Color a Plaid Shirt Contest by Betabrand + COLOURlovers

Color a Plaid Shirt Contest by Betabrand + COLOURlovers


Have you ever wanted to apply your color design abilities to a real-life product? Well here's your big opportunity! Rev up your color coordination skills and become the next palette designer for a plaid shirt offered through Betabrand! You'll get the unique opportunity to color a plaid pattern, see the design in action (applied to a template shirt) and the possibility of having your colors picked for print. How cool is that?!

Betabrand is an online-only clothing company based in San Francisco that produces unique designs in limited-edition batches every week. They make Cordarounds, Japants, DARPA hoodies, Farmer's Market backpacks, disco pants, and much, much more.

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Ready, Set, Contest Time!

We've had our very own, sec9586 create a pattern template for a new plaid flannel shirt that Betabrand plans to release in two versions for the 2011 holiday season. Betabrand has already chosen the colors for one version - the other is up to you!

How it works...

Easy, color the Betabrand plaid pattern template, Betabrand2.

Your colored pattern will automatically appear with the rest of the entries on the contest gallery page. You may color as many versions of the pattern template as you like.

If your colors are chosen...

The Betabrand design team will select one winner, who'll receive the following:

  • - A real-life finished plaid flannel shirt;
  • - Your COLOURlovers user name on the shirt label (for this 2011 production run - see above image);
  • - $100 Betabrand Gift Card;
  • - Recognition on the Betabrand web site and in all company communications; this includes photo of the winner in his/her winning shirt (optional).

The contest runs August 2nd - 11th (2011). Anyone who submits an entry will receive a coupon code for 20% OFF any Betabrand product - offer only valid during the contest timeline.



View the Contest Gallery

Color this plaid pattern template to enter (Betabrand2)


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102 Comments
Showing 91 - 102 of 102 Comments
Team
@ycc2106 .... I'll give Betabrand the opportunity to respond before I butt in here. :)

I will say that Betabrand thought that since the contest drew in over 5,000 they thought it might be fun to switch it up and get votes on THEIR top 9 picks.... they will STILL be picking the final winner.

I don't know why loves did not affect their choices, but they might have their reasons due to plaid going to actual print on fabric and for the season.... you must consider their expertise in the clothing and seasonal fashion field... and give them the benefit. :)

Thanks for posting the top loved palettes! :D m.
Thanks for the feedback. I'll try to answer some of your questions. It's harder to cheat with email confirmation and IP checkpoints. If we did IP address only, people within the same office or household may not be able to vote. Also certain ISP companies like AOL will hide users behind a proxy, which may cause certain people to not be able to vote. So in order to prove that you're a real person, we thought that email confirmation would be a good tool. I agree that you can still cheat, but it helps a little bit if we see a suspect number of votes coming from different email addresses but from the same IP.

As for the order, we randomized it so that no one pattern would have an unfair advantage in the grand scheme of the contest, so the order changes every time you refresh the page.

Our design team narrowed it down to 9 finalists not based on the number of loves on Colourlovers - because patterns that were created at the beginning of the contest would have an unfair advantage to those created toward the end. As for not picking a winner, but rather narrowing it down to 9, we decided to do that because we were so thrilled with the volume and quality of submissions that we wanted to keep the love going!

Jared


ycc2106 wrote:

Congrats to those who were selected!

But it's a petty you need to enter an email - that's REALLY puts me off + the fact that you can only vote, no link to the pattern.. can't love the pattern! =(
You can still cheat with emails... it's just a little more tiring than IP but won't block the person who wants to vote several times.
+ there's no dark shirt! I loved all the black shirts I saw, none have been selected for the finals..

I noticed that order has changed.. does that mean the most voted is the 1st one?

BTW, I don't understand how this was chosen.. loves don't seem to have influenced in the final selection - and now we're asked to vote although the blog says 'The Betabrand design team will select one winner'...

These are the top 3 most loved
BetabrandBerry_PlaidChimp_looks_good_yo
seems to me that the expertise and product knowledge they have comes from the people like colour lovers. The design, the shirt, and your client data base was borrowed from from your block of clients for their market of a flannel shirt. All they have to do is pick and post it to the site. Seems easy enough to me. I think if they are not going to count loves...then why have it on the page.
I think they have a great thing going....but, it's a business trend with low overhead....and the expertise factor is the people who did the coloring. came up with the design and shirt. . It is not fair that we have not seen the actual plaid....so, it's safe to say they may have it in a working plan to research and develop the colors. That would be the only advantage to that since we designed a color scheme for a plaid that was a tool. that is my thoughts.
However, at the defense of BB ,,,5000 is a lot.. it was something i think we all enjoyed doing. My suggestion is that you limit entries to one. Sure set the rules for multiple entries ...because we are coloring fools and like to play....but by the last day have a query to where you can allocate the one you like best. That offers you the option of flexibility and it narrows down their hours of sorting.

