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How to Plan a Fairy Tale Wedding


fairy tale wedding

Once Upon A Time…

A little girl dreams of meeting prince charming, being whisked away on a white horse (or unicorn), and having the perfect fairy tale wedding. As she grows older, the reality of adult life can make her more cynical about these golden fantasies. Fortunately, with careful consideration, a healthy dose of planning, and a sprinkle of fairy dust, the bride-to-be can still have the fairy tale wedding that she deserves…

 

What Does Magic Mean to You?

When we think of fairy tale weddings, perhaps the first image that comes to mind is of a Disney prince and princess being wed in a grandiose castle. That’s all well and good; however, people of royalty aren’t the only characters in Disney films to get married. Consider Robin Hood & Maid Marian in Robin Hood, Carl & Ellie in Up, Mulan & Shang in Mulan, or even Pongo & Perdita in One Hundred and One Dalmatians. The point is: you don’t need to come from a royal family, or possess kingly amounts of wealth, to have a fairy tale wedding.

The concept of a fairy tale wedding was introduced to the world by Disney films, where we also find talking furniture, singing animals, and impromptu musicals. This concept has since gone on to make crazy amounts of money for the wedding industry. So, you have to ask, what does it mean to you to have a fairy tale wedding?

It’s not so much the surface level things that make your big day magical; its how you feel about everything that’s important, which is determined by the people who help you celebrate this momentous occasion, and the vibe you create, whatever your budget is. Forget about what someone else’s vision of a fairy tale wedding is – what’s yours? What would make your day magical?

Identify what would truly make for a fulfilling wedding, and then you can plan your perfect day accordingly, whether that’s with white horses and a multi-tiered cake in a castle, or a disco and a BBQ in your back garden.

fairy tale wedding

 

Castles in the Sky

Not everyone can afford to hire a castle or a palace to get married in. However, there are plenty of more affordable venues, like stately homes, hotels, or ballrooms that can just as powerfully evoke your inner princess. Ballrooms tend to possess impressive architecture, complete with chandeliers and beautiful curtains.

Then there’s the option of foregoing buildings altogether; how about getting married in a forest? Outdoor weddings can be a beautiful alternative, and tying the knot in a natural landscape full of trees creates a different kind of fairy tale magic. This can be coupled with large marquees for the wedding reception and portable food stalls for the catering to create a unique and memorable alfresco wedding experience.

You can also save money by booking cheap or free venues for your wedding reception, such as having it at the house of a relative or close friend, in a local park, or on the beach.

 

An Invitation to the Magic

With personalised wedding invitations you can ensure the magic begins long before your guests reach the venue. Entice guests into your fairy tale fantasy with a beautiful design that reflects your unique style and gives them an insight into the kind of vibe to expect on the day. Just imagine how delighted you’d be to receive such a lovely invitation delivered through your letterbox.

 

Sprinkle a Little Magic

Wherever the ceremony is held, it’s the small details that can transform your normal wedding venue into a fairy tale-come-true, as if by magic. Using inexpensive fabrics as drapery is a beautiful way to decorate your venue, and can be used to cover tables, walls, and any other surface that feels too bare. The use of ribbons is another great way to add a visual touch of class.

The lighting is also important. Having the place decorated in fairy lights looks beautiful and doesn’t cost much. When night falls, using candles in candelabras is a classier alternative to electronic lighting and creates a more romantic atmosphere. Then you have the centrepieces on the tables, which can be elaborate and beautiful without breaking the bank.

fairy tale wedding

 

Fairy Tale Flowers

Of course, flower arrangements are an absolute must, and add a touch of natural magic to any room. Typical fairy tale flowers are roses, peonies or hydrangeas, which can be arranged in colourful bouquets. Alternatively, using just one kind and colour of flower can be visually striking, and white flowers in particular evoke a sense of purity and magic. Using trees to adorn the aisle adds a sense of the fantastical as the bride walks among them on her way to tie the knot.

 

Dressed for the Part

No fairy tale wedding would be complete without the dress. What constitutes a magical look will of course differ between each bride-to-be. It could be an incredibly sparkly and attention-grabbing affair, along with velvet gloves and loud jewellery, or something much more understated, perhaps adorned with a tiara and a choker. It all depends on your tastes.

Once the bride’s outfit has been meticulously designed, then all the royal subjects need to look the part too. The outfits of your bridesmaids and pageboys all deserve careful consideration, and the style of their clothing should complement the style of the overall event.

 

Here Comes the Bride

One of the most important parts of the whole day that should be injected with fairy tale magic is the bride’s entrance. There are many ways you can make it stand out; the use of dramatic music, or even better, live music, can make this special moment all the more emotional, as well as having bridesmaids scatter rose petals around the bride as she enters.

fairy tale wedding

 

And They Lived Happily Ever After…

A fairy tale wedding may seem like something that’s exclusive to your most cherished dreams, but with planning and action, you can turn those dreams a beautiful reality.

