Kenneth Cole Colors Your Cause

Kenneth Cole Colors Your Cause

Through this month, designer Kenneth Cole is making the Gulf Coast oil spill cleanup effort a little more colorful.

During July, you can log into Cole's custom T-shirt store on Facebook to design your own Gulf Coast cleanup T-shirt for $34.95; all proceeds will go to the Kenneth Cole Foundation's AWEARNESS fund, a nonprofit entity that supports, encourages and empowers acts of service, volunteerism and social change.

Cole offers a range of AWEARNESS products promoting specific causes and general social and political awareness, the sale of which contributes to the fund or particular programs. The initiative's Web site also directs visitors to a volunteer match system, highlights activists and provides information on AWEARNESS' philanthropic events.

The Facebook store lets shoppers customize men's and women's T-shirts with Gulf- or other cause-related text and graphics; they can choose the color of the T-shirt and the color of the words and images, too.

The color palette for T-shirts and text:

Black pool_water

Dark_green_eyes Dark_Gray

green_crayon Lemon_pancake

Light_Grey deep

Juicy_Pink purple_rain

red_state Silver_Bowl

white_paper Gold_Watch

And a few sample combinations:

On April 20, the Deepwater Horizon drilling rig exploded in the Gulf of Mexico, setting off the largest offshore oil spill in U.S. history. Efforts to stop the flow are ongoing. News updates are available at the New York Times' energy and environment blog, Green. Find out about more donation and support opportunities with the National Wildlife Federation and the Greater New Orleans Foundation's Gulf Coast Oil Spill Fund.

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