From iconic brands like Minute Maid and the Girl Scouts of the USA, to small design shops and subversive artist collectives, maintaining a conversation with your customer base is an important aspect of running a successful business. One way you can do that is by updating your brand with the changing times. While the process should not be taken lightly, nor should it be done more often than necessary, it'll let them all know your listening.

Here is a look at few recent updates of iconic brands, as well as a few new concepts as inspiration for those looking to make a few changes...

Girl Scouts of the USA

For the Girl Scouts redesign by the Original Champions of Design a slight adaptation of color created an entirely new feel throughout the extensions.

Minute Maid

Taking the world’s number one juice company and integrating its myriad brands into a more focused and singular global presentation.

Seed Media Group

Designed by Sagmeister Inc.


Subversive installations from TrustoCorp in New York City. More Info here.

in the Library

rebranding Rebrandt

Rebranding rebrand

Rebranding Rebrand

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Showing 1 - 3 of 3 Comments
Good post evad. Loved the Seed media group.
ha ha! loved the TrustoCorp! Definitely bookmarking that link
Great post - thanks for sharing =)
God, I just love that Girl Scouts rebrand. Seen it in a couple places online and it's gotten better every time.

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