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The Importance of Color in Website Design


color in website design

A webpage is not just about information it contains but also the impact it leaves on the viewers. This is why color selection turns out to be a significant aspect of website design that a reliable marketing company like RankOne SEO Agency will help you figure out. While you don’t need to turn your site into a rainbow, thoughtfully curated color implementation will make your brand value look clearer.

This article aims towards assessing how essential colors are when you’re planning to showcase your brand image through your website.

Improved recognition

The first impression of your site's visitor is always going to be the way its colors pop up. Studies suggest that colors tend to impact a person’s instinct and you can leverage this fact to readily come up with a color palette that goes hand in hand with your brand’s philosophy. You can drastically improve the visiting time when your targeted audience finds relevant color choice throughout your webpages.

This creates a personalized recognition that assists you in standing out among your competitors. Brand recognition should be the essential focus if you’re up to gaining loyal customers who can relate to your content.

Better layout

Colored websites tend to be more appealing to any user because this way, you can showcase the theme of your brand more precisely. For this, begin with understanding the color wheel and analyzing how different shades are related to emotional triggers. Psychology suggests that you can drive massive targeted audience if you ensure going with a well-speculated choice of shades for different site elements.

Enhanced responses

Colors also determine how likely a viewer is to react to numerous CTCs you’ve placed on your website. One will only tend to respond if you have incorporated colors that go well with your products and services. Moreover, website designers also consider the correct placement of colored elements so that essential portions can be highlighted.

You can improve the focus on any particular site element with the help of suitable color choice. However, make sure you only highlight the most important sections of your website. This is because unnecessarily colorizing everything will make your content look overdone.

Tips to make your color choice remarkable

Now that it’s clear that color selection is a vital part of successful website design, here is a rundown of things to help you master color choice.

The foremost advice is to go with colors that match your website’s offering. For instance, using too much of red color for organic or environment-friendly products might not be the most suited preference.

Keep your targeted audience as an utmost priority when it comes to selecting colors for your webpage elements. Factors like gender and age of your potential customers determine which colors options are going to be the most relevant

The background should also be kept in accordance with the text color you’ve decided to go with. This is because the background color of your website majorly impacts readability. Try not to combine too many colors here in order to ensure a sober background that can showcase your content nicely.

Do ample research and consider expert opinion before finalizing color selection for your site. It’s also advised to pick some of the best practices from your competitors so as to come up with a color pattern that makes on stay on your webpages.

Website design color types

Here’s an overview of color choices depending on the industry you deal in. It’s suggested to stick to conventional selection methods as these are based on extensive research and result analysis.

Yellow: As yellow has a straining effect on the eyes, it shouldn’t be used aggressively in a website. However, this color represents cheerfulness and can be handy when you’re dealing with leisure products. Try to include yellow where you want to signify some creative elements on your webpage, especially if your brand is related to children.

Red: This color turns out to be a viable choice when you need to highlight certain CTCs on your webpage. You can use a combination of red to provoke emotions in viewers so as to make them take active action. Brands dealing with children products massively use red shade so as to maximize user response. However, red can be very sharp to some people’s eyes, so it becomes vital not to overdo this.

Black: It can be a great choice when your brand deals in art-related products as black can offer a great background that can actively showcase the artwork you’re posting.

Green: Most websites tend to include some shade of green as it is commonly related to invoking trust. Furthermore, it becomes an inevitable option if you’re going to design a travel website or one that specifically deals with nature. This color is quite soothing to the eyes and doesn’t cause much strain, unlike other vibrant colors. Thus, those looking for a sober website design find green to be appealing as it feels light while viewing.

Orange: If your targeted audience comprises of budding young individuals, orange can be a sparkling choice for your website elements. This color is widely popular for instilling a sense of positivity along with showcasing creativity. Typically, you’ll find many tech brands having a ton of orange color incorporated in their official site. You can also use this for food-related ventures as you can find your competitors heavily using this color.

Purple: Shades of purple are mostly chosen by religious websites because this color has a rich appeal to it. Moreover, you can suitably use purpose if you’re going to design a vacation site.

Blue: Next up is blue, a color that emerges out as an active choice of high-tech companies as this color stands out when it comes to establishing a trust factor. It feels relaxing to the nervous system and can make a person remain on your site for quite long. Diet brands also use shades of blue in order to make their website appealing to a viewer’s eyes. However, you should avoid employing it as the text color and look for other standard alternatives.

 

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Choosing a Good Color Scheme for Your Website


color scheme

Colors are a huge part of life. They evoke our feelings, help us remember memories, and affect our mood. Learning how to use color for your website is an effective way to generate a specific response from your users and make your website more actionable.

 

Georgia O'Keeffe famously said, “I found I could say things with color and shapes that I couldn’t say any other way.” This is true for us all, and you don’t have to be a famous artist to hone the power of color. All you need is an understanding of branding and color psychology. Suddenly, a whole new world of color and design will be yours to explore.

 

Consumers and brands alike often underestimate the power of color. Well-versed marketers know just how powerful it can be, but it's hard to put this influence into words unless you have a strong understanding of how color affects us as humans. In this guide, we’ll take a close look at the psychology behind our favorite colors, how brands have successfully used color in the past, and how you can choose a good color scheme for your own website.

