Daily Posts. Colorful Ideas & Inspirations.
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Copyrights are well known topics that continually float around the community. So I've snagged someone in the business of creating and selling vector artwork to explain in laymen's terms the crazy in's and out's of copyright (with digital art). I'd like to introduce to the blog authorship, Ray Dombroski, founder of The Vector Lab (thevectorlab.com) and a COLOURlover himself.
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Enjoy the post ~ Molly Bermea / Blog Editor
Intellectual Property and Copyrights
Whenever an artist creates a new original work in the United States as well as in many other countries, it is automatically covered under copyright protection. With the use of licensing, that artist can grant certain additional rights to others. A license can be written to give someone else the right to resell the art or create derivative works (remix or change the art), for example. These licenses are important when it comes to using stock art or clip art for your own designs.
Some of you may already know our own sec9586, some of you may have just heard of her as the designer of the Betabrand plaid pattern, "Betabrand2" in our contest, "Color a Plaid Shirt Contest by Betabrand + COLOURlovers". Either way, we're featuring her today so you can get to know her even better!
Shawna Crouch, aka "sec9586", is the owner / operator of CrouchDesign. She attended Murray State University, where she graduated with a BS in Studio Art/Graphic Design in 2009, and specializes primarily in print design. Along with her designing day job, she runs a small shop on Zazzle as CrouchDesign, where she offers freelance design services. She also has an Etsy shop, AquaNetNightmare, set to reopen September 1st, 2011 which will offer jewelry, cards, invitations, stationary and drawings.
When it comes to your marketing arsenal as a businessperson, one of the greatest workhorses you have is your business card. From prospects to customers, your business card tells the world who you are and what you do. The question is: is it telling the story you want it to?
What Makes an Effective Business Card
What makes an effective business card has changed over time. In 2000, American Psycho taught us that clean, white or eggshell cards were the creme de la creme of business status symbols.
These days, people are turning to color as a way to stand out and be more memorable to contacts.
So, how do you choose when and where to use color or what color to use, for that matter?
If you’re a big film, tv, or theatre buff, you’ve probably witnessed a fair amount of subtext. This principle can be applied to more than just those mediums though! Today, we explore how you use the lens of subtext to look at your website and improve your digital presence by uniting your color scheme with your actual text.
First though, what is subtext? Think about it as the underlying theme or message in a conversation. In film, it can be seen with lighting choices, costumes, a character’s body language and really anything that isn’t apart of the actual dialog. I’ll use the movie Jurassic Park as an example.
Business or fan pages on Facebook are becoming increasingly used by small businesses. They allow for exposure to prospective customers as well as continued communication to current clientele, so their popularity is pretty justified!
If you're looking to create a fan page for your small business, your best bet is to present a polished experience for your fans (and potential fans) by designing a landing page for your profile. It’s a chance for you to tell users what you’re about, what you’re doing on Facebook, and ultimately why they should “like” you. We had the pleasure of creating just such a page for our client, Sterling Finance Company.
There’s no doubt that it’s valuable, but creating that page also presents you with a number of variables to decide on. This post explores several solutions via our favorite topic at COLOURlovers: Color!
What we love more than anything is helping people share their ideas & inspirations. A couple years ago we added the ability for members to color in 100 preset pattern templates and we saw your creativity flourish, but we also saw an even greater opportunity... To give you all the power to design your own pattern templates!
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And without being able to save your work, import your own custom shapes, work only in grayscale... and with only our simple web version of Seamless, in the past 12 months our awesome members created more than 80,000 original seamless patterns.
So it's with great excitement for the amazing creations that will be shared that we release the more powerful desktop version of Seamless Studio!
Special COLOURlovers Member Price
And as a special thank you to all our supportive members here at COLOURlovers, we're giving you a $20 discount on the regular price of $49, just for being a member. Thanks for Sharing the Love!
A Showcase of Amazing Seamless Patterns
It truly is magical what you all are able to create using simple shapes and only 5 colors... Check out the Showcase to see some examples of the wonderful patterns being created with Seamless Studio. Or check it out for yourself, Download a FREE 15 Day Trial of Seamless Studio...
Beautiful, Easy to Use & Affordable
Existing pattern design tools & software were expensive, hard to use & not much fun to play with. So as part of our mission to make design super easy and accessible to everyone, we made a beautiful, user friendly & affordable vector pattern design app. These are just some of the features we packed into Seamless Studio:
Import Custom Shapes
Open SVGs from other editors to use in your patterns.
Export to Other Formats
Save your pattern as a SVG, PNG, or JPG image.
Layers / Groups
Organize and rearrange shapes simply.
Save / Open
Create projects and come back to them later.
Upload your patterns straight to COLOURlovers.com.
Create wavy, sawtooth, straight, dashed, and dotted lines.
Export SVGs that scale beautifully to any resolution.
Start Sharing Your Patterns with the World!
Not only can you publish your patterns right to COLOURlovers.com from the app, you can also export your patterns as high res files to use in your own creative projects. Upload them to Spoonflower to get custom fabric! Print them out and sell them as part of a craft pack on Etsy! Turn a pattern into beautiful wall art with Imagekind! ...Woohoo!
