Fashion to the Rescue: Japan Relief

I think we can all agree that fashion lives in a pretty little bubble, untouched by the issues that we as its consumers must face on a daily basis.  But where there is art there is heart and the fashion industry is no exception.

Due to the disaster that recently devastated Japan, the country is in desperate need of assistance from the global community, and many designers and online retailers have joined forces with aid organizations such as the American Red Cross and the Northern Japan Earthquake Relief Fund. Proceeds from sales of select items will go to these groups among others!

Threadless.com Rebuild Japan Tee’s. 100% of net proceeds from the sale of this tee will go to the American Red Cross Japan Earthquake and Pacific Tsunami fund.

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REBECCAMINKOFF.com Red Handbags. Will be donating $100 from the sale of each red handbags to the Red Cross (for Japan Relief).

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Tori Burch – We ♥ Japan. 100% of the net proceeds of every Japan Relief T-shirt sold through September 15, 2011, will go to the American Red Cross to benefit the Japan earthquake and Pacific tsunami relief efforts. Free shipping on this item too.
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Etsy > Treasury List > Fashion to the Rescue. Most of these sellers are donating 100% of the proceeds to Japan Relief Efforts.


The influence of the color red in the fashion world is irrefutable. Valentino’s signature red dress speaks to it’s ability to evoke such qualities as elegance and beauty.

Currently, the fashion scene has been splashed by the color and has taken on even deeper meaning as it has come to symbolize the spirit and strength of the people of Japan. Here lies another fine example of how transformative and inspiring color can be!

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Author: Mpire
I have been a writer and color enthusiast all my life. There is great inspiration to be found in this chromatic world and I do my best to capture that in my writing. Aside from playing with words I keep a keen eye on the fashion scene and have been given the task of enlightening the masses here at COLOURlovers with current happenings and visual eye candy to keep those palettes and patterns coming! At the end of the day nothing beats hanging out with my two dogs, both of whom are color blind. Go figure!