Colorful Wine Labels from Uproot Wines & Design Challenge

Colorful Wine Labels from Uproot Wines & Design Challenge


If you love color, you're definitely going to love these wine labels from Uproot. Uproot has created an amazing label for their wine, called a Flavor Palette, that gives you a little taste of the wine...before you open the bottle.

Each block of color on the flavor palette represent a tasting note, and the size of the note indicates the intensity of that flavor. For example, Uproot's 2011 Sauvignon Blanc has a crisp sweet pop followed by a smoothness with flavors of Melon (PMS #372), Fresh Cut Grass (PMS #369), Citrus (PMS # 375), Grapefruit (PMS # 393) and Passion Fruit (PMS #512).

Several years back when Jay of Zelkova Ventures (an investor in COLOURLovers) partnered with his friend Greg to launch a winery decided re-make winemaking from the ground up.  With this is mind they turned to many of the Zelkova portfolio companies for inspiration, including COLOURLovers, to create the label design for their wine. They wanted their label to tell a story about the wine and the brand, as well as, have a utility and purpose. Working together with TurnerDuckworth, Uproot put the taste of the wine front and center on the bottle thru use of color. Each of the color blocks represent a tasting note, and the size of the color blocks tells you how dominant that note is. Together, these blocks make up a Flavor Palette that's unique to each vintage and varietal.

Design Challenge

COLOURlovers and Uproot want to extend an exciting challenge to the design community. The challenge is to design your own wine label using COLOURlover's palette creator. Simply change the sizes of the different colors to indicate their dominance. In addition to being featured on the COLOURlovers website, Twitter, and Facebook, Uproot will send the winner a framed version of their wine label.

Enter the Contest

Enter the contest by submitting your design in the comments below or by Tweeting @COLOURlovers with the hastag #Drinkuproot.

Winners will be announced on the COLOURlovers blog and Twitter.


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18 Comments
Showing 1 - 18 of 18 Comments
Instead of a framed label to the winner, how about a label attached to a bottle filled with wine? :)

I'm not really sure if the contest is just asking for 4-6 colours as in their "LABEL 2" above, or for something that looks like a more traditional label? Can you tell I'm not a designer? Oh well, here's my entry....bottoms up!





I can't draw. This was just done in Seamless.
Update to the Contest -> Create a Palette on COLOURlovers and submit it including the flavors you would include. The idea is to have multiple blocks of color and assign them a dominance and flavor :)
Cheers!:))
I prefer chardonnay:))
Hope I did this right.
Magical_WineMagical_Wine
would have loved to send some wine but pesky laws stop us... the artwork is awesome though and if you are ever in Napa we would love to have you for a drink

huege wrote:
Instead of a framed label to the winner, how about a label attached to a bottle filled with wine? :)

I'm not really sure if the contest is just asking for 4-6 colours as in their "LABEL 2" above, or for something that looks like a more traditional label? Can you tell I'm not a designer? Oh well, here's my entry....bottoms up!





I can't draw. This was just done in Seamless.
Flavors: [Left to Right]
Pear
Raspberry
Fig
Mango
Kiwi

My Palette:
Flavors_of_Italy
Here is my entry - I included the Pallet and what the printed label would look like :)

Flavours/Notes - Raspberry, Watermellon, Peach, Nectarine, Melon

✾ S U M M E R W I N E ✾


Not sure it this is done right. Please let me know if there is another way to do this. =)

Flavors: Plum, Raspberry, Brown Sugar, Caramel, Vanilla
Plum_Wine
Flavors: Rasperberry, Lemon, Citrus, Orange, Strawberry
Raspberry_Summer

Flavors: Vanilla, Sugar, Mango, Apricot, Peach
Peach_Blossom

Flavors: Cherry, Raspberry, Watermelon, Liquorice, Strawberry

Romantic_Getaway
Flavors: Citrus, tangerine, Spiced Apple Cider, raspberry, and Black Cherry

Fruit_Flavored_Wine
FLAVORS: GRAPES, STRAWBERRY, MANGO, PASSION FRUIT, AND PINEAPPLE

FRUIT_WINE
A Table on the Deck

Cool Winds, Mint, Starfruit, White Peach, Pear


A_Table_on_the_Deck
Passion Fruit, Carambola fruit, pineapple, lemon, coconut

Exotic_Wine
Almond milk
Pecan
Walnut
Chestnut
Coconut milk

Nut_Wine
Wow guys, these submissions so far are awesome. I'm loving these..Seriously keep it coming!
White: citrus, grapefruit, pear, grass, mineral
Vin_du_SudOuest

Red: blackberry, cherry, fig, anise, pepper
Primitivo
Figured we would take stab at our own... calling it Harvest Apple for the fall (don't worry we can't win the contest).

Harvest_Apple
Wanted to give this a shot :)

Wine_Country
These are fun.

Bright Apple, California Orange, Chinese Peach, Cherry, Guava



Exotic_Apple

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