Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,272 articles, you're sure to find something you love. Or if you have a great idea, let us know!
Did you know that 38% of visitors will stop engaging with your website if your content is visually unattractive, or that 48% deem good website design to be the number one sign that a company can be trusted? When it comes to aesthetics, in addition to choosing the right colors, fonts, and artistic style, your choice of imagery is key. This is as much the case in your opening page as in your About, Products/Services, and even your Blog sections. Find out how to present your photography in an artistic, efficient, dynamic way.
High Resolution for Picture Perfect Images
Photographs displayed on your website should contain a significantly high resolution so as to offer your readers greater clarity and crispness. Your audiences should be able to zoom in enough to check out one part of the photographer in minute detail, particularly when it comes to product images. The higher the resolution the slower the page load time. Make sure your images are not so large that users struggle with viewing them. Use JPEG images (which are faster to load than PNGs and other formats), don’t upload images weighing more than around one megabyte, optimize your images (don’t scale down large images as this make your page take very long to load) and test your website load speed through dedicated web page test sites that will run optimization tests and make suggestions for improvements.
Capturing Hearts with Your Photo Display
Some pages will contain a blend of word and text. Templates work well to help you position each accordingly. However, if parts of your website are composed almost exclusively of imagery (for instance, a photography blog or memories section), you can present various pictures at once, cropping and resizing pictures so the effect is similar to an online collage. For instance, the screen can be divided into two, with one large landscape photo taking up the entire left page, and a blend of landscape and square images occupying the right-hand side. Presenting images this way highlights their beauty, since images can be used to contrast shapes and colors in a visually arresting manner.
Relying on Professional Photography
Depending on the industry you work in, it may very well be worth investing in the services of a professional photographer. Ideally, your chosen photographer should be able to provide a blend of video and still images, for use both on your website and your social media pages. If you work in media, for instance, and you cover local social events, restaurants, prominent people etc., the photography should have the correct lighting, resolution, and background. If your industry is less visual in nature, you can probably get away with using quality stock photography by companies like iStock or Shutterstock, both of which offer a bevy of professionally taken photos for a relatively small subscription fee.
Because modern day consumers have so many audiovisual temptations, any company wishing to be a standard bearer needs cutting-edge photography on their website. Templates will help you lay out standard articles, but especially if you work in the media or an artistic field, an in-house designer will ensure your images are set in an appealing, proportionate manner that is true to your brand and style. It all begins with the source of the photo, of course. Everyone may have a camera on them at all times, but taking a cracking photo is an art that requires training and of course, the talent that only one who is truly passionate about photography, has.
One of the great aspects of technology is that we now have access to more products than ever, no matter where in the world they are manufactured. In fact, all it takes is one click for many of these products to arrive at our doorstep days later. There are some that believe that one of the most important aspects of a product is the way that it is designed, and there are others that even believe that product design can affect human beings to the point where it can change the world. Either way, here are some of the some of the most incredible and original product designs in the world.
Dyson Air Multiplier
There are few individuals that are as respected in the world of design as Sir James Dyson, and that is one of the reasons why his company, Dyson, has been so successfully, consistently generating billions of revenue every year. The company shocked the world in 2009 when it introduced the Air Multiplier, the futuristic circular orb that marketed itself as the world’s first “bladeless fan”. The product works thanks to forcing air through a circular aperture, and it has an impressive air flow - while still arguably being the most futuristic and original fan design ever created. There’s no question that the Air Multiplier has cemented its place in history.
One of the reasons that the Ember Mug is so revolutionary product-wise is because of the individual behind Ember, and that would be Clay Alexander. There are certain individuals that are simply meant to create, and one could certainly argue that Alexander is one of them. This is hard to deny, especially when one considers that he is an American inventor and entrepreneur that has over 100 patents, and started his own company - still active to this day - at the age of 23.
One of the greatest things about modern design is that it allows the user to personalize and customize as much as possible. With Ember - you have a coffee mug where the user can actually control the temperature. For coffee lovers, users can actually set a precise temperature that they prefer, and the Ember mug can ensure that temperature for at least two hours. It truly is remarkable how much we can personalize our lives, thanks to technology.
Seiko Presage SARX055
The truth is that there are more smartphones in the world than ever. Specifically, there are well over 2 billion smartphones in the world, which shouldn’t be surprising, considering that technology continues to get more affordable. As a result, many people use their phones to tell time. However, this certainly doesn’t mean that a watch isn’t a necessary part of our wardrobe. It certainly says a lot about a young professional, no matter what gender they are, if they are wearing watches that compliment their clothing, or the situation, as much as possible. It shows a keen attention to detail, and that they care about their appearance, as well.
