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Powerful Ways to Grow Your Graphic Design Business on YouTube


graphic design

YouTube has transformed the way we promote brands, businesses, or products via video content by allowing everyone to create their own channel. Whether you are a freelancer, a larger organization or a startup, you can create a YouTube channel to upload and promote video content to reach the target audience.

According to numbers, YouTube is the second largest search engine after Google that people use to find useful stuff, solutions to their problems, and to learn more about their favorite brands. With almost 1 billion people watching videos on this popular video sharing platform, there is a golden chance for you to promote your creative graphic designing skills and expertise in front of a broader audience.

Whether you are a beginner colour lover or managing an established graphic design business, below I have listed some powerful ways you can take on right now to grow your graphic design work on YouTube.

Ensure your YouTube basics are satisfactory

Before doing anything else, you should take a deeper look at the fundamentals of the YouTube channels to make sure all the important boxes are ticked. Basic YouTube housekeeping starts with a consistent visual ID. Create an awesome channel icon, and YouTube banner (channel art) that show about your graphic design business a lot. If you are a brand or business, the use of a professional logo is highly recommended to be consistent in business branding. Fill the ‘About’ section of your channel with the most relevant and powerful words so potential customers or partners can easily find and get in touch. Make sure to add your social media profile links on the channel to help visitors find you across different digital channels.

Get views from YouTube’s organic search results

Just like other search engines around the globe, YouTube also has its own algorithms. They use it to provide users with the most relevant and useful videos in search results. There are many things you can do to get more organic views on your videos by appearing in search results. You can start with using descriptive and keyword-rich video titles. Also, use lengthy and keyword-rich product descriptions and tags along with creating enticing video thumbnails. You can also buy real YouTube views if you are not sure how to get YouTube SEO right. There are several YouTube growth services that you can avail for this purpose.

Ask viewers to subscribe

Getting more people to subscribe to your YouTube channel is one of the best and powerful ways to grow your designing related channel. You can encourage your audience to subscribe by adding a call to action in your videos. As numbers are always lower at the start, you can buy YouTube subscribers from a reliable company to make your channel look popular and inspire viewers to subscribe. It helps you get all your videos in front of the subscribers as soon as released. The more subscribers you will have, the more you will get views on your graphic design related videos.

Make your designing YouTube channel discoverable

Right after getting the basics right and have some awesome videos ready to move forward, make sure people can find your channel easily. Along with using keyword-rich titles and descriptions, adding channel keywords is a great way to make your channel discoverable. You can add channel keywords by clicking creator studio> channel> advanced> channel keywords. You will find a text box to add keywords that are relevant to your channel. So make sure to choose the most relevant and trending keywords (in your industry) to make it easily discoverable in YouTube search. You can also buy views on your videos to make them popular and appear in top search results. Hence, you should spend your money on the best site to buy YouTube views if you really want to reap the benefits of paid YouTube growth services.

Collaborate with popular colour lovers (graphic designers) on YT

In this modern landscape, collaboration is the hottest trend on YouTube. It is one of the best ways to grow your designing channel as it gives you more exposure and present your content in front of a totally new and relevant audience. When you work with a popular YouTuber in your niche or industry, your content is likely to be presented in front of their subscribers that can incredibly help you grow your presence on YouTube. Just find out some popular colour lovers (graphic designers) on YouTube and reach them out with an alluring collaboration offer. Most of them are ready to work for free (or for the sake of cross-promotion). In this way, you can easily get your graphic design business in front of more eyeballs even without spending marketing bucks.

Share your YouTube videos on social media

The beauty of video content is that you can easily share it across different social media sites to get more eyeballs on your videos. Sharing YouTube videos on your social media profiles is one of the powerful ways to grow your YouTube channel. Social media sites like Facebook, Instagram, and Pinterest can amazingly help you grow your audience. For this purpose, you can create a short video and link it to your channel to drive more traffic towards your channel. As attention spans are shorter these days, try to hook your audience in the first few seconds on your videos to encourage them to see the full video.

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4 Best Practices in Popup Design for Your Designer Website


website design

How often do you go to a new website to be met with a popup window asking you to subscribe to their monthly newsletter? There’s a good chance it’s almost every website you open.

Popups are an excellent tactic for any e-commerce website, include your designer-based one. They grab the viewer’s attention, help build up your email list, promote something exciting, and lead the viewer to something specific. With all the power of a popup, why do so many viewers click the exit button?

Don’t let your popup fall victim to the exit button. Check out the latest tips for the best practices in popup design for your website.

 

Use as a Subscription

An everyday use of the popup is to get viewers to subscribe to something. Most often, it’s a newsletter that comes out weekly or monthly that provides more insight into the business and particular topics related to the company.

A few ideas to entice someone to subscribe includes offering a discount on their next purchase (make sure you have the discount in their welcome email). New customers love deals as a way to test out a company.

Have a Solid Call to Action

A call to action can make or break your popup, or any method of getting a customer to do what you want them to on your website. A call to action is your way of leading your potential customer to where you want them to go and what you want them to do. When you easily map out the path your customer should take, they’ll be more inclined to follow the path.

Use words like “click here now,” “sign up,” “learn more,” “buy now.”

Grab The Viewers Attention

Dull, boring paragraphs of writing aren’t enticing to viewers. You want your popup to grab attention and keep it. There are a few ways to do that, and one way is by colors. Whether you’re using an image or creating something from scratch, use photoshop to adjust the colors of your image to make it stand out.

Test Out Different Timing

Sometimes the timing of the popup is crucial. It’s not just the popup design that’s important. It’s when and where it pops up that also counts. A quick, in-your-face popup may work for some websites, but yours may be better suited until the viewer scrolls through the site a bit more.

Checking your website analytics will tell you if your popup is working. If you find more people are exiting it than signing up, try a different timing and see if that works.

 

As a business owner, you’re likely always looking for web tools and other things to help you design your website and make your business more successful. A popup on your website can be another tool that is waiting to grab subscriptions and followers.

Use the above tips to make the best of a popup on your website. A successfully designed and implemented popup can help draw in more subscriptions to reach a wider audience for your business.

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2020 Black Friday & Cyber Monday Deals For Web Designers


Most of us, that work in the web design and web development world, wait the whole year for the Black Friday and Cyber Monday deals to get everything we need.

 

It is the best method to save thousands of dollars each year and get things that normally very expensive.

 

This article is a showcase of 41 awesome Black Friday and Cyber Monday deals that cover many topics – WordPress full support service, WordPress themes, plugins, SEO and translation services, collaboration tools, front end and back end products, and much more.

 

You will also find rates with no discounts, but these rates are already very low and competitive. Such an example is FixRunner – a top WordPress maintenance service, but you will find below also other such solutions.

 

  1. Creative-Tim

Creative Tim

 

Creative Tim has a super team of developers and designers that work closely together to create some of the best UI Kits and dashboards in the world, built on top of Bootstrap, React, Angular, and Vue.js.

 

They have over 1,3 million users from all over the world, everybody loving their products.

