The Colors of Fragrance

The Colors of Fragrance

Fragrance is one of the fashion world's most complex components, and for obvious reasons. Each concoction's boldness and subtlety can make or break it--a scent has a fairly even chance of becoming an instant success or ending up in the bargain bin.

What makes a fragrance a hit hinges most on the creativity and singularity of the scent itself, but a number of other elements come into play--how a wearer's body chemistry affects the scent, how the scent mellows on its own over time,  what images and moods the notes of the scent conjure in a wearer's mind.

And, according to Leffingwell & Associates, an information and service provider to flavor and fragrance industries, color can say a lot about a perfume wearer's preferences before she even spritzes it on. It makes sense, really, considering a number of fragrance families conjure colors all on their own, whether with the actual color of perfume or the colors associated with major notes.

Yellow October

Strawvery_Red Pale_green

"Color psychologists have long known that our favorite colors tell a lot about us. They’re a manifestation of our emotions and moods. Perfumers have found that the colors we prefer also allow conclusions to be drawn about our fragrance preferences," Leffingwell reports. "A woman who picks the color combination of yellow, orange, red and pale green, for example, is not only extroverted, active, optimistic and positive--she’ll also tend to prefer fresh-floral fragrance notes."

Some corresponding fragrance families? Citrus and green fragrances, with notes of lemon, grapefruit, tea, woody florals, grass and herbs.

[Dior Escale à Pondichéry; L'Occitane Citrus Verbena]

[Fresh Hesperides; Issey Miyake A Scent]

black_raspberry evil_spirit_blocker

Black Mauvely

"Women with a preference for subdued, pastel-like hues like purple or colors like blue-black and mauve, on the other hand, tend to be introverted and pensive," Leffingwell's report continues. "They are likely to want Oriental scents."

And indeed, a number of Oriental scents--characterized by spicy notes such as sandalwood, patchouli, musk, amber, vanilla and soft florals--are warm and pinkish in color.

[Prada Eau de Parfum; Viktor & Rolf Flowerbomb]

Of course, Leffingwell's theories are just that--you may favor dark colors and choose a bright scent, or vice versa.  Maybe you like to mix your modern personal style with a heady, classic scent such as L'air du Temps or Chanel No. 5 (both gold in color, incidentally).

What's your signature fragrance? Does it correspond with your favorite color? What color is its mood?

Photos from Sephora and Nordstrom. Header photo: "Perfume Bottle #2" by avrenim_acceber.

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Showing 1 - 3 of 3 Comments
My favorite colors are vibrant, neon, fuchsia, deep fuchsia, scarlet, crimson, violet, and bright rainbow.

My absolute favorite fragrance in the world is:
Hugo Boss Deep Red

It also happens to be one of my favorite colors.
This fruity-floral aroma opens with notes of black currant, pear, tangerine and blood orange. The fresh and mouthwatering opening is followed by ginger leaves, freesia and hibiscus accords of the heart. Woodsy sensual finish is composed of sandalwood, Californian cedar, vanilla and musk.
I also like:
Hypnose by Lancome. It is Oriental Woody and the color is blue but I think it's mood is violet!

I love Hypnotic Poison by Dior. It's Olfactive Group is Oriental Vanilla. It's mood is definitely the right color!

Another of my favorites is Very Sexy Now 2010 by Victoria`s Secret which is a sexy blend of frangipani nectar, jungle lily i purple orchid. I think the colors they picked are perfect.

The colors for floral fruity Burberry Brit are all wrong for the mood it evokes in me!
I like Amber Romance, which gives me a warm, cozy, sexy mood and the color is deep orange which is perfect.
Here is an example of my favorite colors matching the scent inside:

Surreal is a gorgeous mix of sweet berries, tropical flowers and rich red amber. The mood is uplifting, creative, and dreamy.

Here is another where the colors fit the mood inside the bottle...
Euphoria is exotic, luscious, and mysterious. The scent notes are apple, lotus, orchid, violet, and amber and the colors are metallic/opalescent with red and violet hints. Perfection.
My favourite fragrance

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