It's not so easy to design a good logo, is it? Sometimes we struggle to come up with a good idea. Sometimes we make a mistake from the start and the end result is not even close to what the client had in mind for his brand. The whole creative process can be very frustrating at times, but there are a couple of steps to it that can help us design better logos that perfectly represent the brand.
We asked Konstantina Gavala to explain what it takes to design a good logo. As an example, she used the process of making the logo of their company.
[caption id="attachment_51780" align="alignnone" width="560"] Our briefing questionnaire is an 8-page notebook we ask our clients to fill in.[/caption]
[caption id="attachment_51781" align="alignnone" width="560"] The menuboard is a graphic representation of our ideas for the brand.[/caption]
This is the moodboard I made for Yellow Studio. It's a graphic representation of things we realized during the briefing process this brand should be about. A creative interpretation of the brief, the moodboard's use is to explain words through images. It is one of the most difficult, but also the most creative of processes we use.
Sketching and designing
After finishing with the análisis of the brand´s goals with both words and images, we start sketching different ideas for the logo. It is very important for us to start this process with pencil/ pen and paper before concluding on a specific design and creating the digital and final archive in Illustrator. We always make sure that the final design works perfectly with bright and dark backgrounds by either choosing a colour that works well with everything or creating the logo´s negative. For our brand, I chose to create a graphic logo, one that has a yellow background and no transparency behind the name.
[caption id="attachment_51782" align="alignnone" width="560"] So here it is the final version of the logo![/caption]
What is different about your logo designing process? Share your ideas with us in comments below.
About the author: Konstantina Gavala is the creative director at Yellow Studio in Barcelona. She studied architecture, design and photography in different universities in around Europe. Her studies include a Masters degree in Architecture, and postgraduate degrees in "Design, Image and Architecture" and "Design and Photography".
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