The Colors Of Global Brand Identities

The Colors Of Global Brand Identities


Today, more than ever, companies need to separate themselves from the others who share the same crowded marketplaces, and it is being done with branding and creating a unique and easily recognizable visual identity. The visual identity of a business can be one of its most valuable intangible assets, and big part of that visual identity is color.

Referring to Business Week's 'Best Global Brands 2007' (link to PDF) report, which ranks "brands which place high importance on managing the economic value of their intangible assets, and primary their brands, consistently out preform basic economic measures," we selected what may be the most easily identifiable logos in the corporate world today, then stripped them of every line and gradient to pullout just the color palettes. See if they are just as strong without the logo itself.

Google ebay

Pizza Hut Nintendo

Coca-Cola Shell

Kodak McDonalds

BP Ikea

UPS Amazon

Caterpillar Reuters

ING Harley Davidson

Porsche KFC

LG Smirnoff

Kraft Cisco

Pepsi GE

VW HP

Starbucks Dell

Header Image from Business Week: Best Global Brands 2007' report.


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11 Comments
Showing 1 - 11 of 11 Comments
Very cool!

Though for nintendo I would do white/grey rather than the white/red.
I thought that nintendo would have different colours.

Most people think that mario is Nintendo's biggest seller, but in reality it's Pokemon.
There's a group about this stuff: www.colourlovers.com/group/TM™ :)
This was very interesting, some of them I didn't recognize!
Exciting list!
yellow/gold is a good global colour!
Great post! I love the Nintendo and GE colour scheme. Nintendo also uses white and gold, and white and black as its colour schemes.
Interesting post. Only yesterday I noticed what seemed to be a preponderance of blues in corporate logos.
Because many of the companies were electronics/tech industry giants. I posed the question in a palette:

The Smartest Color??
It's no wonder that I find these palettes flat and boring.  I believe companies that have such large consumer bases need to present unchallenging ideas that will offend the least number of people.  I suspect print compatibility also factors into these decisions.  For example, BP's more subtle colors may be far more costly to print on a box than Ikea's are.  That being said, I dig BP's colors the most.  Good read.
i like coca cola...so strict...just RED. These companies got millions of dollars in their disposal to develop color schemes... but in the end, it all boils down to important marketing factors. Factors like instant communication and brand recognition...cool article.
Super cool !!!

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