From iconic brands like Minute Maid and the Girl Scouts of the USA, to small design shops and subversive artist collectives, maintaining a conversation with your customer base is an important aspect of running a successful business. One way you can do that is by updating your brand with the changing times. While the process should not be taken lightly, nor should it be done more often than necessary, it'll let them all know your listening.
Here is a look at few recent updates of iconic brands, as well as a few new concepts as inspiration for those looking to make a few changes...
For the Girl Scouts redesign by the Original Champions of Design a slight adaptation of color created an entirely new feel throughout the extensions.
Taking the world’s number one juice company and integrating its myriad brands into a more focused and singular global presentation.
Designed by Sagmeister Inc.