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60 Things to Check Before Launching Your Site


designing a website

From a sleek design to functional navigation, a lot goes into crafting a visually appealing, user-friendly website. The work doesn’t finish there, either. The site needs to rank high on search engines, engage users and entice a reaction – whether through conversations or sales.
With so many aspects to consider, the pressure is on to deliver a high-quality website. Fortunately for you, this checklist highlights 60 of the most important things to check before the site’s launch.

page content

Page Content

1. Remove generic content

Website templates usually come pre-packaged with lorem ipsum-type content. Ensure this is removed completely before launch.

2. Proofread the content

Spelling mistakes and incorrect grammar hurt the professionalism of a website. Check all text and correct any errors.

3. All text formatting is correct

From paragraphs to lists, all text should be correctly formatted.

4. Optimise your images

Image optimisation on all devices is an important step, as is making certain all pictures are inserted in the correct areas of the website.

5. Engaging video setup

Video content has to be placed in the right area of the website, while other aspects to consider include setting up a playlist or an auto play function.

6. Audio accessibility and functionality

If your website utilises audio, make sure it’s at the correct volume, plays in the right place and works on all devices.

7. All premium content is stored in the correct places

When premium content like eBooks and case studies are offered, these items need to be stored in the right databases/libraries to work properly.

8. Provide contact information

If users want to get in touch, all company contact details should be up-to-date and present throughout the website.

9. Provide an author’s page

When running a news website, it is essential to supply transparent author information for inclusion onto the Google News Publisher platform.

10. Ensure fonts are user-friendly

Choose fonts which are familiar, easy to read and seamlessly blend together with the rest of the website’s design.

11. Integrate social media accounts

If your website has any associated social media accounts such as Instagram, Twitter and Facebook, integrate them within the site.

12. Feature up-to-date copyright

The copyright date, which is often found in the footer, should always display the current year.

13. All rights are property attributed

Using any fonts, images or other content which needs to be attributed or licensed from the owner? Make sure you have the rights to use such assets.

14. Logo is in place

The logo should be clear, optimised and easy to recognise for all screen sizes.

SEO

SEO

15. Use unique page titles

Eye-catching page titles, which incorporate keywords and have fewer than 70 characters, will grab the attention of users (and the search engines).

16. Implement keywords whenever possible

All pages should boast relevant keywords, and each targeted word should appear in the page copy.

17. Don’t forget meta descriptions

For added SEO effectiveness, include a meta description with every page. This description should feature keywords and fewer than 156 characters.

18. Optimise every image title

When uploading any image, its title shouldn’t be wasted. Use keywords to describe the image.

19. Use alt tags for each image

For additional image optimisation and visibility, alt tags should be used. This provides an additional text alternative for the likes of Google, guaranteeing more chance of showing up prominently in search results.

20. Optimise every URL

Webpage URL’s are a key area for SEO. Instead of a URL which includes the date or a generic collection of numbers, it needs to boast the page title – and its keywords – clearly.

21. Have the URL’s display site architecture

URL’s should also display the website’s information architecture. This produces a greater level of organisation, which ultimately improves the crawl efficiency of search engines.

22. Create an XML sitemap

An XML sitemap is essentially a roadmap to all of your website’s important pages. It can be used to incorporate additional information for each URL, which also ultimately helps with SEO.

23. Submit the XML sitemap

The XML sitemap needs to be submitted to search engines like Google and Bing.

24. Have the metadata in place

When content goes through an RSS feed, the metadata needs to be in place. This should display compelling copy, effective keywords and be succinct in character length. Regarding the latter, page titles should sit at less than 65 characters, whereas page descriptions typically fall between 150-170 characters.

25. Metadata is setup for social media

The metadata should also be in place properly for sharing content on any social media.

26. All metadata is grammatically correct

As with all other content on the website, the metadata should always supply correct grammar and spelling.

27. Use rel=”nofollow” tags

These need to be used if your website displays any untrusted content, paid links, or any other pages with content you don’t want search engines to crawl.

28. Utilise 301 redirects

If your website has any old URL’s, these should navigate to new pages via 301 redirects.

design

Design

29. Make the webpages compatible across every browser

Whether it’s Google Chrome, Firefox or any other web browser, your website needs to work across all platforms.

30. Compatibility on all devices

Whether it’s a desktop or mobile, the website has to work on every device.

31. Optimised scripts

To assist with site speeds, optimise the scripts across all web pages.

32. Validate CSS and HTML

This ensures the validity of your web content, and helps towards freeing it of any errors.

33. CSS is optimised

The CSS should be optimised on every web page. This can be done via methods such as using image sprites, reducing unnecessary code and splitting CSS files.

34. Have functional paragraph styles

Lists, block quotes, headers – these styles need to work properly across the site.