The Psychology Behind Color

Does a blue sky make you feel relaxed and calm? Does bright yellow make your heart race a bit faster? If you’ve ever experienced any of these feelings, you’re not alone. Color is a tool for communication, and it’s been used since the dawn of civilization to express influence, action, and mood.

 

It was in 1666 when English scientist Sir Isaac Newton first discovered that when white light passes through a prism, it separates into all of the visible colors. These visible colors don’t communicate the same things to everyone. The way you feel about certain colors is a deeply personal thing that’s derived from your own experience or culture.

color scheme

 

However, there are some general “rules” of color that we can take from our own western history. Here are some of the most well-known associations with color that you’re probably familiar with:

 

  • Black: Evil
  • White: Purity
  • Red: Love
  • Blue: Calm
  • Green: Envy
  • Purple: Wealth

 

These might seem like a very basic level of color understanding, and that’s because they are. The deeper symbolism behind these colors takes root throughout our history and culture, and they’re not stagnant. Colors can change meaning in different situations and throughout time.

 

For example, do you know the story of why purple symbolizes wealth? In fact, Queen Elizabeth I forbade anyone except the royal family from wearing purple since it had such an elite status. Hundreds of years ago, purple dye was initially incredibly expensive. In the time of the Phoenicians, the dye could only be found in a small mollusk in the Mediterranean sea. Since it was so expensive to collect, it was only used by the wealthy elite.

 

There’s a story just like this one behind almost all of your favorite colors. The more you understand the history of colors, the better equipped you are to use these colors to your advantage.

How Do Companies Utilize Color Today?

As you’ve probably realized, we’ve come a long way from purple only symbolizing wealth. Colors have become complex entities, and now they’re a tool used by marketers and designers to create branding that resonates with audiences.

 

To understand how companies utilize color today, let’s look at some of the most well-known brands and the colors behind their logos and designs.

 

Red - When it comes to marketing, red is said to trigger stimulation and appetite. It’s also commonly used in clearance sales since it’s known to call your attention. Red has even shown to raise the human heart rate measurably when they see it. Red brands: Frito Lay, Nintendo, Netflix, ESPN, Coca-Cola, and Lego.

 

Blue - Blue in marketing is used to symbolize professionalism and strength. It’s a favorite color for a lot of people, so it’s often used to demonstrate trust. Blue brands: Facebook, Visa, Samsung, AT&T

 

Yellow - Yellow is all about optimism and happiness. It’s great at grabbing users’ attention, so it’s commonly used for fast food brands. Yellow brands: McDonald's, Snapchat, Subway, IKEA.

 

Green - Green has recently been used to show eco-friendly brands, but it’s also used to convey growth with financial wellness. Green is related to health, relaxation, and productivity. Green brands: Starbucks, Excel, Holiday Inn, Heineken, and Land Rover.

 

Purple - Purple has come a long way, but it still does symbolize royalty as well as wisdom and success. This is why it’s usually used for luxury brands. Purple brands: Crown Royal, Qatar Airways, Hallmark, and Cadbury.

 

Black - Black as a color has also developed from its original “evil” symbolism. Today, it conveys professionalism and relates to intelligence and authority. Brands use black to maintain simplicity or to show a luxurious quality. Black brands: Amazon, Disney, Chanel, Nestle, Gucci, Hermes.

 

Multi-Color - Finally, sometimes brands use a few colors to show their diversity and to stand out from other brands. These are often used by internet-based companies or global brands that want to show connectedness. Multi-color Brands: Windows, Google, NBC, eBay, the Olympics.

 

How did you feel reading through these lists of brands? If you’re like most people, you likely understood the connection just by your current feelings about these brands. These brands have been crafted by expert marketers who use colors to tell their story.

Step-By-Step Guide to Choosing Your Website Color Scheme

With your website, you want it to tell the story of your brand, but you need to do that in a simplified way that doesn’t get in the way of the user experience. It takes users a startling 50 milliseconds to form an opinion about your website. That’s less than a second to make an impact.

 

Go through these steps below to make sure you’re choosing the right colors for your website.

 

Step 1: Choose Your Dominant color

First, you need to choose your dominant color. This is your brand color, and it’s how you’re going to create a design you love. Remember all of those words and emotions associated with the colors we listed below? Refer to your list and decide which color most closely relates to your brand.

 

This is the color your audience will remember most when they visit your website. If you’re trying to show that you’re eco-friendly or growth-driven, go with green. If you’re a calming, thoughtful brand, go with blue, and so on. If you already have a logo, make sure this color is complementary or the same.

 

Step 2: Consider Your Audience

Next, consider your audience and what colors they’ll prefer. Remember how we said our perception of color will depend on our history and culture? This is very relevant if you’re trying to address a specific group of people.

 

While all genders can like all colors, it’s true that some colors and shades speak to one gender more. The same goes for age. Keep your target audience in mind to make sure your colors speak to them. Here’s a simple guide to help:

 

  • Bright vs Soft - Men prefer bright colors while women prefer soft colors
  • Blue, Purple, and Green - These are the colors women prefer the most
  • Blue, Green, and Black - These are the colors men prefer the most
  • Bright colors - Brighter colors appear to younger users
  • Achromatic - These are colors that have no hue (like black and grey), and they’re preferred by older adults and men

 

Step 3: Where to Use Your Dominant Color

Now, it’s time to utilize your dominant color. You want this color to attract attention, but not too much attention. We’ve all visited websites that had too much color, and it can be confusing to know where to even look. Try to use your dominant color in a limited number of places, especially where you want users to take action.

