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Designing a website can be fun for some, yet seem tedious and unimportant to others. This is how we get the difference between well-designed and badly designed sites. You can see who put in more effort into the visual appeal of their website, and who simply wanted some mild version of an online presence.
With the modern age of technology and the digital-based lives which many now lead, the visual design of a website has become a much more important factor to consider, and ensuring that your website is visually appealing can create a much better visitor to customer conversion rate. So what are the exact reasons for great visual website design?
While the phrase “don’t judge a book by its cover” may have some great teachings morally, when it comes to visiting a website, in most cases, people will do exactly that - judge the credibility of the website based on the way it looks. First impressions matter, and the design of your website plays a major role in the way that people perceive your brand.
The first impression is often the deciding factor as to whether they will stay on your website or look elsewhere, so designing your website well will provide a better chance for you to retain customers and create a lasting impression. Other than that, when it comes to the visual design of a website, you need to consider that not all of your customers have access to fast internet, which can increase loading times and potentially lead to client loss. A study by Internet Advisor showed that only 71% of American households have high speed internet.
On the note of retaining customers and brand credibility, another aspect which will improve your chances of actually keeping visitors interested is consistency. Bad websites are inconsistent with brand messages, as well as are often inconsistent in terms of the physical design; you know, all the fonts and colours? All that stuff. When you are trying to portray your brand as consistently as possible (to deliver a brand personality which resonates in everything that you do), this, of course, should also be reflected on your website.
It not only feels great to create a consistent brand image, but customers will feel familiarity when visiting your site, allowing you to build trusted relationships and give them comfort when interacting with your brand. Brand consistency has always played a big part in success for brands, this isn’t anything new, the same concept just needs to be applied digitally as well.
Usually, well-designed websites go hand-in-hand with great navigation. When users visit your website, they want a clear view of where they need to go, to get what they want from being on the website. And they want the process of actually getting what they want to be simple and unobstructed.
A well-designed website will offer them an easy way to find where they are going, and get them there without anything getting in the way. If a user has to search for too long through multiple different pages of your website just to try and find something simple, chances are they will leave and look elsewhere. (Have you started to notice the pattern? Good design = good user retention, bad design = users leaving your website).
On the note of navigation with good design, we should point out that creating a good website design is also knowing when to stop designing. You don’t want to over-design to try and stand out as much as possible, as this can often create a complicated environment for users to navigate and again, they will probably leave your website. As we said before, the route to where they want to go on your website should be clear and easy to find, with nothing stopping them from getting there quickly and efficiently.
On top of the actual interactions with your website, there are many design elements and practices which can actually affect whether or not your website is even displayed to users. This is something which will be very important from the get-go, and will determine how difficult your fight for visibility will be in the future. There are a few different things which can affect SEO strategies and your site’s statistics but, for the purpose of this article, we’ll look at the importance of two website design aspects which affect it: design elements and code.
Firstly, web design elements and practices have a direct effect on the way that you will be publishing content onto your website. This will obviously determine the interactions which your website has with search engine software and how this software will index your site. So design elements therefore play a role in determining if your website is even seen by users at all, let alone their actions when interacting with it.
Secondly, the code of your website also needs to be considered. To put it simply, your website code needs to be SEO-friendly as it has a direct impact on SEO indexing. When you choose a web designer, make sure that they understand the importance of SEO-friendly code. In most cases, those who understand this importance will also be able to design a good website for you, but be sure to do your research first just in case.
Alex Williams of Hosting Data found that changing colors makes a huge difference. On his blog he experimented with changing font colors, background images and even the icons on various buttons. Results showed anywhere from a small 3% change to a 40% change with button size and icon having the biggest results.
As you can see, great web design plays a big role in both customer retention as well as SEO. Great web design not only allows you to deliver a consistent brand message that people can trust, but gives your website a better chance of actually being found in the first place. While some might look the other way if your website is designed badly, in most cases, people will not appreciate an outdated or visually unappealing design. So, try to do the best that you can when strategizing for web design. It may seem unimportant to you individually, but when it comes down to it, well designed websites are the ones that thrive in the digital age in which we live.
Branding and logo design, in particular, can tell a lot about business and even define its success in the future. Hopefully, most entrepreneurs have accepted it and got away from the idea that a font is a logo. Instead, they find themselves more and more demanding looking for that perfect visualization of a brand, company, and its values. And that is the good news.
