Shopping is all about choice, and finding exactly what you want feels great, but with retail stores trying to cater to too many needs or wants, things can become a bit generic — or worse — too specific. Ask any shoe enthusiast in your social circle, and they’ll say footwear is the worst, and seems like shoe companies asked their friends, too, as now a few of those companies are seeking to bridge the gap between their products and their customers through customisation.
Usually for just a bit more than the typical cost of a pair, companies Nike, Vans, and Converse have stepped up with a customisation system on their respective websites. After selecting a desired style and your shoe size, a selection of colours is made available to put almost anywhere on the shoe.
Matchmaker
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Playing with Converse’s custom tool was the most fun for me, as there were so many options to choose from in both colour and section of the shoe. Having a two-tone shoe never seemed like a better idea. |
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Vans supply a custom skate shoe and their popular slip-on shoe while Nike supplies their iD running shoe.
Whatever your style — casual or athletic — you certainly have your choices laid out for you, and it just makes matching so much smoother.