35. Apply a favicon icon

The favicon, which is a small image which represents your website, needs to be in place and rendering correctly. The more distinctive, the better it stands out among other bookmarked websites.

functionality

Functionality

36. Have fully-functioning forms

If your website makes use of forms, these need to be formatted and correctly submit data.

37. Say thank you

When a form is submitted, a ‘thank you’ message should be displayed. Every courtesy counts!

38. Have autoresponders in place

If your website needs to provide programmed responses to users, any applicable autoresponders need to work properly.

39. Make use of form data

All form data needs to be correctly stored in a database and/or emailed to a recipient.

40. Working internal links

If these are hyperlinks embedded within page content or links via the navigation menu, these all need to work across the website.

41. Working external links

Have any external links going to other websites? These also need to work and preferably open in a new tab.

42. Check all feeds are functioning

News, RSS and social media feeds need to function correctly.

43. Check all social media functionality

When using social media share icons on your web pages, it’s important to ensure these are functioning as expected.

44. Link the logo

Instead of being a simple static image, the logo should link to the website’s homepage.

45. Implement redirect pages

404 redirect pages are needed for users that turn down the wrong road on your website.

46. Integrate third-party tools

If using e-commerce software, CRM and other third-party tools, these need to be integrated and running smoothly.

47. Optimising page speed

It goes without saying that website load speeds need to be as fast as possible. Optimising can cover everything from minimising HTTP requests to deferring JavaScript loading.

security and compliance

Security and compliance

48. Enable 24/7 monitoring

To ensure round-the-clock surveillance, install monitoring scripts which work 24/7.

49. Get a backup copy

Once the final website is complete, make a copy. This is for backup purposes in case the site encounters any significant issues.

50. Get regular copies made

Due to the continuous threat of malicious activity, copies of the website should be created and stored on an ongoing basis.

51. Have secure password storage

Website credentials and passwords need to be stored in a protected database.

52. Announce those cookies

When websites use cookies – aka those harmless files that track a user’s preferences – it has to be announced publicly to visitors.

53. Comply with usage rights

If code, images or other assets are borrowed/purchased, ensure this is compliant with any usage rights.

54. Have visible terms and privacy policies

Any applicable terms and privacy policies should be easily visible to visitors.

55. Be PCI compliant

If the website is processing and storing credit card details, it needs to be PCI compliant.

56. Consider disabilities

The website should be easily accessible and useable for those with disabilities.

analytics

Analytics

57. Insert analytics codes

To get analytic figures, the relevant codes need to be properly inserted in the right area of your website.

58. Excluding IP addresses

In some cases, certain IP addresses should be omitted from analytics tracking.

59. Using funnels and goals

When using analytics, funnels and goals should be setup. These provide greater visualisation of analytic results.

60. Sync accounts

Google Analytics and Google Webmaster accounts need to be synced, as do Google Analytics and Google Adwords (if applicable).

--- Note: All images were downloaded from Pixabay.com. Free for commercial use. No attribution required.

 

Itamar is a digital marketer who specialises in SEO and video optimisation, and has experience in running various social media channels.

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How To Create A Website That Converts


website creation

Most website owners focus all their energy on getting traffic to their sites, but if that traffic doesn’t convert, it’s almost useless. This article outlines proven strategies for getting your visitors to convert into customers, whether that’s filling out a survey, handing over their email address or making a purchase.

 

How should things be placed?

 

An artful layout creates order in a website. Things should not simply be thrown onto a page at random. People naturally scan a website in the shape of a Z. This means that important information should be located in the top left-hand corner, in the middle and the bottom right corner.

 

This placement is more likely to draw the attention of the reader. If there is a lot of text on the website, then this should be broken up with spaces. It allows the reader breathing room and makes large amounts of information more accessible.

 

Make the customer feel like you see them

 

We all have egos. Some are quite larger than others, but for the most part, they exist in all of us. A great website acknowledges that. It knows that people want to feel heard, seen and felt. They do not want to feel like they are just another cog in the machine.

 

This can be achieved by using casual language when necessary. A website does not always need to maintain a professional tone. If it seems fitting to add some slang or colloquialisms, then do just that.

 

An SEO friendly website should provide content that people easily connect with and inspires them to visit again. Use well-researched keywords and do not make the writing look robotic by overstuffing the keywords.

 

Colors are important

 

At a very early age, children are taught to associate colors with moods. When someone is sad, we call them blue and when they are jealous when they are green with envy. The same trend persists in adults.

 

We consciously and subconsciously associate different colors with different moods or emotions. Blue for example, generally induces feelings of calm and trust. Yellow, on the other hand, implies haste. Color psychology should be taken into account when adding color to a website.

 

What font is appropriate?

 

Colors speak as well as fonts. The font that you choose could make or break the website. Each font holds a different association.

Comic Sans, for example, is generally associated with children. This, therefore, would not be a good option for a legal website.