The bad news is that I still meet people who don't have a clue where the design for a logo comes from. Is it from a stock website? Then how do they find the one they need? Is a freelancer or a design studio to elaborate it? But will this logo be worth the money?
Apparently, my best solution remains LogoAI, logo maker service that deliver quality design assets, along with client support when necessary and intuitive UX. No need to look for a font, emblem, or color palette as all the elements are already provided.
Let's say you are an IT company focusing on outsourced coding services, and your goal is to show off your professional approach, the team of experts, and a deep understanding of the tech market.
After you've entered your company's name, slogan, and the keywords describing it, you get a whole lot of variants that might be a good fit. So, before I make my choice I've scrolled through over a hundred variants.
Hint: you may check the ready-made logos to get some inspiration or pick a ready-made template. I've gone through the Internet category, which has helped me realize I want my logo to be monochrome.
This AI logo generator allows editing the fonts, colors, logo marks as well as different layouts. Since I'm mostly bothered by the supportive font, I've started with this one.
LogoAI comes with ten fonts categories, each featuring numerous types, so there is what to choose from. Though I found it quite tricky that the first image displays your current logo, and to check the alternatives, I have to scroll right. I'd prefer to have live modifications.
I've finally picked one of the handwritten fonts for my slogan. Fixed the font size and spacing (that was easy). I also checked the premade color palettes since there are pretty nice variants to give a try to.
And just before I was about to complete the logo, I tried a different layout and found it a more winning solution.
It involves many components. Some of them aren't even physical, so you're unlikely to design them in an AI logo maker. The rest includes your business card, templates for documents and presentations, social media posts — and even the mockups with your branding elements that you can use in printing products or as a part of your website design.
For some of these, like Word and PPT templates, you only have to pick a template and download it for further use. For others, like the signature or business card, you can follow the customization process, slightly similar to the one for the logo constructor (but frankly, I found it more straightforward and enjoyable).
For the business card, color modifications are available right as you are choosing a template. For the rest, like moving the objects or editing the texts, you have to edit them separately.
I might have told you that all your branding wanderings will be permanently attached to a single app, like LogoAI or any other. But they won't. In this case, there are brand guidelines available.
The brand guidelines include the information on how you can customize your logo and locate the logomark on the page. You also get which fonts and colors were used. It might not be clear how an entrepreneur who's not doing design professionally can profit from it. But won't you charge yourself with merchandise someday? Packaging? Branded stationery?
Nothing stops you from checking an AI logo maker trying your hand in logo design. Finally, you might not design anything in particular, but you'll see what exactly you want. And then it's up to you whether you prefer to keep doing it yourself or get a custom logo.
We are all prone to making mistakes, even in areas we are experienced in. Approaching a task without the fear of making mistakes is the best attitude, and if and when they occur, they teach great lessons. For designers, some may be as simple as forgetting a small detail to bigger ones that would require a redo of the whole project.
Mistakes should not prevent you from being creative and designing that system or software for your client or business. Instead, they present you with a great chance to improve your skills and career. Here are some of the most common mistakes that a designer is prone to make and how you can avoid them.
Logs are an essential part of every system. They oversee system events as well as storing user actions like passwords and file renaming. They act as watchtower lookouts alerting you when there’s a security breach in the system.
Using logs when designing a system is therefore essential to ensure the security of the data and also spend more time-solving problems rather than looking for what is wrong. You might require the services of a log monitoring company for proper log management. Papertrail offers you an all-in-one cloud based log management solution to ensure your data is safe.
Having too much work to handle may mean more income and sometimes an overworked brain. The divided attention plus the tension of not meeting the deadlines may result in reduced output and a less than satisfied client. Imagine the quality of a project that you have given your focus. It will definitely improve your portfolio.
Solution: Even though it means less income, learning to say no to work you can't handle, is a virtue. You will have more time to concentrate on the tasks at hand and deliver quality work that can earn you referrals and recurrent clients.
This happens especially when you are handling a group project. If there's no project manager, then individual tasks often overlap, some tasks may be left unattended to, or worse still other team members may be less concerned about their roles. The client will notice the mistakes in the work delivered, and whether or not you did your part excellently, the mistakes lie on every team member since there were no guidelines and expectations laid down at the start.
