Business can be stressful, especially when you add agitated or angry customers to the mix. Every once in a while, you’ll come across someone who is particularly vile. Maybe they call you names, refuse to treat you with respect, make lofty claims or refuse to pay for goods and services.
It’s not an easy situation to deal with, but we’ve all been there. The most important thing is to keep your cool in the moment so that you don’t lose yourself and damage the brand’s reputation. It’s almost always true that others are watching — including like-minded clientele — and if you explode, it’s not going to be good for anyone.
I’ve had my fair share of dealings with testy customers, and I’ve discovered many ways to make it through to the other side.
Frankie Goes to Hollywood said it the best: “Relax, don’t do it.” Of course, the song has other connotations when you get further in, but the hook sure fits because first, you need to relax. When emotions are running high, it’s not the time to make split decisions or react to others around you, at least not without calming down. That’s when you make mistakes, which can lead to harsh reactions or responses.
I’m not going to spill some mantra about finding your center, going to a happy place or doing yoga right then and there — although yoga and exercise can help. Instead, I’ll share a few tips that help me calm down in just a few minutes, like a spot treatment. If you’re susceptible to panic attacks like I am, you’ll want to remember these.
The eyes are the window to the soul, or so they say. They’re also the main point of sensory stimulation for your body. By sitting down and closing your eyes for a moment or two, you can give your brain a much-needed break, severing an endless stream of sensory input. That's likely why people who are stressed find comfort in sleeping. Besides feeling great, it also gives them a break from the outside world for a small time. And since some people are more sensitive than others, it definitely helps.
It’s rude to close your eyes without saying a word, of course, so just ask for a moment to compose yourself, then retreat to a remote office or isolated area. Sit for a moment, close your eyes, and let your body simmer down. Your client(s) can wait.
Breathing exercises are phenomenal for reducing stress and anxiety. Close your eyes, inhale deeply for about three to four seconds — letting your diaphragm expand as much as possible — then exhale for the same amount of time. Take it slow and repeat it as many times as you need to calm your nerves.
Lots of people squeeze or play with actual stress balls — they feel and work great. But if you don’t always have one lying around, remember that tennis balls are just as effective. Roll it around in your hand to tighten up and stretch your muscles. Doing so will help to release tension.
Fidget spinners are a bit ridiculous to some, but others swear by them. I prefer something a little different. It’s still a toy, mind you, but it plays on the idea of euphoric sensory input. It’s a cube with a variety of buttons, toggles, switches and interactive elements on it. When I’m really stressed, I just palm the toy and play around with it a bit. You can use the same toy or find something different, as there are tons of options for adults.
You can’t do it right in front of the customer, but when you get a moment to yourself, return to your desk or personal area and put on some of your favorite music. It’s even better if you get up and move, dancing to the beat. It doesn’t matter whether you’re listening to Beethoven, Five Finger Death Punch or Lady Gaga — just get up and move.
If you’re agitated or feel uncontrollable rage, it’s probably best to just get away entirely. It's a good time to take a walk, which will increase your circulation, especially if you’ve been sitting most of the day. Walking also releases a lot of built-up static energy.
Relaxed? Good, let’s move on.
Since many different situations can play out — all clients are different — it makes sense to specifically look at what’s happening. For example, what you should do when a client doesn’t pay on time or flat out refuses to collaborate is different from handling a micromanager.
While freelance is one of the most frequent places to find these tough clients (and more), they exist everywhere, even in retail. It helps to know how to deal with them and proceed with your work so that you can stay focused on the finish line.
Keep in mind that sometimes it’s not worth dealing with these clients at all. If you have the power, it may be necessary to cut them loose. If that’s the best option, I’ll point it out first. Don't worry, I've sent many a client packing myself — it's something we all need to do every now and then.
Here are some of the most common troublesome clients and how to deal with them.
The client approaches you for your help, you discuss the project and finalize a deal. Everything goes swimmingly until it’s time for the client to pay up. They flat out don’t pay, drag their feet or continue making excuses. In the end, you deserve to be paid for your work, and you invested your time, so what can you do?
