Logo Color: Why It Is Important


logo color

There are several factors that will be influential to the success of your business. The quality of the products and services, location of the physical store, human resources, and timing are just some of the most crucial.

 

In most cases, people tend to focus on the bigger picture when talking about business success and they ignore the small details. Among others, one that you should not miss is the importance of a logo, which should speak about the personality of the business. More than the actual design, there is another factor that will contribute to its success – the color.

 

In the rest of this post, we will discuss some of the reasons why the color of the logo is important. While we’re at it, we will also look at some of the best colors to incorporate in your business logo and their meanings.

 

Before we proceed, if you need help in designing a logo for your website, check this out - https://www.thetop10sites.com/logo-design/. You will find a variety of choices to help you in coming up with the perfect logo that will speak about your business.

 

The Importance of Color in your Logo

 

On top of the list is the obvious – aesthetics. The color is important because of the overall appeal that it provides the logo. Would you choose a color that won’t speak to your target market? Of course, not! Pick a color that will immediately captivate their attention the first time they see the logo. If they do not find the color appealing, they might not even notice that it is a company logo. In line with this, it is said that 93% of purchase decisions are based on visual perceptions, which can rely not only on the color of the packaging but even the color of the logo that is printed on it.

 

To add, the color is also critical because it will allow you to make an instant connection to your target market. Are you trying to target people who are young? Probably, you will benefit from using colors that are vibrant and energetic. On the other hand, if you wish to target professionals, you might want to choose subdued colors. Meanwhile, if the affluent market is the target, choose colors that are elegant, which will make the logo appealing.

 

In one article from Harvard Business Review, it has been noted that trust matters more than ever for brands. It is one of the most important goals of branding. How exactly can this be done? Probably through the use of the right color.

 

Aside from building trust, color also builds brand recognition. Meaning, it will be easier for the people to link the logo to your company.

 

More so, color is important for differentiation. It makes you unique compared to your competitors, and hence, will be easier to recognize. For instance, if there is a row of shops along the street, all of which are offering the same product or service if your logo color is different, you will easily stand out.

 

Lastly, and perhaps most importantly, logo appeals to the emotion. It provides the business with the opportunity to develop a connection to its customers. In fact, color is the biggest emotional trigger in logo design, which is why it is critical to give this a careful thought. This brings us to the next part of this post, which will discuss the colors of logos and their meanings. If you are unsure how to design or redesign your logo, take note of the discussions in the next part.

 

Picking the Right Color

 

Now, let us have a look at some of the colors that you might want to consider for your logo, as well as their meanings or the messages that they convey.

 

  • Blue: This is the best choice for a logo color if you want to evoke professionalism. It is also often linked to trust, which explains why it is the color of many bank logos. Safety, loyalty, and power are also linked to this color, which is why governments often pick it.
  • Red: The intensity and warmth of this color make it effective if you are targeting extroverts or males. This will also be a good choice to show passion. It is also effective in boosting appetite, so there is no wonder why a lot of fast food chains use this as their logo color.
  • Green: For businesses in the field of nature and health, this is one of the most popular logo colors. It is also associated with spring and new beginnings. It is often used by businesses that would like to highlight the fact that they are eco-friendly
  • Black: For luxury, authority, superiority, and classiness, black is the perfect logo color. It is for businesses that would like to show off their elegance, making it an excellent color for those targeting the rich market.
  • Orange: You will see a lot of art and sports brands using this as the color of their logo. It is associated with energy and creativity. It is also common in restaurants because it can stimulate hunger, although, not as intense as red.
  • Yellow: Often associated with sunshine, this vibrant color will make people cheerful and friendly. In most cases, however, it is not used as the main logo color because of the lack of emotional appeal, but it is used as an element to highlight some parts of the logo.

 

For a more detailed guide on how colors will be able to manipulate emotions, check out this link - https://www.businessinsider.com/the-importance-of-a-logos-color-2014-4. This article from Business Insider also comes with practical examples that will make it easy for you to realize that the things we tackled above are indeed right.

 

Wrap Up

 

So, do you want to create an effective logo that connects to the emotions of your customers, stands out from the competitors, and captivates attention? As noted above, there is one way to do it – choose the right color for your logo.

 

While color is important, however, it should be emphasized that there are other elements that will affect the perception of the logo, including the shape and the font.


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