In the recent past, the internet has taken over every sector of the world’s economy. Thanks to the power of the internet, today, it’s easier to serve a client regardless of his or her geographic location. As a result, many businesses have witnessed a rise in sales. Surprisingly, even the newbies can now have a share of the pie in the already flooded market. The website is one of the few internet tools, and that has seen many businesses continue to thrive.
However, the idea is not to have just a website. It’s about creating a website that can win you a high return. For sites, especially the business related, conversion is always the first thing to consider. You should ask yourself, how active is the website when it comes to converting your traffic into customers? If your traffic doesn’t match the conversions, then something is wrong with your site. Many factors may contribute to the problem. However, web design has a powerful impact on your buyers and choices.
Without further ado, here are the top 10 ways you can improve website design.
The first and the most important thing to consider is the plan. Unless you’re a magician, you can never design a site blindly, and earn rewards. Today, there are many designs in the market to borrow. However, each model is suitable for a specific client base. When planning the model, you should put yourself in the customer’s shoes to derive a site that meets their demand.
While in your customer’s shoes, recreate the journey from the first time they bump into your website to when they become your customers. After understanding the tour, you will be able to come up with pages that your clients will view along. With such a plan, you will be in a position to design short pages, and with all the information that keeps the visitor glued to your website. The idea is a long-term project to winning customers. You should understand that not everyone has the time to go through all the crap only to locate some little info.
The color theme is also one of the critical things that you should have at the back of your mind before putting the design into work. Color has the power to relay the message. After all, it’s the first thing that catches your visitors attention. Therefore, you should take your time to come up with a color theme that will win the hearts of your target audience.
At times, it’s usually difficult to pick a suitable color based on the many colors out there. That’s why you should first research your target audience to come up with a design that meets their taste. For example, if you’re targeting the men, try working with black, blue and green. For the ladies, bright colors such as purple, pink, and green go well. Also, the color theme should somewhat blend with your brand. Don’t confuse your visitors. Let them feel that the website and the brand are the same things.
Whether you own a business site or an individual site, winning the trust of your visitor is vital. The choice of photos you upload on the website plays a crucial role when it comes to changing the customer’s perspective about you. Today, you can acquire images online and which match your site. The images can at times grab the people’s attention. But, it’s advisable to avoid such pictures for the sake of converting your visitor into customers. Successful entrepreneurs always insist that your website is an advertising tool. Like any other advert, use of real images on sites is essential. It’s advisable to use the pictures of your employees, for example, or those of famous people. Your visitors can easily relate with people they know and hence developing some trust in your business. Such images make your site look legit to the visitors as compared to one stuffed with unfamiliar photos. Also, you can have pictures of people in the background of landing pages. A recent study revealed that this technique boosts the conversions.
Professional web designers always insist that one should prioritize scrolling over clicking when it comes to designing a website. However, most of the sites have their bulk info compressed into sliders or accordions and hence the many clicks. Not long ago, a study revealed that visitors like scrolling over clicking. The fact that the clicks require the sites to reload makes it unbearable, especially for the users with poor network coverage.
For example, not long ago, Crazy Egg converted their many pages into a 20-times longer page. As a result, their conversions went up by 30 percent which is a good figure. Therefore, it’s high time you reconsidered your page layout to improve efficiency. With a single page, the high chances are that your visitors will view every part of the document. While for the many pages, the chances are that the user will get bored of clicking while on the third page.
As stated earlier, there are many website designs in the market today. Some are complex while others are easy to comprehend. When designing a website, you should know that not all users are computer literates. Therefore, you should keep the site simple and straightforward. Don’t choose those complex themes and designs that are hard to understand.
Remember, the aim of the website isn’t to showcase your designing prowess but to win the hearts of potential customers. For example, you can try working with the single-column designs. They make the site look clear and easy to read through. Also, the users enjoy layouts that they can easily relate. Therefore, you must ensure that the design is standard. However, you can play along with the colors and themes to make the site stand out in the crowd.
Many are times you go browsing a website, and it takes longer to open. What strikes you first is that you’re low on data or the Wi-Fi connection has gone down. However, after trying a different site, you notice that it’s the site that has a problem. Speed is one of the most important things that you should have in mind before introducing the website to the world.
