Daily Posts. Colorful Ideas & Inspirations.
Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 1,862 articles, you're sure to find something you love. Or if you have a great idea, let us know!
Using patterns in print design can really punch up a project. It's nothing new, but I'd like to point out a few different variations you might see as key benefits.
|Share this Post||Tweet|
Single Use Design Pieces
Simplify a project by using patterns. In this design, the abstract pattern with the perfect color palette, truly resembles a feel for the arts. It doesn't restrict the design to a certain type of art where the festival might cover anything from painting, sculpting, fiber arts and more. Using an artistically geared pattern keeps that visual open.
Coordinating Design Pieces
Using patterns in coordinating print projects can easily lend a hand in matching sets of items such as wedding invitations which usually contain a main element, the invitation - plus response cards, enclosure cards, save the date cards and thank you cards. Not to mention possibly following through with the design on wedding day programs, seat placement cards, etc.
Reusable & Customizable Design Pieces
When working with products you want buyers to customize, simple two-color patterns make it easy to do so. This makes it a snap for you to go in and adjust the pattern palette before shipping a digital file or physical product off to a client.
No matter what type of print project you have, these are a few benefits to using patterns to speed up your design or business process, not to mention a great way to add a ton of interest in your work.
Using COLOURlovers Patterns in your designs...
Here at COLOURlovers you can download an .SVG file of your pattern designs as long as you were the original Pattern Template creator. Additionally, if you have Seamless Studio, you can export designs as: .SVG, .JPG or .PNG to be able to use in other graphics software for design.
The Giveaway - How to Earn Your $75
This is a random giveaway picked from those who leave a comment. You have two choices:
Link to and place an image of a project you have designed with patterns. This can be from a yesterday or today, real or fake and must be a complete looking project. Does it fall under one of the three examples above?
Link to and place an image of a print piece or pieces (such as a wedding invitation set) you adore and think is a prime example of one of the above three examples.
In addition, I'd love to know why you like using patterns in your design or why you like seeing patterns in design.
Entries will be collected through Sunday, August 28th, 2011 (by midnight PST).
Next Day Flyers, the postcard printing specialists will be providing gift a credit of $75 to the randomly selected winner!
***THIS CONTEST IS OVER***
Weddings are expensive. How many times have you heard you ask yourself "HOW much is/are...(insert photography, flowers, invites, food, etc)...going to cost?!" So it is no wonder the most popular question I get asked is, "How do I save money on my wedding flowers and still have a beautiful event?" My two favorite answers to that question are, use high impact colors and interesting details.
Compare this lovely bouquet I designed a couple of years ago in shades of white:
Photo by Sarah Maren
To this bouquet I designed for a Fall wedding with high impact oranges and reds:
Photo by Kight Photographers
Designing promotional materials for print as a small business or freelancer can be daunting; but shouldn't be. With business cards, post cards, fliers and such - your canvas is small so keep it simple, direct and most of all - attention grabbing!
Apple has taken the clean white look (which has been copied over and over), your bank has taken the look using stock photos of "happy customers", your competitor is using "cute" clipart on their fliers... so what are you going to do to stand out? When your postcard turns up in the mail, what will keep your recipients attention?
Pop it with Pop Color.
Without getting in to too much detail of Pop Culture itself, I'm going to focus on color (of course). If you've learned anything from the color use of Pop Culture, it should be,"LOOK AT ME!!!"
Do not mistake Pop Color for simply tossing bright colors down to grab attention. Using Flourecents or Astrobrights will not cut it. Pop Color is a method that almost resists the rules of combination itself, but it works!
For example, Andy Warhol's famous Marilyn Monroe piece very marvelously displays a combination of colors that almost defy how colors should be used together - but it obviously grabbed attention.
So Let's Pop Your Print!
Keep the color palette minimal, bright and lusty or muted but defiant. It doesn't always have to be screaming with color, but make smart design choices.
Copyrights are well known topics that continually float around the community. So I've snagged someone in the business of creating and selling vector artwork to explain in laymen's terms the crazy in's and out's of copyright (with digital art). I'd like to introduce to the blog authorship, Ray Dombroski, founder of The Vector Lab (thevectorlab.com) and a COLOURlover himself.
|Share this Post||Tweet|
Enjoy the post ~ Molly Bermea / Blog Editor
Intellectual Property and Copyrights
Whenever an artist creates a new original work in the United States as well as in many other countries, it is automatically covered under copyright protection. With the use of licensing, that artist can grant certain additional rights to others. A license can be written to give someone else the right to resell the art or create derivative works (remix or change the art), for example. These licenses are important when it comes to using stock art or clip art for your own designs.
When it comes to your marketing arsenal as a businessperson, one of the greatest workhorses you have is your business card. From prospects to customers, your business card tells the world who you are and what you do. The question is: is it telling the story you want it to?
What Makes an Effective Business Card
What makes an effective business card has changed over time. In 2000, American Psycho taught us that clean, white or eggshell cards were the creme de la creme of business status symbols.
These days, people are turning to color as a way to stand out and be more memorable to contacts.
So, how do you choose when and where to use color or what color to use, for that matter?
If you’re a big film, tv, or theatre buff, you’ve probably witnessed a fair amount of subtext. This principle can be applied to more than just those mediums though! Today, we explore how you use the lens of subtext to look at your website and improve your digital presence by uniting your color scheme with your actual text.
First though, what is subtext? Think about it as the underlying theme or message in a conversation. In film, it can be seen with lighting choices, costumes, a character’s body language and really anything that isn’t apart of the actual dialog. I’ll use the movie Jurassic Park as an example.