Solution: The best way to handle this would be clearly stating what is expected of every member of the team and tasks that each individual should handle by a project manager assigned to the project. According to the National Institute of Corrections, teams function more successfully when everyone understands their roles. That way, everyone will be answerable about their tasks.
Some instructions sent by the client weren't clear, but you did not seek clarification. Or it may be a question you should have asked during the meeting, but you did not because you feared been seen as dumb. The deadline draws near, and because you cannot avoid it anymore, you ask, and you are forced to correct parts you had already done or worse still, start the whole project again.
Solution: You can avoid all these problems by communicating all the relevant information with the client. Ask for clarification where you don't understand, sort out any uncertainties. It's better to over-communicate and avoid mistakes than not communicate at all and end up with a load of errors.
Doing everything yourself is a recipe for making mistakes. You love to think you’re the solution to all the problems. You don't ask someone to proofread your work or their insights, and you end up delivering work that is full of errors. Some of these details are very minute, and it'd take a different person to notice them.
Solution: Design is a collaborative discipline. Learn to involve other people, look for a variety of perspectives, and different insights. Most importantly, learn to tame your ego. There is no harm in looking for an editor to correct the errors. Design is inclusive or else it won’t work out.
Learning how to avoid these mistakes or even fixing them may take some time and sometimes even more investment. But in the end, it will pay off in other forms like client retention, increased income, more referrals, an excellent reputation, and reduced reworks.
Websites are the pillar of every online business nowadays. The Digital era we are in is mainly composed of a massive cluster of websites and other online portals, covering every niche possible till date. From pets niche, to specific tools, there’s a website for every niche.
Just like every other niche, websites of Dog niche also have some perfectly complementary Website designs. These website designs go well with the niche of Dog and are created for the specific application.
And if you're thinking of writing reviews like this nature's logic dog food review and earn affiliate commissions but don't know how to find the best converting web design for your Dog niche website, you're at the right place.
We have listed 4 best website designs that will look perfectly awe-inspiring along with any Dog niche website.
As the name implies, Doglife is one of the best website designs to compliment your Dog niche site. The template is designed explicitly by keeping pets, especially dogs, in mind. Relying entirely on HTML and CSS code structures, this template is highly secured and makes use of the Bootstrap framework. The latter makes it compatible with all the latest browsers.
Besides being cross-border compatible and SEO friendly in nature, this template can actually create an astounding visual impact on the visitors with precise texts and fetching font styles. Opting this template for your website will get you access to functional contact forms, testimonials, sliders, and whatnot.
The name that is most deserving to get the second place in our list is definitely Pets-Paw. With all of its neat and clean HTML and CSS codes, the template is specially designed for dogs as well as other pet niches. Its elegance, professional-looking fonts, various icons, and customizable options make endless possibilities.
It is highly modifiable, and you can get as creative you want with this template. The ultra-responsiveness and flawless appearance with site security make this template a better choice than any other designs in the list.
If you’re looking for a content-centered website design for your Dog niche site, then Doggo should be your first preference. It is another stunning design with an impressive interface. This template has been designed to have a smooth transition and fast responsiveness. The site is based on CSS and HTML coding.
Since this design is meant for a Content-Centric website, this template has an added advantage of customizable testimonials, newsletters, registration forms, fonts, CTA, and more.
What’s your thought on having a Website template specifically for Breeding pets, especially dogs? If you can resonate with this idea, then beyond doubt, Breed is going to be the best pick for you.
With an efficient bootstrap framework, this design will give you the exact flexibility you would require. Besides being built on CSS, HTML, and jQuery coding, this template is lightweight and absolutely fast loading. The interface is just what a Dog breeder would like to see on his website. Customizable navigation and carousel at the top add the cherry to the cake!
Today we discuss about over 40 web tools and services that everybody is using daily.
Below we wrote about each of these web solutions that are covering most of the industries that you need: WordPress complete support service, themes, plugins, website builders, SEO, time-tracking, invoicing, and much more.
We start the reviews with Taskade, a brilliant collaboration tool that is quickly replacing its main competitors – Asana, Trello, Google Docs, and Slack, being an all-in-one solution.