Various studies have shown that the speed has a significant impact on the user’s satisfaction, as well as, conversion rate and which is crucial. The truth is, when the site is slow, users will not be willing to stick around for long. Also, search engines consider your site’s speed when it comes to the rankings. Therefore, it’s advisable to seek the professional website design services to come up with a strategy that makes your site as first as possible.
Currently, the business sector, for example, has continued to grow with new entrepreneurs emerging often. The trend has increased the competition even in the online platforms. Today, with the many businesses offering similar products, it’s usually a challenge to win recognition. Therefore, when designing a website, you should come up with a site that can be found easily.
For example, the site’s name should match that of your brand. The matching is helpful, especially to those new customers. That’s is, they can get to access your site by searching your brand name on the search engines. Search engine optimization is also a strategy that you should highly consider when it comes getting your website found. SEO considers the search terms that your potential customers are likely to search.
With the terms in mind, you should come up with content that matches the needs of your visitors. Luckily, you can utilize the many forms of content available to come up with a proper SEO. However, be sure to research on what your target audience is searching. The research helps in coming up with keywords that will translate into higher conversions.
The advancements in tech have played a significant role when it comes to improving the lives of individuals across the globe. Now and then, new improvements make their way into the already filled market. For example, a smartphone is one of the gadgets that you can never ignore. It holds the key to the future. Accessing the internet is one of the few ways the smartphones have come to the rescue of both the entrepreneurs and the customers. Today, with a smartphone and a connection to the internet, you can order some goods from any geographic location. Various studies have revealed that about 80 percent of internet users use a smartphone. Also, another study states that smartphone owners get to spend most of their day scrolling through their phones. With such a promising figure in mind, you should consider trapping the opportunities offered by the smartphones. Come up with a site that favors almost every smartphone in the market.
According to Google, about 61 percent of users are unlikely to return to a site that they had trouble accessing earlier. Therefore, you should ensure that your site is the first place they sought after and that means making it simple for all the phones to load. You need to ask yourself why the visitors are using their smartphone to access your site and what things they are seeking. From the finding, it can be easier to implement a design that allows them to do things efficiently.
As many web developers will tell you, your website is like your house. That is, whenever visitors come, they wait for you to give them directions on which room they can enter. Therefore, to improve your website’s effectiveness, you must guide your visitors from the first page to the last. Make sure they come across every information that is necessary. You should understand that your visitors don’t know what to do next when they land on your first page. Therefore, directions are a must. There are many ways to direct your audience. However, call-to-action buttons are one of the few successful ways to indicate the next step that the user should take.
The buttons are successful in that they can guide the users based on what they require in specific and not generalizing. Besides, you can incorporate call-to-action buttons that provide your audience with educative materials or solve their pain points. Such buttons portray your company as resourceful, and the audience will be willing to return for more info or your services in specific.
When it comes to experiencing the real power of the internet, follow buttons are among the vital things to give a priority. They are the key to enriching your internet presence. If your website doesn’t have the buttons to your social media platforms, then you’re missing a lot when it comes to improving the traffic. You should introduce the buttons. The buttons ensure that your visitors follow you on the social media pages. From the pages, it’s easy for the visitor to track your activities as compared to the website.
Also, remember to include the social sharing buttons in your website and the content. As many successful entrepreneurs would tell you, you build a business empire from your existing contacts. When it comes to the sites, your contacts are the random visitors. Therefore, you should provide them with the share buttons for every content you publish on the web. In return, they might share the links with friends, and hence the traffic is generated magically. The fantastic thing about these two strategies is that they are long-term projects. That’s, once the buttons are shared, they will remain there and still generate traffic as long as the internet exists. Therefore, don’t hesitate to make the right move.
Today, and with the competitive business sector, coming up with a website is vital. A site is a key to more and more clients. However, designing a website can be hectic, especially for those individuals who have little knowledge about the computing and internet world. In this article, there are top ten ways you can make a useful website. Read the tips carefully and enhance each one of them. It is also advisable to seek the help of qualified website designers. Almost all of them have a broad experience and can assist you in coming up with a successful site.