Psychology of colour relates to persuasion and so it can be a very important aspect of marketing.
Even though colour is dependent on personal experiences of people however, colour perceptions of people have rather messaging patterns. It is found that about 90% of snap judgements can be based on colour alone. Another study found that the relationship between brands and colour depends on the perceived appropriateness of the colour being used for the brand. The purchasing decision is greatly affected by colours because they affect how a brand is perceived. So, colour will play a very important role in deciding whether your product is liked and bought by your customers or not.
Different colours mean different things and they are generally associated with different meanings for different people. For example, red is often associated with your body and it means physical courage, strength, warmth, energy, basic survival, stimulation, masculinity and excitement. It may also mean some negative things like defiance, aggression, visual impact and strain for some other people. It is a powerful colour.
It is very important to choose the right website builder template because the template is the base of your entire site. Website builder templates are designed by keeping in mind the psychology of colour. Depending on your brand and the perceived image of your brand, it is important to keep the design and color choices in mind. The colours of the template should match with your brand. Making the right colour choices can help to convert more clients for you.
If you have tough competition and you want to differentiate from your competitors, your website can help you to do that. It is possible to use colour to achieve that goal. Colour appropriateness is far more important than the colour itself and you will need to remember that while creating your website. The colour should complement the image your brand has and what your clients and customers think about your brand. If there is a mismatch between the perceived image of your brand and the colour you use in your website, it can work against you and may shoo away customers from your product.
According to research done by different researchers there may be different dimensions of the brand personality and the colour will vary accordingly. For example, the blue colour may mean sincerity, down-to-earth, honest, wholesome and cheerful products whereas yellow and its shades may mean outdoorsy, masculine, western, tough, and rugged.
If you do not know colour psychology and do not know how to match the colour which your brand, it is always better to buy a good website builder template which is designed keeping in mind the colour psychology. If you are not doing that, it means you’re not only losing possible clients and customers which you could have achieved without doing anything else, but you are also forcing your prospects away from your products. Just find out the right website builder template for you from popular and trustworthy sources like Best10WebsiteBuilders and others and see how the psychology of colour can help you to get more business.
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