 

The best places to use your dominant color are in the logo, menu tabs, calls to action, and when highlighting important information. They’re also useful for titles and buttons.

 

Step 4: Choosing and Using Your Accent Colors

Your website would be boring if you only had one color. If you want your website to appear professional, you need accent colors. This is the scary part since mixing colors can be complicated.

 

When in doubt, limit yourself to 1 or 2 accent colors. Too many colors can be overwhelming. Your accent color might be the same color but in a different shade, like choosing a maroon when you already have red as your dominant color. It might also be a neutral that complements your current color. You might even bring in an entirely new color that means something to your brand.

 

Where should you use your accent color? Use it in subtle places like in the current menu tab, subtitles, and to highlight secondary information.

 

Step 5: Tie It Together

Last but not least, it’s time to tie it all together. Now that you know what colors are right for your website, it’s time to create a stylish website that works for your business.

 

Start by building a website or finding a premium theme that matches your design aesthetic. From there, customize any elements to make sure the right colors are pulling through.

 

Consider any extras that incorporate your colors as well like graphics, images, and more. These are the things that tie the entire look together. To finish the process, take a look at your completed website. How does it make you feel? It can help to bring in some extra sets of eyes.

Final Thoughts

 

Creating a website is about more than throwing different colors on the page. In fact, color is one of the most complex parts of the design process. Not only does it take some understanding of colors to know which look good together, but you also need to know the meaning behind the colors you use.

 

You can experience this for yourself the next time you go shopping. Take a look at the different brands offered for a specific product. How do these brands make you feel? It’s this same effect you’re trying to achieve with your website.

 

The right colors come from your audience and the meanings behind these colors, not just what colors you prefer. If you put your audience first, you’ll create the best color scheme for your website in no time.

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15 Picks for Spring/Summer Color Palette 2019


What an incredible day! COLOURlovers color palette software is bringing you our best picks of color palettes that will take your breath away. Discover which color sets are most popular this season and will get more attention throughout the summer. From the most subtle to the most intimidating and boldest color shades, you can certainly find what goes best with your personality out of these amazing fifteen.

 

Peachy

 

Peachy colors often remind us of fluffy bridesmaids dresses, but peach inspired shades are hitting some serious scores in color trends this season. For truly summer colors, it is quite a phenomena that this palette is already popular in spring season around the world. As expected, peach shades are combined with subtle shades of green/yellow, since nature already puts them together so well.

#E2E7D3  #A7A993  #CDC2B0  #F36A46  #FFB288

peachy palette on Colourlovers

https://www.colourlovers.com/palette/4648460/Peachy

 

Cherry Blossom

 

Spring of 2019 is full of flower based designs like every year. Cherry takes a special place in those designs this season, which makes cherry based palettes to rise to the very top of color trends. The color of the bright blue sky takes an important place, surrounded by shades of early and mature cherries, breaking the red with the just right tone.

#F48C8B  #9A8D84  #3E9DD3  #E7A7C1  #D1405F  #7F2133

Cherry Blossom Colourlovers Palette

 

Lavender Paradise

 

One thing we can make sure of, throughout history, some shade of purple will always be in highlight of the fashion industry. Purple colors trigger a feeling of intimacy, which is why this color often finds its way to our bedrooms and closets. Combined with the right green shade, yellow in this palette is young, bold and a very charming choice.

#E1D4DD  #CCABD8  #8474A1  #08979D  #055B5C

Lavender Paradise palette on Colourlovers

https://www.colourlovers.com/palette/4648461/Lavander_Paradise

 

Orchid Sweetness

 

Just like in most palettes on this list, this one plays with shades of red combined with light green, imitating the surface of the water. Every shade is subtle and inspires cuteness and virginity. It is perfect for interior design, as a background to everyday moments filled with joy.

#af83a4  #afc8ba  #e8b5b2  #edc5dc  #a4d4cb

Orchid Sweetness Colourlovers palette

https://www.colourlovers.com/palette/4648462/Orchid_Sweetness

 

Morning Meditation

 

Light and dark shades of red are serving as a base in this combination, for yellow and green patterns which makes this calm and noninvasive design for early mornings. These are the colors of smooth jazz, that makes a great tune for a busy day with a tight schedule, a real anti-stress palette for our intense lifestyles.

#F3F2E0  #F0D8CC  #ECB2B0  #776163  #87907D  #B6C9B3

Morning Meditation Colourlovers Palette

 

Hippie Season

 

2019 teaches us that green is the most important color and that it goes well combined with almost anything. All of these pigments are vivid and vibrant, lifelike and intensive. Hippie Seasons shows us that life is precious, and springs are best used with finding pleasure in everything we do. These colors are quickly filling the windows of our favorite stores, while the contemporary architecture keeps up by giving these refreshments to our urban environments.

#1A9A8B  #57C165  #B05FA1  #D95B80  #04C8D6

Hippie Season Colourlovers Palette

https://www.colourlovers.com/palette/4648463/Hippie_Season

 

Subtle Blooming

 

Not so typical for a spring palette, this one is all about saying goodbye to frosty branches and waking the nature around us slowly. This color set is a lazy sleeper, it's waking up slowly, stretching in bed, and yawning all morning. It presents the perfect balance between winter and spring, and every color in it is tender and soft.