It’s a smart idea to cease future projects with the client even if they pay well. Once they start giving you trouble with payments, it’s time to move on. There are exceptions such as emergencies or major personal events, but that’s up to your discretion.
Sometimes, the client thinks they know best — better than you — and will lob an endless swarm of suggestions, requests and comments at you. Incorporate what you can, but remember, they came to you for help. At some point, you’ll need to use your own judgment and experience to decide what happens next. What you know absolutely trumps what a client “thinks” they want — but don’t tell them that!
Don’t placate the client every time. Follow the process that you think is best for the project and its outcome. Politely explain to the customer that you have more experience. If they do not understand or continue to fight you, it may be best to set them free.
Poor communication is never good. Whether the client is not sharing enough about what they want, sharing too much or being incredibly vague, it can certainly grind a project to a halt. Find ways to meet with the client in person and be specific when you're asking questions or trying to collect ideas. Show them visual examples or past work and try to glean their likes and dislikes as early as possible. Doing so will help you avoid major revisions later.
Poor communication is one thing, but when clients disappear altogether, that’s another. It’s even worse when they’re missing and a big decision needs to be made. That situation can result in your entire team waiting around to complete work or continue.
Of course, you won’t know the client is going to disappear beforehand but get as much information about the project as you can upfront. If you come to a crossroads and they’re not around, move to another part of the project that you do have information about.
The client seemed a dream, you’re nearly done with the project and you approach them with what’s ready. Suddenly, they decide the work you put in is not good enough and they want something entirely different. If you continue, you’ll need to go back to the drawing board.
If you made a mistake that caused the change, own up to it. If no mistake was made and they’re just being demanding — which happens more often than I’d like — make it clear that you kept to the original plans and you expect to be compensated. Be firm, be persistent, but don't be rude.
Explain to them that the costs will increase for the new approach and that the work will take longer to complete. If the client cannot understand that changing the scope near completion causes too much extra work — and may even ruin the deadline — it’s not someone you want to be working with long-term anyway.
I get this all the time in freelance. Clients don’t want to pay my rates and often tell me I either charge too much or have an inflated sense of self-worth. They want to pay an incredibly low price for lots and lots of work. If you’re not careful, they’ll continue to increase the workload as time goes on, but they certainly won’t pay what it’s worth.
If you notice the clients are cheap up front, just walk away. Take a moment to explain that the cost is the cost and you won’t budge. If they can't accept that they have to pay for quality work, they don’t need to be seeking help.
“I can do that in X time so much better!” Great, go do it then, bud.
With larger teams — organizations especially — managers aren’t truly managers, at least when it comes to making decisions. Generally, they have to go through a system of checks and balances. This process means consulting others on their team, including alternate executives. Dealing with these kinds of clients is challenging because getting a straight answer is rarely possible.
Make time at the beginning of the project to sit down with everyone involved, get the appropriate input and collect all the necessary contact information. In some cases, it may be necessary to go right to the source, asking outright what they want or what should be done, as opposed to going up the chain of command one by one.
The client wants something and may even be specific, but they have absolutely no clue what kind of work, value or time is required to get it done. Maybe they want you to complete an incredibly difficult project in half the time you usually do, or perhaps they’re offering a fraction of the overall cost. Again, this is best left to your discretion. Is the compensation they're offering worth all the trouble? If not, walk away.
I have found that the best approach is to educate the client using industry-specific examples as evidence. Show them your past work and explain how long each project took. Point out the value in your efforts and politely explain why the costs are higher than what they want or why it will take longer. Smart clients will recognize right away that you know what you're talking about.
You probably can't afford to turn away every difficult client. Sometimes, even I have to accept the undesirable client to make sure I can pay my bills on time, that’s just the nature of the business. That said, it’s not healthy to build an entire portfolio with these types of clients. Avoid working with them on future projects when you can, especially if they don’t pay, change the scope of the work entirely or remain unsatisfied with your work. Some relationships just aren’t meant to be.
When you're choosing what clients are good to work with, assess the impact on you and your team's health. If they're too difficult and it's going to cause stress for everyone, it may not be worth the trouble.
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