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Do you know how to choose the colors for your company logo? Creativity is key during this process and so is the manner in which the clients will perceive the color and the logo and its entirety. Choosing the company logos’ color will require some thought and a clear understanding of the brand identity along with the message you want to convey about the company. The brand color scheme is one of the most important decisions when creating the overall identity and aesthetic. This guide can help you understand how colors are generally perceived and can help as a starting point for selecting a defining color scheme.
The color emotion guide
Colors have a strong influence on our emotions and behaviors and marketers, as well as brands, will often put this color psychology to good use. Researchers have long been studying the effects of colors on our feelings and on how we perceive the things around us and undoubtedly some of these are very well known. Selecting a company color should be a decision that takes place when investors work on their trademark. For example, entrepreneurs in Asia can work with their designer to find a suitable color, while creating a distinctive trademark for their company in Singapore.
What company owners should know is that they can use the color psychology to choose the most suitable color scheme for their brand logo. The list below is a brief guide of the emotions generally attributed to each of the main colors.
Red: passion, power.
Orange: energy, warmth.
Yellow: optimism, sunshine.
Green: soothing, nature.
Blue: trust, peace.
Purple: royalty, creativity.
Pink: femininity, tranquility.
Brown: serious, robust.
Black: sophisticated, prestigious.
White: clean, noble.
Grey: mature, accessible.
Naturally, entrepreneurs can choose a single color or a combination thereof. Foreign investors who choose to open a company in another country can perform a research before choosing their brand color. For example, an experienced team of Cypriot company formation agents can help entrepreneurs start their business in this EU country that offers a very advantageous tax regime.
Issues to consider
The logo color can fit in a common color scheme for the industry. For example, green is naturally a very common choice for gardening businesses. However, the color selection process should be based on a thorough research to find the company’s true voice, regardless of the ones of the competitor’s.
When creating a distinctive trademark in Hong Kong, for example, entrepreneurs who are trying to open a company in the financial industry – one of the most developed ones in this jurisdiction – can stray from the commonly used colors in this business sector, like blue (which symbolizes trust) and create a bold and new logo.
The company’s tone and the message it means to send out to the world are all important factors when creating the brand logo. These, together with the chosen color scheme, should come together harmoniously to reveal the brand identity.
Derek Hood is a top UK based artist known for his vast collection of unique pieces of artwork. Derek has always been thrilled with drawing and painting, and therefore it was not surprising when he enrolled at University to study Fine c. The university is one of the best when it comes to honing the skills of students in matters of visual artistry. This move helped kickstart Derek’s journey in mastering fine arts as he gained broad exposure during his time at the university where he had the chance to interact with some of the best minds in the field as well as to visit several exhibitions which he drew inspiration from. He was also actively involved in student activities such as leading various exhibitions which prepared him to step into greatness.
Since his graduation from the university in 2007, Derek has embarked on creating various types of visual artistry. He started off by focusing on drawing, a field in which he found himself to be a natural. Derek has a knack for creating an image off the top of his head. All he needs are his tools, and he uses a wide array of them such as wax pencils, graphite pencils, ink, and pen. He is also well versed in various drawing techniques using graphite pencil sketches, for example, blending, scribbling and cross-hatching.
After practicing on drawing for a while, Derek decided to shift his focus to painting. This decision was informed by a trip to the Sistine Chapel where he laid eyes on various painting techniques that sparked not only his curiosity but also his interest. His style of painting is unique and speaks volumes about his personality and style. Derek prefers to use bright colors which stand out. He applies various blends of primary colors which he mixes deliberately to come up with his paintings. He draws his inspiration from the period he tries to portray or from a culture. He also looks up to the works of some of the greats in the industry for inspiration such as Urs Fischer, Katina Bock, and Kapwani Kiwanga.
Derek is also interested in various other forms of art which he also learned at the university. These art forms include:
His latest undertaking has been in the field of sculpture. Derek has always known he had a thing for sculpturing and he is now focusing his time on honing his skills and creating amazing pieces of sculpture. Derek has his mind set on becoming one of the greatest artists in the UK. After completing his studies, he is now focused on creating a fantastic gallery that would stand out for decades to come and which will showcase his unique skills and secure a place for him among the greatest UK artists of all time.
Derek has been already well onto his way of making his dream come true. His works have already been featured in several of the top street galleries and art exhibitions in the country.