 

Trust needs to be earned

 

When a person goes through a website, they are essentially having a conversation with the owner of the website. This conversation can include personal questions and as such trust needs to be developed.

 

Customers will not offer up private details if they do not feel that they can trust you. If this is security information, then you have to be very clear in stating that this information will remain secure and private.

 

The customer also needs to feel like there is open communication between the two of you, therefore making contact details important.

 

Aim to elicit emotions

 

Just as people have egos, they are also prone to emotions. You need to communicate on an emotional level if you want to reach people and influence them. This can be done by being emotive in your writing and by using emotional triggers.

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Brand Loyalty and Why It Is Vital


brand loyalty

The Role of Brand Loyalty In Contemporary Business

Brand loyalty is one of the most significant factors for achieving brand success. Without loyal customers who regularly purchase your goods or services, you will need to compete with other brands in terms of price and convenience. When people choose your brand based on how affordable your products are and how attractive your price is, your brand becomes a product. In this case, you have to deal with a significant fall in price and invent new advertising tricks.

Therefore, you always risk losing customers to your competitors who can offer a better price. To prevent your brand from becoming a product, you have to create and develop fidelity to it. And the best way to lay a theoretical foundation for this is to buy essay online cheap. If you work in a marketing or branding department, you should understand what causes brand loyalty or lack thereof so that you could take reasonable decisions regarding your brand strategy.

What Is Brand Loyalty?

This is a strong point of your brand determined by your customers’ positive or negative experience, as well as their perception and impressions. Having an opportunity and compelling reason to select another brand but continuing to choose the previous one is called brand loyalty. Although factors like brand recognition and its attributes can also impact your brand’s equity. Brand loyalty is extremely vital since it determines whether your consumers will continue to choose your brand over others.

What Are the Degrees of Brand Loyalty?

The degree of consumer commitment to the brand shows the likelihood of your consumers switching to other brands, especially when the price or other purchase parameters change. Professor David Aaker identified five consumer segments according to the degree of their allegiance to the brand.

"Defectors" or price buyers are non-loyal buyers who are entirely indifferent to the brand. They only care about what is on sale or what is more convenient to them.

“Habitual” buyers are satisfied or at least not disappointed with the brand. They are sensitive to competitors who can create a distinct advantage and make them switch.

Buyers committed to the brand due to the expenses related to switching. They are satisfied with the brand and are not prepared to bear the costs involved in switching to another brand. To attract these customers, competitors should overcome these switching costs.

Friends of the brand are buyers who love this brand. Their preferences may be based on associations and high appreciation of the brand’s quality. These customers feel attachment at an emotional level.

Genuinely loyal customers are proud of using the brand. For them, the brand is vital either from a functional, self-identification, social or cultural point of view.

How to Measure Brand Fidelity?

The best way to measure brand loyalty is to conduct a poll. By collecting feedback from consumers in your target niche, especially from those who bought from you in the past, you can assess whether your brand arouses loyalty and retains customers. Surveys based on five key parameters, such as customer commitment, trust, dignity, reliability, and identification, can be an effective method of evaluating brand loyalty. Accurately assessing these aspects of your brand will help you identify particular competition areas, the stability of the existing customer base in various markets, as well as strong and weak points of competing products.

How to Achieve Your Customers’ Allegiance?

Initially, it is essential to satisfy your customers’ needs and meet their expectations in terms of price, service, and quality of goods. A company capable of providing the buyer not only with the benefits of purchasing but also pleasure is bound to succeed. Retail chains around the world actively and tirelessly fight for each customer. Market economy and competition ensure dynamic development of the methods and ways using which companies build loyalty to their brand day after day.

How to Meet Customer Needs?

To be able to achieve success, companies need to conduct an all-around study of their buyers’ behavior, needs, and ways of communication with them. We all know that demand creates supply. However, we should not forget that companies can come up with offers that will attract customers, thus creating steady demand. A study conducted by Shopper Trends in 56 countries revealed that the main reasons for customers to purchase a product are ease of finding everything they need, the presence of all they need at one place, and constant availability of the right products in stock.

Why Is the Loyalty of Customers Crucial?

Being a process of forming a company’s reputation, branding is one of the most important ways of promoting products in the market. Gaining confidence in the brand is not only a matter of doing business but also a question of survival. Therefore, appropriate strategies focusing on a specific segment of customers help a company not only increase sales and personalize relations with regular customers but also operate successfully over a protracted period of time.

 

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Tips To Make Your Content More Attractive


web content

Publishing web content is an incredible way of converting leads online. Users often search because they want answers or information. However, your web page should be captivating enough to make visitors stay longer and build stronger connections with your brand. Whether you are hiring the services of custom writing company or you are doing it alone, getting it right is key. Here are the tips you should consider.

Specialize

When crafting content for your web, ensure that you pick a powerful theme. It should be unique and compelling. Let people feel your brand and want to interact with it even more. This also boosts your reputation and strengthens our online presence. Remember, reputation is crucial to your web success. So, consider making it your priority.