#4B4233  #9A9591  #A7ADAD  #DBBAB1  #C18086

Subtle Blooming Colourlovers Palette

https://www.colourlovers.com/palette/4648464/Subtle_Blooming

Gentle Mystery

 

Gentle Mystery is built from well-known color shades, designed to give the best experience to the viewer. The base is built from butterscotch, through a breathtaking smoke shade, with, sometimes underestimated, duck egg, all the way to the intriguing color of the emerald sea. This refined base is painted on with coral, the main trend in 2018/19, and sweet blush shade.

#FFB79F - coral  #F5D1C3 - blush  #F0BC68 - butterscotch  #AAB8BB - smoke  #C4D7D1 - duck egg  #5F9595 - emerald sea

Gentle Mystery Colourlovers Palette

 

Wild Nature

 

A reminder of the beauty of wildlife is a perfect intermezzo into the season of summer 2019. This palette reveals the magic of colorful nature around us, inspires us to be outdoors, clear our minds and rewind. The set of these colors also serves as a motivational quote, when being exposed to it daily. It improves the quality of our every day.

#F8F7FF  #DADBC9  #9DA5D6  #F9D9FF  #F787EB  #C234A0  #E59A61

Wild Nature Colourlovers Palette

 

Sugar

 

The gentlest of all palettes we had so far, this one is made of colors which melt in your mouth. This combination uncovers innocence, sweetness, play fullness and carefree lifestyle. You gotta love these candy colors, as this wonderful combination of yellow, pale turquoise, linen, and steel blue will make sure to awake the child within you.

#f7f6cf - yellow  #b6d8f2 - pale turquoise  #f4cfdf - linen  #5784ba - steel blue  #9ac8eb

Sugar Colourlovers Palette

https://www.colourlovers.com/palette/4648465/Sugar

 

Princess

 

Princess is a good example of how certain palettes depend on the content. When applied in winter seasons, this combination could easily be referred to as the Ice Queen, but in spring and summer, all the beauty and delicacy of this palette comes to the first plan. This palette is good for handling the heat, but also perfect for gloomy, rainy days.

#F8F8EE  #F2E5EE  #E9D0E6  #BEB3C4  #EAD5D4  #DDF1F0

Princess Colourlovers Palette

 

Bold & Urban

 

If these colors could sing a song all together, it would be "Under the sea" from the "Little Mermaid" cartoon. These colors are warm, cheerful and strong, they make a statement when they walk into the room, bringing in good mood and ecstasy. This palette is also a combination of two best colors for this season - yellow and purple. Therefore, this set cannot possibly be a mistake.

#CFBAF5  #644892  #120A55  #E3DA51  #D7EE1A

Bold & Urban colourlovers palette

https://www.colourlovers.com/palette/4648466/Bold_Urban

Early Bloom

 

If there was one color palette to describe Generation Z, Early Bloom would be the one. Early Bloom is an exotic flower which is opening its buds to the sun, ready to shine in all its glory. This set contains wild shades of red, yellow and blue, and so it is a wonderful mix of vibrant pigments which give it authenticity.

#0062A1  #379DAB  #FBB600  #C69682  #B41D6A

early bloom colourlovers palette

https://www.colourlovers.com/palette/4648467/Early_Bloom

Comic Tenderness

 

These are the true colors of playfulness, they set a good mood and laughter while evoking daintiness, and hitting our soft spot. This is the first time in a while that this combination is popular, and the window for it is not going to be long, so if you are looking for a short term change of your usual habits, this is a great combo for you.

#EDEDF9  #D8F8F3  #AEE5E8  #8787A3  #D6A7D1  #FFE0E8

colourlovers palette

 

Bee Wonderful

 

Spring 2019 comes with many curious trends, and one of them is a sudden explosion of yellow colors - they are everywhere around us, on the streets and in the magazines, on the internet and in the bars. Bees have become an uprising world trend as their extinction is becoming a bigger threat to us, so this palette is a small tribute to this cause.

#EDE6DC  #FFE401  #FEC202  #FFEDA1  #D59F00  #B27C32  #4E2513

Bee Wonderful colourlovers palette

 

What do you think of our choice? If you feel inspired by our palettes, go straight to COPASO to create your own set of colors for spring going on summer season 2019. Share your creations with us in the comment section below.

 

Written by: Nina Petrov

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Using The Right Colours For Your Advertising Signs


When it comes to selecting a suitable colour for your advertising signs there has to be consistency with your brand. But what colours should you go for when designing an advert that conveys your brand image and the product or service you are trying to promote?

 

Choosing the colour for your adverts not only depends on your brand image but also the audience you are trying to reach. It is important to remember that different colours mean different things in different cultures.

 

Like it or not, you will also have to bear in mind the traditional gender preferences for different colours. Colours that are thought of as ‘masculine’ are generally darker colours such as black, brown, blue, green whilst ‘feminine’ colours include pink, light red, light orange and yellow.

 

Factors Affecting Your Colour Choice

 

The colour you ultimately choose for your sign depends on the following factors:

 

  • Consistency with your brand
  • Target demographic (age, gender location)
  • The surrounding environment
  • The type of product/service that is being sold
  • How far away the sign will be from the people viewing it

 

 

Understanding the Role of Culture in Colour

 

Although consistency with your brand and demographics are fairly straight forward for most organisations, understanding what colours mean in different cultures is more of a challenge.

