Colorful 2012 Non-Profit Calendar Awareness :: COLOURlovers Member Interview, Showcase & Giveaway

Colorful 2012 Non-Profit Calendar Awareness :: COLOURlovers Member Interview, Showcase & Giveaway


We bring you a great interview with Jason Allen, of Haft2.com, an intriguing firm that focuses on, yeah, you guessed it, color! The focal point today is to showcase their 2012 Haft2COLOUR Calendar Project, and absolutely amazing piece of quality!


It's not too late for 2012 calendar printing projects, visit Next Day Flyers for good prices and fast turnaround.

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I was highly impressed with the presentation of the calendar. It was delivered in a nice silver tin with a branded paper wrap and a wonderful opening letter about the project and the Haft2 mission - I felt like I had just received a very nice gift!

Haft2 is giving away three calendars to some lucky winners on a fun challenge (see bottom of post). I would like to add that I just so happened to come across this project originally from the comments on our previous post about 2012 Calendar Print Trends. I just had to know more about it, see the real deal and get to know what Haft2 and Jason were all about. I'm sure glad I did.

Jason manages the COLOURlovers Haft2 account and he had posted their calendar in the comments. I simply couldn't pass it up, so let's get started!

 

Jason, tell us a bit about Haft2...

Haft2 is a branding and communications firm that specializes in colour strategy as it relates to branding. Our clients come from a variety of categories, with a focus on non-profit organizations.

Our President and Chief Colour Officer is Paul Haft. I've been with the company now for almost five years, and as Director of Brand Colour Intelligence, I oversee our own brand. We have an in-house design studio and are also fortunate to have a network of talented professionals in design, writing, digital, research etc., from whom to draw when needed.

Let's hear about this calendar project and how Haft2 puts up such a big effort to help bring awareness to these not-for-profit organizations...

We appreciate our clients and friends, and throughout the calendar year, send out a number of promotions to them, to celebrate special days and holidays. We customize each printed promotion with the recipient's name and send out anywhere between 80 and 300 pieces, depending on our client list, on the time of year, and on the promotion itself.

We've wanted to produce a colour calendar for years, and I'm so happy to say that this year, we were able to make it happen. We're always looking for ways to raise our non-profit clients' awareness and increase their fundraising.

We decided this year to create our first colour calendar, and make it a new kind of fundraising movement to highlight initiatives from across our past and present client base. We have given the program a name and a word mark which you'll see on the calendar itself. We have called it The Haft2COLOUR Calendar Project.

 

Each of the initiatives that you see highlighted in the calendar received a donation from us at the beginning of this year.

For the talent, we approached the designers in our studio and network, whom we are so happy to know, and feel privileged to work with. Each designer was asked to do either one or two (and sometimes three) months of the calendar. We only gave them a colour, and then assigned a month (or colours / months) to them, and asked them to come back with their own interpretation of that colour and time of year, however they saw it, through graphics and illustration. Everyone really came through, and did so entirely on a volunteer basis. We love the designs separately, but simply adore them collectively.

We printed an additional number of calendars which we've been selling at $30 CAD, (with shipping and handling extra), and all proceeds are divided among and given directly to the 11 initiatives highlighted in the calendar.

We look forward to continuing The Haft2COLOUR Calendar Project on a yearly basis. We're always looking to work with talented designers and writers, and would be open to speaking with anyone who'd like to volunteer their talent to be part of the 2013 project.


I'd like to add that on the back of each calendar is a portion dedicated to letting the artist explain their design direction as well as an area highlighting the artist, where to find them and their accomplishments, in so many words.

Of course, there is also the information about each non-profit. This year, that list included: UNICEF, Walk of Hope (ovarian cancer), Canadian Breast Cancer Association, iNavigait, CAMH Foundation, Herbie Fund, Plan Because I am a Girl, EHM (Evangel Hall Mission), CIFAR and December 2012 is a Select your own way of giving offering ways to do your own good deed.

I know that Jason (aka Haft2) spends a lot of time on COLOURlovers, so I asked him how they might use COLOURlovers and I was pleasantly surprised to see that they actually place a palette on their site.

