Sony BRAVIA - The Advert

Sony BRAVIA - The Advert


When you're introducing the next generation of television, you want to make an impact - but that doesn't mean you have to be predictable. To announce the arrival of the new BRAVIA LCD and SXRD range, we want to get across a simple message - that the colour you'll see on these screens will be 'like no other'.

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

Continue Reading and See the Video at Sony BRAVIA


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I live close to where this was filmed in Glasgow. I have to say, the tower blocks subsequent demolition was more enjoyable to watch.

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