What we love more than anything is helping people share their ideas & inspirations. A couple years ago we added the ability for members to color in 100 preset pattern templates and we saw your creativity flourish, but we also saw an even greater opportunity... To give you all the power to design your own pattern templates!
|Share this Post||Tweet|
And without being able to save your work, import your own custom shapes, work only in grayscale... and with only our simple web version of Seamless, in the past 12 months our awesome members created more than 80,000 original seamless patterns.
So it's with great excitement for the amazing creations that will be shared that we release the more powerful desktop version of Seamless Studio!
Special COLOURlovers Member Price
And as a special thank you to all our supportive members here at COLOURlovers, we're giving you a $20 discount on the regular price of $49, just for being a member. Thanks for Sharing the Love!
A Showcase of Amazing Seamless Patterns
It truly is magical what you all are able to create using simple shapes and only 5 colors... Check out the Showcase to see some examples of the wonderful patterns being created with Seamless Studio. Or check it out for yourself, Download a FREE 15 Day Trial of Seamless Studio...
Beautiful, Easy to Use & Affordable
Existing pattern design tools & software were expensive, hard to use & not much fun to play with. So as part of our mission to make design super easy and accessible to everyone, we made a beautiful, user friendly & affordable vector pattern design app. These are just some of the features we packed into Seamless Studio:
Import Custom Shapes
Open SVGs from other editors to use in your patterns.
Export to Other Formats
Save your pattern as a SVG, PNG, or JPG image.
Layers / Groups
Organize and rearrange shapes simply.
Save / Open
Create projects and come back to them later.
Upload your patterns straight to COLOURlovers.com.
Create wavy, sawtooth, straight, dashed, and dotted lines.
Export SVGs that scale beautifully to any resolution.
Start Sharing Your Patterns with the World!
Not only can you publish your patterns right to COLOURlovers.com from the app, you can also export your patterns as high res files to use in your own creative projects. Upload them to Spoonflower to get custom fabric! Print them out and sell them as part of a craft pack on Etsy! Turn a pattern into beautiful wall art with Imagekind! ...Woohoo!
Like so many houses on so many home makeover shows, some business’ websites simply need a makeover. Getting a website redesign doesn’t mean that the business itself doesn’t deliver amazing work, they could even be the best in their industry, it just means they aren’t articulating it digitally...yet!
While there are many aspects to a successful makeover, the most important is color choice. Think back to those TV shows. Arguably the largest change in the house with a purple exterior and bright teal accents was the switch to mature, subdued pebble-tones accenting a calm, cool columbia blue. Or the living room done in carnation pink with lemon-yellow daisies transformed to buttercream trim on pale moss walls.
Whether dealing with a house or a website, color is the most visually transformative aspect of any makeover. While content, layout, and user experience are inextricably tied to great digital design (I can’t even begin to explain how important each of those are...), the use of color will be our focus today in examining digital metamorphoses.
From Craptacular to Banktacular!
When we were approached by Central Florida Postal Credit Union to give their brand and their site a facelift, we had our work cut out for us. After initial strategy meetings, we were able to suss out what they wanted their digital brand to say about them: CFPCU is reliable and caring. That meant that a visit to their site needed to be enjoyable, educational, and easy to navigate.
Unfortunately, their old site did not relay that clearly.
While the colors present aren’t the most clash-worthy I’ve ever seen (they’re simply a muted variation of primary colors), those colors say soft, calm harmony as opposed to trusted, attentive, and dependable.
There are some colors, when paired together, that just look good. They make sense, they match. There are also those colors which, put side by side, make your eyes burn. Ok, maybe not actually burn, but you know what I mean.
The question is: why? Why do certain color combinations look serene or exciting and others garish or completely boring? I want to explore the why of color combinations, some of the science and some of the psychology and how you, as a business person, can put those colors to work for you.
Covering Some Color Basics - Intro to Color Theory 101
Before we dive into the “why” of certain color schemes and how to use them to speak to your potential clients, let’s cover some color basics to make sure we’re all on the same page. COLOURlover pros and veterans, feel free to jump to the next section.
For the purpose of this post, I’ll be using the Red/Yellow/Blue color model as the primary colors on our subtractive color wheel (this subtractive wheel is what painters and artists use). For a look at the use of the Cyan/Magenta/Yellow color model used by printers, feel free to take a look at our recents posts discussing RGB versus CMYK conversions.
The Red/Yellow/Blue color model is what most of us grew up learning. Arranged in correspondence with the wavelengths of light, the original color wheel was invented by Isaac Newton. We wrote a complete history of the various color wheels recently, if you are curious and want to know more.
The color wheel that most are familiar with usually looks like this:
Secondary colors on this wheel are made by combining 2 primary colors. Likewise, tertiary colors are formed by mixing a primary and a secondary hue.
Source: Eva Williams
Patterns are way easier to make than you may think, you just have to learn the tricks. That's where I come in. It seems like the pattern world is real hush hush about their techniques and the tools out there are nothing short of awful - besides the COLOURlovers Seamless Pattern Maker and my own resources at madpattern.com. In this Educational Series I'll be helping you understand the different types of patterns. Let's first start with getting you Lovers up to speed on some of the universal laws of patterns.
Pattern examples A, B, C, D (P1, P4, P6M, P3M1)
It is mathematically proven that there are only 17 different types of pattern symmetries. this is a surprisingly nice and natural way to organize the patterns you see around you.