Email marketing might seem like an easy way to communicate with your customers, but creating and growing your email list of faithful users takes more time and effort than you might think.
Marketing your business via your email list, above all, is about developing trust and intimacy with your clients. You would want to have a growing email list of people who engage with your content, who are interested in your products or services, and who are or will be your buyers.
First of all, when starting to grow your email list, you want to attract people to subscribe to your website. Once you have their email, you are one step closer to building a trustworthy relationship and recruit future customers.
In order to get people to give away their email addresses, we strongly recommend that you offer them a free option and a set of services (eBook, newsletters with valuable content) which will give them an idea what they can benefit from you if they purchase the service/product.
Another important thing is to make this subscription easy to reach for a website visitor. By this, we mean to make the subscription button easy to find and spot for those who are interested in following you further.
Once you start your way with email marketing, you should also be aware of how the law of CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) works. Basically, you need to make sure that your newsletters won't be marked as spam by the readers and that they won't end up in the junk section (trust me, the penalties for spamming can be pretty high).
Best tip for avoiding this and growing a healthy email list is to always include the unsubscribe button, as well as helping them unsubscribe easily, without a hassle.
When someone happens to eventually click at your shiny SUBSCRIBE button, you would want to make them feel welcome and give them a warm hug for entering your email community. This means that you need to send a personalized email to every single subscriber and keep that close relationship you establish when sending your emails in the future.
You will be happy to hear that this doesn't mean typing a letter every time someone comes on board. Relieved? I thought so. Luckily for you, we live in an automatized world, which means you can easily send automatic emails to say thank you and welcome dear Jonathan, Molly, Luke...
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.