A website is a tool to attract and generate leads, which should in return help you sell your products and get wider brand recognition. But, for all of this to happen, you need to put efforts into your role as a web designer. These efforts include more than just finishing your individual products, posting content and media, refreshing the old content and other website tricks you hear on daily basis. With the competition being as large as it is now, it is important that you create a design that helps you attract and convert more and more visitors.
To that end, we present you with 7 reminds that will help you increase the client leads for your website.
As a web designer, you want your name to get out there. This is the only way to get recognition and increase the client leads. Without a portfolio and a resume, you won’t get very far.
Thankfully, there are plenty of sites like Behance that you can use to showcase your work in the form of a portfolio. As for a resume, you can get professional help from some reliable resume experts on sites like Brillassignment.co.uk. Both these are essential for getting your name out there. Without a portfolio and a resume, potential clients won’t be able to see and evaluate your work.
When creating your portfolio, make sure to focus on the best pieces and prove the qualifications listed in your resume. It might be tempting to put every project you’ve worked on in your portfolio, but this will only make it crowded and draw the attention from your best work.
You might think that adding a phone number and email to a website is outdated or irrelevant now that contact forms are all across the Web, but nothing says ‘a scam site’ more than the lack of contact information. Add an email address and preferably, a phone number to boost your credibility and provide potential customers with new ways to reach out and become leads.
Google has reported that four out of five customers use the search engines to find a local business or website. Half of the people who find a local business on this search make a visit or contact the business that same day, and 18% of the smartphone searches result in a purchase that same day.
So, as a graphic designer, you should definitely consider adding a location to the websites to drive sales and increase your leads. This is also a grand sign that your website is legit, as is the contact information.
Nothing screams ‘social proof’ more than customer testimonials, but your job doesn’t end there. If you want to truly showcase social proof and make people trust your website, try to add photos to the testimonials. This should convince the audience that your sites are reliable and trustworthy, especially if you add the human factor to the testimonial pages.
Live chat is an instant way for a visitor to get the information they need, and considering that most people stay on a website for seconds only, you definitely want to provide them with such an option. Regardless of the website you are creating, a live chat helps generate leads and creates trust in your clients.
Some of the prospects might be unable or even unwilling to visit your location or contact you on the phone number, so you should definitely install a live chat option and provide them with instant responses. Nowadays, live chats are more popular than phone conversations, mostly because people are often too busy or prefer typing over talking.
If you specialize in web design, making videos and writing books might not be your strong side. But, e-books and videos are an excellent way to demonstrate your knowledge and provide something free to the visitors. Free things always attract more audience, and with the help of experts like SuperiorPapers, you can turn those interested readers and viewers into actual leads.
Your e-book can be purely informational and relate to the website content, or it can direct the reader toward your services as a web designer. E-books are often very short and comprehensive, which is what makes them so effective – people don’t have the time to read large books on every website, even if they are provided for free.
As for videos, use explainer videos to tell the visitors how to use the website and what it offers. Your videos should be of high quality as any other multimedia you use on the website, but also short and to the point. A video can attract the attention of the visitor, but it is your job to create this explainer video in a way that keeps them interested in the website design.
The Pew Research Center has reported that over three quarters of Americans aged 18 and higher own smartphones. According to them, approximately 20% of all smartphone owners use the phone to access the internet. This makes it more important than ever to make your web designs mobile-friendly. Whether these are part of your portfolio or a website where you sell products and services, chances are that many people will access the sites from their mobile device.
If you fail to make your designs mobile-friendly, you will lose potential leads and credibility as a designer. There might not be a solution that fits all sizes when it comes to mobile devices, but there are things you can do to make your website mobile-friendly. Thankfully, there are many website themes that automatically adjust when opened on a smartphone of different size.
As a web designer, you need to have many tricks under your sleeve to turn customers into leads. Some things are essential, while others are based on choice. The tricks in this list should help you get more clients and improve your web design in a way that it attracts and maintains a wide audience.