@ycc2106 .... I'll give Betabrand the opportunity to respond before I butt in here. :)

I will say that Betabrand thought that since the contest drew in over 5,000 they thought it might be fun to switch it up and get votes on THEIR top 9 picks.... they will STILL be picking the final winner.

I don't know why loves did not affect their choices, but they might have their reasons due to plaid going to actual print on fabric and for the season.... you must consider their expertise in the clothing and seasonal fashion field... and give them the benefit. :)

Thanks for posting the top loved palettes! :D m.
Thanks for such a fast reply! Wow! THAT WAS FAST!

and thanks for explaining, still the email will block me from voting, and I wouldn't be surprised many other ppl also.

About collecting the loves, that's totally true about the time - I think a delay between the final creations and the selection would have equalised things.
(thought from a quick check, those selected and the 3 most loved, all those I saw date back to 2 weeks ago - didn't check all!)

I imagine you do have difficulty choosing with such a big quantity and asking to vote doesn't make anything unfair or whatever. It's just that.. I'm used to fixed non changing rules for contests. It was never mentioned that loves would influence, but still some hoped it would and did an effort to collect loves.

+I don't know anything about fabric, print or whatever - Still.. I like dark shirts, those selected look all too similar to me! - my personal opinion! ^^'
(FIY: I made one white shirt! xD)

Thanks again for replying, and so quickly!
Well in reference to loves....it was a triple hitter. You had the palette, the desgn ,and you had the shirt (which was almost nearly impossible to sort through to love. had to like all three just like the palette and designs are now.
oh yes! the order changes at each page load! silly me should have kept my mouth shut on that one! =P

For a shirt like this
She_Goes_Away
It would have to be a change in fabric (weaving?) that would make an effect, not print I think.

Forgot: Still, we had fun! and that's the main thing!
>>Thanks for the fun! =D
Betabrand wrote:
Thanks for the feedback. I'll try to answer some of your questions. It's harder to cheat with email confirmation and IP checkpoints. If we did IP address only, people within the same office or household may not be able to vote. Also certain ISP companies like AOL will hide users behind a proxy, which may cause certain people to not be able to vote. So in order to prove that you're a real person, we thought that email confirmation would be a good tool. I agree that you can still cheat, but it helps a little bit if we see a suspect number of votes coming from different email addresses but from the same IP.

As for the order, we randomized it so that no one pattern would have an unfair advantage in the grand scheme of the contest, so the order changes every time you refresh the page.

Our design team narrowed it down to 9 finalists not based on the number of loves on Colourlovers - because patterns that were created at the beginning of the contest would have an unfair advantage to those created toward the end. As for not picking a winner, but rather narrowing it down to 9, we decided to do that because we were so thrilled with the volume and quality of submissions that we wanted to keep the love going

"Our design team narrowed it down to 9 finalists not based on the number of loves on Colourlovers - because patterns that were created at the beginning of the contest would have an unfair advantage to those created toward the end. As for not picking a winner, but rather narrowing it down to 9, we decided to do that because we were so thrilled with the volume and quality of submissions that we wanted to keep the love going!

Jared

"Our design team narrowed it down to 9 finalists not based on the number of loves on Colourlovers - because patterns that were created at the beginning of the contest would have an unfair advantage to those created toward the end. "

True....but isn't it that way in most things?
Never the mind....I enjoyed it and I know personally of the 5000 ...mine account for 20+ but it was not as much for the contest as i liked the patterns SEC made. I enjoyed using those as the transitions were different and I had not played with a color changing transitional pattern before.
Team
I just want to poke in here and say that this was a great first experience with this type of contest. Next time we will try to be more organized and be clear about the direction. This turned out to be more of a fluid contest in the way it's coming about. So thank you everyone for your patience and support and we look forward to more like this.

- Molly
Community Curator / Blog Editor
Honestly, for a contest that turned out to be manitudes bigger than expected I thought it was well organized and fun. I can say what i would have done or it would have been nice to do this...but we did all have fun. I would love to see more . I loved the pop desk set contest. I would like to see you guys do a stationary and paper contest, and a web site design contest. You could probably get with wix I have about 20 free ones through them. and do some sort of site contest with the color palettes and designs from CL and then house them in a place where you can taylor your CL profile page like a site kind of like word press does with the one button publishing.

mollybermea wrote:
I just want to poke in here and say that this was a great first experience with this type of contest. Next time we will try to be more organized and be clear about the direction. This turned out to be more of a fluid contest in the way it's coming about. So thank you everyone for your patience and support and we look forward to more like this.

- Molly
Community Curator / Blog Editor
Thank you Molly! We did have fun, thanks for organizing and I think the fact that it's not perfect makes you very human - and makes us feel closer! ! ^^'

just one more word to BB: When voting, I didn't see any mention saying that emails will be protected, won't be used for spam.. I think that's an important point to add
Awesome !!!

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