According to Statista, 2015 brought about $59.82 billion spent on digital marketing in the US, and the number is expected to grow to a whopping $113.18 billion by 2020. A field growing in popularity day by day, Digital Marketing has been the talk of the town over the last decade. To some, it remains a cloud of mystery.
In this infographic, we attempt to simplify the topic for brands that are just starting out and are overwhelmed by the sheer number of things they have to do. There seems to be an ever-increasing list of activities under the umbrella of digital marketing that demands our attention. Most of them are sadly not worth our time. Here, we cover what we consider the foundation of digital marketing that forms the requisite for greater things to come.
Your website is not just a namecard. It can be a source of leads and sales for your business. To do so, it needs to be able to convert web visitors into leads. With a potential customer in mind, you would need to ensure that your website provides them with a good level of ease and convenience, whether in navigating your website and learning about your product, or simply in contacting you. Hence, adding forms to every page of your website can work miracles, and avoids the customer having to strain their mind browsing your website for an enquiry they may have.
Meanwhile, testimonials and other social proof from your previous and current clients placed on various landing pages of your website would give a good impression to potential clients or customers, drawing them to look more into and eventually purchase your product or service. This occurs as, instead of you and your website selling the product, your testimonials etc. would do the work for you, as potential clients often prefer seeing proof that your product would benefit them, from those other than your brand’s sales representatives themselves.
Lastly, were you aware of the fact that an increasingly larger number of Internet users use their smartphones to browse websites and social media instead of, say, their laptops? This is where the importance of having a mobile friendly website comes in, since a majority of your visitors would be browsing your website through their smartphones and not their laptops. Take a step back on those graphics and animations, and ensure that the mobile version of your website is just as easy to navigate; and see the leads rolling in!
Lets put it this way: do you know anyone who doesn’t have an email address? Neither do we. Moreover, Exact targetreported that accessing email is the one task people tend to use their smartphones for the most; yes, even more than connecting to social media.
Hence, reaching your current or potential customers through their email may be the best marketing tool you may have the liberty to use. An email marketing campaign’s ability to be personalised specifically towards each customer gives you all the more reason to consider this particular marketing tool since. Often enough, customers seeking your product may not always be aware of that new blog post on your website, or that brand new service your company just launched. With email marketing, your customers can be made aware of all this, as well as new promotions and updates specifically catered towards your loyal customers. Moreover, A study by Adobe found that your current customers are 9x more likely to convert than 1st time prospects.
How would you jump on the email marketing bandwagon, you may ask? It’s quite simple, really. After you’ve complied a list of all your customers’ emails and contact details, you can pick one of several email software providers –Mailchimp, for example, is completely free for your first 2000 subscribers! –and proceed to blast your emails. Other tools such as SumoMe, Leadpages or OptinMonster can always be used to continue collecting more emails, and by sending out regular and attractive emails to your customers, you earn their loyalty.
Search Engine Optimization –or SEO, as it is more commonly known –is the buzzword within digital marketing as it stands now. SEO is the top source of organic traffic and leads. With 97% of consumers using the Internet to search for products or services they require, SEO potentially is a vital lead generation tool.
So, how does one go about planning SEO? To track your web traffic, install Google analytics; to communicate with the Google search engine, install Google search console; and lastly, install an SEO plugin such as Yoast, if you are using WordPress. After submitting your sitemap to the Google search console, you must begin producing keyword-based content. This, along with ensuring your website’s URLs are short and concise, would gradually move you further up in your potential customers’ search results, hence leading them to your website and, eventually, helping you create yet another source of leads. For more information, check out our comprehensive guide to technical SEO.
In the current decade, social media has become the driving force for businesses. Often enough, it can too be said that, without a presence on social media, your brand may just cease to exist. Keeping up with the times is crucial for your business, both in drawing in more customers and maintaining your existing ones. As with the case of email marketing, social media aids your brand in getting the word out; in updating your clients of your new promotions and services, while targeting potential clients with the use of ads. Our day to day lives often feel incomplete without accessing social media a few times a day, at the very least, with Singaporeans, for example, having reported to be spending a whopping 2.2 hours a day on social media. An indication of the role of social media within businesses can be seen too with the online presence of 91% of retail brands on two or more social media platforms.
