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Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,180 articles, you're sure to find something you love. Or if you have a great idea, let us know!

Tips To Make Your Content More Attractive


web content

Publishing web content is an incredible way of converting leads online. Users often search because they want answers or information. However, your web page should be captivating enough to make visitors stay longer and build stronger connections with your brand. Whether you are hiring the services of custom writing company or you are doing it alone, getting it right is key. Here are the tips you should consider.

Specialize

When crafting content for your web, ensure that you pick a powerful theme. It should be unique and compelling. Let people feel your brand and want to interact with it even more. This also boosts your reputation and strengthens our online presence. Remember, reputation is crucial to your web success. So, consider making it your priority.

Read More & Research

It’s extremely important to have extensive knowledge about your field of specialization. Nonetheless, you need to understand exactly the quality and relevance of what has been written. This is particularly beneficial when it comes to blog writing. Having a comprehensive idea about what’s needed and helps minimize repetition and inject more freshness into your website.

The Power of Providing Proof

Whenever you’re trying to convince your audience, provide links and referrals. This can positively influence your web content as they help support your views and make your writing feel more credible.

Structure is Important

According to Google, it’s advisable to utilize a maximum of 10 words per sentence. Plus, each paragraph you write should feature approximately 1-4 sentences and there should be lists and bullets spread across your post. This also optimizes your SEO and improves your website ranking.

Incorporate Visuals

Whenever you write a post, add an evocative image or video to give your content an instant uplift and make it more attractive as well as easier on the eye. Nevertheless, you should take relevancy into consideration when picking the visuals since you really don’t want to misguide your audience.

Edit, Edit, Edit

Nothing feels bad like reading a post with too many grammar and spelling mistakes. In fact, it’s a complete turn off! So, be keen to edit each blog regularly before posting it online for the entire web to see and judge.

Consider Updating Regularly

When creating a new post or updating an older one, ensure that you keep your writing fresh. You should always keep in mind that no one loves reading old, outdated content. Get imaginative and craft something unique and fascinating. Don’t just be ordinary, let your content move people. Besides, you should introduce a sense of humor into your content and it should factor in things such as cultural differences as well as audience sensitivities.

Pay Attention to Keywords

Your content can’t sound good without keywords. Bring out those striking keywords of yours using bold, unique fonts and titles. This doesn’t only make it simpler for readers to identify the key subjects featured in your post, it also plays a significant role in helping you organize your writing in an attractive way.

You don’t have to stick with the conventional ways of conveying information; stretch beyond your limits and adopt different tactics to create your own unique content.

Conclusion

By observing these tips, you’ll create content that’s more appealing and attention-grabbing. Some audiences, for instance, respond better to infographics, whilst others prefer to reading the entire information. Combine different options to achieve an interesting and well-balanced blog. Plus, if you are new to content writing sphere, you can still hire eWritingService.com for high-quality pieces. An experienced content service provider knows the approach to use to get your content that sells and converts.

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7 Useful Tips For Building A Design Portfolio As A Student


Why do students take a separate class to learn the skills of building a portfolio? Is it really worth it because you can always rely on some online service that offers you to buy assignments and receive good writings? Well, the truth is that you always have an opportunity to opt for online companies like Australia PapersOwl that will create a proper paper, but you can do it on your own, thanks to the classes you can take and a few tips that you need to have in mind. Building your graphical showcase of personal skills and work experience should be eye-catching, innovative (in terms of design) and interesting to your potential employers from the niche you want to develop a career in. Let’s say a few words on the most useful tips you can learn to tailor the perfect presentation for your job-seeking adventures!

design

Review other design online portfolio examples

The best way to start is to see what other students did, just to see how they think. This is a good tip to remember, especially for later job searching adventures when you are entering the more specific industry. Their design introduces you a gap that no one filled so you can use that as an advantage. Avoid plagiarism and copying other’s design portfolio examples, but rather be creative by designing something that you haven’t seen yet. This way you attract the attention of potential employers who will see that you have a talent and ability to distinguish yourself among others.

Alternatively, use services like Portfoliobox where you can create and customize a site according to your preferences. This way you can quickly and easily set up your website to show your skills. You don’t need to code complex structures just for a kick start but rather to quickly land somewhere and use your skills.