Since smartphones are more advanced than ever, and can do everything from make sure that we stay as fit as possible, as well as a device that we can watch movies on - why not make sure that our watch is as minimalist as possible? Of course, for an executive or a boss - maybe your watch can make a certain statement. There might be a need to show off your own personality or individuality, and you can opt for an interesting design or color. However, one classic option is the Seiko Presage SARX055. The beauty of this watch is that it is simultaneously modern, but also seems timeless because of how incredibly simple it is. While there are some that might worry about a watch being “too simple”, it somehow seems to be modern while still paying homage to the past. The minimalist design has been influenced by none other than the Japanese cocktail bar scene, believe it or not. Either way, the Seiko Presage SARX055 is a great way to make a statement without being desperate for attention.
Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.
The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:
Your brand identity includes any visual or audio representations that others recognize as your company.
Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?
Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.
How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.
The more consistent you are in your branding, the more familiar your target market will become with your business.
Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.
Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.
It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.
Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.
Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.
Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.
All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.
Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.
Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.
Your brand story should communicate feelings by appealing to the emotions of your target audience.
Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.
If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.
When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.
It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.
To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.
For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.
Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.
Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.
You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.
Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.
Some major brands create silly or outrageous online campaigns that work. A few examples are:
Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.
Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.
Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.
Image Pixabay CC0 License
All the web designers wish that they work on a well designed and formatted website. However, it doesn't mean that the website has to look all glitter and flawless. It means that how professional and sophisticated your site looks. Reason being, a number of websites are available online that are attractive but are unable to enchant and captivate potential customers. Therefore, web designing is crucial if you want your business to grow when it comes to web designing.
This article has clubbed together some of the top ways in which you can make your website look more attractive.
You must have noticed that certain websites have dozens of highlights, drop shadows, borders, and colors over the webpage. This would look colorful but might often fail to attract the customers. If you are planning to create a web design that it is loaded with colors and lines, this might be the right to drop it. Reason being, visitors will find it really hard to hunt for the relevant information and might consequently drop the idea of visiting your site.
In this era, minimalism in everything is becoming more and more wanted. Therefore, you should adopt a more sophisticated design that looks neat and tidy when approached. Adding tons of flashy elements will ultimately turn off the impression of your content and services provided.
An ultimate goal that every skillful web designer aspires to achieve is to give the best customer experience. A responsive web designer will make both the ends meet to get the best out of what is available. One of the awesome ways by which he can achieve this is causing the navigation over your website simple. Customers are in a great hurry to hunt for the required information.
Therefore, the website should look clean, neat and well organized so that the customers can get what they want easily with just a few hits.
Having a cluttered website design makes it tough for any visitor to be able to differentiate between various thoughts and ideas. It is necessarily the empty space that is devoid of any text or image and is strategically used to give a neat layout to the site. Moreover, white space determines the readability of the content published on your website along with deciding how appealing it looks to any visitor.
Using high-quality images may take a bit of time to get loaded, however, will make your website appear one in a million. Using these high-quality images will enable your site to look more professional. This will attract customers and eventually increase the traffic on your website.
Therefore, factors like choice of font, quality of images, use of CTA buttons etc. are essential when it comes to web designing. The first impression over your potential customers must be great. This will make them to visit our website more often.
Today, at least 55% of all websites are built on content management systems (CMS). Data from Web Technology Surveys show that only 45.4% of websites are coded from scratch.
While CMS platforms such as WordPress present an easier way to build websites and also come with a lot of SEO tools and advantages, they are not without downsides.
The key one is cybersecurity with studies showing that most come with security vulnerabilities. This explains why websites built on CMS are among the top hacking targets on the internet.
Whether you are using a CMS or coding your website from scratch, it is essential that you take precautionary cybersecurity measures.
Remember that the internet users of today are highly informed and super-conscious about cybersecurity and are therefore likely stigmatise your brand at the first sign security loopholes.
Here are some cybersecurity tips to take into account when building a website using a CMS. Some of these measures are also applicable to hand-coded websites.
Ensure secure hosting
Before everything else, you need to ensure that you subscribe to a reputable and adequately secure web hosting.
The first step to determining the best web hosting provider is by reading other customers’ online reviews. It is important to note that some of these reviews may be faked and therefore only settle for a well-known provider.
Also, ensure that the hosting provider offers the necessary tools to secure your site and its functionality. Some of the things to look for include the SSL certificate and an SFTP option. CMS platforms such as WordPress provide free SSL certificates.