Looking for an all-in-one remote collaboration tool that works like having Asana, Trello, Google Docs, and Slack, all together? Taskade is a brilliant and complete collaboration tool that is a perfect fit for teams that work remotely and which need a simple and quick interface, loaded with audio and video calls, with file sharing and upload, with deadlines, and tons of customizations.
Taskade is on Web, iOS, Android, Chrome, Firefox, PC, and Mac. It works excellent on all these systems, and it is excellent for both real-time and asynchronous communication. This type of communication being a super strong point of Taskade versus anybody else.
Taskade is free to use (3 workspaces, 3 templates, 3 tags, and much more) and the PRO version is $7 per month and it has everything you want (unlimited workspaces, unlimited templates, unlimited tags, unlimited projects, and tons of features).
Start using Taskade and heavily boost your productivity.
Privacy is the best service that you can use to make online payments by using virtual cards instead of your real information.
You use Privacy cards exactly like how you use your normal credit or debit card, but without any of the anxiety that comes with giving out your real card’s information knowing that it’s only a matter of time until the next data breach. By generating unique card numbers for each merchant, you can mask your real card data so you’re never giving away personal data to people you don’t know.
Privacy cards come with all kinds of additional protections to shut down fraudulent transactions before they even happen. Pause a card between transactions to make sure hidden fees can’t sneak through. Set a spending limit so you control exactly how much and how frequently a merchant can charge you. Close a card and rest easy knowing that even if a fraudster somehow got your card’s information, they couldn’t do anything with it. Privacy is free to use – up to 12 virtual cards per month. Get started for free.
Browsing the best websites in the world is always rewarding, we see the work of top designers and developers, and we also see very cool fonts.
To quickly identify these fonts, take a picture of each font you like, and upload it on WhatFontIs – the best font finder tool. The platform is loaded with over 600k indexed fonts, and it is the only system that works with both free and paid fonts.
After you upload the picture of the font, WhatFontIs will tell you the name of the font, the price, and where to get it from, including you over 60 free and paid alternatives.
Use WhatFontIs, it is free, fast, and accurate.
Total is not the average WordPress theme, but a premium package that is loaded with unique stuff: 40+ demos, 80+ builder modules, 500+ styling options, 4 premium plugins: Visual Page Builder, Templatera, Slider Revolution, and LayerSlider.
Total is mobile friendly. With so many people using mobile devices these days it’s crucial that your site looks good and runs efficiently on mobile devices.
While working in the live page builder and WordPress Customizer you can also click little device icons to easily see what your site will look like at those screen sizes – cool!
Create your next website with Total.
Apps are the best thing you can do for your business.
With Appy Pie, you can easily create an app for free. In the provided tutorial you will find out the 9 steps, each explained very well.
Transform your ideas into a working app with Appy Pie.
Codester is a popular marketplace that designers and developers love. Here they find thousands of handpicked and premium PHP scripts, codes, app templates, themes, plugins, graphics and much more.
Dr. Link Check will scan in just a few seconds your website for broken and malicious links, and give you a detailed report.
Fix these links and make your website great again.
With over 100,000 happy users, Bonsai is the most popular suite of software dedicated entirely to freelancers.
This all-in-one software was over-engineered to help freelancers and it is a huge success in this niche.
Use Bonsai to generate freelance design contracts, to build invoices and contracts, and much more.
Find out more about Bonsai by registering for the free trial.
Mobirise is the most complete website builder on the market, being loaded with an amazing 2,500+ website templates that look awesome and tons of builder modules.
Use Mobirise to create high-converting websites, you don’t need any coding or designer skills.
Goodie is an affordable design to code web development service used mostly by designers that need a reliable web development partner, and by business owners that need 1-10 page websites, simple WordPress websites, email templates, and other things.
Get in touch with Goodie.
Astra will help you supercharge your Elementor website with 100 free and premium themes.
Make your website stand out of the crowd by choosing any of these themes.
MailMunch is the leading landing page builder platform that you can use to create high-converting and engaging landing pages and squeeze pages.
They included beautiful landing page templates and a drag-and-drop builder that works excellently.
Increase your website conversions by up to 400%.
Unlayer is the best email template builder on the market, being used by tons of people and companies.
Embed it on your website and let your visitors create gorgeous landing pages and emails. They need 0 coding and designer skills.
See how it works.