Show internships, side-projects, and assignments

Internships are the fantastic way to boost your knowledge, experience, and paper and try to get on board during summer to experience a bit of work atmosphere and students that work on many side projects are busy all the time but also potential targets for employers. The experience is the key to the development, so make sure you collect it as much as possible. Sometimes is hard to get the project as you have no experience, so you should start your own one to show your skills and decisiveness. Include all of these in your portfolio and if needed buy assignments from professional writing services that will enrich your vocabulary. Assignments are the legit way to prove your qualities and skills so make sure you include them in the design.

Do not be afraid of mentioning every project that you participated in. Whether is a social science project or a small startup plan for sustainability in fashion, you must include it. The employers care about your design, thinking and developing, but less about how you use natural and recycled materials to create a trendy and fashionable piece of clothes. It is all about the involvement and role, so make sure you precise your project roles and assignments.

Buy a domain, design a logo and make it personalized

Web presentations are one of the most common ways in the online world. If you are wondering how to make a graphic design portfolio unique, then you should start with buying a domain and getting things on a higher level. Once you buy it and set everything ready, make your own logo to make things more serious. Learn CS Photoshop or other program and model your logo for the website that shows your job skills. If possible, code a unique theme for the website and hire Australia assignment service to write a personalized and high-quality content.

social networks and linking

Use social networks and linking

The social strategy is important as it confirms your identity and integrates you with the rest of the world. It is recommended to use two online platforms that you should according to your skills and affinities. For example, if you are a graphic designer, you should use Instagram as it more illustrative tool. Good backlinks are a fantastic way to make you more appearing on Google especially when you link social accounts in your portfolio. After all, the better everything is packed and connected, more likely is that you will catch someone’s eye.

Explain your affinities and wishes

Why do you present your knowledge? What do you want to achieve with it? Explain how and why you and your projects are different, and how they can be useful to someone use. The relation to personal and real-world experiences is a good link to explain what you are looking for. Present useful facts that back up your claims and intentions, as well as reasons for designing a portfolio.

outside the box

Balance colors

This is especially important for those who want to be graphic designers. Practice on many projects before until you learn and get the feeling of color setting. Do not make very colorful portfolio as the neatly balanced, graphically precise template of your presentation is all you need to be interesting to companies. You can use Paletton to design a color palette that has a balanced spectrum and make everything more personalized and unique.

Mobile-friendly and content-related

A lot of people are searching for projects and workers via mobile devices, so keep in mind that you must optimize portfolio so the Android or iPhone users can easily navigate it and browse. If you don’t, more than 50% of users will just close when sees content and design that are not optimized. Depending on the industry and jobs that you are looking for, you should find online Australia buy assignments service to proofread and optimize your content. Student portfolio websites often recommend some good team of writers that tailor your content to be optimized and well-suited for the niche. Keeping both things optimized, you are building yourself a concrete pavement to the job you want.

 

Author’s bio: Becca Stickler is a freelance writer with a focus on sustainability and eco-friendly living. Now engaged in travel around the country and writing.

 

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The Hottest Color and Shopping Trends for Spring and Summer 2019


Hottest Color and Shopping Trends

 

Shoppers and retailers have one thing in common: they always want to stay on top of the latest trends. And that is why everyone should be on the lookout for the hottest shopping trends out there.

 

The thing about fashion and shopping trends is that every season, a lot of things fall out of favor and many other trends rise. And yet there are classics that continue to reign, so you should know about those eternal trends.

 

Whether it’s for spring or summer, it can be quite difficult to keep up with these ever-changing trends. So today, we will take a look at the colors and trends that are dominating this year, so that you don’t get left out. Suffice to say, spring and summer 2019 are going to be exciting.

The Colors of Spring and Summer

 

For 2019, the hottest colors are going to be red, clear blue, yellow, orange, and metallic. You can go bold with your color options this year because these hues are going to be everywhere.

 

Wine red, mandarin orange, butter yellow, teal, and mauve are the colors of the season. However, metallic pieces should not be ignored, because these items have been conquering the runway for a while. Even various metallic shades are being used to shake things up: pink, gold, and green that lean towards silver, for example, are worth exploring.

 

For even more options, there are other sleeper picks to look out for. Living coral, which is a salmon-pink color, is a surprisingly popular pick. Dove blue, lemon verbena, dusty rose, and even beige are slowly making a case for themselves.

 

The color theme of spring and summer 2019 is “empowering colors”. These various shades could make anyone feel empowered.