In terms of your website, connectivity to various social media platforms and vice versa should be your topmost priority. This can be established by adding social sharing buttons to every page of your website, and, while sharing posts on social media, ensuring that your posts lead to your website, so as to increase the traffic and resulting leads. However, before you can go about sharing and spreading the word on social media, it is too integral that the content on your website is beneficial enough to your users. Social Media, as the name suggests, is a platform for socializing and not for selling. Hence, brands should strive to provide value and useful content on social media, with the view of building a long term relationship with their audience.
Finally, it is also recommended that brands try out advertising on Facebook. It allows them to reach out to a huge group of audience at low costs, relative to other traditional ads platform such as newspaper or magazines. However, there must be proper strategy in place if one is seeking to obtain a positive ROI from their facebook ads. To that end, you can check out our guide to Facebook advertising.
Blogging is an up-and-coming method of leads generation. It is premised on the idea of using information to create trust with today’s highly educated audience. Pay close attention to your content, and always prioritise quality over quantity. If consumers of your blog posts are put off after having read just one low-quality piece, chances are they might not return again to your website when a new piece is published and promoted.
Look to your customers’ recurring queries and frustrations, and turn them into blog posts; not only would your blog posts then be of interest to your customers, but they too would gain more traction as compared to other, less significant topics. Moreover, the content itself should be in a specific tone of voice that would attract customers; easy to read and conversational tones which can also be promoted on social media are often the best approach. Take your time in copywriting the headlines of your articles too; with the fast-paced life that we currently live, your customers would more often than not only read your article’s headline, and then go on to read the rest of the article if and only if it piques their interest.
Adapting to the changing tone of the world has become crucial, with the fear of you and your brand being left behind quite real. Your customers now expect you to maintain an online presence, while it has been proven time and time again that digital marketing, as compared to more traditional marketing perspectives, outperforms in all aspects, whether it be cost, convenience, or audience reach. Following these hacks listed above, digital marketing would be less of an uphill task.
Verbal vocabulary, just as much as visual, is a key to storytelling. Whether you are an artist, designer or in the marketing field, expanding your vocabulary gives a special spice to your narrative, but also develops an intellectual and sophisticated language for professional communication.
English is a world spoken language, and the new era of technology is reshaping the language structure every day. E-content replacing books; blogs and vlogs trending in the virtual world, using the slang of the language and draining the word bank syllable by syllable - creates an alert for seeking new inspiration in the beautiful and rich English language.
A solution for introducing the variety of English language back to our lives could be a modern adaption of an old fun for the whole family game. Remember the Scrabble? It is a game where two players expand their creativity and vocabulary. Simply mind challenging and competitive game you can play all day long.
Yes, Scrabble is back in the game!
Curious about this adaptation? We can tell you more! Scrabble World Finder Guide is a new platform with an extraordinary dictionary of English words. With it's elegant and simple design, it is also an example of a stylish website in 2018. What this website offers is an ability to quickly find the word you were looking for by simply writing all the right letters in the search box. And just like in the Scrabble game, it generates the maximal length of the word you could result with the letter input, as well as all the words created by the combination of those letters.
For example, for your input "SILEBL" it generates 40 words for you, such as "LIBELS", "BELLS", "ISLE", "BIS" etc. This feature is creatively called Scrabble Cheat on the website.
Among other features, you can search all the words that start with a letter of your choice and choose the length of the word (Words With Friends). You can also be specific whether you are playing Scribble for the US, UK, or if it is game with worldwide rules.
What is particularly interesting about this platform is, as we mentioned, that is it a practical dictionary. In fact, for every word you discover on Scrabble World Finder Guide, there are one or few explanations to the both - word meaning and its practical use.
There are many benefits into playing the Scrabble game. It improves your spelling, expands your vocabulary, develops your analytic and mathematical skill, and it never gets boring, especially if you're playing it with friends.
Readers of COLOURlovers and professionals in your industries, it's time to step up your game, engage your both hemispheres into this creative research, and have absolute fun while playing and exploring!
Check it out by following this link ---> scrabblewordfinderguide.com
Whether your business is a new one or an existing one, you still need a good website which will help people to easily find you. Whether you hire a web designer or do it yourself, it does not matter because what matters is that you have a beautiful and well functional website that allows people to find you and the necessary information easily.
Let’s find out the reasons why your business still needs a professional website.
