Animated GIF's have been trending around the mainstream world wide web in the past year with simpler, more automated tools for the average human to create with. However, artistic phenomenon species such as the talented Mr. Div, have been skillfully crafting works of digital abstracts for years now.
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Mr. Div, aka Matthew DiVito, is a musician, motion graphics designer and aspiring game developer from Boston, Massachusetts. His GIF designs truly grab your attention quickly and hold your gaze for a mesmerizing moment or two... or three... I cant seem to peel my sight from these seemingly simple, yet complex designs.
"There's an aspiration there for a kind of very sharp,very PURE image quality, while people like me want to make things more soft and rough."
~ Matthew DIVito via Twitter @mattdivito aka Mr. Div
Matthew's artwork combines repetitive motion and dimension with incredible patterns and gradient palettes. I can only imagine how cool it would be to see some COLOURlovers patterns and palettes animated! See more of Matthew DiVito's work here on his CargoCollective website or his Tumblr site.
So what is a GIF? Formally called a Graphics Interchange Format, it is a bitmap image format that was introduced by CompuServe in 1987 and caught trend for it's wide support and portability on the world wide web.
The format supports up to 8 bits per pixel for each image, allowing a single image to reference its own palette of up to 256 different colors chosen from the 24-bit RGB color space. It also supports animations and allows a separate palette of up to 256 colors for each frame. These palette limitations make the GIF format less suitable for reproducing color photographs and other images with continuous color, but it is well-suited for simpler images such as graphics or logos with solid areas of color.
Directly Sourced: Wikipedia.org - "GIF"