Denim and Leather Remain in the Spotlight

 

Fashion designers are still flaunting their skills by using these two, ever-reliable materials. Denim and leather are all over the runways, and you can expect them to be everywhere this season too.

 

However, crochet and vinyl are hot on their tracks and are eagerly waiting for their moment in the spotlight, because these fashion choices are definitely gaining popularity.

Shoes and Accessories to Wear this Season

 

Instagram really is taking over the social media industry by storm, and that is part of the reason why millennial's are so trend-conscious these days. Accessories that are slowly captivating this generation are micro-sunglasses, fishing hats, scarves, and necklaces. It’s interesting that millennial's are stacking as many necklaces as possible—this is a surprising new trend that remains relevant in spring and less for summer 2019.

 

And don’t underestimate the power of statement earrings. Bigger, angular, and embellished statement earrings are really making their mark on the fashion world these days.

 

As for shoes, you’ll see a strikingly large amount of yellow being worn everywhere: runways, streets, etc. Footwear choices that were popular last season are expected to remain on top of the trends this year. But also try animal prints, transparent bands, and rope/braided slippers if you want to spice things up.

Other Trends to Watch Out for

 

Catwalks were filled with asymmetrical, one-shoulder dresses. But even more interesting is the fact that the polo dress is seemingly making a comeback. The oversized shirt, the so-called boyfriend shirt, and the oversized blazer are also in this season.

 

If you want to keep things interesting, the Wild West remains an important theme that anybody can try. Cotton is combed with heavier suedes and leather. The western focus easily shifts from practical outerwear to more romantic clothing.

Keep up with the latest fashion trends this season and visit The Shops @Rockvale at 35 S. Willowdale Drive, Lancaster, PA 17602.

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Beautiful And Original Product Designs


product design

One of the great aspects of technology is that we now have access to more products than ever, no matter where in the world they are manufactured. In fact, all it takes is one click for many of these products to arrive at our doorstep days later. There are some that believe that one of the most important aspects of a product is the way that it is designed, and there are others that even believe that product design can affect human beings to the point where it can change the world. Either way, here are some of the some of the most incredible and original product designs in the world.

 

Dyson Air Multiplier

 

There are few individuals that are as respected in the world of design as Sir James Dyson, and that is one of the reasons why his company, Dyson, has been so successfully, consistently generating billions of revenue every year. The company shocked the world in 2009 when it introduced the Air Multiplier, the futuristic circular orb that marketed itself as the world’s first “bladeless fan”. The product works thanks to forcing air through a circular aperture, and it has an impressive air flow - while still arguably being the most futuristic and original fan design ever created. There’s no question that the Air Multiplier has cemented its place in history.

 

Ember Mug

 

One of the reasons that the Ember Mug is so revolutionary product-wise is because of the individual behind Ember, and that would be Clay Alexander. There are certain individuals that are simply meant to create, and one could certainly argue that Alexander is one of them. This is hard to deny, especially when one considers that he is an American inventor and entrepreneur that has over 100 patents, and started his own company - still active to this day - at the age of 23.

 

One of the greatest things about modern design is that it allows the user to personalize and customize as much as possible. With Ember - you have a coffee mug where the user can actually control the temperature. For coffee lovers, users can actually set a precise temperature that they prefer, and the Ember mug can ensure that temperature for at least two hours. It truly is remarkable how much we can personalize our lives, thanks to technology.

Seiko Presage SARX055

The truth is that there are more smartphones in the world than ever. Specifically, there are well over 2 billion smartphones in the world, which shouldn’t be surprising, considering that technology continues to get more affordable. As a result, many people use their phones to tell time. However, this certainly doesn’t mean that a watch isn’t a necessary part of our wardrobe. It certainly says a lot about a young professional, no matter what gender they are, if they are wearing watches that compliment their clothing, or the situation, as much as possible. It shows a keen attention to detail, and that they care about their appearance, as well.

 

Since smartphones are more advanced than ever, and can do everything from make sure that we stay as fit as possible, as well as a device that we can watch movies on - why not make sure that our watch is as minimalist as possible? Of course, for an executive or a boss - maybe your watch can make a certain statement. There might be a need to show off your own personality or individuality, and you can opt for an interesting design or color. However, one classic option is the Seiko Presage SARX055. The beauty of this watch is that it is simultaneously modern, but also seems timeless because of how incredibly simple it is. While there are some that might worry about a watch being “too simple”, it somehow seems to be modern while still paying homage to the past. The minimalist design has been influenced by none other than the Japanese cocktail bar scene, believe it or not. Either way, the Seiko Presage SARX055 is a great way to make a statement without being desperate for attention.