A professional website will help your business to gain credibility and that credibility will bring you more business. People are searching online for things they want, solutions they want for their problems, to get information, to compare prices and to do other things and if you do not have an online presence, it can be very difficult for you to create the credibility necessary for any business. So, find a good web developer for web development of a professional website for your business to gain more credibility and bring in more business.
A website will help you to easily showcase your work. For example, if you are in web development for web design, you can easily showcase the work you have done and if it is of good quality, it will impress your prospects and will convert them to your paying customers. If you want an app to go with your website, app development can help you to create one which will be in line with your website and will provide extra assistance to your prospects and customers and help in converting them to paying customers.
When you compare the cost of advertising through newspaper ads, TV ads, Internet advertising, radio commercials, promotional materials and networking events, your website does not cost a fraction of that in the long run. It will help you save thousands of dollars in a few years. Find a local web designer to design your professional website and that will save you more money in the designing part itself. For example, if you are in Birmingham, you can choose a web design Birmingham firm or company to create your professional website and it will be more economical. And once your website is up, it will do some of the advertising work for you and thereby will save you lots of money.
One of the main reasons why you pay web developers to create your professional website is to convert prospects or people coming to your website into your leads. It is a very efficient and economical way of finding leads who will become your paying customers. It is a way of finding leads without paying anything.
When you have a website, it becomes easier for your customers to find you. If you have a website it will show up in Google search results and now it is people search Google for anything. If you don’t have a website, how would you show up in the search engine result pages? The more you show up, the more people will find you, the more possibility of finding customers for your service or products.
When you want to look trendy and stylish, you must have a number of trends that you adorn every once in a while. It is not difficult to be trendy as a man even if you do not have a keen eye for the fashion world. There are a number of timeless styles that are always great for all seasons which you can choose. In 2018, a number of styles have already established themselves. Here is some 5 best men's fashion trends for 2018 that you should keep an eye on.
2018 is the year when many people are embracing the softer and comfortable clothes. It is thus not surprising that suede, velvet, corduroy and other softer materials have been embraced fully by many fashion designers. You will definitely not be out of place by wearing softer textures by the end of the year. In order to achieve the right look though, you will need to be mindful of the colors you choose. Brown, white and black hues are the best for soft materials. The colder seasons of the year are also the best time to catch on this trend.
The past few years have been marked by particular silhouette trends. The women fashion trends have specifically been rampant. Last year though, the men trends also caught up. One of the major things about the silhouette trend of recent times is the increase in the size of the garments. Silhouettes are much larger and looser than they were in previous years. In 2018, this trend is yet to wane and you will not be late for the party. Oversized silhouettes look great especially when you have selected the right material and chosen a sophisticated look.
Another major trend that you will not go wrong within 2018 is the biker fashion. The biker style that uses dark colors, leather and biker accessories are always great for all seasons. Since this style is popular among many men, the best thing to do when you want to rock it is to add a little uniqueness and sophistication. You can do this by choosing some great biker accessories to go with the clothing. A gothic skull ring for biker could especially do the trick. There are, of course, other accessories like belts and chains which you can also use.
Suits are always in fashion no matter the time or season. Turtleneck suits though are a special style that is only worn by those keen enough to try something different. These suits can be paired with a wide range of items including boots, bags and a wide array of shoes. Turtleneck suits are not only great for protecting you in the cold weather but the trend is a smart break from the common shirt-and-tie look.
The camo and military trend is a timeless fashion that keeps coming back. In 2018, the military look has specifically prevailed over the camo look. Aviator jackets, army green bags, khaki and other items are functional. It is quite simple to go with this style as inspiration is everywhere. The functionality and simplicity of this style make it very attractive for most men.
Anyone can put up a website for any reason, but most webmasters do it to get conversions. Getting visitors to sign up for a newsletter, fill out a contact form, and buy products or services their site is offering is what gets webmasters going, and web design plays a crucial role in acquiring those conversions.
A website’s design is an essential factor in getting visitors to check it out. Ease of navigation, mobile responsiveness, and the way the call-to-action button looks are just some of the many elements that can either attract or turn off users.
The same goes for color and how web designers use it in their work. Colors are a powerful tool in web design because they make quite an impact on human attitudes and emotions.
With strategic color use, web designers can make a website project an air of reliability. Creating a sense of urgency or making people feel passionate about something is also possible if the web designer uses specific colors in a particular way. Whatever reaction or emotion a website's design elicits from visitors, you can bet that the colors the designer used have something to do with it.