Read More & Research

It’s extremely important to have extensive knowledge about your field of specialization. Nonetheless, you need to understand exactly the quality and relevance of what has been written. This is particularly beneficial when it comes to blog writing. Having a comprehensive idea about what’s needed and helps minimize repetition and inject more freshness into your website.

The Power of Providing Proof

Whenever you’re trying to convince your audience, provide links and referrals. This can positively influence your web content as they help support your views and make your writing feel more credible.

Structure is Important

According to Google, it’s advisable to utilize a maximum of 10 words per sentence. Plus, each paragraph you write should feature approximately 1-4 sentences and there should be lists and bullets spread across your post. This also optimizes your SEO and improves your website ranking.

Incorporate Visuals

Whenever you write a post, add an evocative image or video to give your content an instant uplift and make it more attractive as well as easier on the eye. Nevertheless, you should take relevancy into consideration when picking the visuals since you really don’t want to misguide your audience.

Edit, Edit, Edit

Nothing feels bad like reading a post with too many grammar and spelling mistakes. In fact, it’s a complete turn off! So, be keen to edit each blog regularly before posting it online for the entire web to see and judge.

Consider Updating Regularly

When creating a new post or updating an older one, ensure that you keep your writing fresh. You should always keep in mind that no one loves reading old, outdated content. Get imaginative and craft something unique and fascinating. Don’t just be ordinary, let your content move people. Besides, you should introduce a sense of humor into your content and it should factor in things such as cultural differences as well as audience sensitivities.

Pay Attention to Keywords

Your content can’t sound good without keywords. Bring out those striking keywords of yours using bold, unique fonts and titles. This doesn’t only make it simpler for readers to identify the key subjects featured in your post, it also plays a significant role in helping you organize your writing in an attractive way.

You don’t have to stick with the conventional ways of conveying information; stretch beyond your limits and adopt different tactics to create your own unique content.

Conclusion

By observing these tips, you’ll create content that’s more appealing and attention-grabbing. Some audiences, for instance, respond better to infographics, whilst others prefer to reading the entire information. Combine different options to achieve an interesting and well-balanced blog. Plus, if you are new to content writing sphere, you can still hire eWritingService.com for high-quality pieces. An experienced content service provider knows the approach to use to get your content that sells and converts.

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7 Useful Tips For Building A Design Portfolio As A Student


Why do students take a separate class to learn the skills of building a portfolio? Is it really worth it because you can always rely on some online service that offers you to buy assignments and receive good writings? Well, the truth is that you always have an opportunity to opt for online companies like Australia PapersOwl that will create a proper paper, but you can do it on your own, thanks to the classes you can take and a few tips that you need to have in mind. Building your graphical showcase of personal skills and work experience should be eye-catching, innovative (in terms of design) and interesting to your potential employers from the niche you want to develop a career in. Let’s say a few words on the most useful tips you can learn to tailor the perfect presentation for your job-seeking adventures!

design

Review other design online portfolio examples

The best way to start is to see what other students did, just to see how they think. This is a good tip to remember, especially for later job searching adventures when you are entering the more specific industry. Their design introduces you a gap that no one filled so you can use that as an advantage. Avoid plagiarism and copying other’s design portfolio examples, but rather be creative by designing something that you haven’t seen yet. This way you attract the attention of potential employers who will see that you have a talent and ability to distinguish yourself among others.

Alternatively, use services like Portfoliobox where you can create and customize a site according to your preferences. This way you can quickly and easily set up your website to show your skills. You don’t need to code complex structures just for a kick start but rather to quickly land somewhere and use your skills.

Show internships, side-projects, and assignments

Internships are the fantastic way to boost your knowledge, experience, and paper and try to get on board during summer to experience a bit of work atmosphere and students that work on many side projects are busy all the time but also potential targets for employers. The experience is the key to the development, so make sure you collect it as much as possible. Sometimes is hard to get the project as you have no experience, so you should start your own one to show your skills and decisiveness. Include all of these in your portfolio and if needed buy assignments from professional writing services that will enrich your vocabulary. Assignments are the legit way to prove your qualities and skills so make sure you include them in the design.

Do not be afraid of mentioning every project that you participated in. Whether is a social science project or a small startup plan for sustainability in fashion, you must include it. The employers care about your design, thinking and developing, but less about how you use natural and recycled materials to create a trendy and fashionable piece of clothes. It is all about the involvement and role, so make sure you precise your project roles and assignments.