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5 Jewelry Trends for 2019


2019 has observed a rising trend in jewelry that has moved away in the far more preferred chokers and sautoir necklaces of 2018. Jewelry that stands out in the crowd, which is bold and embellished have become the should have pieces of this year. Observed on numerous red carpets, the A-list globe has embraced these should have pieces from the moment. Listed below are just five jewelry trends that have set 2019 on fire.

 

Layered necklace

 

The latest trend inside the world of models, musicians and social media it-girls, is definitely an effortless style to pull off. The layered necklace appear is brash and bold and pretty popular. Without the need of the must acquire anything new, you can produce this appear by utilizing your old necklaces from yesteryear. Gold chained, vintage or studded, the style is versatile sufficient to be used with a range of necklaces.

Tassel Earrings

 Readily available inside a multitude of colours and styles. The tassel earring could be the must have trend for 2019. Observed around the ears of many a Hollywood starlet, they give the wearer a unique and bold appear. With several web sites providing ways to generate your pretty own DIY set, the tassel earring is an straightforward technique to look both fashionable and save on revenue.

jewelry

Bar Necklace

Uncomplicated and understated, however diverse adequate to stand out. The bar necklace is actually a versatile piece of jewellery for your collection. Coming in many shapes and types, the necklace might be as extravagant or as straightforward as you like, and may even be engraved as engravable jewelry for that custom look. Observed about the necks of some of hollywoods most elite, from Emma Watson to Jennifer Lawrence, the bar necklace tends to make for a fantastic every day accessory.

 jewelry

Ring Set

A uncomplicated ring on its own doesn?ˉt make a great deal of a statement, but a complete ring set shows a uniqueness to your style that will have others staring in envy. In whatever colour you favor, a ring set in your fingers will provide you with the confidence of an A-lister.

jewelry

Backed Earrings

A well known jewelry piece for brides around the country, the stud earrings make a massive statement. Intricately crafted and dazzlingly wonderful, they come in a huge selection of components and designs, from kundan to polki. The stud backed earrings are this years have to jewelry piece for finding married. 2019’s jewelry trends have seen a lot of styles emerge. All of which make significant statements, with out ever overdoing it. From the extravagant stud earrings, towards the straightforward and versatile bar necklace, 2019 has been an excellent year for searching confident and standing out from the crowd.

jewelry

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7 Ways to Boost Your Brand Identity Online


brand

Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.

 

The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:

 

  • Logo
  • Tagline
  • Jingle
  • Slogan
  • Typography
  • Packaging
  • Content

 

Your brand identity includes any visual or audio representations that others recognize as your company.

Be Consistent

Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?

 

Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.

 

How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.

 

The more consistent you are in your branding, the more familiar your target market will become with your business.

Create a Brand Book

Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.

 

Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.

 

It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.

Speak with One Voice

Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.

 

Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.

 

Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.

 

All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.

 

Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.

Use an Emotional Appeal

Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.

 

Your brand story should communicate feelings by appealing to the emotions of your target audience.

 

Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.

 

If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.

Be Creative

When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.

 

It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.

 

To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.

Understand Your Competition

For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.

 

Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.

 

Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.

 

You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.

Show Some Personality

Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.

 

Some major brands create silly or outrageous online campaigns that work. A few examples are:

 

  • Charmin: Using cute and silly campaign strategies, like the hashtag #tweetfromtheseat, help to keep Charmin a leader in the toilet paper industry due to their creative marketing strategies.

 

  • Old Spice: Historically known as your dad’s aftershave, Old Spice chose to rebrand in unusual and humorous ways, including using sassy social media strategies to remain relevant and memorable.

 

  • Squatty Potty: This brand utilizes unusual and comedic marketing to promote a rather bizarre concept. But it works. After receiving financial backing from appearing on Shark Tank, Squatty Potty enjoys market dominance in a somewhat sensitive niche.

 

Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.

 

Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.

 

Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.

 

Image Pixabay CC0 License

 

 

 

 

 

 

 

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Things to Keep in Mind to Make Your Website Look More Attractive


website design

All the web designers wish that they work on a well designed and formatted website. However, it doesn't mean that the website has to look all glitter and flawless. It means that how professional and sophisticated your site looks. Reason being, a number of websites are available online that are attractive but are unable to enchant and captivate potential customers. Therefore, web designing is crucial if you want your business to grow when it comes to web designing.