 

For Black Friday, they have the best offer in the industry for you.

 

Get a bundle of 63 premium UI Kits and dashboards for $99. The normal price is $3,945 and the discount is 97,5%, the biggest in the history of Black Friday.

 

  1. Total – The Most Complete WordPress Theme

 Total

 

Total is a premium WordPress theme that is loved by over 43k users from all over the world.

 

This theme is the most complete in the industry, it is quick and simple to use, and it is packed with tons of awesome good stuff.

 

You will find included everything you need:

 

  • 40+ gorgeous premade designs
  • 3 bundled premium plugins – the famous Visual Page Builder, Templatera, and Slider Revolution.
  • 500+ styling options.
  • 80+ builder modules.
  • The best interface ever seen on a WordPress theme.

 

Get Total with 50% discount.

 

  1. The Gray Dot Company

 The Gray Dot Company

 

The Gray Dot Company  has an incredible team of SEO experts and they are ready to make your website stand out from the crowd. They have  significant experience in this industry, resulting from their work with numerous mid-size companies located all over the world, from many different niches.

 

After you work with them, you will be amazed by the results. They optimize what you have to work with and find smart ways to generate organic traffic for your website.

 

Get your free consultation right now and make your website a great success.

 

  1. Avidon Marketing Group

Avidon Marketing Group
Avidon Marketing Group, Los Angeles SEO

 

Avidon Marketing Group is a powerful SEO company that helped thousands of both small and large companies increase their organic traffic.

 

They create fully personalized SEO strategies based on your needs and after they do a very in-depth analysis. What is very cool when working with Avidon Marketing Group is that they always come with fresh ideas and they overdeliver.

 

On the case studies page, you will find impressive results that Avidon Marketing Group generated for their customers.

 

Your website will get similar results, you only need to get in touch with them.

 

  1. Codester

Codester

 

On Codester, you will find everything you need:

 

  • Website themes and plugins
  • PHP scripts
  • App templates
  • Graphics
  • Hugely discounted items
  • Free stuff

 

Browse Codester and pick everything you need for your projects.

 

  1. Bonsai Self-Employment Tax

 Bonsai Self-Employment Tax

 

All freelancers that make over $400 per year, are obliged to pay taxes.

 

Find all the information you need and calculate your taxes using this comprehensive self-employment tax page.

 

Everything is offered for free, by Bonsai, the popular creator of dedicated tools for freelancers.

 

  1. Webdesign Toolbox

 Webdesign Toolbox

 

Webdesign Toolbox will help you with 965 premium resources structured in 78 different categories.

 

They handpick all the tools they include on their website, be prepared to find only efficient and top-quality web tools.

 

Browse Webdesign Toolbox and pick everything you need.

 

  1. Taskade: All-in-One Collaboration. Remote Team Workspace.

 Taskade

 

Taskade is the favorite all-in-one collaboration apps for remote teams from all over the world.

 

They use it to chat, organize, collaborate, and get things done.

 

Recently, it was voted the Number 1 tool on ProductHunt.

 

Register for the free forever plan and start using Taskade.

 

  1. Mobirise

Mobirise

 

Mobirise is the best offline website builder in 2020, being loaded with everything you need:

 

  • 3600 awesome website templates
  • Tons of sliders, galleries, forms, popups, and icons
  • Drag and drop builder
  • An intuitive and quick interface
  • And much more.

 

Get Mobirise on Black Friday with 97% discount.

 

  1. Goodie

Goodie

 

Goodie is a professional and highly known web development service that is mostly used by web designers and companies from all over the world to amplify their online presence.

 

Get a free quote.

 

With the code "BLK5G2020" you'll receive 5% discount for your first project.

 

  1. CollectiveRay

CollectiveRay

 

CollectiveRay created the best in the industry tutorials, tests, and reviews for WordPress, Joomla, and web design.

 

For Black Friday 2020, they spent a lot of time to gather the very best deals on the market.

 

Check them.

 

  1. Newsletter Templates

 Mailmunch

 

Mailmunch is an all-in-one email marketing tool that you can use to massively increase your email conversions.

 

Use Mailmunch to create awesome emails, landing pages, autoresponders, and opt-in forms. You will find included tons of premade designs and an easy to use drag and drop builder.

 

See your email marketing ROI take flight this Black Friday with Mailmunch.

 

  1. Email Template Builder

Unlayer 

 

Unlayer is the most advanced, yet simple to use, email template and landing page builder for SaaS and CRMs. Embed it on your website and let your audience create awesome emails and landing pages, using the included premade designs and the easy to use drag and drop builder.

 

See how it works.

 

  1. Schema Pro

Schema Pro

 

Use Schema Pro WordPress plugin to quickly add all the necessary schema markups on your website, helping it stand out of the crowd and get more organic traffic.

 

Get Schema Pro.

 

  1. Rank Math SEO

Rank Math SEO

 

Rank Math is a free WordPress SEO plugin that will help your website rank higher in search engines and get more organic traffic.

 

Get it now for free.

 

  1. Acodez

Acowebs

 

Acowebs are creators of some of the most powerful WooCommerce plugins in the industry, having over 25,000 happy customers from all over the world. Some of their leading plugins are WooCommerce Product Labels, WooCommerce Checkout Manager, WooCommerce Wishlist, WooCommerce Add-ons etc which all can supercharge your WooCommerce store and help it stand out of the crowd in terms of sales and traffic.

 

Get Acowebs products.

 

  1. Heroic Inbox

Heroic Inbox

 

Heroic Inbox will help you manage customer support emails directly from your WordPress interface.

 

Save tons of time and make the process more enjoyable.

 

See how Heroic Inbox works.

 

  1. Bonsai Self-Employment Tax Calculator

 Bonsai

 

Bonsai is the most popular name in the freelancer tools world, creating some of the best tools in the industry for:

 

  • Building professional invoices
  • Creating contracts and proposals
  • Time tracking

 

Now they help you with a free 1099 tax calculator that will help you estimate how much money you need to pay.

 

  1. UPQODE - WordPress Web Design Agency

 Upqode

 

UPQODE is an eCommerce marketing agency that applies Shopify platform and Woocommerce plugins on WordPress websites to create fast and responsive web stores that everyone can browse quickly and smoothly on all devices.

 

For years, UPQODE has been a sales-booster for online entrepreneurs, with SEO practices that increase traffic and conversion rates.

 

Whether it’s Shopify or Woocommerce, UPQODE chooses the best ecommerce solution for their client’s needs. Given that UPQODE’s fees vary for each project, small and mid-market businesses can also benefit from their services.

 

  1. Notism

Notism

 

Notism is the favorite design and video collaboration app of tons of creatives from all over the world. It is packed with lots of useful features, and the best interface in the market.

 

With Notism, you will save tons of time and make your work more enjoyable.

 

Use this voucher code „BLACK50“  and get 50% discount for 3 months.

 

Our offer ist 50% discount for 3 months with the voucher code (Please include that in the copy)

 

  1. Now or Never Deal for Admin Dashboard Templates deal on WrapPixel

Wrappixel

 

WrapPixel will help you with some very cool admin dashboard templates. All these products are pixel-perfect and look great on all devices.