Another thing worth checking is whether the hosting provider offers backup tools. These tools protect your data from loss in the event of a system failure. While the task of backing up your data relies on you, you should ensure that the hosting provider has sound backup procedures and they back up their servers regularly.
You should also check whether their servers are maintained adequately and have a published security protocol.
Have a web-application firewall (WAF) in place
Another must-have tool in the website building process is a web application firewall (WAF). This tool can be software or hardware based, and its main purpose includes filtering unwanted traffic between your website server and data connection.
Common forms of cybersecurity issues addressed by WAF include hacks, DDoS attacks, Brute Force attacks, SQL injection, cross-site scripting, and Zero-day exploits.
Even better, this tool offers virtual patching before CMS platforms release virtual patches. The virtual patching is on a continuous basis meaning that hackers have no room to exploit unseen security loopholes.
On top of that, a WAF increases site speed and performance via top-level caching mechanisms. In the unlikely event that your website gets infected, a WAF greatly enhances the ability to clean your website faster and efficiently.
If you are using WordPress, there are numerous WAF plugins that you can install on your website. Popular plugins include Wordfence, Sucuri, Cloudflare, Stackpath, and NinjaFirewall.
Have Monitoring tools in Place
Website security monitoring tools are meant to help you to scan for vulnerabilities on your website and take the necessary measures.
Without these tools, you are likely to remain in the dark on the potential dangers facing your website until it is too late.
For most CMS platforms, there are multiple free tools that you can install to receive updates on your website security. The most common with WordPress users is SiteLock, a tool that identifies and fixes threats.
Other common monitoring tools that you should look for include Scan My Server, Sucuri, Quttera, Detectify, Web Inspector, and Netsparker Cloud. Each of these tools has unique monitoring functions, and therefore you should explore each and its benefits.
Use a VPN
A VPN is another must-have tool for your website security. With cyber attacks becoming complicated by the day, cybersecurity experts are recommending an extra layer of security on top what is commonly used.
What a VPN does is to encrypt your internet activity hence keeping off snoopers including your ISP, government agencies and cyber attackers.
In most instances, hackers must identify your hosting details to be able to perpetrate attacks on your website. A VPN alongside SSL completely hide your activities and CMS usage behind multiple layers of encryption.
Whether you are building your own site or for a client, a VPN will help you hide your trails and therefore keep attackers at bay. When shopping for a VPN, only settle for reputable brands and do research on where they stand in terms of speed, security, and accessibility.
There are many VPN options out there, but from our own experience, NordVPN is the best for website security.
Website security should be a top priority for every web developer irrespective of whether they are coding from scratch or using a CMS. The website building process should involve measures such as researching and installing highly reputable security tools.
Whether you’re a big believer in marketing, or you think that if you build it people will buy it, the fact is that your business is a brand. Your brand is like your business card, and it’s what people will experience long before they actually do business with you. It precedes you, and it’s something that you need to fine-tune constantly if you want to be able to stand out from the crowd.
To give you plenty of food for thought, we’ve put together a simple 5 minute read that will tell you everything you need to know about a commonly overlooked creative tool: the style guide. Have a read, sit back and reflect, and then put the hints and tips into action. Your brand will be all the better for it in no time at all.
A style guide saves you from wasting time discussing tangential ideas
The first thing to note about a style guide is that it will always save you time in the long run. People will probably think you’re indulging in a drawn out needlessly creative endeavor when you suggest creating a style guide, but that couldn’t be further from the truth.
It will take some time to get it right, but that’s just the cost of building a brand that actually stands for something. Commit to finishing your guide no matter what, and always remember that it will save you plenty of time later on. It’s there as reference material for the lifetime of your business, and it will prove invaluable when it inevitably comes time to rebrand, or when you’re launching a new product or service. The more you put into it now, the more it will give back when you need it.
It will ensure you stay ‘on-brand’ at every creative turn
Staying true to your brand is easier said than done. When you’re in the thick of it and faced with half a dozen mounting deadlines it can be all too easy to churn out a logo that’s okay, and a tagline that you think is ‘good enough’. The problem is that once you launch them into the market they’re now the face of your brand. If they don’t fit with what you’ve done before then they’ll just confuse people.
You could always retract them, but then you just look like you’re chopping and changing the offering based on negative feedback. And that’s a surefire to lose your voice of authority and open yourself up to further criticism. Your audience doesn’t want to believe that you’re just telling them what they want to hear. They want to believe that you’re the authority, the thought leader, and the trendsetter that they’ve been waiting to buy into.