 

This article has clubbed together some of the top ways in which you can make your website look more attractive.

 

  • Keep the basic design simple

You must have noticed that certain websites have dozens of highlights, drop shadows, borders, and colors over the webpage. This would look colorful but might often fail to attract the customers. If you are planning to create a web design that it is loaded with colors and lines, this might be the right to drop it. Reason being, visitors will find it really hard to hunt for the relevant information and might consequently drop the idea of visiting your site.

 

In this era, minimalism in everything is becoming more and more wanted. Therefore, you should adopt a more sophisticated design that looks neat and tidy when approached. Adding tons of flashy elements will ultimately turn off the impression of your content and services provided.

 

  • Make the navigation over your website easy

An ultimate goal that every skillful web designer aspires to achieve is to give the best customer experience. A responsive web designer will make both the ends meet to get the best out of what is available. One of the awesome ways by which he can achieve this is causing the navigation over your website simple. Customers are in a great hurry to hunt for the required information.

 

Therefore, the website should look clean, neat and well organized so that the customers can get what they want easily with just a few hits.

 

  • Use the white space thoughtfully

Having a cluttered website design makes it tough for any visitor to be able to differentiate between various thoughts and ideas. It is necessarily the empty space that is devoid of any text or image and is strategically used to give a neat layout to the site. Moreover, white space determines the readability of the content published on your website along with deciding how appealing it looks to any visitor.

 

  • Use big and high-quality images

Using high-quality images may take a bit of time to get loaded, however, will make your website appear one in a million. Using these high-quality images will enable your site to look more professional. This will attract customers and eventually increase the traffic on your website.

 

Therefore, factors like choice of font, quality of images, use of CTA buttons etc. are essential when it comes to web designing. The first impression over your potential customers must be great. This will make them to visit our website more often.

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How to Build Your Website to be Safe From Cyber Attacks


cyber security

Today, at least 55% of all websites are built on content management systems (CMS). Data from Web Technology Surveys show that only 45.4% of websites are coded from scratch.
While CMS platforms such as WordPress present an easier way to build websites and also come with a lot of SEO tools and advantages, they are not without downsides.
The key one is cybersecurity with studies showing that most come with security vulnerabilities. This explains why websites built on CMS are among the top hacking targets on the internet.
Whether you are using a CMS or coding your website from scratch, it is essential that you take precautionary cybersecurity measures.
Remember that the internet users of today are highly informed and super-conscious about cybersecurity and are therefore likely stigmatise your brand at the first sign security loopholes.
Here are some cybersecurity tips to take into account when building a website using a CMS. Some of these measures are also applicable to hand-coded websites.

Ensure secure hosting
Before everything else, you need to ensure that you subscribe to a reputable and adequately secure web hosting.
The first step to determining the best web hosting provider is by reading other customers’ online reviews. It is important to note that some of these reviews may be faked and therefore only settle for a well-known provider.
Also, ensure that the hosting provider offers the necessary tools to secure your site and its functionality. Some of the things to look for include the SSL certificate and an SFTP option. CMS platforms such as WordPress provide free SSL certificates.
Another thing worth checking is whether the hosting provider offers backup tools. These tools protect your data from loss in the event of a system failure. While the task of backing up your data relies on you, you should ensure that the hosting provider has sound backup procedures and they back up their servers regularly.

You should also check whether their servers are maintained adequately and have a published security protocol.
Have a web-application firewall (WAF) in place

Another must-have tool in the website building process is a web application firewall (WAF). This tool can be software or hardware based, and its main purpose includes filtering unwanted traffic between your website server and data connection.
Common forms of cybersecurity issues addressed by WAF include hacks, DDoS attacks, Brute Force attacks, SQL injection, cross-site scripting, and Zero-day exploits.
Even better, this tool offers virtual patching before CMS platforms release virtual patches. The virtual patching is on a continuous basis meaning that hackers have no room to exploit unseen security loopholes.

On top of that, a WAF increases site speed and performance via top-level caching mechanisms. In the unlikely event that your website gets infected, a WAF greatly enhances the ability to clean your website faster and efficiently.

If you are using WordPress, there are numerous WAF plugins that you can install on your website. Popular plugins include Wordfence, Sucuri, Cloudflare, Stackpath, and NinjaFirewall.