 

Imagine using the colour yellow for a gift shop in Latin America where the colour in that region represents death or having a sign with someone’s name written in red in China is taboo.

 

Once you have considered all of the above factors then you can decide on the look and feel of your advert in regards to colour of both the background and any text elements of your sign.

 

Real Examples of Sign Colour Contrast

 

Take a look at the below examples of signs, the number below the text represents how visible the text is on certain backgrounds. We have shown some of the best colour combinations, but it isn’t hard to imagine how orange text on a red background would clash and be hard to read.

colors for advertising signs colors for advertising signs colors for advertising signs colors for advertising signs

 

As can be seen the background and text font has a huge bearing on how people perceive the sign. The yellow background with red text gives out a sales image and the white background with grey text conveys are more important message. The red background with yellow text could indicate a warning.

 

The Psychology of Colour Choice

 

Choosing the right combination of colours is an art in itself.

 

But what are the psychology behind the colour of signs?

 

Setting aside cultural, gender and age differences, why do different colours indicate different things? Why can the choice of colour for an organisations logo or advert make or break an organisation?

 

The answer comes down to how we relate colour to certain things. Red and yellow in a restaurant can indicate fun and liveliness whilst a black and dark green restaurant could indicate expensive and high class.

 

Regardless of the type of large format print you want, the colours in addition to the design can make or break your business so plan for it carefully. Once the sign is out and the message is conveyed, it is difficult to make amends.

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9 UX Design Strategies Your Company Site Shouldn't Overlook This Year


A user-centered design creates a positive experience for anyone who lands on your page. Not all UX design strategies are created equal, and best practices vary from year to year. Figuring out which things are important to implement is half the battle in running a successful website.

Around 75 percent of users decide whether a website is credible based on how usable it is. Since users are more likely to buy from businesses they trust, credibility is vital to your profitability. However, there are so many different aspects of user experience it can be difficult to know where to focus. Here are nine current UX strategies that should drive your growth this year.

1. Tell a Story

Storytelling is as old as time itself, but it is trending in website design. Anytime you tell a story, you engage the user rather than simply throwing information at them. They stimulate the senses and tug on emotions. Your narrative should be personal to your brand but relevant to what the consumer wants to know about you. You might share information about the company founders or highlight some of the employees people interact with.

2. Cut the Clutter

The easiest pages to navigate are the ones with a clear focus and plenty of white space. If you cram too much information into a single page, your user may feel confused about where to go and what action to take. When you work in a balance of both positive and negative space, you give the site visitor a singular focus and remove the question about where to go next.

hbloom

H.Bloom has a simple design that points the user toward scheduling regular flower deliveries. It lays out the 1, 2, 3 process by explaining each step and limiting other elements on the page. The area above the fold on the landing page has only a hero image, a brief explanation of its services and a description of how it works.

3. Speed up Your Site

About 70 percent of online shoppers told researchers in a survey of 750 consumers and 395 marketers that page load speed factored into their decision to buy. How fast your site loads has a big impact on the experience of your site visitors. If you want to improve overall UX, speed up your load times today. Look at your server and how fast it delivers the page. Optimize images and make sure elements also work on mobile devices. Remove any scripts that slow down your page loading time. There are several free sites where you can check your site speed and gather tips for ticking milliseconds off the delivery:

  • Google’s Page Speed Insights - Developers can use Google’s developer tools for feedback on their site’s speed and performance. You'll receive an overall score out of 100 and then a list of "Opportunities" for speeding up your page, such as serving images in next-gen formats, encoding images and getting rid of render-blocking resources.
  • Pingdom Website Speed Test – Pingdom offers tools to test your site speed. Simply plug in your website URL and choose a location from which to test, such as North America or Europe. You'll receive a performance letter grade and a score between 0 and 100. The system also gives you the exact load time, your page size and how many requests they made to gather the data. You'll receive tips for improving your overall page performance such as adding expire headers and avoid URL redirects.
  • GTmetrix - This speed test is easy for even beginners to use and uses recommendations from Google and YSlow. If your site is average or above, you'll get a green arrow, but if it needs work, you'll get a yellow diamond, indicating you could improve in this area. Your Google PageSpeed Score and your YSlow Score may vary, so make sure you click on all the tabs and get results from each testing service.

In order to effectively test your website, you need to run speed tests from a variety of locations and use different services to ensure you’re hitting on all the elements that might improve the user’s experience on your site.

4. Reach Other Areas of the World

Today's economy is global, so take advantage of shoppers in other countries by implementing translation services and ensuring you accept payments that make sense for users outside your home country. You may want to add just one new language at a time, so you don't become overwhelmed and can ensure the translation is correct. Fortunately, there are also translation services, such as Google, which users can implement to read your site in their native language.

Remember to figure out logistics before targeting a new market, too. You need to be able to deliver products on time.

idc spring

IDC Spring uses Google to offer site visitors the ability to select a language. At this time, the site is available in English and Spanish, allowing it to reach most of the citizens in North America. This expands its base into Mexico as well, so it has an opportunity to ship springs wherever an individual or business needs them.

5. Add Voice Capability

Smart speakers are a $7 billion industry, and more voice searches are conducted each day. In addition to Alexa and Google Home, people also use Siri and other such features. This is the wave of the future, so adding this capability to your site is almost a must.