Get them with 95% discount.

 

  1. FoxMetrics

ForMetrics

 

FoxMetrics is a modern cloud-based web analytics platform that you can for any kind of website you have, to understand which of your marketing efforts work and which should be improved.

 

Try it for free.

 

  1. Chimp Rewriter

ChimpRewriter

 

ChimpRewriter is the favorite rewriter tool of 31,316 marketers from all over the world. It uses AI and NLP (natural language processing), and it is the most efficient tool in the industry.

 

Try it for free for 14 days, you don’t need a credit card.

 

  1. Joanna Vaiou

Joanna Vaoiu

 

Joanna Vaoiu is the right SEO specialist for you, no matter what industry you are in and how high are your targets.

 

Discuss with her for a free quote, she will help you massively increase your website rankings and organic traffic.

 

  1. BeTranslated Translation Services

BeTranslated

 

BeTranslated offers professional translation services for all your translation needs. Their team of dedicated freelance translators can handle any translation project and deliver it on time.

 

Get your free quote from BeTranslated and benefit from working with the industry's leading translation agency.

 

  1. WPAOS – Your Remote WordPress Partner

WPAOS

 

If you have multiple WordPress websites, or just one, but it takes you tons of time to properly take care of it, you should hire WP AOS and let experts in this industry do the job in your place.

 

Get back your free time, work with WP AOS.

 

Use coupon code BLACKFRIDAY2020 at the checkout to receive a 50% discount on all WordPress services.

 

  1. SEO Company

SEOWorks

 

SEOWorks is a professional SEO agency that won 15 awards and which works with tons of international companies from all over the world.

 

For each customer, they create specific SEO strategies and tactics, delivering measurable results.

 

Get more customers online with SEOWorks.

 

  1. WhatFontIs

WhatFontIs

 

WhatFontIs is a free, yet the most powerful font identifier in the industry, being loaded with 700k indexed fonts, and being the only system that can identify both free and paid fonts.

 

Identify fonts from images, websites, and emails with WhatFontIs.

 

Free to use, even with no registration.

 

  1. Landingi

Landingi

 

Landingi is the favorite landing page builder of marketers, agencies, and business owners.

 

It has included beautiful premade designs, an easy to use drag and drop builder, and an intuitive interface.

 

For this year’s Black Friday, Landingi offers 30% off the Automate plan in the 6 or 12-month subscription.

 

  1. Fotor Online Photo Editor

Fotor

 

Fotor is a professional background remover and online photo editor tool that is popular among top marketers and business owners from all over the world.

 

Check it.

 

  1. Blabber - All-in-One Elementor Blog & News Magazine WordPress Theme + RTL

Blabber

 

Blabber is the single biggest, most powerful, and fastest-growing WordPress theme for blogging, online magazines, and online media stores. In the package, there are over 23 various demo styles and hundreds of unique subpages waiting for you to install them with a single click of your mouse. You can further enhance those pages with custom widgets, shortcodes, premium plugins, and completely change their appearance with the help of the awesome Gutenberg and Elementor page builders that are included in the package.

 

What’s even more intriguing is that blabber fully enables you to use it as a platform for selling both digital and physical products with its own WooCommerce store. Furthermore, the ThemeREX Addons plugin adds a number of new options for managing the theme’s backend, MailChimp for WP enables you to easily set up your own email newsletter, and Instagram Feed lets you link up your Instagram profile and share the most awesome of your content with your users easily.

 

  1. Topper - All-in-One Elementor Blog & News Magazine WordPress Theme (Pro Plan)

Topper

 

Consider using the Topper WordPress theme if you need a Gutenberg-ready WordPress theme. It’s perfectly suited for the launch of a blog or media-related web resource. It’s also compatible with the Elementor page builder. Topper also supports all the major WordPress plugins and extensions, both free and premium. It lets you download any of its premium skins for $5, along with advanced plugins and customization options for your web resource.

 

  1. Pixpa

Pixpa

 

Use Pixpa builder to create engaging and high-converting websites in no time, without having any design skills or previous experience.

 

Give it a try.

 

  1. RumbleTalk

RumbleTalk

 

Use RumbleTalk to add a moderated chat on your website, in just a few moments and clicks. No experience or skills are needed.

 

For Black Friday 2020, they’re offering a 50% discount – 200 seats, 3 rooms, 3 admins, and 10 keywords.

 

  1. Heroic WordPress Glossary Plugin

Heroic WordPress Glossary Plugin

 

Heroic WordPress Glossary plugin is the best in its industry, helping you add a glossary of terms on your website in just a few moments.

 

Help your website audience understand all the technical words you use.

 

Use it for free.

 

  1. Gutentype - 100% Gutenberg WordPress Theme for Modern Blog + Elementor

Gutentype

 

Create a unique web resource with a ready-made WordPress theme. Gutentype WordPress theme is a great proof of that. The theme is based on the Gutenberg page builder and includes a wide choice of homepage demos and inner pages. It will work well for blogging and eCommerce purposes. Modifying the theme’s design can be achieved code-free with the Elementor page builder.

 

  1. IP Geolocation API

Abstract

 

Abstract offers a complete library of API keys and it used with huge success by over 100,000 developers from all over the world.

 

Get your free API key today.

 

  1. XSTORE - Responsive Multi-Purpose WooCommerce WordPress Theme

XStore

 

XSTORE is the most complete and customizable WooCommerce theme on the market, being loaded with a massive library of 95+ shop designs that look amazing.

 

Get it for $39.

 

  1. Iconscout

Iconscout

 

Used by millions of marketers, web designers, web strategists, coders, and business owners, from all over the world, Iconscout is the best marketplace to visit if you want to get the best royalty free vector icons, illustrations, 3D elements, and Lottie Animations (coming soon).

 

They even included a built-in editor to customize the icons and illustrations for your projects.

 

On Black Friday 2020, they offer a massive 50% discount for all the Annual Subscription plans.

 

  1. Pre-built Website Templates for Elementor & Gutenberg

StarterTemplate

 

StarterTemplates is the most complete professional package of 600+ Pre-Built website templates for every niche. All the templates look amazing and work effectively with any WordPress theme and page builder. Join the 600,000+ users that already use with huge success these gorgeous templates. Free download!

 

  1. Rhodos

Rhodos

 

Rhodos is a powerful, all-in-one solution for all types of business websites. To help you get started with your online project quicker, it features 12 demo styles, many widgets, shortcodes, elements, and a drag & drop page builder for the simplicity of customization. And to install it you only have to press one button. It can also perfectly support a blog and features a number of blog post styles and an email newsletter powered by MailChimp.

 

It also works perfectly for online stores, thanks to its integration with the latest version of WooCommerce. Use the fully-customizable galleries added by Essential Grid and make the most out of Revolution Slider’s attention-grabbing capabilities by placing it right on your homepage. The Events Calendar purpose is to make sure your users have easy access to your schedule of upcoming events and activities, and Contact Form 7 provides them with a simple and efficient way of reaching you directly.