Have Monitoring tools in Place
Website security monitoring tools are meant to help you to scan for vulnerabilities on your website and take the necessary measures.
Without these tools, you are likely to remain in the dark on the potential dangers facing your website until it is too late.
For most CMS platforms, there are multiple free tools that you can install to receive updates on your website security. The most common with WordPress users is SiteLock, a tool that identifies and fixes threats.
Other common monitoring tools that you should look for include Scan My Server, Sucuri, Quttera, Detectify, Web Inspector, and Netsparker Cloud. Each of these tools has unique monitoring functions, and therefore you should explore each and its benefits.
Use a VPN

A VPN is another must-have tool for your website security. With cyber attacks becoming complicated by the day, cybersecurity experts are recommending an extra layer of security on top what is commonly used.
What a VPN does is to encrypt your internet activity hence keeping off snoopers including your ISP, government agencies and cyber attackers.
In most instances, hackers must identify your hosting details to be able to perpetrate attacks on your website. A VPN alongside SSL completely hide your activities and CMS usage behind multiple layers of encryption.

Whether you are building your own site or for a client, a VPN will help you hide your trails and therefore keep attackers at bay. When shopping for a VPN, only settle for reputable brands and do research on where they stand in terms of speed, security, and accessibility.
There are many VPN options out there, but from our own experience, NordVPN is the best for website security.
Final Verdict
Website security should be a top priority for every web developer irrespective of whether they are coding from scratch or using a CMS. The website building process should involve measures such as researching and installing highly reputable security tools.

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Why Every Business Needs a Style Guide


style guide

Photo by energepic.com from Pexels

Whether you’re a big believer in marketing, or you think that if you build it people will buy it, the fact is that your business is a brand. Your brand is like your business card, and it’s what people will experience long before they actually do business with you. It precedes you, and it’s something that you need to fine-tune constantly if you want to be able to stand out from the crowd.

 

To give you plenty of food for thought, we’ve put together a simple 5 minute read that will tell you everything you need to know about a commonly overlooked creative tool: the style guide. Have a read, sit back and reflect, and then put the hints and tips into action. Your brand will be all the better for it in no time at all.

 

A style guide saves you from wasting time discussing tangential ideas

The first thing to note about a style guide is that it will always save you time in the long run. People will probably think you’re indulging in a drawn out needlessly creative endeavor when you suggest creating a style guide, but that couldn’t be further from the truth.

 

It will take some time to get it right, but that’s just the cost of building a brand that actually stands for something. Commit to finishing your guide no matter what, and always remember that it will save you plenty of time later on. It’s there as reference material for the lifetime of your business, and it will prove invaluable when it inevitably comes time to rebrand, or when you’re launching a new product or service. The more you put into it now, the more it will give back when you need it.

 

It will ensure you stay ‘on-brand’ at every creative turn

Staying true to your brand is easier said than done. When you’re in the thick of it and faced with half a dozen mounting deadlines it can be all too easy to churn out a logo that’s okay, and a tagline that you think is ‘good enough’. The problem is that once you launch them into the market they’re now the face of your brand. If they don’t fit with what you’ve done before then they’ll just confuse people.

 

You could always retract them, but then you just look like you’re chopping and changing the offering based on negative feedback. And that’s a surefire to lose your voice of authority and open yourself up to further criticism. Your audience doesn’t want to believe that you’re just telling them what they want to hear. They want to believe that you’re the authority, the thought leader, and the trendsetter that they’ve been waiting to buy into.

 

They connect your brand to your target audience

If you want to know why style guides matter, all you need to do is think about the last bad branding exercise you saw. It could be a website, fashion label, home collection, or anything that left you speechless. With so many different creative threads to play with, you’ll probably have been confused at how they could have got it so wrong.

 

The issue will, more than likely, have been that there was no style guide in place. The style guide is what you use to ensure there is uniformity and a common thread running through every aspect of a marketing campaign. It’s easy to copy and paste the same old tagline, but there’s a lot more to uniformity than that. You need to tailor each offering so that it’s suitable for every new platform and setting, but in a way that’s sensitive to the core of your brand. Which leads us nicely onto the next point on our list.

 

 

You can express your brand’s core ethos in a variety of different mediums

Your brand needs to have something at the center of it if it’s going to connect with the people you want to do business with. It’s an emotion that it evokes in people, and it will be far stronger than their memory of your latest tagline, sale, or discount offer.