6. Communicate Clearly

One of the biggest frustrations for consumers is dealing with a company that isn't clear about expectations and return policies. Make everything as upfront as possible and use simple language. If your policies are filled with legalese, work with your lawyers to make them easier to understand for those without a law degree. Be open about any potential delays on orders and follow up whenever possible to keep the lines of communication open.

capital one spark

Capital One Spark clearly lays out what its offer is on the Spark card page. Note how it lists the offers and annual fees. It also clearly defines interest rates, how many cards come with the account and the fraud coverage it provides.

7. Refine Navigation

Your navigation is one of the first impressions visitors have of your site, and it must be intuitive. Think about the different websites you've visited and where elements reside on the ones you like best. More than likely, there is a home button on the far left and a contact tab on the right. The navigation should also be easy to spot from the minute the user lands on the page, so locate it near the top, either directly above or below the header or in the sidebar.

8. Personalize Your CTA

Your call to action (CTA) needs to grab users' attention. People are used to seeing CTAs in today's oversaturated market, but if yours seems more personal and stands out, then users are more likely to notice it.

grubhub

Grubhub does a good job with its CTA on the landing page. It personalizes the CTA text with "Order food delivery you'll love." The phrasing uses both action verbs and the second person to make the call more intimate. It then asks for a location to further personalize the experience and a red arrow button to show what the user should do next.

9. Engage Your User

The best UX is one that grabs the user from the moment they land on your website and keeps their interest until they convert into a customer. Look at each step in your buyer's journey. Make sure you're using words and images that drive them through the process and keep them making choices, answering questions and remaining engaged until they leave your site.

New UX Strategies

Designers constantly come up with new strategies for improving user experience. Study what's on trend and see which tactics might work best for your target audience. If you're unsure about a change, do some split testing to see how it resonates with your customers. With a little attention to the usability of your site, visitors will come back again and convert into fans.

 

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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What to Think About When Designing a Website


website design

Behind an appealing and user-friendly web design, there is a lot of knowledge about how different elements are connected. In some cases you also have to choose different programming languages, depending on which platform the website is published on.

 

A web designer often works solely with content and layout on a website, but many designers also have programming skills. Web design is the visuals that meets us when we visit a page. The design is put together so that it appeals to the right audience. This means knowledge about web design is also necessary to understand digital marketing.

 

Do you think this sounds interesting? Follow on to learn more about what a good web design entails and what you can do to get a better, user-friendly and targeted website.

Proper Web Design

Before you start designing or redesigning a website, think about:

 

  • Who you want to reach out to: Analyze your customers. The target group will, for example, influence the choice of color, presentation and other visual factors.
  • What resources customers and potential customers needs to choose you over others who offer similar services and products.
  • What you want to achieve with the web design. For example: increased customer activity, commitment, arouse interest, increased sales, etc.
  • How to make your website easy to use: Lack of user-friendliness can result in both falls in Google rankings and visitor numbers. Improved usability can be, for example, fewer menus, search capability and general clarity.
  • Universal Design: There are many users who rely on websites to be functional, even for themselves. Here you can, for example, use supplementary pictures, illustrations and multimedia. Universal design is actually a legal requirement and you should therefore make sure that your website supports these requirements.

 

No matter if you’re designing a website for bank services, a blog about how to find the best personal loans, or an online clothing store, it is important that your design matches what the purpose of the website is.

Avoid Static Web Pages

To get an optimal web design, you need to implement digital marketing, and design and redesign the website accordingly. This is a practice that is often called Growth-Driven Design (GDD). Such a design means that you have a website that is constantly evolving in line with customer behavior. To achieve this, there will be a constant need for analysis of what visitors do, how long they stay on the page, and what services they use the most.

 

In traditional web design, the case is often as follows: A customer needs a new website. The website is designed and then maintained and redesigned every second or third year. For some, this may be optimal, but many also miss out on good marketing and sales opportunities because the development is too slow.

 

With the Growth-Driven-Design method you get a web design that you can change and develop in step with your customers, and this way you will see a faster growth in the number of visits. It doesn't have to be big changes, and often it’s something you can change and structure on your own, without any programming skills.

 

Benefits of growth-driven-web design:

 

  • Result Driven means more results: When customizing the design and content for user experiences, you will get a website that appeals better to the right audience.
  • Flexibility: You are not locked into a design, but has the ability to change and adapt the way.
  • Continuous improvement.
  • You get a website that matches the customer's wishes and needs.
  • More predictable: You don’t base web design on pure conjecture, but conduct the design step by step based on analysis.
  • You'll save yourself unnecessary costs: GDD allows you to make small adjustments and test the effect over a shorter period of time.

 

It can be profitable to get professional help with your web design. Using external agencies will save you unnecessary costs and adjust your budget according to needs.

Responsive Web Pages

To get an optimal web design, the design must be adapted to all screen sizes. Many of us use our smartphones and smart tablets, and therefore you should make sure that the website is adaptable to all platforms.

 

If you are unsure of how the website looks on your mobile, you can change the size of your browser and see how the items move. If the page ends up looking a little strange, the page is most likely not responsive.

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4 Ways to Improve Your Web Design Skills This Year


web design

Whether you build websites for fun, or want to make a career out of it, it’s important to note that the technology is continuously changing.  Because of this, it’s vital that you keep your knowledge up to date and refresh your skills.  If you’re currently wondering what you could do to improve, read on.  We’re going to provide you with five options that could all work in your favor.