 

Conclusions

 

Usually on Black Friday everybody is looking for huge discounted things, and this is the right thing to do. But don’t forget that there are companies like WPCustomify, that offer super rates all year long, even if they don’t apply discounts.

 

 

 

 

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Why Marketing Automation is Rocket-Fuel for Remote Workforce


marketing

When 2020’s coronavirus pandemic hit, it gave a massive push forward to the growing popularity of remote work. Many companies that had never had any intentions of achieving a work-from-home workforce suddenly found that it was thrust upon them and they had to adapt in a hurry.

The silver lining among all this cloud is that we’re living in a digital age. There’s no need for marketing teams to slow down or cancel their work, just because marketers have had to replace the office chair with a seat at the kitchen table.

However, many businesses found (and are still finding) the transition very challenging, and so did many employees. Shifting to remote work disrupted the normal rhythm of tasks that you’re used to in the office. Collaboration became more difficult, brainstorming became harder, and even something as simple as deciding when to hold a meeting can be a major undertaking when you’re not all in the same physical space.

The good news is that it doesn’t have to be this way.

You and your marketing team can still offset and overcome these difficulties, once you find the right tools. What’s more, once you start using them you might well be so wowed and delighted with the benefits they bring that you’ll never give them up, even when you can return to the office. Here are 7 benefits that marketing automation tools can bring to your remote workforce.

1.  Make better use of your time

Marketing teams can save time with advanced marketing automation tools that offer automated workflows. Use automated drip campaigns to nurture leads via email or text messaging, to free up marketers for other tasks.

Send personalized messages automatically in response to preset purchase or behavior triggers, and use automated lead scoring to track prospects’ progress through your funnel until it’s time to make human contact, so you can focus your efforts on qualified leads.

2.  Produce more relevant content

The more you can tailor your marketing content for the precise pain points and interests of each customer, the more impact it will have and the more ROI you’ll enjoy on your marketing efforts. Advanced CRMs help by automatically segmenting leads into different categories, so you can send interesting content and relevant offers that are personalized for each contact.

Marketing automation that dynamically adapts content when it detects the recipients location allows you to target specific geos, cities, and regions, no matter where you are physically located.

3.  Keep track of marketing assets

When you’re in the office, it’s not a serious distraction to ask someone at the next desk to send you  a report or a white paper, but it can be a much bigger disruption when you’re all at home, and probably “at work” at different times of day. The average knowledge worker is interrupted 13.9 times a day by questions or the need to find information, which significantly affects their concentration and productivity.

Marketing automation platforms give you a single location to store all your marketing assets, and enables employees to quickly and easily produce reports on any topic, reducing frustrating interruptions and increasing employee efficiency.

4.  Empower teams with data

Data is fundamental to effective marketing campaigns. With new marketing automation tools you can gather, process, and analyze data from multiple sources, like Google Analytics, Facebook Ad Manager, email campaigns, social media monitoring tools, and more, in a single platform. Then create reports at will and use the insights to track customer journey on a granular level, understand customer behavior, and identify your most popular ads and content.

5.  Streamline workflows

When you’re waiting for everyone to sign off on a new idea, the frustration is real. Brainstorming at a distance can be challenging, too, which is why you need project management tools like a digital whiteboard, so everyone can share their creativity no matter where they are located. Shared marketing boards and to-do lists mean that every member can see which tasks are waiting for them and track overall progress whenever necessary.

6.  Work more closely with sales

It’s ironic, but having to work from home can bring marketing and sales closer together than when you were both in the same office space. Marketing automation can serve both marketing and sales teams on the same platform, helping you to share materials, collaborate on lead scoring, and gain a better understanding of the overall process from both perspectives.

7.  Prove business impact.

Only 34.9% of marketers feel able to prove the quantitative impact of their marketing efforts, although another 43.8% say they have a good sense of their qualitative impact. But when you track the process of planning marketing campaigns, producing content, preparing ads, and nurturing leads in a single platform, you’re better able to demonstrate RoI on your efforts, helping you keep track of the time and effort you put in and the results that you receive.

WFH can lead you to marketing automation tools that bring more benefits

Remote work was the final straw that pushed many businesses to adopt marketing automation, but the software brings benefits that you’ll keep on enjoying even after you can return to the office. By helping you to streamline workflows and empower teams with data, enable better access to marketing assets, produce more relevant content, and work more closely with sales, your marketing teams will be able to save time, work more efficiently, and prove the business impact of their actions to increase revenue and profitability.

Once you discover marketing automation tools, you’ll find how they can make your business more resilient and future-proof regardless of what may come your way.

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How to Become a Full-Time Creative and Do What You Love


creative

An incredible amount of people are dreaming about quitting their 9-5 job and pursuing their dream of becoming a creative. The very vast majority never pursue that dream and let it stay a dream throughout their entire life. “Why is that?” one may ask. Is it the uncertainty of not having a stable income to support the wellbeing of themselves and their loved ones? Is it the fear of discovering they did not have the talent or the passion they thought they had? Or is it simply because they prioritize other things in life and don’t think they have the time to pursue their dream as an creative? At creativeforce.io they are experts in helping people make their creative dreams come true. In this article we have talked with creativeforce.io to discover how those people who actually make it as a creative start out? Do they go full-time from day one? Do they work day and night? Do they even have time for friends and family? This and much more is revealed in this article for you to read and get inspired.

Consider if its a dream you really want to pursue

 

First of all, one of the things you should consider is - how much of a dream is this? Are you actually interested in spending the rest of your life doing this and making it a source of income. If the answer is no, then you should probably only pursue it as a hobby and spare-time interest. There’s a chance you will lose interest in your passion and become tired of it. This can only cause stress and anxiety - which can cause harm to your mental health. If the answer is yes on the other hand, you can start planning how you want to make the switch from normal worker at your regular job to becoming a full-time entrepreneurial creative.

Throw away everything and pursue your dream?

 

If you are young you have almost nothing to lose by pursuing your creative dream. If you are older you might have family and loved ones to support, which can make it more difficult to pursue your dream without securing financial stability first. Therefore you should adapt your jump form being worker to entrepreneur depending on your own speed and will. Design your own road to glory instead of just jumping head first into life as an entrepreneur. Pursue your dream for sure, but also think how you can do it in a smart way!

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How to Integrate Green Screen into Your Next Marketing Video


Green screen or Chroma Key technology has been around for years with many people seeing it as something exclusive to big budget Hollywood productions. While it is certainly the case that these productions are top of the class in green screen technology; increasingly companies are using it to create professional, eye catching and entertaining videos. Vloggers, videographers and marketing companies are all using this powerful tool and this article will explain just how easy, effective and affordable it is to use.

What is green screen?

 

chromakey

Green screen or chromakey allows us to drop a subject, be it an actor, talking head or product into whatever foreground or background you would like to use. This setting can be a still image or video from your shop floor, a digitally generated environment or a creative commons video or any other visual you could think of. Green or blues screens are used because we are not green or blue! These colours do not match any naturally occurring skin tones or hair colours, which means that the subject can be isolated from the solid background and a new background dropped in to replace it.

