Category: Philosophy

brand loyalty

Brand Loyalty and Why It Is Vital

The Role of Brand Loyalty In Contemporary Business Brand loyalty is one of the most significant factors…

How to Handle Tough Clients (And Not Want to Punch Everything)

Business can be stressful, especially when you add agitated or angry customers to the mix. Every once…

Colours and how they influence your life

. Also find out about a new online site that will help you to find in trend…

Color Psychology of Logo Design

Anything related to color and psychology tends to fascinate me. Why do certain colors have certain meanings?…

Colorful Answers by Leatrice Eiseman to Questions from Our COLOURlovers Scholarship Winners

For those of you following Leatrice Eisemen’s training schedule, her 4-Day Color Training Program is off to a…

Scholarship & Book Winners: Four Days of Color with Leatrice Eiseman

We have come to the nail biting finale of the Full Color Training Scholarship Contest where two winners…

Using Color to Tell Your Story on Business Cards

When it comes to your marketing arsenal as a businessperson, one of the greatest workhorses you have…

Using the Power of Subtext for Your Website

If you’re a big film, tv, or theatre buff, you’ve probably witnessed a fair amount of subtext….

The Small Business Owner’s Guide to Successful Color Combinations

There are some colors, when paired together, that just look good. They make sense, they match. There…

The Pros and Cons of Following Color Clichés

We’ve all seen it. We go for a visit to the doctor and the walls are a…