1. Start with the Theory

The first thing you’ll want to do is start with the theory.  You can either purchase books related to web design, sign up to online courses, or take a course at a local school or college.  You can learn everything from SQL to responsive design, and even coding, and every extra thing you learn will place you a step ahead of the competition.  Courses and books are available for people of all different levels of experience, so whether you need beginner help or want to take your current skills to the next level, you’ll surely find something suitable.

2. Build a Sandbox Site

The next thing you’ll want to do is build a sandbox website where you can practice your skills without them affecting your clients.  After all, practicing on an in-production site is a big no-no!  You can do this easily with a local host.  Simply build a sandbox and try out new design concepts without fear of breaking anything.  If you do run into problems, you can simply reset the sandbox to an earlier point in time, while making note of what caused the error.

3. Give and Receive Critiques

Exchanging feedback with another designer can prove immensely helpful, and it’s one of the best ways to improve your knowledge.  Giving feedback to other designers can help you to improve your own skills.  If something isn’t quite right with a designer’s website, you can explain why and what you would do to change it.  Not only are you helping out a fellow professional, but you’ll be practicing communication skills that will be useful for design jobs in the future.  Of course, this works the other way around too and you may end up learning some new tips and techniques that could boost your knowledge too.

4. Pay Attention to Trends

Finally, it’s also important to pay attention to trends.  As we said in the introduction, technology is constantly changing and if you want to remain at the top of your game, you need to be willing to learn and be able to implement each trend as it is released.  Some of the biggest ones over the last decade include the end of Flash, and the expansion of responsive design.  Those who are still designing in Flash, and designing websites that can only be viewed clearly on PCs and laptops are not going to be highly sought after by many people.

Improving your web design skills should be something you do regularly, so don’t neglect this task!

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How to Write the Perfect Artist Statement


When you are pursuing an art career, artist statement might easily be as important as your work itself. This is the first clue your audience will have about your art, the first sentences they will read in your portfolio, this statement represents your first handshake with a potential buyer or a gallery. To avoid falling into the sea of many artists who describe themselves in words no-one understands, here are some tips on how to write, or how to change the existing, art statement.

 

Keep it simple

 

Introduce yourself to the audience as if you were there in person. Write the statement in the same way you would actually talk to someone - bearing in mind that your conversation partner is neither completely uninformed, neither an academic you need to impress. Write your artist statement to reach a wide audience with your art and its meaning.

 

Explain why

 

Be personal. Explain why is creating this type of art important to you - what drives you, what inspires you, what moves you. Think about who is your influence or what is the cause your art serves to, what motivated you to create art in the first place.

 

The artist statement should also say HOW

 

Briefly explain the artistic process, the materials you used, and why were those your choice. If there are any special or innovative techniques you are using, you should also highlight how did you get that idea.

 

What does it mean to you

 

To write about yourself is a challenge, as you should expose a part of your intimate, personal life. However, by being confidential, you are inviting the audience in, and thus creating an open space for dialogue. People will feel like they know you and can connect to you better. With this, you are letting them experience your art as a part of you, which gets you long term engagement. Writing about yourself in a short frame is for sure difficult, so try to make it fit into two, three sentences tops - as if you were writing a post on Twitter.

 

write artist statement

 

Try to make it short

 

You will not keep anybody's attention with a long, complicated artist statement. People nowadays take information in small cups, and so you should give them everything you want them to know about you in a short, concise text. Don't use long, complex words, which make your sentences difficult to understand - if a reader needs a few goes before he/she can understand you, they won't bother to read it.  Be clear for a very broad audience.

 

Essential

 

When writing your statement, you will have many versions in the process. Explain what you are doing to yourself, and then cut your text to remove all the unnecessary moments. For example, instead of saying "I intend to..." or "I am trying to...", just say the essence of what it is about. It will make your statement shorter, and much clearer and focused.

 

Have different statements for different projects

 

One artist statement is often not sufficient to explain your work as a whole. For one, you are always changing and transforming, innovating and addressing different challenges. Make an artist statement for every project, exhibition, performance, sculpture. Let each statement explain what was the purpose of the art piece, and focus on your position as an artist in the moment of creation. Someday, a historian could analyze your work by tracking your statements connected to the projects you did over the years.

 

Don't navigate

 

There is no need to point out what is the highlight of your work. The viewer will have the chance to experience your art in his/her own way, not the way you want them to. That is the whole beauty of experiencing art - your statement should intrigue them, and then give them the freedom to have their own interpretations.

 

It's about your work

 

The artist statement is not your biography, so don't get carried away to write about yourself too much. The focus should be your work, and your vision.

 

Review

 

When you are done with your statement, send it to your friends! Let other people read it, and give you their comments and feedback. They will tell you if the language was clear, and if it describes your art well. Have other fellow artists review your writing, and tell you their impressions. Pay attention not to make any careless mistakes - your spelling and grammar have to be perfect, the context clear and precise, understandable for everyone. Sometimes it's also good to write your statement, and then leave it be for a few days. Later on, you might have a different insight into how your sentences are structured. Rome isn't built in a day.

 

Do you have any struggles writing your artist statement? What is the biggest challenge for you? Tell us in the comment section below.

 

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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A Color Palette For Every Vibe


Deciding on a color palette which fits your mood is like choosing the right playlist for the day. Colourlovers are explorers who discover new palettes for every occasion, matching perfect shades with perfect tones, for the blues and the jazz of a perfect day.