How do we use it?

 

The most common use for a green screen for marketing purposes is to put a subject in an attractive, appropriate and controllable environment. To do this a green screen is set up behind the subject and is lit completely independently. This is an important point and one that is often overlooked, videographers and photographers will tell you that lighting is one of the most important  parts of a good shoot and this goes doubly so for green screen photography. The subject needs to be lit suitably and should be positioned such that they do not cast a shadow on the screen.

studio lighting

Using two diffused light sources positioned behind the subject helps you get an even light on your (hopefully unwrinkled) background and cuts down on the possibility of shadows from the subject playing havoc with colour keying in post-production. I can hear you saying now that “I am not a professional photographer! I don’t have diffused studio lighting! Where am I going to get a green screen anyway?!”  You can buy a green screen kit on Amazon for around $100 which contains everything you will need to make sure your footage has a nice, flat, crisp background which will make the next part of the process a dream. If you don’t want to spend the $100, any material of a similar shade to the commercially available screens will do as long as you light it evenly and independently from your subject.

ideal background

Now for the fun part; taking your subject and dropping it into your ideal background. To do this you will need to use any of a number of excellent software packages available such as After Effects, Premier Pro, Final Cut Pro or DaVinci Resolve to mention just a few. Some of these require some investment of time and money to use effectively but all achieve more or less the same result. Using the in-built features of these programs, it is possible to “key out” the green colour and place your subject in that beautiful background you want.

green background

Image credit: https://www.videvo.net/video/woman-playing-vr-on-green-screen/7819/

Why use a green screen?

 

There are many reasons to use green screening in your next marketing video:

 

There may be practical reasons; it might be impractical to shoot a marketing video on your shop floor as you may not want to interrupt workflow or maybe it is just too noisy. In this case you could shoot some background shots of your shop and superimpose that well recorded, uninterrupted green screen footage of yourself explaining just why your processes are better than your competitors.

 

Or perhaps you have creative reasons for this shoot; you might want to show your product or spokesperson in an exotic or even CGI background. For the former you can use creative commons video from any of a number of fantastic stock footage websites. The latter requires a little more work but the chroma keying procedure is the same.

new digital background

Image credit: https://www.videvo.net/video/rotating-globe-with-green-lasers/1634/

https://www.videvo.net/video/cartridge-glitch/4213/

And then crucially, there are financial reasons. In connection to the previous two points there are substantial cost savings to be made through green screen. Not having to travel with a crew to external sets or locations and not disrupting your staff are both clear examples.

 

TLDR: Green screening technology is an effective, affordable and fun way to make your next marketing video. It can allow you to add visual impact creatively to your scene for a very limited budget. Make a plan, give it a try and get creative!

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The Most Popular List Of 30+ Web Tools And Services


We spent good time during COVID-19 to create the most popular list of 30+ web tools and services.

 

Find out more about Creative Tim, the fastest growing developer of UI Kits, templates, and dashboards, about 24x7WPSupport, the full and complete service for WordPress websites, about 48hourslogo, the most popular service for launching logo design contests, and much more.

 

  1. Creative Tim

creative Tim

 

Creative Tim is a super popular developer of high-quality UI kits, templates, and dashboards.

 

On their website you will find tens of free and paid themes, super bundles for each technology, elements, sections, and much more.

 

You will be impressed by the quality of these products, including the free ones, and by the support experts that always willing to go the extra mile.

 

Check Creative Tim and pick what you need, you will save important time this way.

 

  1. 48HoursLogo.com

48hrslogo

 

Whenever you need a gorgeous logo, made by a real designer, use 48HoursLogo. This platform will help you launch an affordable logo design contest for only $29.

 

You post a design brief in a few seconds, and you will receive over 20 gorgeous logo concepts to choose your favorite. If you find the one that you like, you will pay the prize of $99 to the designers.

 

It is that simple.

 

  1. UPQODE Premium Web Design Agency

UPQODE Premium Web Design

 

If you are looking for a super digital marketing and web design agency focused on WordPress, stay and read more.

 

UPQODE is a customer-focused quality-driven & web design agency, present in 11 cities, and on the market since 2014.

 

They are experts in WordPress and they will help you with web design and web development, with the maintenance of your websites, with managed WordPress hosting, and even more.

 

Discuss the details of your next project with UPQODE.

 

  1. Total Theme

Total Theme

 

Total is a super WordPress website, loaded with everything you need, including: 80+ builder modules, 40+ pre-made demos, 500+ styling options, a native WordPress customizer, a drag-and-drop builder and even more.

 

Everything you need is included in Total; you won’t spend money on additional plugins or extensions.

 

Creating gorgeous and unique websites with Total is simple and fast.

 

Check Total.

 

  1. Codester

Codester

 

Codester is a huge marketplace where designers and developers will find thousands of themes, app templates, PHP scripts, codes, and super discounts for lots of items.

 

Browse it and pick what you need.

 

  1. Dr. Link Check

Dr Link Check

 

Dr. Link Check will help you identify the bad links that your website has in just a few minutes.

 

Write your website address and click a button, this is everything you have to do to receive a detailed report about the bad links from your website.

 

Get rid in minutes of bad links, everybody hates them.

  1. Design invoice template

Design Invoice Template

 

Bonsai is a dedicated invoicing software that is used by tens of thousands of freelancers and agencies with huge success.

 

Being built from scratch for these niches, it is very efficient and fast, and it has all the features you would want to have: automated invoices, global payments, and much more. You can even create your own web design invoice template.

 

Start for free.

 

  1. FunctionFox

FunctionFox

 

FunctionFox is a leading provider of Timesheets and Project management software for remote creative teams worldwide. Created by an ad agency for advertising agencies, graphic designers, PR, digital, marketing firms and in-house creative teams. FunctionFox is loved by small firms and Fortune 500 companies worldwide for being easy to use, the 5-star service and free expert advice. Easily handle multiple jobs, assign tasks, create to-do lists, and manage resources, including remote workers. Boost your productivity and profitability get your free demo today at https://www.functionfox.com/mekanism.

 

  1. Mobirise

Mobirise

Mobirise is the most complete website builder, being loaded with over 3,000 awesome website templates, with stunning sliders and galleries, engaging forms and popups, and even more.

 

It is a piece of cake to build awesome websites with Mobirise, try it.

 

  1. Affordable design to code web development service

 GoodieWebsite

 

Goodie is an affordable and professional design to code web development service, mostly used by graphic designers that need a reliable partner, and by customers that need simple websites and email templates.

 

Get in touch with Goodie, that always go the extra mile for their customers.

 

  1. airfocus

 AirFocus

 

To create outstanding products, you need more than just an idea. You need powerful prioritization, clear roadmaps, and collaboration. This is what airfocus will do for you.

 

The software is loaded with tons of features that will help you. Register for the free trial to see it in action.

 

Ah, and don’t forget to check their glossary of product management and business terms, it is the most complete in the world.