Buy a domain, design a logo and make it personalized

Web presentations are one of the most common ways in the online world. If you are wondering how to make a graphic design portfolio unique, then you should start with buying a domain and getting things on a higher level. Once you buy it and set everything ready, make your own logo to make things more serious. Learn CS Photoshop or other program and model your logo for the website that shows your job skills. If possible, code a unique theme for the website and hire Australia assignment service to write a personalized and high-quality content.

social networks and linking

Use social networks and linking

The social strategy is important as it confirms your identity and integrates you with the rest of the world. It is recommended to use two online platforms that you should according to your skills and affinities. For example, if you are a graphic designer, you should use Instagram as it more illustrative tool. Good backlinks are a fantastic way to make you more appearing on Google especially when you link social accounts in your portfolio. After all, the better everything is packed and connected, more likely is that you will catch someone’s eye.

Explain your affinities and wishes

Why do you present your knowledge? What do you want to achieve with it? Explain how and why you and your projects are different, and how they can be useful to someone use. The relation to personal and real-world experiences is a good link to explain what you are looking for. Present useful facts that back up your claims and intentions, as well as reasons for designing a portfolio.

outside the box

Balance colors

This is especially important for those who want to be graphic designers. Practice on many projects before until you learn and get the feeling of color setting. Do not make very colorful portfolio as the neatly balanced, graphically precise template of your presentation is all you need to be interesting to companies. You can use Paletton to design a color palette that has a balanced spectrum and make everything more personalized and unique.

Mobile-friendly and content-related

A lot of people are searching for projects and workers via mobile devices, so keep in mind that you must optimize portfolio so the Android or iPhone users can easily navigate it and browse. If you don’t, more than 50% of users will just close when sees content and design that are not optimized. Depending on the industry and jobs that you are looking for, you should find online Australia buy assignments service to proofread and optimize your content. Student portfolio websites often recommend some good team of writers that tailor your content to be optimized and well-suited for the niche. Keeping both things optimized, you are building yourself a concrete pavement to the job you want.

 

Author’s bio: Becca Stickler is a freelance writer with a focus on sustainability and eco-friendly living. Now engaged in travel around the country and writing.

 

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Why is Great Photography Crucial for Your Website?


creative designer

Did you know that 38% of visitors will stop engaging with your website if your content is visually unattractive, or that 48% deem good website design to be the number one sign that a company can be trusted? When it comes to aesthetics, in addition to choosing the right colors, fonts, and artistic style, your choice of imagery is key. This is as much the case in your opening page as in your About, Products/Services, and even your Blog sections. Find out how to present your photography in an artistic, efficient, dynamic way.

High Resolution for Picture Perfect Images

Photographs displayed on your website should contain a significantly high resolution so as to offer your readers greater clarity and crispness. Your audiences should be able to zoom in enough to check out one part of the photographer in minute detail, particularly when it comes to product images. The higher the resolution the slower the page load time. Make sure your images are not so large that users struggle with viewing them. Use JPEG images (which are faster to load than PNGs and other formats), don’t upload images weighing more than around one megabyte, optimize your images (don’t scale down large images as this make your page take very long to load) and test your website load speed through dedicated web page test sites that will run optimization tests and make suggestions for improvements.

Capturing Hearts with Your Photo Display

Some pages will contain a blend of word and text. Templates work well to help you position each accordingly. However, if parts of your website are composed almost exclusively of imagery (for instance, a photography blog or memories section), you can present various pictures at once, cropping and resizing pictures so the effect is similar to an online collage. For instance, the screen can be divided into two, with one large landscape photo taking up the entire left page, and a blend of landscape and square images occupying the right-hand side. Presenting images this way highlights their beauty, since images can be used to contrast shapes and colors in a visually arresting manner.

Relying on Professional Photography

Depending on the industry you work in, it may very well be worth investing in the services of a professional photographer. Ideally, your chosen photographer should be able to provide a blend of video and still images, for use both on your website and your social media pages. If you work in media, for instance, and you cover local social events, restaurants, prominent people etc., the photography should have the correct lighting, resolution, and background. If your industry is less visual in nature, you can probably get away with using quality stock photography by companies like iStock or Shutterstock, both of which offer a bevy of professionally taken photos for a relatively small subscription fee.

Because modern day consumers have so many audiovisual temptations, any company wishing to be a standard bearer needs cutting-edge photography on their website. Templates will help you lay out standard articles, but especially if you work in the media or an artistic field, an in-house designer will ensure your images are set in an appealing, proportionate manner that is true to your brand and style. It all begins with the source of the photo, of course. Everyone may have a camera on them at all times, but taking a cracking photo is an art that requires training and of course, the talent that only one who is truly passionate about photography, has.

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Beautiful And Original Product Designs


product design

One of the great aspects of technology is that we now have access to more products than ever, no matter where in the world they are manufactured. In fact, all it takes is one click for many of these products to arrive at our doorstep days later. There are some that believe that one of the most important aspects of a product is the way that it is designed, and there are others that even believe that product design can affect human beings to the point where it can change the world. Either way, here are some of the some of the most incredible and original product designs in the world.

