The Effect of Color | PBS Off Book

Off Book is a bi-weekly web series from PBS that explores cutting edge art, the artists that make it, and the people that share it online. Episodes have ranged from web design to viral video to steampunk culture, and their latest entry into the series is all about color.

In The Effect of Color, we hear from a handful of color experts about the powerful impact that color has in our everyday lives.


Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way. Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.


You can find more fascinating Off Book episodes on their YouTube channel.

Author: Sprouticus
Community builder, color lover, bike rider, book reader.