 

  1. Landing pages

Landing Pages

 

MailMunch is a brilliant landing page builder that you can use to create unlimited landing pages and squeeze pages.

 

You will find included a simple to use drag-and-drop landing page builder, that you can use to create any layout you want in just a few minutes. It is simple and quick, and you don’t need any special skills or experience.

 

Use the fastest growing landing page platform to increase conversions by up to 400%.

 

  1. Email template builder

Email Template Builder

 

Unlayer is the perfect email editor and page builder for SaaS, that you can easily embed on your website. Let your website visitors create superb and engaging landing pages directly from your website.

 

Sign up now.

 

  1. XStore - The King-Size WooCommerce Theme

XStore

 

XStore is the ultimate package of plugins that you need to create a store that stands out of the crowd.

 

You will get included the following plugins, worth over $300:

 

  • WooCommerce Amazon Affiliates
  • WPBakery Page Builder (formerly Visual Composer)
  • Slider Revolution WordPress Plugin
  • Infinite Scroll & Ajax Pagination
  • GMAPS for Visual Composer
  • Smart Product Viewer - 360º Animation Plugin
  • Subscriptio WooCommerce

 

Make a store that stands out of the crowd with XStore, it is a simple mission.

 

  1. Zentoshop

Zentoshop

 

Zento is the future in eCommerce, being the most advanced platform built on Mangento2. Use it to sell like a pro and to create a store that stands out of the crowd.

 

Find out how it works.

 

  1. Icons8 Stock Photos

 Icon8 Stock Photos

 

Icons8 Stock Photos is the resource of images for creators. Based on machine learning and professional photography, it goes from a traditional stock photo library to a creative community. Use images with models of different ages, nationalities and body types, photos of various objects and backgrounds. Also, you customize photos together with other creators, just like developers do on GitHub. The photos are free for a link.

 

  1. Content Snare

Content Snare

 

How many hours you lose each month for collecting content and files from your clients? I bet that you lose at least 10 hours if you have lots of projects. How much is worth an hours of yours? Do the math and calculate how much money you lose each month.

 

If you want to save money and time, use Content Snare. This powerful tool will automatically get content and files from your customers, in your place, after a simple customization. It is super simple to configure it; you won’t spend over 3-4 minutes.

 

Start a free trial to see Content Snare in action. Get your life back to normal.

 

  1. Quanzo

Quanzo

 

Quanzo WordPress theme features a mobile-friendly layout that would provide for an eye-catching presentation of your portfolio on the screens of handheld and desktop devices. It contains 11 homepage demos styles and a series of ready-to-go blog layouts. Thanks to the full compatibility with WooCommerce, you can start selling your unique digital and physical products right on the pages of your site. The theme is integrated with the Elementor page builder. Use its intuitive visual interface to apply quick changes to the theme’s layout. The theme features full integration with social media options. It also includes a collection of working forms that will let you establish better contact with your audience.

 

  1. HelpJet

HelpJet

 

HelpJet will do something very cool for you, it will automate your customer support.

 

It is the most popular and efficient knowledge base software that you can easily incorporate on your website, with no skills and no experience at all.

 

Create wonderful FAQ and help customers find quick answers for their questions, without submitting support tickets.

 

  1. 8b

8b

 

8b is a powerful, yet super simple to use website builder, that is packed with everything you need to create engaging and converting websites.

 

You want a website that stands out of the crowd? Then 8b is for you.

 

Try it.

 

  1. Impacto Patronus

Impacto Patronus

 

Impacto Patronus WordPress theme is intended to become a quick starting point for crowdfunding, petition websites, activist, social campaign, contemporary social movement websites. It’s based on the fully responsive framework that is enhanced with additional customization options. The theme is fully editable and comes loaded with the intuitive drag-and-drop Elementor page builder. This is the ultimate choice for crowdfunding campaigns. Thanks to the compatibility with the Give Donation plugin, the theme lets you start accepting donations by means of your site. You may feel free to customize the front page by means of 8 pre-designed homepage skins. A wide choice of custom widgets, shortcodes, and inner pages make it possible to bring your site online in a matter of days.

 

  1. Topper

 Topper

 

Whenever you decide to launch a new blog or update the existing one, Topper WordPress theme should come to your liking. This is a usable web design that would enhance your media-related web site with an extra level of readability. The theme is intended to be modified without any design or coding skills thanks to the compatibility with Elementor. Additionally, you can work with pre-designed homepage layouts and inner pages. There is also an option to customize the header and footer areas of your site with the drag-and-drop editor. In a word, whatever element of the theme’s design you would like to edit, you can achieve this using the advanced customization options from the download pack.

 

  1. SuperbWebsiteBuilders.com: Website Builder Reviews and Comparisons

Superb Website Builders

 

SuperbWebsiteBuilders.com intends to offer multiple reviews and comparisons of the most popular and feature-laden website builders. Separate section is devoted to the reviews of trusted hosting providers, which are also highly appreciated by website users - both newbies and web design professionals. Each review contains general info about the system, its merits and demerits as well as the list of main features that make it prevail over the competitors.

 

  1. GraphicSprings Logo Designer

 GraphicSpring Logo Designer

 

 GraphicSprings.com offers a very simple logo design solution. Their easy-to-use onboarding process and interactive design app lets you create your own logo in minutes. You can also select from thousands of professionally designed vector graphics to get started. When you are finished you can download your files instantly.

 

  1. Logaster slogan maker

Logaster Slogan Maker

 

So, you want a super creative and unique company slogan right now, but you don’t have money to spend. Then Logaster – free slogan maker is the right solution for you.

 

The slogan generator is fast and efficient, and the process is simple and straightforward.

 

Give it a try, Logaster is free to use.

 

  1. Opinion Stage Quizzes & Surveys

Opinion Stage

 

To create high engaging and converting quizzes and surveys is super simple, you only need the right tool. Its name is Opinion Stage- Quiz Maker.

It comes loaded with tons of features and deep customization options. Everything you need can be done with this quiz maker.

 

And what is even better is that they have a free plan.

 

Sign up.

 

  1. uKit Easy-to-use Website Builder

uKit

 

uKit is one of the most popular ready-made website builders. Highly rated by its loyal customer base and Internet critics alike. One of the strongest tools for creating an efficient website without any programming skills. With a convenient widget system and a drag-and-drop editor, the creation of a website has never been easier! You can try it out for 14 days for free.

 

  1. Invoice software

Invoice Software

 

InvoiceBerry is a simple to use, smart, and efficient invoicing software, being highly popular among small businesses and freelancers.

Use it to create professional invoices, to track expenses and payments, to create detailed reports, and much more.

 

Sign up for the free trial, no credit card required.

 

  1. stepFORM - Quiz Builder for Any Website

 stepForm

 

stepFORM is a novel service that lets you entice the audience with conversational forms, quizzes or surveys, and increase conversion rate and behavioral metrics. It’s so easy to use that anyone can handle it. The platform has so many features that let you accept instant payments, grow your SEO parameters, get and send email notifications, connect Google Analytics and so on.