 

The problem with tackling different promotional mediums without a style guide is that most of the time a different person will have input into each platform. You may all be working for the same end goal, but unless there is central creative guide you can all refer back to then it’s unlikely you’ll end up pulling in the same direction.

 

Your customers will actually know what you stand for

Businesses like the The Word Point work in a very specialist niche, and so need to target a specific section of the online market. This means that they need to stand for something, and just as importantly, they need to ensure that their customers know they stand for it.

 

By compiling a style guide that focuses on precision, flexibility, and knowledgeable input they can build a creative framework around their brand. If you can do the same, you’ll be able to tell a potential audience of millions what your business stands for.

 

What should your style guide include?

The specifics will depend on the size of your brand, and what industry you work in, but there are a number of core features every style guide must have:

 

  • Your logo, along with alternative forms that are used in specific settings, or on specific platforms
  • Guidelines on the position, sizing, and background colors of all content pages and their contents
  • Base typography that will be used for all of your content
  • Your core color palette that can be referred to when designing new content
  • A list of things to be avoided at all costs as they are not in alignment with your brand’s ethos

 

Static or dynamic style guides?

A style guide has to be a dynamic document, but one that is governed by a certain set of creative rules:

 

  • Guides need to evolve with the times so that they reflect the changes businesses undergo as the years go by
  • They must adapt to the launch of new sections of the business, but do so in a way that brings the new ventures under the same core brand of the business
  • Style guides cannot be chopped and changed purely because a new idea doesn’t fit in with them. Think about whether the new idea has had anything like the degree of thought put into it as the style guide, and then decide which one you’re going to keep

 

Getting the balance right between process and creativity

The final thing to say is that a style guide is a great way to help you find the right balance between process and creativity. If you have a deadline, it can be all too easy to submit something that does the job and be done with it.

 

What the style guide does in these instances is keep your output honest so that you can see whether your new content actually adds anything to your brand. Often you’ll find that referring back to the style guide points you in a subtly different direction that makes all the difference to the finished article. Ideal if you want to enhance your brand every single day.

 

pauline farris

BIO: Pauline speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in the new cultures and learn languages. Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.

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Ideas For Amazon Product Design


ideas

There are two main ways you can boost sales of your products on Amazon: drive more traffic to your listing, or increase conversion rates, that is the percentage of visitors who actually make a purchase.

When it comes to improving conversation rates, one of the essential elements to consider is great product design. Check these tips and ideas for great Amazon Product Design which will help you to improve conversions, boost sales, and grow your business.

Start With More Ideas, Not Less

When designing a product it is best to start with as many ideas as possible: you can narrow them down later, but the more ideas you start with the more likely you are to have that one winning idea. Start by brainstorming as many product ideas as you can. Conduct research – talk to previous customers and your ideal target customers to see what they’re interested in buying. Be as creative as possible to come up with a long list.

Conduct Market Research

Once you have a healthy ideas bank, you can start to narrow down that list to things you think will sell. A good place to start with this is to conduct market research. There are many ways to do this – surveys, trade shows, online trend tools and industry news and blogs, to name a few – and all are important to gauging the market to get a feeling for the kinds of products customers will be looking to buy. Knowing and listening to your existing customer base is also key in this process – they can give you great insights. Of course, you should simply look to designing a product simply because of sales potential, but you also don’t want to design something no one will buy because there is simply no market demand.

Consider Your Brand

As an Amazon seller, your store is your brand. Branding is incredibly important in any kind of business: it tells your customers who you are, helping you build relationships and trust with your customer base. When designing products for Amazon always keep your brand in mind. Will the product be in line with your brand as a seller? Does it appeal to your target customer? Most successful Amazon stores have cohesive ranges of products which reflect their strong brand.

Look To Your Competitors

Competitor analysis is an important tool in product design. Look at what products your competitors are selling, what is successful and, even more importantly, what isn’t. Read the negative reviews which customers have left on similar products to see what features you could add to address these concerns. Better to learn from your competitors’ mistakes rather than make these mistakes all over again yourself!

Don’t Forget Legal Concerns

This will not be necessary in every case, but in some cases it is advisable to patent new product designs. A patent can be advisable if you have created a new manufacturing process as part of your product design, your product relates to a discovery in a new field, or if you are looking for external investment. Patents can be expensive, so if you are unsure a good middle-ground could be to file a provisional patent application.

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