Schema Pro is the most popular and efficient WordPress plugin that it will help you add schema markups to your website. Click 1 button and all the markups will quickly be added to the selected pages.
Make your website rank higher in search engines with Schema Pro.
Rank Math is a free WordPress SEO plugin that will make your website rank higher in search engines.
After a basic configuration, Rank Math works autonomously. Forget about always tweaking your SEO plugin.
NextGen is the most used WordPress gallery plugin on the planet, having millions of happy users.
The best WordPress photography websites in the world use NextGen for displaying stunning galleries and for selling images.
Imagely provides you the best WordPress photography themes and plugins for building your portfolio.
One of the skills that in the near future we will all need, is the business automation.
With business automation we can create lots of free time.
To learn this skill, get Zapier Mastery course. It is the best in the industry, the teacher is a professional automation engineer.
Photocrati is having the very best Photography WordPress themes. They succeed in being the best by closely working together with professional photographers.
As you will see, all these themes are heavily optimized for displaying stunning galleries and sell images, for speed and high amounts of traffic, and for SEO.
KnowAll is the number 1 knowledge base theme for WordPress, being a complete package. You don’t need to install additional plugins or other things to have the best knowledge base.
Get more sales while keeping the same support staff.
It can easily be made with KnowAll.
Looking to create your own website and you don’t have any coding and designer skills?
8b is perfect for you, being the simplest website builder on the market, while being packed with cool features and options.
Create a professional website with 8b right now.
If you are looking to create a professional WordPress event website, use ShowThemes.
They are the leading provider of premium WordPress event themes. All these themes have a pixel-perfect design, are optimized for speed and SEO, and are super simple to fully customize.
On TeslaThemes you will find 67 premium WordPress themes. Each theme looks sharp, is fully responsive, it is SEO-friendly, and comes with premium support.
You can get all the 67 gorgeous themes for $99.
uKit is an online service that allows creating and maintaining your own website for only a couple of bucks per month. The entire process is conducted in a drag-and-drop editor — no programming skills are required. A perfect solution if you want to focus on the visual side of things rather than coding. SEO, promotion, statistics, custom domains and more are included. Try it now!
Marketables is a premium marketplace where creators can sell the products they create: landing pages, email templates, banners, and covers, and marketers can find awesome marketing materials for their projects.
Sign up and become a part of Marketables!
stepFORM is a fresh easy-to-handle service that doesn’t offer any bells and whistles but provides rich functionality for building forms, quizzes, and surveys. Benefit from the intuitive visual editor that makes the workflow seamless. For hardcore coders, the platform offers an HTML code widget and also lets them configure CSS properties. In case you get stuck, stepFORM provides free customer support. Try out the service today.
Whenever you need a beautiful logo right away, visit LogoAI and you will get it in seconds.
Write down your business name, add a slogan, and the powerful AI software will quickly show you hundreds of logo designs.
WordPressToWix.PRO is a trusted platform that deals with WordPress to Wix migration issues. The platform has won user recognition due to its reputability, professional client servicing, quality website transfer tools, reasonable rates and top notch result. What you need is to send a free quote and wait until the assigned manager gets in touch with you to specify the details and terms of the subsequent project transfer process.
actiTIME is time collection software that is streamlined for billing and invoicing purposes.
actiTIME allows time tracking for customer and project related tasks. After being collected the data can then be exported for invoice generation.
Sign-up for the free 30-day trial, no credit card required.
uSocial is an online service for creating Like/Share buttons for any website builder or CMS system. These buttons are perfect for a marketing buzz and driving more traffic to your site. It has many options and functional capabilities available to the user such as Social Locker, META Data Builder, The uSocial Debug tool (to clear cache of the website pages) and more.
Topper is a versatile WordPress theme that you can use for any topic-specific web project of yours. This is a responsive and Retina-ready web solution that’s suited for any media-related website. The download package includes literally everything that you need to start a feature-rich blog. The theme contains customizable layouts, unique widgets, pagination styles, and more. There are 14+ ready-to-go skins included in the theme. The theme also offers free and premium packages. In you do not need more functionality than the Theme Core includes, tehen Topper won’t cost you a thing. Every skin from the pack costs $5.