Like so many houses on so many home makeover shows, some business’ websites simply need a makeover. Getting a website redesign doesn’t mean that the business itself doesn’t deliver amazing work, they could even be the best in their industry, it just means they aren’t articulating it digitally...yet!
While there are many aspects to a successful makeover, the most important is color choice. Think back to those TV shows. Arguably the largest change in the house with a purple exterior and bright teal accents was the switch to mature, subdued pebble-tones accenting a calm, cool columbia blue. Or the living room done in carnation pink with lemon-yellow daisies transformed to buttercream trim on pale moss walls.
Whether dealing with a house or a website, color is the most visually transformative aspect of any makeover. While content, layout, and user experience are inextricably tied to great digital design (I can’t even begin to explain how important each of those are...), the use of color will be our focus today in examining digital metamorphoses.
From Craptacular to Banktacular!
When we were approached by Central Florida Postal Credit Union to give their brand and their site a facelift, we had our work cut out for us. After initial strategy meetings, we were able to suss out what they wanted their digital brand to say about them: CFPCU is reliable and caring. That meant that a visit to their site needed to be enjoyable, educational, and easy to navigate.
Unfortunately, their old site did not relay that clearly.
While the colors present aren’t the most clash-worthy I’ve ever seen (they’re simply a muted variation of primary colors), those colors say soft, calm harmony as opposed to trusted, attentive, and dependable.
There are some colors, when paired together, that just look good. They make sense, they match. There are also those colors which, put side by side, make your eyes burn. Ok, maybe not actually burn, but you know what I mean.
The question is: why? Why do certain color combinations look serene or exciting and others garish or completely boring? I want to explore the why of color combinations, some of the science and some of the psychology and how you, as a business person, can put those colors to work for you.
Covering Some Color Basics - Intro to Color Theory 101
Before we dive into the “why” of certain color schemes and how to use them to speak to your potential clients, let’s cover some color basics to make sure we’re all on the same page. COLOURlover pros and veterans, feel free to jump to the next section.
For the purpose of this post, I’ll be using the Red/Yellow/Blue color model as the primary colors on our subtractive color wheel (this subtractive wheel is what painters and artists use). For a look at the use of the Cyan/Magenta/Yellow color model used by printers, feel free to take a look at our recents posts discussing RGB versus CMYK conversions.
The Red/Yellow/Blue color model is what most of us grew up learning. Arranged in correspondence with the wavelengths of light, the original color wheel was invented by Isaac Newton. We wrote a complete history of the various color wheels recently, if you are curious and want to know more.
The color wheel that most are familiar with usually looks like this:
Secondary colors on this wheel are made by combining 2 primary colors. Likewise, tertiary colors are formed by mixing a primary and a secondary hue.
Source: Eva Williams
If you're currently working on a color scheme for a website or business identity and are looking for colors to use you can keep up with the color trends by looking here on COLOURlovers and keeping up with websites featured on sites like designcreme, there are many others such sites.
Most Love Colors May 2011
Recent Web Color Trends
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Can you believe it? COLOURlovers is up for a Best Community nomination AGAIN! This makes 5-years running, a record for Webby Nominations (pending confirmation from the Webby people). The Webby Awards are billed as the Oscars of the internet, and being nominated this many years in a row just keeps emphasizing how much love we get from our community. You are all truly great lovers!
We Need Your Vote + Love!
The Webby website can be a little overwhelming so don't turn tail and run the first moment you check out where to vote! Plus, you are allowed ONLY ONE VOTE per category (i.e. can only pick one community to win).
Step 1: Register to Vote
Yep, to vote you must be a registered voter. It's pretty quick and painless: www.webby.aol.com
Step 2: Find COLOURlovers Under the COMMUNITY Category
From the main menu hover over WEBSITES and find the COMMUNITY category. Remember to be logged in as a REGISTERED USER.
Step 3: The Ballot
When you get to the COMMUNITY page, you'll notice a bunch of categories above and below it. Of course ignore those and get straight to your vote! HERE IS A DIRECT LINK TO THE BALLOT
Bonus Step: Tell Them Why We Rock!
Chances are we won't win a popularity contest with Twitter, which has more than 200 Million users... But we can show them how passionate and supportive our smaller community is by leaving a comment of what you love about COLOURlovers. Once you've cast your vote, you can click the COLOURlovers name to view our entry page... and at the bottom is the comment area for you to share the love.
Help Spread the COLOURlove
We will be tweeting and facebooking this DAILY, so Re-Tweets, Shares and more will be much appreciated - You can TWEET or SHARE this article on your Twitter/Facebook too!
Tell your friends and family, leave fliers on cars at your local grocers, facebook it, Twitter it, rent a billboard to shout it to the world! You can also add a nifty little badge to your blog and/or website and anywhere else that accepts an HTML badge.
COPY either badge code below and PASTE to your blog/site:
An Awesomely Supportive Community - That's You!
We love our color community and appreciate all the support you give us day in and day out. COLOURlovers is ever growing in numbers and functionality. We wouldn't be here today if it wasn't for each and every lover on COLOURlovers. What once was a whim, a weekend idea from our uber-cool founder Darius (aka COLOURlover), is now a thriving, loving community. You just don't see this much passion in other communities. So thank you times a million and stay awesome!