They connect your brand to your target audience
If you want to know why style guides matter, all you need to do is think about the last bad branding exercise you saw. It could be a website, fashion label, home collection, or anything that left you speechless. With so many different creative threads to play with, you’ll probably have been confused at how they could have got it so wrong.
The issue will, more than likely, have been that there was no style guide in place. The style guide is what you use to ensure there is uniformity and a common thread running through every aspect of a marketing campaign. It’s easy to copy and paste the same old tagline, but there’s a lot more to uniformity than that. You need to tailor each offering so that it’s suitable for every new platform and setting, but in a way that’s sensitive to the core of your brand. Which leads us nicely onto the next point on our list.
You can express your brand’s core ethos in a variety of different mediums
Your brand needs to have something at the center of it if it’s going to connect with the people you want to do business with. It’s an emotion that it evokes in people, and it will be far stronger than their memory of your latest tagline, sale, or discount offer.
The problem with tackling different promotional mediums without a style guide is that most of the time a different person will have input into each platform. You may all be working for the same end goal, but unless there is central creative guide you can all refer back to then it’s unlikely you’ll end up pulling in the same direction.
Your customers will actually know what you stand for
Businesses like the The Word Point work in a very specialist niche, and so need to target a specific section of the online market. This means that they need to stand for something, and just as importantly, they need to ensure that their customers know they stand for it.
By compiling a style guide that focuses on precision, flexibility, and knowledgeable input they can build a creative framework around their brand. If you can do the same, you’ll be able to tell a potential audience of millions what your business stands for.
What should your style guide include?
The specifics will depend on the size of your brand, and what industry you work in, but there are a number of core features every style guide must have:
Static or dynamic style guides?
A style guide has to be a dynamic document, but one that is governed by a certain set of creative rules:
Getting the balance right between process and creativity
The final thing to say is that a style guide is a great way to help you find the right balance between process and creativity. If you have a deadline, it can be all too easy to submit something that does the job and be done with it.
What the style guide does in these instances is keep your output honest so that you can see whether your new content actually adds anything to your brand. Often you’ll find that referring back to the style guide points you in a subtly different direction that makes all the difference to the finished article. Ideal if you want to enhance your brand every single day.
BIO: Pauline speaks Portuguese, English, Spanish and Italian. She travelled the world to immerse herself in the new cultures and learn languages. Today she is proud to be a voting member of the American Translators Association and an active participant of the Leadership Council of its Portuguese Language Division.
Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.
Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:
Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.
As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.
If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.
Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.
Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.
Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.
People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.
A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.
Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.
After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.
There are several factors that will be influential to the success of your business. The quality of the products and services, location of the physical store, human resources, and timing are just some of the most crucial.
In most cases, people tend to focus on the bigger picture when talking about business success and they ignore the small details. Among others, one that you should not miss is the importance of a logo, which should speak about the personality of the business. More than the actual design, there is another factor that will contribute to its success – the color.
In the rest of this post, we will discuss some of the reasons why the color of the logo is important. While we’re at it, we will also look at some of the best colors to incorporate in your business logo and their meanings.
Before we proceed, if you need help in designing a logo for your website, check this out - https://www.thetop10sites.com/logo-design/. You will find a variety of choices to help you in coming up with the perfect logo that will speak about your business.
The Importance of Color in your Logo
On top of the list is the obvious – aesthetics. The color is important because of the overall appeal that it provides the logo. Would you choose a color that won’t speak to your target market? Of course, not! Pick a color that will immediately captivate their attention the first time they see the logo. If they do not find the color appealing, they might not even notice that it is a company logo. In line with this, it is said that 93% of purchase decisions are based on visual perceptions, which can rely not only on the color of the packaging but even the color of the logo that is printed on it.
To add, the color is also critical because it will allow you to make an instant connection to your target market. Are you trying to target people who are young? Probably, you will benefit from using colors that are vibrant and energetic. On the other hand, if you wish to target professionals, you might want to choose subdued colors. Meanwhile, if the affluent market is the target, choose colors that are elegant, which will make the logo appealing.
In one article from Harvard Business Review, it has been noted that trust matters more than ever for brands. It is one of the most important goals of branding. How exactly can this be done? Probably through the use of the right color.
Aside from building trust, color also builds brand recognition. Meaning, it will be easier for the people to link the logo to your company.
More so, color is important for differentiation. It makes you unique compared to your competitors, and hence, will be easier to recognize. For instance, if there is a row of shops along the street, all of which are offering the same product or service if your logo color is different, you will easily stand out.