Unleash your inner web artist with the uCoz website builder. Tailor your website exactly as you want it to be — with minimum to none knowledge of programming required. This platform allows the creation of really amazing, professional-looking and deeply customized websites with very modest skills requirements. And even better — it gives you almost unlimited customization options unseen in any other website builder to date.
If you are a small or medium company, or a freelancer, looking for a reliable and simple to use invoicing software, InvoiceBerry is the right solution for you.
Use it to send fully customized invoices in 60 seconds or less, to track expenses and payments, to manage customers, and much more.
Sign-up for the free 30-day trial.
Among many ways of expanding your business, one of the simplest ones is to set up a calculator on your site. The uCalc builder is perfect even for those who have zero coding knowledge. Moreover, you can create subscription forms, polls, feedback forms and more in a snap. Your clients will definitely appreciate such a tool. Start right now to see it for yourself!
No matter what device or browser people choose to browse your site’s data, Helion WordPress theme guarantees that all pieces of your site’s data will look stunning in all web environments. This is a fully responsive web design featuring adaptive images. The theme will work well for a blog, online portfolio or even an eCommerce site. The all-inclusive set of layout styles and tools lets you bring your most creative ideas to life.
Professional website migration requires deliberate approach and expertise, especially when it comes to moving your website from Wix to WordPress. This is where experienced assistance of Wix2WP.Pro pros will come in handy. The service has successfully converted hundreds of Wis websites to WordPress, which is the best proof of its reputability. They take care of all the nuances and details of the transfer process, ensuring the best result.
Fotor is used by millions of marketers, designers, and developers, to create engaging picture and visual content.
It is loaded with thousands of pictures and elements. Build your own awesome pictures.
With the uLanding service, you can create attractive landing pages in one go and with zero coding skills. Get built-in conversion power and the ability to A/B test your pages, integrate the site with Google Analytics, MailChimp and other extra services, add social media to your site and it’s ready. Try it out for yourself and see how you like it!
RumbleTalk will add on your website a moderated chat for live Q&A and web events, being the most popular and simple solution on the market, in the same being packed with very cool features.
They offer a free forever plan, register on RumbleTalk website.
Whatever web design skills and objectives you have, you will be delighted to find out fresh and valuable information about the most popular web design platforms that enjoy user attention. The most informative reviews and comparisons are available on MMThomasBlog.com - the web-based source providing articles dedicated to website creation in general and website builders in particular. The website is regularly updated to keep its readers aware of the major industry news.
Don’t spend lots of time, money and effort on web development. Let the professionals get the job done for you. Using such ready-made web designs as Gutentype, you can put your hands on the extensive set of features that can boost your site’s performance and usability. Gutentype is based on the Gutenberg page builder and works flawlessly with all customization options of the latter.
Whatever reasons you have to switch from HTML to WordPress, you won’t go without professional assistance. This is especially true, if this is your first website transfer experience. Specialists from HTMLtoWordPress.PRO are always here to help you complete all the stages of the procedure with maximum attention to details and minimum hassle or time loss. Just fill out the online form to leave your online inquiry and wait until the support team gets in touch with you to specify the details and discuss the terms of the migration process for your individual project.
Shella is the best Shopify theme that you can use for your fashion theme. It has included over 99 predesigned pages and tons of fashion elements that will help you to fully customize your store.
Use Shella for your website and make your website visitors happy with a super design.
Have you ever wanted a WordPress theme that you can fully customize, but for real fully customize? Then Customify is the right theme for you.
This free WordPress theme is the most customizable theme ever created.
Play with it and you will be amaze of the deep level of customization.
Don’t forget, it is free.
Using the right tools every day means that you are super-efficient and you have the maximum level of productivity.
Working with remote teams? No problem, use the best remote collaboration tool and you are good to go.
Looking to easily create websites? Use Total Theme for WordPress, or the included website builders.
All these 40+ web tools and services will hugely help you, try them.
You should always strive for designs that move the borders. In our century, there is always room for being innovative, creative and awesome. Don't be afraid to take advantage of the technological progress, embrace and become a part of the digital revolution. Offer something new, something different and something astonishing.
Good design is appealing, but great design is giving a useful product. This is what makes the product sell, and this is what we have to be focusing on at all times. Remember that functionality beats visual appearance, and think practically.
Aesthetics is an important aspect of the features of a great design. We are, after all, visual beings, but bare in mind that aesthetics depends on all the other features - execute the project right from start to finish, and beauty will follow.