 

Dyson Air Multiplier

 

There are few individuals that are as respected in the world of design as Sir James Dyson, and that is one of the reasons why his company, Dyson, has been so successfully, consistently generating billions of revenue every year. The company shocked the world in 2009 when it introduced the Air Multiplier, the futuristic circular orb that marketed itself as the world’s first “bladeless fan”. The product works thanks to forcing air through a circular aperture, and it has an impressive air flow - while still arguably being the most futuristic and original fan design ever created. There’s no question that the Air Multiplier has cemented its place in history.

 

Ember Mug

 

One of the reasons that the Ember Mug is so revolutionary product-wise is because of the individual behind Ember, and that would be Clay Alexander. There are certain individuals that are simply meant to create, and one could certainly argue that Alexander is one of them. This is hard to deny, especially when one considers that he is an American inventor and entrepreneur that has over 100 patents, and started his own company - still active to this day - at the age of 23.

 

One of the greatest things about modern design is that it allows the user to personalize and customize as much as possible. With Ember - you have a coffee mug where the user can actually control the temperature. For coffee lovers, users can actually set a precise temperature that they prefer, and the Ember mug can ensure that temperature for at least two hours. It truly is remarkable how much we can personalize our lives, thanks to technology.

Seiko Presage SARX055

The truth is that there are more smartphones in the world than ever. Specifically, there are well over 2 billion smartphones in the world, which shouldn’t be surprising, considering that technology continues to get more affordable. As a result, many people use their phones to tell time. However, this certainly doesn’t mean that a watch isn’t a necessary part of our wardrobe. It certainly says a lot about a young professional, no matter what gender they are, if they are wearing watches that compliment their clothing, or the situation, as much as possible. It shows a keen attention to detail, and that they care about their appearance, as well.

 

Since smartphones are more advanced than ever, and can do everything from make sure that we stay as fit as possible, as well as a device that we can watch movies on - why not make sure that our watch is as minimalist as possible? Of course, for an executive or a boss - maybe your watch can make a certain statement. There might be a need to show off your own personality or individuality, and you can opt for an interesting design or color. However, one classic option is the Seiko Presage SARX055. The beauty of this watch is that it is simultaneously modern, but also seems timeless because of how incredibly simple it is. While there are some that might worry about a watch being “too simple”, it somehow seems to be modern while still paying homage to the past. The minimalist design has been influenced by none other than the Japanese cocktail bar scene, believe it or not. Either way, the Seiko Presage SARX055 is a great way to make a statement without being desperate for attention.

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16 Design Ideas for Student's Dorm


dorm decor

Nothing entirely comes close to the excitement of packing off to campus for the first time, and it gets even better once you realize that you now have your private space-with no parents around!

Unfortunately, though, university bedrooms are not a sight to behold. Not only are most of them dull, but also unfavorably drab. Nonetheless, don’t let it dim the light of your spark! With a few easy tips, you can transform your otherwise dull dorm into a stylish and dashing new abode in no time!

Below are some easy hacks to decorate your student dorm room and make it picture worthy.

  1. Light it up!

What is perhaps among the easiest ways of making your room extra cozy is the use of fairy lights in brightening up your space. For more adventure, you can go with neon lights. With the fairy lights, you can drape them around your room or use them to hold up photographs with pegs.

  1. Create your own deadline board

It is no brainer that as a student, you have a lot of things to remember including exam dates, essay deadlines, and even class hours. Even so, while you could have your room stacked with post-it notes, you can go the relatively neater option of creating a deadline board.

  1. Customize your bookshelf

If you only get a little more creative, you can transform virtually anything to hold your possessions. For instance, you can modify a small stepladder to a delightful storage feature with some attention and love. If you have a bookshelf with a plain panel, you can customize it by adding some of your photos into the empty spaces behind your books.

  1. Don’t forget your drawer space

Simple, innovative measures can transform your drawer space to make it look both attractive and organized. You can take dividers for instance and quickly spice up a sock or underwear drawer instantly.

  1. Make your own removable wallpaper.

dorm design

While this one sounds quite ridiculous, take a moment and understand what it means for you. Word is that you can create temporary wallpaper by using just plain fabric sheets and liquid starch. Imagine that! Surprisingly, all you need to do is pick your favorite material (choose a wacky color) and get a sponge roller to stick it up using the liquid starch! Luckily for you, in case you need to move out, all you need to do is peel it off!

  1. Poke holes in lamp shades

dorm design

You can personalize virtually anything-including plain lampshades. Once you poke holes in the lampshades, you can project any pattern you wish across your room.

  1. Make your own headboard

While it is exciting to get a room on campus, the disappointing thing is that you can have an awfully dull bed staring at you once you arrive there. However, if this is the case, you can create your own headboard to give it a light touch of personality. Luckily, all that is required of you is to make a trip to the closest hardware outlet and pick up a plank of wood. You can decorate this plank with fabric, light, or anything else you fancy.

