2010 Color Trends | Business

Inc. Magazine’s “Break Out Companies of 2010” provided the perfect look back at some of the color trends in business last year. Here we break down each company’s logo and web design into palettes that capture their overall color identity. Overwhelmingly, the colors these companies use are Red, Blue or a combination of Blue & Green.

Many more factors than simply color drive the success of these companies, but in the digital age when customers interact with company’s products, services and websites daily, multiple times a day, and in some cases, constantly, color & design make up both the first impression and the lasting test of usability and environment (feel).

The true test for these companies will be in the coming years as competitors enter the market and technology evolves. Will these blues, greens and reds hold their place or will companies have to evolve their identities and change their color scheme to fit with the changing times.  Will future companies follow their lead and the lead of The Most Powerful Colors in the World or will they try to set themselves apart with surprising and unexpected color schemes to match the novel and exciting products and services that they are bound to create.



Our purpose:

To connect people with great local businesses.


Five Guys

Burgers, fries and a classic red  and white identity. Simple…



Our mission is to enable people to make a living making things, and to reconnect makers with buyers.

Our vision is to build a new economy and present a better choice:

Buy, Sell, and Live Handmade.


At Zynga, our mission is to connect people through games. We make social games that are free and accessible for everyone to play.

Every day millions of people interact with their friends and express their unique personalities through our games, which range from harvesting plants to baking apples pies to playing pokers. Zynga was founded in 2007 by Mark Pincus.


At Crumbs Bake Shop, we believe in celebrating the simple everyday things in life. In a world where we move too fast, a cupcake is the exception. They add something so small, and so needed to our lives. Maybe what they really do is remind us that the best things in life really are so simple and easy.


What is Kickstarter? We’re the largest funding platform for creative projects in the world.


Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 300 markets and 35 countries, and soon beyond (read: Space). We have about 1,000 people working in our Chicago headquarters, a growing office in Palo Alto, CA, as well as regional offices in Europe and Latin America and local account executives in many cities.

Our company philosophy is pretty simple: we treat our customers the way we like to be treated.


What is foursquare?

Foursquare is a mobile application that makes cities easier to use and more interesting to explore. It is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users “check in” to a place when they’re there, tell friends where they are and track the history of where they’ve been and who they’ve been there with.


LivingSocial offers daily deals on handpicked experiences that can be shared with friends. Our mission is to add surprise to every calendar. So we dig deep, pursuing both the things that define a place and the undiscovered jewels. We design total experiences that bring an adventurous, loyal new following to local businesses. Innovation and imagination have made LivingSocial the fastest-growing company in the social-buying category. We satisfy cravings for the new and different at significant savings. LivingSocial means living with real connection. We shape social lives.


Box.net was founded on a simple, powerful idea: people should be able to access and share their content from anywhere. Since 2005, Box.net has helped more than 3 million individuals, small businesses and Fortune 1000 companies do just that. We want to reinvent what businesses can do with their content through Box’s cloud content management platform, made for a new kind of worker, a new kind of workplace and a new kind of IT.

Learn more about Box.net, how we’re changing the way people work and communicate and how you can be a part of it.


Pandora radio is the personalized internet radio service that helps you find new music based on your old and current favorites. Create custom web radio …

At Pandora, we have a single mission: To play only music you’ll love.

To understand just how we do this, and why we think we do it really, really well, you need to know about the Music Genome Project®.

Past Trends

These business colors will fit right in on the spectrum of The Most Powerful Colors…

Author: evad
David Sommers has been loving color as COLOURlovers' Blog Editor-in-Chief for the past two years. When he's not neck deep in a rainbow he's loving other things with The Post Family (http://thepostfamily.com/), a Chicago-based art blog, artist collective & gallery.