Make it clear, understandable for everyone. You are not creating metaphors, you are creating products, which exist on the market to be bought. Make sure everyone knows what it represents.
Be true to the value the product is providing. Honesty to the customers is the most important aspect, be ethical, be fair, be correct to your audience.
Good design is not supposed to be the central aspect of the room. It is supposed to serve its purpose, and be comfortable for the users - inspire them, relax them, or give them a piece of information. Keep it neutral, unobtrusive, and enjoyable.
Amazing designs are timeless, and they never go out of fashion. This is because they don't follow the fashion, they are being universal, practical, simple, and will never have an antique buzz. Create the designs that last, by appearance and quality, and you will master over every change in the trends and demands.
Develop your design step by step, carefully, thoroughly, with special attention to every last detail. Nothing is too small to be given attention to, nothing so arbitrary and nothing left to destiny. Accuracy and care are essential qualities to approach the design process, showing the consumers how much you respect their needs and that you have thought of everything. Nothing is ever given to chance with you.
Remember where we live and what is happening to our planet. To create a design to last and be the best is to create a design that is environment-friendly, reflects on the actual challenges and benefits the world. Keep in mind to not contribute to the pollution, and conserve the resources in the life cycle of the product.
The best design is very little design - or even as little as possible in the given circumstances. Minimalism has been dictating good designs for decades, and it will never go out of style. Simplify, but deliver a better output, keep every essential feature, and do not exaggerate in any way. Best designs are pure, simple, precise and exact.
Always have greatness as your goal, and develop your designs and your brand to become a unique pioneer on the market, able to encounter any challenge and derive the best out of your clients. Work with passion, dedication, care - and results will follow.
Author: Nina Petrov
Whether you are learning, being inspired or just keeping up with the current trends, YouTube has become a powerful tool for receiving information. Enjoy our picks of YouTube channels made especially for the graphic designer audience.
This channel gives you Photoshop and Illustrator design tutorials, delivered by the designer Chris Spooner, who shares his hacks and tricks in using these programs.
Asm shares three videos per week, with useful tips about photography and graphic design, which are his areas of expertise.
These guys are delivering talks about creative entrepreneurship and all of its pros and cons, giving your feed a creative feed on your home page. Look them up.
As a freelance graphic designer, specialized in logo design, Mohamed shares his work with you, the process of visual branding and some handy tutorials.
Daniel White loves to talk, and is very good at keeping your attention. This YouTube channel is developed in a form of a podcast, and it gives you Daniels personal insights that help you develop your skills.
Cute accent that covers a variety of topics - from graphic design tutorials, through different techniques, illustrations, logo design, all the way to product design. Find inspiration, learn more about Photoshop and Illustrator, and boost your creative potential.
Zimri makes designs. And stuff. He shares with his audience every day, approaching in a fun and casual manner, and translates love towards design in his visual work. A peek into his projects and his experience with Adobe Illustrator.
Arun Kumar does all kinds of designs, but what is new with him is how he uses Cinema 4D and after effects to create animated logo designs. About twice a week you can see tutorials and participate in his work.
A channel dedicated to inspiring is also a perfect place to learn. Not only about Photoshop and Illustrator, but also about a challenging but lovely InDesign.
Ilya Dji shares his work with the community. He is also giving out free tutorials about graphic design, motion design, film making, VFX, and many more.
What do you think about our selection? What are your preferred channels? Do you have a channel of your own, that you would like us to share? Tell us in the comments below.
Author: Nina Petrov
Did you know that over 25% of all internet users only surf from their mobile devices? New generations are living turbulently, they want all access right away, and if your website is not giving them easy scroll through your content, they won't bother with looking you up later.
To emerge in a crowded market, give your users the pleasure of exploring your product under their thumbs. Create a website that is effectively optimized to fit all devices. Responsive websites are designed to provide the best user experience for all screen sizes and types.
Responsive websites enable their users to read, orient and navigate with minimum resizing, scrolling and panning. They have the ability to respond to the movements of the device and adapt to whatever screen without compromising site functionality or aesthetics.
