Over the past few years, one of the highest trends in design has most definitely been the revolution of 3D graphics. Artists from various fields have been trying out 3D still life projects and playing with infinite possibilities which this form is bringing to the playground.
The beauty of experimenting with this form is a never-ending joy of discovering and learning something new, exploring different senses and optical illusions, and constructing real three dimensional designs. About how much fun this is we can see in the artist statements of the leading established artists in this field. They operate as creative studios, almost as laboratories where new things can happen - an explosion of colors or a surprising bold shape.
3D design is also the leading design tool for corporate brands. Artists who are established in 3D modeling are often taking orders in making extraordinary unforgettable logos and brands. According to Peter Tarka, one of the top 3D artists, collaboration with corporations is giving him space to work on both personal projects while creating visual identities for the world's largest companies. List of his clients contains names such as Apple, McDonalds, Nike, Google, BMW, and many more.
Besides Peter Tarka, trending in the 3D world on Behance is a company called MVSM - ManvsMachine, a collective of creative authors shifting reality into 3D visual art. Their studios are set in London and LA, and they are also known for being hired by the world's most powerful brands - Apple, Nike, Microsoft etc.
Their website presents the amazing multimedia work they were hired for, but also their Lab - a playroom where they share their artistic experiments in which they show their skills in a variety of illustration tools. If we are talking about revolution and innovation in design, Man VS Machine is surely taking a lead in 3D animation development.
Finally, let's analyze the brands of the companies which are creating brands. When scrolling Behance, Twitter or Instagram for your favorite designers, one thing comes significantly common for most of them. Their brands are the simplest brands possible, most of them even just black and white, like Buck Design, Future Deluxe, Motion Graphic Collective, and even Peter Tarka himself.
Peter Tarka for Samsung. Original artwork can be found on Peter Tarka's Behance profile.
Peter Tarka for Airbnb. Original artwork can be found on Peter Tarka's Behance profile.
What are these brands telling us is that their signature is strong, defined and professional, effective and yet not throwing into shadow the work they're presenting. Less is more in design, this is the lesson we are learning from our favorite designers. And why is the logo for ManvsMachine yellow, well... they are just more playful than any other crew out there ?
If you are in the industry of design and illustration, looking for new inspiration and a new playground, then 3D is just the market for you. It is still new and experimental, meaning your fresh ideas are just waiting to be well received!
About the author
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.