Lastly, and perhaps most importantly, logo appeals to the emotion. It provides the business with the opportunity to develop a connection to its customers. In fact, color is the biggest emotional trigger in logo design, which is why it is critical to give this a careful thought. This brings us to the next part of this post, which will discuss the colors of logos and their meanings. If you are unsure how to design or redesign your logo, take note of the discussions in the next part.
Picking the Right Color
Now, let us have a look at some of the colors that you might want to consider for your logo, as well as their meanings or the messages that they convey.
For a more detailed guide on how colors will be able to manipulate emotions, check out this link - https://www.businessinsider.com/the-importance-of-a-logos-color-2014-4. This article from Business Insider also comes with practical examples that will make it easy for you to realize that the things we tackled above are indeed right.
So, do you want to create an effective logo that connects to the emotions of your customers, stands out from the competitors, and captivates attention? As noted above, there is one way to do it – choose the right color for your logo.
While color is important, however, it should be emphasized that there are other elements that will affect the perception of the logo, including the shape and the font.
There are two main ways you can boost sales of your products on Amazon: drive more traffic to your listing, or increase conversion rates, that is the percentage of visitors who actually make a purchase.
When it comes to improving conversation rates, one of the essential elements to consider is great product design. Check these tips and ideas for great Amazon Product Design which will help you to improve conversions, boost sales, and grow your business.
Start With More Ideas, Not Less
When designing a product it is best to start with as many ideas as possible: you can narrow them down later, but the more ideas you start with the more likely you are to have that one winning idea. Start by brainstorming as many product ideas as you can. Conduct research – talk to previous customers and your ideal target customers to see what they’re interested in buying. Be as creative as possible to come up with a long list.
Conduct Market Research
Once you have a healthy ideas bank, you can start to narrow down that list to things you think will sell. A good place to start with this is to conduct market research. There are many ways to do this – surveys, trade shows, online trend tools and industry news and blogs, to name a few – and all are important to gauging the market to get a feeling for the kinds of products customers will be looking to buy. Knowing and listening to your existing customer base is also key in this process – they can give you great insights. Of course, you should simply look to designing a product simply because of sales potential, but you also don’t want to design something no one will buy because there is simply no market demand.
Consider Your Brand
As an Amazon seller, your store is your brand. Branding is incredibly important in any kind of business: it tells your customers who you are, helping you build relationships and trust with your customer base. When designing products for Amazon always keep your brand in mind. Will the product be in line with your brand as a seller? Does it appeal to your target customer? Most successful Amazon stores have cohesive ranges of products which reflect their strong brand.
Look To Your Competitors
Competitor analysis is an important tool in product design. Look at what products your competitors are selling, what is successful and, even more importantly, what isn’t. Read the negative reviews which customers have left on similar products to see what features you could add to address these concerns. Better to learn from your competitors’ mistakes rather than make these mistakes all over again yourself!
Don’t Forget Legal Concerns
This will not be necessary in every case, but in some cases it is advisable to patent new product designs. A patent can be advisable if you have created a new manufacturing process as part of your product design, your product relates to a discovery in a new field, or if you are looking for external investment. Patents can be expensive, so if you are unsure a good middle-ground could be to file a provisional patent application.
As we mentioned in our previous article, the thing with VR software is that everybody has a preference and each company is developing new features every day. Here are top picks from designers around the world, and some of their main features.
Developed by Autodesk, Forge represents a great platform with team management features. Their great toolkit enables you to merge your design with engineering and enable you tools such as Model Derivative API, Reality Capture API and many more.
This modeling application was developed by Google, with excellent tutorials to get everyone to model basics quickly. This is an absolute winner for beginners, to get you used to the language quickly before you move on to modeling on some more professional platforms. There is a free trial for this software, so see for yourself.
Blender is a perfect example of what you can move on from SketchUp, although you can also dive into it straight away. Blender is open source and free for all, which makes it favorite for many developers. This software uses Python and it is compatible with Linux, Windows, and Mac. Another great advantage is the ability to export your work in many different formats, including a format for JanusVR with a free open source plugin FireVR.
UE4 is the main competitor to Unity 3D, also a leading gaming software with many integrations, wide store, and good support. It is comparably good as Unity, although some say the results are much more realistic and with better navigation. Unreal Engine also allows you to export to various formats, although not as much as Unity.
These are our current top five picks of software to design an awesome virtual reality. Their abilities range based on their target groups - some are more basic like SketchUp, and some way more advanced like Unity 3D and UE4. What software do you prefer for designing and modeling virtual reality? What are the most important features for you, how important are the learning materials and the community?
Tell us more about your experience in the comment section below.
Nina Petrov | @fusion_writer | www.ninapetrov.com