Rebirth of Neon

Neon is one of those palettes that often finds itself on the wrong side of the high-brow/low-brow division. Most of us associate the vibrant colors with things like the blinking signage advertising the local bar or fast-food spot, or our favorite “Saved by the Bell” inspired outfit from middle school.

Neon Flame image #2 | Tronized Beauty image #3 | Superfresh image #1

But neon “throw-back” clothes are back, and just as neon’s having a fashion revival on the street, it also has a place in the couture scene.

Take these three projects, which insert the hues for dramatic touches that serve as the centerpiece of the images.

Neon Flames


Neon Flames goes for a black-light effect – the model’s neon makeup illuminates the frame, and she “breathes” clouds of neon smoke.



Neon Flames by Ariana Nespiak (Toronto, Canada)


Tronized Beauty

In Tronized Beautya neon laser pen adds a totally unexpected and fascinating element to this fashion editorial.

Trionized Beauty by Ludovic Taillandier (Paris, France)




And the Superfresh window display team, following the client’s instructions for a “fresh and futuristic” look, used neon liberally.

Superfresh Store Display by Mateusz Sypien (London, UK)

As artists like these experiment with wild ways to use neon, our “neon experience” can expand beyond the sunglasses and t-shirts we pass on the street, and help us discover more creative uses of this vibrant palette. Who knows – maybe you’ll be inspired to start wearing neon makeup like the model above…

What part of the neon comeback have you discovered?

Author: Behance
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