 

  1. Pixpa

Pixpa

 

Pixpa is a simple website builder but one that is doing its job extremely well.

 

It is focused on creating an all-in-one website: store, blog, and client gallery. It has everything you need included: gorgeous templates, a drag-and-drop builder, a friendly and intuitive interface, and much more.

 

Sign up for free.

 

  1. uLanding

uLanding

 

Have a project in mind? Want to check if it’s workable or not? Test your ideas with the uLanding one-page website builder. It’s perfect for marketers and business owners, newbies and pros. Select a template and customize it. Set up SEO and Google Analytics, integrate your website with amoCRM and publish it. Try out the platform with a free trial period and see for yourself.

 

  1. Fotor

 Fotor

 

You want superb and high performing pictures for your website and social media channels but you lack design skills? No problem, Fotor is the most popular solution that will help you create awesome pictures in just a few minutes.

 

The platform is loaded with pixel-perfect and engaging pictures that you can modify right away and create high-converting content.

 

Check Fotor.

 

  1. WordPressToWix.PRO - Switching From Wordpress to Wix

WordPressToWix.PRO

 

Every time you think of switching from WordPress to Wix, consider using the assistance of WordPressToWix.PRO experts. This fully-automated platform was created with the needs, requirements and objectives of web designers in mind and, thus, it guarantees smooth and easy website assets transfer. The team of qualified web developers practices individual approach to each and every client to come up with personalized website transfer offers.

 

  1. WrapPixel

WrapPixel

 

WrapPixel is used by almost 200,000 creatives, being a popular place to get admin and dashboard templates, and UI kits, built on top of Bootstrap, React, Vuejs, and Angular.

 

Browse it and pick what you need.

 

  1. Moderated group chat for live Q&A and Web Events

Moderate Group Chat for Q&A and Live Events

 

Looking to quickly add a moderated group chat for live Q&A and web events on your website? With RumbleTalk you can do it in less than 2 minutes, and without any coding skills or any experience.

 

The tool is loaded with very cool features.

 

Sign up for free and see it in action.

 

  1. WhatFontIs – The Best font finder

WhatFontIs

 

WhatFontIs is a free software that will identify any font (both free and paid; it is the only system so powerful) from any image, in 40 seconds and 3 easy steps.

 

Its database has over 600k indexed fonts and it works with all font foundries, including Google fonts.

 

Upload the picture, crop it if necessary, write down the font characters that the software identified, and right after you will get all the info you would expect and also more:

 

  • Name of the identified font
  • Price
  • Download link
  • Over 60 free and paid alternatives

 

Use WhatFontIs, it is free.

 

37. pCloudy

 

pCloudy

 

pCloudy is a cloud based continuous testing platform which can be used remotely for testing from anywhere and anytime. It implements end to end continuous testing. It supports the testing of Real time Android and IOS devices. With more than 5000 device browser combinations, it can perform testing over multiple simultaneously. It also works on futuristic technologies like AI and predictive analysis.

 

Conclusions

 

I suggest you read more about these solutions and try them. All of them will make your life easy and help you automate your business in a way or another.

 

Let 24x7WPSupport handle all your WordPress issues, WhatFontIs to identify fonts from any given picture, Creative Tim to help you with the best UI Kits in the market, and so on.

 

Get more time for your hobbies or so you can handle more customers.

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The Importance of Great Visual Design for Your Website


Designing a website can be fun for some, yet seem tedious and unimportant to others. This is how we get the difference between well-designed and badly designed sites. You can see who put in more effort into the visual appeal of their website, and who simply wanted some mild version of an online presence.

With the modern age of technology and the digital-based lives which many now lead, the visual design of a website has become a much more important factor to consider, and ensuring that your website is visually appealing can create a much better visitor to customer conversion rate. So what are the exact reasons for great visual website design?

Judging a Book by its Cover

While the phrase “don’t judge a book by its cover” may have some great teachings morally, when it comes to visiting a website, in most cases, people will do exactly that - judge the credibility of the website based on the way it looks. First impressions matter, and the design of your website plays a major role in the way that people perceive your brand.

web design

The first impression is often the deciding factor as to whether they will stay on your website or look elsewhere, so designing your website well will provide a better chance for you to retain customers and create a lasting impression. Other than that, when it comes to the visual design of a website, you need to consider that not all of your customers have access to fast internet, which can increase loading times and potentially lead to client loss. A study by Internet Advisor showed that only 71% of American households have high speed internet.

Consistency is Key

On the note of retaining customers and brand credibility, another aspect which will improve your chances of actually keeping visitors interested is consistency. Bad websites are inconsistent with brand messages, as well as are often inconsistent in terms of the physical design; you know, all the fonts and colours? All that stuff. When you are trying to portray your brand as consistently as possible (to deliver a brand personality which resonates in everything that you do), this, of course, should also be reflected on your website.

It not only feels great to create a consistent brand image, but customers will feel familiarity when visiting your site, allowing you to build trusted relationships and give them comfort when interacting with your brand. Brand consistency has always played a big part in success for brands, this isn’t anything new, the same concept just needs to be applied digitally as well.

Website Navigation is Improved

Usually, well-designed websites go hand-in-hand with great navigation. When users visit your website, they want a clear view of where they need to go, to get what they want from being on the website. And they want the process of actually getting what they want to be simple and unobstructed.

website design

A well-designed website will offer them an easy way to find where they are going, and get them there without anything getting in the way. If a user has to search for too long through multiple different pages of your website just to try and find something simple, chances are they will leave and look elsewhere. (Have you started to notice the pattern? Good design = good user retention, bad design = users leaving your website).

On the note of navigation with good design, we should point out that creating a good website design is also knowing when to stop designing. You don’t want to over-design to try and stand out as much as possible, as this can often create a complicated environment for users to navigate and again, they will probably leave your website. As we said before, the route to where they want to go on your website should be clear and easy to find, with nothing stopping them from getting there quickly and efficiently.

Website Design Can Affect SEO Strategies

On top of the actual interactions with your website, there are many design elements and practices which can actually affect whether or not your website is even displayed to users. This is something which will be very important from the get-go, and will determine how difficult your fight for visibility will be in the future. There are a few different things which can affect SEO strategies and your site’s statistics but, for the purpose of this article, we’ll look at the importance of two website design aspects which affect it: design elements and code.

Firstly, web design elements and practices have a direct effect on the way that you will be publishing content onto your website. This will obviously determine the interactions which your website has with search engine software and how this software will index your site. So design elements therefore play a role in determining if your website is even seen by users at all, let alone their actions when interacting with it.

Secondly, the code of your website also needs to be considered. To put it simply, your website code needs to be SEO-friendly as it has a direct impact on SEO indexing. When you choose a web designer, make sure that they understand the importance of SEO-friendly code. In most cases, those who understand this importance will also be able to design a good website for you, but be sure to do your research first just in case.

Alex Williams of Hosting Data found that changing colors makes a huge difference. On his blog he experimented with changing font colors, background images and even the icons on various buttons. Results showed anywhere from a small 3% change to a 40% change with button size and icon having the biggest results.

