When you’re introducing the next generation of television, you want to make an impact – but that doesn’t mean you have to be predictable. To announce the arrival of the new BRAVIA LCD and SXRD range, we want to get across a simple message – that the colour you’ll see on these screens will be ‘like no other’.
Our latest TV ad – featuring massive paint explosions – took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.
The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!