What Color is Your Business?


As a small business owner, you may have a meaningful understanding of the color of money but how about the color of your business? Learn whether the colors of your business put your customers in a buying mood and support a positive image, or create the wrong perception of your company.

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The Science of Colors

It may seem hard to believe that colors can have an impact on our body and mind. However, scientists know colors can influence our body's physiology and mental states. In a study by Wohlfarth & Sam, the color environment of 14 handicapped children was altered resulting in a measurable change in blood pressure and a decrease in aggressive behavior. The science of colors has been used by market researchers to determine how best to apply this knowledge to influence customer's perceptions of businesses.

The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases. But forget the science, what does the meaning of colors do for your business?

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