Industrial psychology has a sub-field called color psychology, which revolves around analyzing the emotional and behavioral effects that colors and color combinations produce. With an understanding of color psychology, a good web designer can use certain colors and the human emotions associated with them to trigger specific reactions from visitors. More often than not, the right use of these colors in web design can lead to conversions.
To be able to use color strategically, a web designer must know which values and emotions are commonly associated with what colors. Here’s a guide on some basic colors that you can refer to when designing a website.
Are you working on a page for a clearance sale which will last for a limited time only? Use red to make visitors feel like they have to rush immediately to the store or miss out on the opportunity. When used in marketing materials that scream about huge discounts, red can create a sense of urgency.
In the business world, the use of blue is common since it projects security, stability, reliability, trust, and intelligence, among other things. Blue is also cool to the eyes, which is probably why many people associate it with calmness and serenity.
Black is elegant, sleek, and glamorous, which is probably why ad campaigns for high-end products use it frequently. Black is great for projecting power and authority as well.
The healthcare industry uses white heavily because it symbolizes hygiene and cleanliness. White also represents innocence, purity, and virtue.
If you want to draw visitors in by projecting cheerfulness and warmth, then you should use the color yellow in your design. Go a little easy on the color though, because a color as sunny as yellow can get a bit overwhelming.
Websites dedicated to environmental causes typically use green. Green is also popular among businesses that would like to convey decisiveness to potential customers.
There are many colors out there with emotional associations determined by color psychology. Study them, use them strategically, and help improve your conversion rates.
About The Author
Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.
Figuring out how to brand your business so it’s easily recognizable to consumers is challenging. Not only do you need consistency across both online and offline locations, but within the messaging itself.
You compete against millions of businesses. With more than 30 million businesses represented on Facebook, for example, you need a plan to stand out from all the noise the typical consumer is inundated with, or you’ll likely be overlooked.
Fortunately, there are a number of ways you can integrate both online and offline marketing to create a voice for your brand and reach your target audience.
Don’t just churn out generic content or retweet other people’s content. If your goal is to drive people to your website, then you have to give them a reason to go there. Content is still king when it comes to offering something custom to your customers. Seventy-eight percent of people are more likely to trust a company offering custom content versus generic.
There are some brands whose logos are so recognizable you instantly know what company is tied to the ad or image. Think about some of the popular brands out there, such as McDonald’s or Walmart. You instantly thought of their logo, didn’t you? Your goal is to make your logo just as memorable. This is accomplished with color, specific typography and exposing the consumer to the logo over and over again.
Guitar Studio’s logo is memorable in that it incorporates what they do by adding musical instruments into the logo itself. The text is bold and simple, but the colors are black and red, which catches the eye over a white background.
Out-of-home advertising, such as wraps on vehicles, has a six to one return on investment (ROI). The overall look should match your brand identity. A professional can help you match colors and typography so your vehicle is as recognizable as your website or storefront.
What do you value as a brand and as an individual? This should clearly tie into your company’s overall purpose. If you aren’t passionate about something, consumers will see that. However, you also have to communicate your purpose so they know what you’re striving toward.
Life Is Good has a basic philosophy of spreading good vibes. You see this in everything they do, from the clothes they make to the message on their website to sharing photos of their customers and how they treat their employees. It’s an overreaching message for their brand that you’ll see over and over again. They also donate money toward helping improve the lives of children.
Sponsoring local events is a great way to get out in your community and start building relationships on a local level. As with other advertising opportunities, remain true to your brand image with the same logo, colors and message. Local events can include fundraising, little league and school events.
Consumers care that a brand means what it says and is open and honest. If a brand offers total transparency, around 94 percent of people say they will likely remain loyal to that brand. Make transparency part of your overall branding efforts both online and offline.
McDonald's deals with all sorts of rumors about their mega-brand, so they came up with a transparency campaign in Canada to answer any questions consumers might have and tagged it "Our food. Your questions."
One of the worst things you can do is let other people represent your brand in a way that is unflattering to you. If you don’t stop these imposters, then you risk the general public thinking you endorsed whatever they said or did. Disney is notorious for protecting their name and trademark, and rightfully so. You should be as well.
People feel an emotional connection to brands they think care about them. Sixty-five percent of consumers say if a brand cares about them they are more likely to form a long-term relationship with that brand.