As you can see, great web design plays a big role in both customer retention as well as SEO. Great web design not only allows you to deliver a consistent brand message that people can trust, but gives your website a better chance of actually being found in the first place. While some might look the other way if your website is designed badly, in most cases, people will not appreciate an outdated or visually unappealing design. So, try to do the best that you can when strategizing for web design. It may seem unimportant to you individually, but when it comes down to it, well designed websites are the ones that thrive in the digital age in which we live.

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Building Your Company's Success With an AI Logo Maker


LogoAI 

 

Branding and logo design, in particular, can tell a lot about business and even define its success in the future. Hopefully, most entrepreneurs have accepted it and got away from the idea that a font is a logo. Instead, they find themselves more and more demanding looking for that perfect visualization of a brand, company, and its values. And that is the good news.

The bad news is that I still meet people who don't have a clue where the design for a logo comes from. Is it from a stock website? Then how do they find the one they need? Is a freelancer or a design studio to elaborate it? But will this logo be worth the money?

 

Logo constructor as an alternative

Apparently, my best solution remains LogoAI, logo maker service that deliver quality design assets, along with client support when necessary and intuitive UX. No need to look for a font, emblem, or color palette as all the elements are already provided.

Let's say you are an IT company focusing on outsourced coding services, and your goal is to show off your professional approach, the team of experts, and a deep understanding of the tech market.

 

So, let's try making a logo?

 

let's make a logo

 

Using LogoAI for a business logo

After you've entered your company's name, slogan, and the keywords describing it, you get a whole lot of variants that might be a good fit. So, before I make my choice I've scrolled through over a hundred variants.

Hint: you may check the ready-made logos to get some inspiration or pick a ready-made template. I've gone through the Internet category, which has helped me realize I want my logo to be monochrome.

 

business logo

 

This AI logo generator allows editing the fonts, colors, logo marks as well as different layouts. Since I'm mostly bothered by the supportive font, I've started with this one.

LogoAI comes with ten fonts categories, each featuring numerous types, so there is what to choose from. Though I found it quite tricky that the first image displays your current logo, and to check the alternatives, I have to scroll right. I'd prefer to have live modifications.

I've finally picked one of the handwritten fonts for my slogan. Fixed the font size and spacing (that was easy). I also checked the premade color palettes since there are pretty nice variants to give a try to.

 

color palettes

 

And just before I was about to complete the logo, I tried a different layout and found it a more winning solution.

 

branding

 

Branding isn't just a logo

It involves many components. Some of them aren't even physical, so you're unlikely to design them in an AI logo maker. The rest includes your business card, templates for documents and presentations, social media posts — and even the mockups with your branding elements that you can use in printing products or as a part of your website design.

For some of these, like Word and PPT templates, you only have to pick a template and download it for further use. For others, like the signature or business card, you can follow the customization process, slightly similar to the one for the logo constructor (but frankly, I found it more straightforward and enjoyable).

 

business card

 

For the business card, color modifications are available right as you are choosing a template. For the rest, like moving the objects or editing the texts, you have to edit them separately.

 

Brand Guidelines

I might have told you that all your branding wanderings will be permanently attached to a single app, like LogoAI or any other. But they won't. In this case, there are brand guidelines available.

The brand guidelines include the information on how you can customize your logo and locate the logomark on the page. You also get which fonts and colors were used. It might not be clear how an entrepreneur who's not doing design professionally can profit from it. But won't you charge yourself with merchandise someday? Packaging? Branded stationery?

 

brand guidelines

 

Nothing stops you from checking an AI logo maker trying your hand in logo design. Finally, you might not design anything in particular, but you'll see what exactly you want. And then it's up to you whether you prefer to keep doing it yourself or get a custom logo.

 

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The 5 Routine Mistakes That Designers Make and How to Avoid Them


website design

We are all prone to making mistakes, even in areas we are experienced in. Approaching a task without the fear of making mistakes is the best attitude, and if and when they occur, they teach great lessons. For designers, some may be as simple as forgetting a small detail to bigger ones that would require a redo of the whole project.

Mistakes should not prevent you from being creative and designing that system or software for your client or business. Instead, they present you with a great chance to improve your skills and career. Here are some of the most common mistakes that a designer is prone to make and how you can avoid them.

Not Using Logs

Logs are an essential part of every system. They oversee system events as well as storing user actions like passwords and file renaming. They act as watchtower lookouts alerting you when there’s a security breach in the system.

Using logs when designing a system is therefore essential to ensure the security of the data and also spend more time-solving problems rather than looking for what is wrong. You might require the services of a log monitoring company for proper log management. Papertrail offers you an all-in-one cloud based log management solution to ensure your data is safe.

Taking on Many Projects at the Same Time

multiple projects

Having too much work to handle may mean more income and sometimes an overworked brain. The divided attention plus the tension of not meeting the deadlines may result in reduced output and a less than satisfied client. Imagine the quality of a project that you have given your focus. It will definitely improve your portfolio.

Solution: Even though it means less income, learning to say no to work you can't handle, is a virtue. You will have more time to concentrate on the tasks at hand and deliver quality work that can earn you referrals and recurrent clients.

Unclear Responsibilities

This happens especially when you are handling a group project. If there's no project manager, then individual tasks often overlap, some tasks may be left unattended to, or worse still other team members may be less concerned about their roles. The client will notice the mistakes in the work delivered, and whether or not you did your part excellently, the mistakes lie on every team member since there were no guidelines and expectations laid down at the start.

Solution: The best way to handle this would be clearly stating what is expected of every member of the team and tasks that each individual should handle by a project manager assigned to the project. According to the National Institute of Corrections, teams function more successfully when everyone understands their roles. That way, everyone will be answerable about their tasks.

Lack of Proper Communication

proper communication

Some instructions sent by the client weren't clear, but you did not seek clarification. Or it may be a question you should have asked during the meeting, but you did not because you feared been seen as dumb. The deadline draws near, and because you cannot avoid it anymore, you ask, and you are forced to correct parts you had already done or worse still, start the whole project again.

Solution: You can avoid all these problems by communicating all the relevant information with the client. Ask for clarification where you don't understand, sort out any uncertainties. It's better to over-communicate and avoid mistakes than not communicate at all and end up with a load of errors.

Working Alone

Doing everything yourself is a recipe for making mistakes. You love to think you’re the solution to all the problems. You don't ask someone to proofread your work or their insights, and you end up delivering work that is full of errors. Some of these details are very minute, and it'd take a different person to notice them.

Solution: Design is a collaborative discipline. Learn to involve other people, look for a variety of perspectives, and different insights. Most importantly, learn to tame your ego. There is no harm in looking for an editor to correct the errors. Design is inclusive or else it won’t work out.

Conclusion

Learning how to avoid these mistakes or even fixing them may take some time and sometimes even more investment. But in the end, it will pay off in other forms like client retention, increased income, more referrals, an excellent reputation, and reduced reworks. 

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