  1. Use a Washi Tape on Everything…

If you don’t know what a Washi Tape is, it is a remarkable Japanese masking tape which is not only reusable but also removable!  These characteristics render it suitable for numerous diverse roles including creating removable wallpaper, design photo frames, not to mention what is perhaps the most captivating functions, creating pineapple-themed wall art!

  1. Spice things up with cozy cushions

Spice up your bed by pilling up some cozy, patterned, and colorful cushions on it. Any cushions with quirky or eccentric design or slogan cushions can spark some life to your bed area. You can also get adventurous with shapes, prints, or even sizes which contrast against your bedding to make your space pop up with a remarkably cozy bed! You can check out Etsy for these and much more selections to suit any student room.

  1. Personalize your hangers

dorm design

If your room has an open wardrobe that features a visible hanging rail, the whole setup can look quite messy in an instance especially if you are using a load of mismatched hangers. Alternatively, you can decide to purchase a set of relatively cheap hangers and proceed to tailor them to match your room. You can add sequins, and either spray paint them with gold to a chic touch or cover them with fabric.

  1. Add some greenery

While there is nothing much to this little trick, adding some plants across your room is a simple way to spark some life into your room. What’s more, this trick comes with a surprising assortment of health benefits such as making the air cleaner as well as enabling you to study better (for real!). Jade plants, rubber trees, not to mention rubber trees are some few examples of simple to maintain plants you can start with.

  1. Paint your own rug

One of the simplest ways to land a personalized, unique rug is just to paint one. You can find an assortment of cheap rugs in thrift shops as well as numerous other secondhand outlets which you can use. However, for the best results, go for one with a relatively low pile.

  1. Use your furniture to break up space

If your room is a studio apartment, it can give you problems thinking about how to work on the open space. However, there is a simple fix to it! You can make use of your furniture pieces to establish different ‘zones.' As a first, you can set up your working desk along the living room side to separate the living room from your sleeping area. There are multiple ways you can do it… Be sure to visit Houzz to get some inspiration or

  1. Make your desk a creative hub

As you will discover from various sources and surveys, college life is quite a buzz and crucial, and the load you get in school in order to enroll can be so enormous that it’s difficult to keep up. That' why students turn to numerous online essay writers who can get your assignment done for you with ease and on time.

Nonetheless, this is not to say that you still can’t invest in a desk to do your research or review your custom essay.  If you have a desk in your dorm room, it does not hurt to make this place worth sitting at. You can spruce up the desk area with photos, colorful lanterns, or even plants. If you want to attach items to your room wall, you can try the UHU white tack as it doesn’t leave any stains.

  1. Switch your handles

Are you fed up of the fittings which came with your dorm room? If so, there are numerous easy ways you can follow to spice up things a little bit. To start with, you can unscrew handles on old furniture such as your drawers and screw in some new ones of your choice. The options are unlimited, but be sure to put back the old handles once your tenancy is over to avoid getting in trouble!

  1. Organize messy wires

It is no brainer that you, of course, have a phone, or even a tablet and a laptop…right? Each of these gadgets needs to charge regularly. With such a tangle of wires, it is very easy for the electronic cables to pile up and become unsightly. However, we have a solution to it; create your own charging station. It is surprising how easily things get tidier without all these wires entangled around the room.

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7 Ways to Boost Your Brand Identity Online


brand

Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.

 

The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:

 

  • Logo
  • Tagline
  • Jingle
  • Slogan
  • Typography
  • Packaging
  • Content

 

Your brand identity includes any visual or audio representations that others recognize as your company.

Be Consistent

Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?

 

Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.

 

How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.

 

The more consistent you are in your branding, the more familiar your target market will become with your business.

Create a Brand Book

Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.

 

Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.

 

It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.

Speak with One Voice

Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.

 

Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.

 

Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.

 

All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.

 

Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.

Use an Emotional Appeal

Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.

 

Your brand story should communicate feelings by appealing to the emotions of your target audience.

 

Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.

 

If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.

Be Creative

When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.

 

It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.

 

To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.

Understand Your Competition

For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.

 

Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.

 

Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.

 

You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.

Show Some Personality

Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.

 

Some major brands create silly or outrageous online campaigns that work. A few examples are:

 

  • Charmin: Using cute and silly campaign strategies, like the hashtag #tweetfromtheseat, help to keep Charmin a leader in the toilet paper industry due to their creative marketing strategies.

 

  • Old Spice: Historically known as your dad’s aftershave, Old Spice chose to rebrand in unusual and humorous ways, including using sassy social media strategies to remain relevant and memorable.

 

  • Squatty Potty: This brand utilizes unusual and comedic marketing to promote a rather bizarre concept. But it works. After receiving financial backing from appearing on Shark Tank, Squatty Potty enjoys market dominance in a somewhat sensitive niche.

 

Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.

 

Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.

 

Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.

 

Image Pixabay CC0 License

 

 

 

 

 

 

 

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