Harley Davidson is well known for their amazing customer service that goes on long after that initial purchase of a new motorcycle. Once you buy a motorcycle from them, you're considered part of their "Harley family." There is a Harley Owners Group (HOG) that you can join. This allows you to connect with other Harley owners and share tips and maintenance ideas.
If you want people to become familiar with your brand name and logo, you need to put it everywhere. If you have a brick-and-mortar store, put your logo on the bags you place purchased items in, at the top of the sales receipt and all over your store. For online, add your logo to social media, your website, and any email you send out.
Find brand ambassadors to help you spread the word about your brand and what you do. This means passing out things such as hats and T-shirts with your brand logo and message on it, but also developing an insider pool of people who will help you spread the word.
Want to drive loyal customers to buy more often? Develop a rewards system for everything from referring new customers to purchases they make. Brands such as Starbucks do a good job of blending online and offline marketing by offering an app that rewards loyal customers. They also have a “frappy hour” they send out push notifications about.
Facebook allows you to schedule events, create private groups and host a party online. Optionally, you could also install chat software on your site and host an online event on your own server. The key to throwing an online event is to get people in the door. You can do this with free prize drawings, a special guest speaker and mentioning the upcoming event on social media and to your private mailing list.
In real life, you can host a party for local media to get the buzz going about your brand. Invite any influencers in your area as well. For example, if Mary has always been your number one fan and regularly sends people into your store to try what you have to offer, invite Mary to your VIP party.
Print out some door hangers or flyers about what you have to offer and invite the neighborhood to come see you at your place of business. Even if you’re on an extremely tight budget, printing these items doesn’t cost much. All it will take is a little of your time.
Be a guest speaker both online and offline. This allows you to reach new people one or a few at a time and tell them about what you do. First, you must find a topic that people want to know about and that ties into your niche. Then, you develop some talks that teach others but also promote what you do and your business.
Seek out like-minded business owners who run businesses that are similar to yours but not direct competition. For example, a bakery might team up with a wedding planner. You then trade advertising in one another’s newsletters and refer people to one another.
These are just a few branding ideas applicable to both online and offline branding efforts. Keep your eyes and ears open for additional opportunities to get your brand message out there. The more people hear about you, the more likely they are to consider doing business with you.
Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
Call it pastel pink, salmon rose, peachy blush or flamingo cerise, the verdict is in: Millennial pink is – still – the color of the moment. Try as they may to unseat it, this color isn’t going anywhere.This sweet, candy-like shade is not really a newcomer on the color trends scene – in fact, it’s been around for the better part of the decade. From rosy packaging to pink sunnies and trendy drinks and from bling to runway trends, Millennial pink is everywhere – and it shows no signs of slowing down.
Pink Is IN: The Beginnings
Back in 2015, Pantone announced rose quartz as one of the two colors of the upcoming year – with serenity, aka chalky sky-blue being its co-lead. Arguing their choice as 'society’s understanding of femininity… changing the way people think about the female experience”, Pantone definitely boosted the popularity of the shade. But by 2015, Millennial pink was already the hottest shade around – and some say it all started with Paris Hilton’s love for the shade in the early 2000s.But not all agree and other sources associate the origins of the pink movement with Tumblr’s pink-everything aesthetic. By 2016, major brands were designing or packaging everything pink: from Diesel's Spring 2016 ad campaign to Glossier’s new product range, the color was already on top.
Pink-Infused Fashion Trends
From the hottest catwalks of the world to the red carpet, Millennial pink is everywhere. And when it comes to garments, the famous shade features a wider range of tones, from the softer, pastel ones to brighter, candy-like hues. Millennial pink has been a staple at New York Fashion Week for years now, where collections from Rebecca Minkoff, Anna Sui, Reebok, Club Monaco featured the shade extensively. Another group .that totally embraces the femme shade: fashion bloggers, who rock the shade on repeat, both as a statement shade (in its hotter versions) and as an elevated, luxe neutral.
Jewelry Trends: Rose Gold Takes the Lead
Blush shades of pink have been slowly and steadily taking over the latte and hazelnut hues and gaining a place as veritable neutrals. And the same thing is happening in the jewelry niche, where rose gold jewelry has been slowly taking over the classic white and yellow tones – especially during the hotter seasons. From dangly earrings to lariat necklaces and stackable rings, rose gold is totally trending. The reason? The simple fact that no other shade looks as good on sun-kissed skin as rose.