The responsive site reads the browser information about the width of the user's screen and based on that it shows different views on different devices. The essence is to use a single code, one URL, and one development for multiple devices. Responsive designs have breaking points when presented on your mobile devices, because they use flexible, proportionate grids and images, adapting the layout of the website to the viewing environment.
If you own an unresponsive website, chances are it was built before 2014, and it is well outdated. Smartphone users check their devices over 150 times a day, and social media click bates are fishing people from their mobile devices much easier than from their desktops. Moreover, 69% of all tablet users are shopping via their tablets every month. Having a responsive web design will save you money and offer better performance, and improve SEO from your website traffic.
Google advises all web designers to be up-to-date with the industry requirements, use the same HTML for all devices and only use CSS media queries to determine to render on each device.
Be available to your users, at all times, and conquer the competitive market, fast and furious.
Author: Nina Petrov
As freelancers, you encounter a variety of clients on a daily basis. Some of them you get along with from the beginning, others not so much. One of many issues can be meeting potential clients who aren't willing to pay as much for your services. In that case, you have several ways of dealing with them.
First of all, you can try and explain why are you a total bad-ass in your job. Elaborate on how cheaper alternatives won't achieve the same quality, and exactly what makes the difference in your pricing - which tools do you use, what kind of output do you provide. When you compare your work to other designers, insist on the best value your client is paying for.
Acknowledging the costs of your services is good, especially if you are confident in your qualifications, and you can back it with the results you have achieved.
If this option seems too risky, and you want that client, you can reply with giving another offer. They are willing to pay something, so tell them what can they get for a smaller price. Later on, they can upgrade your service and have a pretty and shiny product you can deliver.
Showing your character and confidence in your quality is convincing in communication with your client. When negotiating, you are not backing off from your pricing, but are offering another solution, which lets the client know you care about your professional relationships.
Some clients are just not able to afford your pricing. Perhaps they are a start-up and have fewer funds than already established companies. If so, they might be able to work with you in the future. This is why it could be good to ask them what their budget is and make a deal from there. The tone of your response should leave those doors open so that they can come back to you in the future.
While dealing with these types of clients, bear in mind that some of them are just cheap. There are people who will always choose to save some money over achieving greatness in quality. The only reason why they are asking for less is that we let them - the market is full of people who are underpaid in underdeveloped countries. However, if you are driven by your passion for your work, you have the right to produce amazing content and charge what it is worth. You will always find clients who recognize, respect and are willing to pay that.
Author: Nina Petrov
Humans are visual beings. We like to digest content that is presented to us in colors, shapes, and movements. In the sea of boring information, we process daily, stand out with a unique presentation that will engage your audience, and go viral. Here are our top picks of online software that will help you achieve this in no time.
Visme is an infographic builder that lets you animate objects, insert videos, make your presentation interactive, and many other special effects. You may choose among the many available templates, or build the infographic of your own design. Create objects and choose which animation you will describe your object with. Sounds complicated? The interface makes everything happen with simple clicks on the right buttons. If you are struggling, they will nurture you step-by-step until you create an absolutely amazing visual story, ready for sharing.
Uberflip is an ultimate solution for content marketers, as it's purpose is to create interactive flipbooks, with the call to action buttons and instant social media sharing possibilities. You can also insert custom code lines for absolute freedom and maximum experience. Uberflip is marketing-friendly and sends you insights about your story from the Uberflip dashboard.
If you have a whole team engaged in developing visual stories about your brand, then Visage is the app for you. It helps maintain your visual identity, so every team member can create graphics and do no wrong. Drag, drop, resize, reorder, and insert live links for a fully engaging outcome. Visage integrates several tools such as Dropbox and Google Drive, and it exports your presentation in different dimensions you may need.
With designed templates or not, Prezi is an easy-to-use tool for every presentation purpose. It uses a principle similar to our neural network, zooming into the sections which are being explained, enabling you to view the presentation as a whole and dive into the content naturally. To achieve the audience's full attention, Prezi is used for presentations in some Ted talks, as a new age PowerPoint app.
When it comes to the visual presentation of data, infographics are your best way to go. Infogr.am presents a simple, user-friendly solution to creating infographics, by guiding you through their cool features and themes you can adapt to your needs. Infogr.am also offers possibilities for teams to collaborate and design around your brand guidelines.
What do you think about our picks? Which one is your favorite? Let us know in the comment section below.
Author: Nina Petrov