Dai Fujiwara's Color Hunting

Dai Fujiwara's Color Hunting

This is a guest post written by Masha du Toit. It is only part of the original post covering projects by Dai Fujiwara.

Talking about Dai Fujiwara's (creative director for Issey Miyake) presentation at Design Indaba 2009... Another amazing video was the documentary of Dai Fujiwara’s colour hunting trip into the Amazon forest.  He went there to collect a colour palettes for Issey Miyaki’s new spring/summer collection for 2009.

As you can see, Dai and his team traveled with a huge collection of cloth colour samples.  They tested these against trees, leaves, bark and mud to find the palette of the forest.

To test the veracity of their choices, they strung strips of cloths over open spaces like the river.  If the colours “melted away” and did not stand out from the background, they knew they had chosen the correct ones.

The last couple of frames shows them testing colour samples from a motor boat over the Amazon.    The river, they found, had more in common with human skin than they had anticipated.

This was the point of the expedition.  Dai Fujiwara told us that where he had expected bold and brash colours, he had found shy, quiet, muted tones.

You can watch the movie at this site.  Click on the “menu” link and scroll down to the “Color Hunting Movie”.

Further colour hunting took place in the cities of Brazil.  Here they used some different methods.  They took many photographs, and then spun them to create streaks of colour.  These streaks became the basis for their Urban Brazil colour palettes.

All images are screen captures from the documentary available to view here.

Related Articles

Showing 1 - 5 of 5 Comments
wow. very interesting.
The Amazon does make quite the muse. Talk about getting the real colors!!
Wow, that sounds like a lot of fun.. :o
Thank you for this. It's very interesting.
This is a very interesting piece. I really enjoyed reading it.

Post a Comment

You must be logged in to post a comment.

Search The Blog

Subscribe & Share

Our Latest Tweets

It's #AustralianOpen and we witnessed an epic match between Nadal Vs Tsitsipas. Sharing with you colours of the Aus… https://t.co/qYMRKJ3mk0
about Feb 17, 2021
Tweet this ArticleFollow @COLOURlovers

Latest Blog Posts

//View More ›


Latest Colors

//View More ›

Latest Palettes

//View More ›

Latest Patterns

//View More ›

Terms Updated

We’d like to inform you that we have updated our Terms of Use. The most substantive changes are:

This platform was acquired by a joint venture in Israel.
changes have been made to the relevant jurisdiction for disputes which may arise out of your use of the platform.
Changes made to the monetization of users’ creations and the ability to opt out from your account settings.

Please view the revised Terms here. If you don’t mind anything there, then you don’t need to do anything. Your continued use of the platform will constitute your acceptance of the latest version of the Terms. If you disagree with anything there, you can terminate your account within seven days from today.