feel that they can trust you. If this is security information, then you have to be very clear in stating that this information will remain secure and private.
The customer also needs to feel like there is open communication between the two of you, therefore making contact details important.
Just as people have egos, they are also prone to emotions. You need to communicate on an emotional level if you want to reach people and influence them. This can be done by being emotive in your writing and by using emotional triggers.