 

We came across a list of palettes by Reux Design Co, their top picks for five different ambiances.

 

  1. Soft, Romantic, Organic

 

If you are feeling poetic, full of care and tenderness, this delicate flower which is created with this choice of colors can make your day even more romantic. This palette fits vagabond souls, nature-loving and free spirits, it is a spontaneous yet gentle combination. Every shade is a soft pick, but put together they are a perfect fit for dreamers and love birds.

 

#c6d8cf | #dfbbb6 | #e7c9b1 | #f6e3c4 | #dc7863

 

2. Strong, Masculine, Clean

 

Black and white are always giving a strong impression, like a good cup of coffee in the morning. This combination is exuding simplicity and clear rationalist view. Strong blue and green are empowering this simple base and giving the "muscles" to your combination.

strong color palette at colourlovers

 

#5c5ba7 | #43a472 | #f0f0f0 | #000000

3. Bright, Cheerful, Fun

 

Now, this palette is like riding a roller coaster. It has everything you need for a bright sunny day - the gray is a firm base for the cheery shades of blue and red, not too strong but not subtle either. Smooth shades of orange and yellow are adding the sweetness, playfulness, and goofiness to the combination. Almost if you can taste the lollypop, sugar melting in your mouth, just from looking at these shades full of flavor.

bright color palette

 

#40979b | #acb0ad | #f06134 | #ffd2aa | #faf6a7

 

4. Luxurious, Thoughtful, Mature

 

Sophisticated color palettes never get old. Everybody has a moment when they need one - like a royal outfit combination to make us come across as more mature and serious. This choice, however, doesn't have any haughty statements but offers a wiser point of view, full of understanding.  These colors remind us to appreciate life and the knowledge that comes with time.

luxurious color palette

 

#adc9c7 | #254a45 | #d9b9a9

 

5. Girly, Rich, Bold

 

This brave color composition is contained of very strong, juicy shades, on a dirty white base. Even though it appears playful, nothing about this palette is innocent. The purple shade is the most tricky one - one thing is to be brave, and another not to know if we can pull something off. This blend is both feminine and masculine at the same time, which is its true wealth.

girly color palette at colourlovers

 

#842279 | #f5290b | #f1f0e8 | #171e4b

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Interview questions every artist should be prepared for


Important jumps in every artist's career are being featured in art magazines. These opportunities are always both amazing and scary, which is why it is important to prepare for the interview properly. You will want to make sure that you leave a good impression and that your art statement comes across. To get ready and become more confident, we suggest that you answer these questions yourselves before you get a chance to talk about your art with a journalist. These are some of the most common questions artists get asked in an interview, and they can also help you have a better and clearer statement for your art.

What does your work aim to say?

 

Now, even though you have a full grasp on what is your work about, it is very important for others to have the wide context as well. In answering this question, think not only about what inspires you but how are you personally reflecting on the matter, thus why does it bring a burning urge to create your work. Think about the materials you are using and how do they fit in the concept of your artwork, and then the narrative of your work and what kind of dialogue it should inspire. Formulate your answer in a clear manner, but leave it open for additional interests and further questions on the topic.

Who are your biggest influences?

 

Whether it is one particular artist whose work inspired you to become an artist yourself, or if there is a variety of artists which influenced your style, your theme, your expression - your answer to this question is important because it will help the audience locate you on the big canvas of different creators. Most importantly, this will help curators, critics and collectors recognize you as an artist they should pay attention to. If your influences are your current colleagues from the world of art, you can also show your respect for their work, and elaborate on what aspect of that work you are inspired by, and why.

How does your work comment on current issues on a national/global level?

 

Throughout history, art has played a valuable role in shaping our societies. If your work is making a comment on current political/ social/ ecological happenings, then you have a chance to enter a worldwide artistic dialogue and be recognized on a large scale. Think about how your artwork fits into the great puzzle and how are your pieces expressing your personal viewpoints. Smart and prepared answer to this question can ensure you high rates in the art world and help you grow your network.

What is your background?

 

The purpose of this question is not to highlight your education and achievements in your career. Although this is a part of your answer, the main focus of your story should be reflecting on your personal growth, your cultural heritage and those life events which inspired your work. Readers would like to know more about you as a person behind your art, what set of events shaped you and played an important role in your artistic development, how is your cultural identity tied with the work you've shown so far. This question also opens a possibility for a short glimpse into your future plans and what is your current work in progress inspired by.

Which current art world trends are you following?

 

To be a respected artist, with good sale rates, you'll have to keep track of the hot topics on the current art scene on a local, national and international level. During your interview, you will have the chance to show your awareness of the waves and flows of the market, the trends in the art that is being made by your colleagues, as well as art-buying trends. You can express your deep, philosophical understanding of the phenomena in today's art, your clever predictions on the further interests of the market and reflect on famous contemporary artists and the public interest in their work.

 

By coming prepared to an interview, you are showing your respect towards the time of the person on the receiving end. Knowing what you will talk about in advance, means that you will appear more confident and avoid reckless mistakes which can hurt your career in the long run.

 

Art interview doesn't need to be a date in your calendar which you dread, it can be an awesome opportunity to share your calling with the world. This way, the audience is given the chance to meet the person behind the canvas, and relate to your art on a deeper, intimate level, with a better understanding of the statement you are expressing.

 

Are you prepared for your next interview? We hope this helped you prepare and lose the jitters. Fingers crossed!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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