Pink Sunnies, Bags and Heels
The color of iPhones and Acne Studios' shopping bags is also scoring big in the accessory department. While a while ago, golden pumps were making a sparkly splash, these days; it’s all about those rosy heels with high levels of luster. Joining the pink club: the trendiest sunnies, with the IT celebs rocking the rosy-shaded shades on their pap strolls. Pink backpacks, pink totes and blush handbags have become staple rather than statement pieces, since the shade can definitely double as a neutral.
Rose-Hued Gems and Pearls
Say goodbye to classic whites and welcome the sweet shades of pink when it comes to updating your jewelry collection. From rosy beads to pink pearl stud earrings and peachy salmon gemstones, the trend knows no bounds. Whether you’re on the market for a pearl ring or a gem necklace, embrace the seductive, fun and saccharine shade of Millennial pink.
Next in Line: Millennial Lilac Is the New Pink
According to various color forecasters, Millennial pink has already peaked. And the next iconic shade in line is either hot, 90’s pink or soft and mysterious Millennial lilac. But even if you’ve upgraded your wardrobe with an excessive amount of candy pink pieces, no worries – as this sweet shade and its purple cousin look like a trendy unicorn-like dream when combined.
It is difficult to dispute the importance of color to branding-related endeavors. Color is evocative, creates an attraction between consumers and products and is capable of boosting recognition of a brand significantly.
The fact of the matter is that colors have the ability to produce feelings of happiness or sadness, sensations of thirst or even fatigue. Designers need to grasp the ways in which different colors can psychologically impact everyday people, including the audience a client intends to reach. It is worth reviewing the manner in which color guides our decisions, emotional reactions and moods.
Sitting adjacent to one another on the color wheel are hues of yellow, orange and red. These are known as warm colors, and they are known to bring about a feeling of energy, gladness and hopefulness. It is also necessary to note that orange and yellow may cause irritation to some people's eyes, and they can work to boost appetites.
Consider some of the more popular fast food establishments and their frequent use of red and yellow in packaging, logos and the like. What is the reason for this? The goal is to prompt feelings of hunger and an impulse to eat something immediately.
Dynamic and warm in nature, red routinely sparks the full emotional spectrum. Many think of it as a color of love and passion, but also of risk and rage. This is a color that can set heart rates racing and generate a sense of real excitement. If a design element needs to receive a significant amount of attention, such as an online security alert, it is wise to render it in red. Used as an accent, however, red should be applied moderately, since it has a tendency to feel overwhelming at times.
This is a color grouping that generates happy, vital feelings in those who see it. It is an attention-grabbing hue, but it does not feel quite as powerful as red. Orange is forceful, but maintains balance and friendliness. For effective calls to action and invitations to subscribe to or purchase a product, orange can be an ideal choice.
In terms of the warm color family, yellow might just be the tone with the most energy. It conjures thoughts of sun, laughter and light. Yellow accents are great for producing an optimistic vibe in viewers. Of course, yellow does reflect large amounts of light and may feel harsh or irritating at times. Thus, this color should be used in a measured way in order to draw attention just where it is needed.
Purple, green and blue comprise the cool color family. These tones generally produce feelings of calmness and serenity, though they can also be seen as somewhat sad. Many feel that purple is great for promoting creativity, given that it blends relaxing blue with fiery red. Clients needed to generate an aura of beauty, healthfulness or safety ought to think about using these types of colors.
This color has long reflected feelings of wealth, health and regeneration. Green is pleasing to the eye and can help in the creation of balanced designs.
Tranquility, spirituality and trust are all feelings elicited by the color blue. While darker blues are great for generating a professional look for corporate clients, when used to excess, the effect can be rather cold. Lighter tones of blue create an approachable and friendly vibe.
Long recognized as a color connected to royalty and wealth, purple tends to lend a soothing air. Therefore, it is a popular choice for cosmetic and personal care products. Deep purples are perfect when a sense of luxury is required.
White, tan, black, gray and brown are essential colors for the backgrounds of great web design. White, black and gray are great for pairing with bright tones. When texture is part of the design scheme, brown or tan backdrops are key.
Designers must always remember that responses to color are very subjective and may differ substantially depending on the cultural background of the viewer. Because of this, designers must never fail to research their intended audience and make deliberate color choices based on their findings.