On our own corporate site, haft2.com, we have what we call a "trend palette", at the far left of our homepage. I update the code every week to pick up our latest COLOURlovers palette. Clicking on the palette takes you to that page on COLOURlovers - Jason 

I was even further intrigued at how their portfolio displays, check it out (it's contains many more palettes on the site):


Calendar Giveaway & Contest Details

Haft2 would love to know what color you visualize the months of the year in. All you have to do:

  • Submit at least one color and assign it to at least one month of the year.
  • Describe why you visualize this color for this month.

If you need putting a color badge in the comments, see: How to share a creation.

Contest runs until Tuesday, this Friday, January 20th, 2012 (11:00 pm PST). Judging will be done by Haft2 and myself. There will be THREE winners. Winners will be announced in the comments and contacted via Love Notes to claim your Calendar prize.


I have really enjoyed getting to know Jason and learning more about Haft2.

Calendars are $30 CAD (plus shipping and handling) and can be ordered by emailing us at hello@haft2.com.

Connect with Haft2: Facebook | Twitter | Haft2 (on COLOURlovers)

Also an awesome blog, HAFT2KNOW is the official colour, brand and trend blog of Haft2. There is an English and French version of the blog. Good to know!


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25 Comments
Showing 1 - 25 of 25 Comments
My colour for October
Earl(y)_Gray
because it reminds me of the color of tea, which i start drinking in ridicolously amounts during october
This is a gorgeous idea!
This looks like July. It's like the sun and lemons and beach balls.

sand
This reminds me of being here in August - it's the color of the hydrangea's that you see everywhere, and in the evening skies at dusk.
cape_cod_summer
Ms.ChasesChalkboard
Ms. Chase's Chalkboard (Dedicated to the Month of August)
The smell of chalk dust, morning dew drops, newly purchased school supplies, vinyl backpacks, clorox bleached cafeteria tables, and the scent of our new teacher's perfume that closely resembles bug spray and permeates a new classroom...Chalkboard green defines August, the month of the first day jitters.
Lime-sicle_in_July

Lime-sicle in July (Dedicated to the Month of July)
Lime-sicle makes my mouth water, a perfect way to get enough hydration in the scorching month of July! Of all the flavors in the citrus family, lime is the most underrated. Love this and help put Lime-sicle in the limelight of your next summer!
Mars_in_Marzo

Mars in Marzo (Dedicated to the Month of March)
Dedicated to all the Aries, whose horns resemble leadership and assertion. These natural leaders are energized by fiery red and their ruling planet, Mars. Stare at this powerful tone long enough, and you'll be ready to take charge in Marzo, which is March in Spanish. How appropriate!
Freshly_Mowed

Freshly Mowed - The Essence of the Emerald City (Dedicated to the Month of April)
Grass is not always greener on the other side! Nothing beats the green of a freshly mowed grassy lawn...the essence of spring in April, especially in the Emerald City. This green makes me feel safe.

While living in Seattle for 3 years, I realized that while it does rain frequently in the Pacific Northwest, the seasons would not be as beautiful without the showers. So praise for the rain and the beautiful grassy green in the beloved Emerald City, this is for you...
My colour for May Wild_Blossom
The color of May, when trees are in blossom and you can already eel the warmth of the soon-to-come summer...
My colour for July:
A_splash_of_summer
The color of July: the colour of the seaside, of the late-night cocktails, the cover of the book you read under the sun, the colour of your suitcase at the airport.
This is what December is to me. :)
Fresh_Perspectives

For me December is a dichotomy of sorts: it's the time when we look back at the past year and remember all the laughter and the tears, the challenges and the victories. It's also a time when we all look forward to new beginnings, a fresh canvas on which we'd paint our lives. This color is not only reminiscent of innocence and childhood memories, but also of new perspectives and a fresh state of clarity. It is, like the last month of the year, a sense of hope, sentimentality, and contentment all rolled into one.
Team
I am purely LOVING all of these ode's to the month and colors chosen. Great job everyone!! :D

- Molly
Community Curator / Blog Editor
Marching_In

It's the colour of fresh buds just appearing from it's brown winter bed. Of new blades of grass for our feet to delight in. It's the scent of a fresh washing of all the snowflakes, sands and salts from our wearied winter eyelids. It's hope blossoming new and the sound of children laughing in the new spring sunshine.
January is foggy in South Louisiana. In the early mornings the dense fog rises up from the warm swamp waters, blanketing us in a shroud of remembrance of the holidays.

smoky_quartz

February is carnival time in Louisiana: Mardi Gras. It's a time of celebrating with family.

Bohemian_2

March is my birthday month... A time of new Spring beginnings; lambs and bunnies and bright blue skies.

skye

I could keep going throughout the year... but to be quite honest there are so many colors to match the seasons of our lives!
Hi everyone. I'm loving these entries too. Thanks for the the time you've given this already. Please let me know if you have any questions about the calendar. Keep up the great work. Thanks again.

Jason Allen
Haft2 Inc.
jason@haft2.com
haft2know.com

Child_King
This is funny since I create a palette every month for a newsletter at work. Here's my January 2012 Palette:
Jan2012

If I have to pick just one color for January though, it's this one (even though it's named for another month). To me, January is about ice and snow and I think this particular shade of blue illustrates that perfectly.
Octobers_Gift

I've also done February already, so here's the palette:
Feb2012

And here's the one color (for February). Obviously I'm going with a bit of a Valentine theme here!
heavy_red
Mid-January

In the northeast, January can be cold and dreary with gray & overcast skies. Nonetheless, there's a certain sense of withdrawn beauty during a snowy winter. People and cities are bundled up to keep warm. Since I live in an urban area, purple tones better evoke a relationship between physical cold and visual warmth.
Team
Great to know! I LOVE knowing how COLOURlovers makes a movement around the world outside of COLOURland. :)

What kind of newsletter do you do for work? Do you include it in an email, online or printed? I'd love to see it.

- Molly
Community Curator / Blog Editor

BunGirl wrote:
This is funny since I create a palette every month for a newsletter at work. Here's my January 2012 Palette:
Jan2012

If I have to pick just one color for January though, it's this one (even though it's named for another month). To me, January is about ice and snow and I think this particular shade of blue illustrates that perfectly.
Octobers_Gift

I've also done February already, so here's the palette:
Feb2012

And here's the one color (for February). Obviously I'm going with a bit of a Valentine theme here!
heavy_red
How about November?

A_Spiced_November

The scent of cinnamon tinged cocoa. The warmth of a newly stoked fireplace with the arms of someone you love wrapped around you. The sound of laughter around the shiny antique dining table during family gatherings. The taste of roasted turkey and gravy on your tongue. The trees that bend and creak with the last letting go of the final leaf to it's earthen bed before the long winter sets in. Hiding under a big down comforter covered in a suede duvet as the early morning sunrise creeps through your blinds to greet you.
The newsletter is called "Partners in Grace" and it's for supporters of the ministry I work for. It's mostly in print, but we put the archives online here: faithalone.org/partners/index.html

mollybermea wrote:
Great to know! I LOVE knowing how COLOURlovers makes a movement around the world outside of COLOURland. :)

What kind of newsletter do you do for work? Do you include it in an email, online or printed? I'd love to see it.

- Molly
Community Curator / Blog Editor

I reckon June should be
*Thousand_Raindrops

Red's my all time fav colour to have in my palette, it's my birthday month, and I'm Gemini! Geminians are really insane sometimes (always so distracted!), and bright colours really expresses the craziness that goes around in my head! This colour radiates energy, and June is also the month of summer, it's usually sweltering hot, so reddish cherry pinkish hue would also be a great hue to wear for summer!

(Nobody mentioned June yet right?)
Team

**** This contest is closed. ****



Hang tight, we are making our decisions on who won. :)

- Molly & Haft2
hi
Team

ANNOUNCING WINNERS


Thank you for participating in this contest everyone. Great input and we loved reading as to why you chose the colors you did in correlation to the month you chose.

Half2 would of course love to give all participants a calendar, we had to pick a top three. So those who will be receiving a calendar, are:

1. beccables
2. Rebechan
3. sevenlayercake

Winners will be sent a Love Note from me in request for their mailing information so that we can get the prizes delivered.

Thanks again for participating!

- Molly
Community Curator / Blog Editor
Gorgeous.

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