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Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.
You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.
If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.
Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.
Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.
These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.
We are a society striving for entertainment, distractions, inspiration on every corner of our lives. We get overwhelmed by content and very often bored if the flow of our feed doesn't change frequently enough. We always seize new ways to keep our scrolling fingers busy while our hunger for new trends never sleeps.
I am sure that everyone has their favorite apps and networks where they spend most of their free time in breaks from work, cooking, studying, and while waiting for the bus, whether those are social networks, fashion catalogs, news, blogs, Youtube, etc. In the era where anybody can become an influencer, a question arises in regards to how to find good quality content - who to follow, where to look, how to discover new, fresh ideas in this confusing set of signals on the internet.
I've been researching the best trending hashtags on Instagram, which are showing the most attractive and relevant content, full of fresh colors and alternative styles to make your feed sexy again. Follow these and find the best profiles to stick around with for this hot and exciting summer.
With almost 70 million posts, this hashtag is highlighting the top posts in the casual fashion industry, but most importantly, these interesting photos are taken in quite exciting sights, in urban environments of a metropolis. What dominates is very vibrant colors against the gray, brown, or white backgrounds, and very contemporary fashion style of a variety of cultures worldwide.
Besides the content offered in the previous hashtag, with this one you may also discover various fashion companies advertising their street-wear designs. Use this hashtag to keep up with trending wear and perhaps it can inspire you for a whole new set of palettes of your own.
This is a relatively young hashtag, with only 6 million posts. However, it is remarkably interesting, because as we all know, bloggers are the ones who pay a lot of attention to their contents and visual appearances. If you find the right travel blogger, prepare for some hardcore new palettes in those images you scroll, as these guys can be a true refreshment to our every day.
For similar reasons as the previous one, except this hashtag results in real top-notch content, beautiful landscapes, breathtaking architecture, and even better modern outfits. Out of all the scrolling trying to find the most inspiring feed possible, this one truly made me speechless. See for yourself and find the photos that really move you.
Do you use social media to find inspiration? Which content do you follow? Share with us in the comment section below.
Written by: Nina Petrov
You don't achieve greatness overnight; for greatness requires a lot of hard work and a never-ending journey of learning from your own, and experience of your peers. For those of you who always seek to be better, know more, experiment and accelerate, here are some literal recommendations for you.
"Logo Modernism - An unprecedented catalog of modern trademarks" is a book written by Jens Muller. This inspirational and highly educational piece is a result of intense research and strong insight and analysis of the author. Analyzing over six thousand trademarks, Jens Muller questions and examines modernism in graphic design and the influence of modern design on creating corporate identities.
"Just My Type - An entertaining and revealing guide to the history of type*, written by Simon Garfield, takes you on a journey of different typefaces, observing the fonts and their magic. If you thought you know everything there is to know about the significance and science of fonts - look again.
"How to do great work without being as asshole - Funny, useful advice on how to thrive in creative industries", this Paul Woods' work is your guide on how to make it in the creative industries. This book is great support for all the swimmers in this industry, covering main grounds such as pitching, giving feedback and knowing your way around the world you are conquering.
"How to be a Graphic Designer Without Losing Your Soul - A staple for any new graphic designer" by Adrian Shaughnessy, tells you everything you need to know about making it as a freelancer, dealing with clients, setting up your design company and working your way up to the top. This book is full of good advice, real experience and strong insight into the industry.
"Work for Money, Design for Love - Answers the most frequently asked questions about running a successful design business", and it does by the hand of David Airey, the same author that gave us "Logo Design Love". This book is his collection of great answers and tips from his FAQ list, and it deals with psychological, creative, and productive aspects of what it takes to run a successful business as a design entrepreneur.
What do you think of our picks? What is your favorite design-related book? Share with us in the comment section below.
Written by: Nina Petrov
A webpage is not just about information it contains but also the impact it leaves on the viewers. This is why color selection turns out to be a significant aspect of website design that a reliable marketing company like RankOne SEO Agency will help you figure out. While you don’t need to turn your site into a rainbow, thoughtfully curated color implementation will make your brand value look clearer.
This article aims towards assessing how essential colors are when you’re planning to showcase your brand image through your website.
The first impression of your site's visitor is always going to be the way its colors pop up. Studies suggest that colors tend to impact a person’s instinct and you can leverage this fact to readily come up with a color palette that goes hand in hand with your brand’s philosophy. You can drastically improve the visiting time when your targeted audience finds relevant color choice throughout your webpages.
This creates a personalized recognition that assists you in standing out among your competitors. Brand recognition should be the essential focus if you’re up to gaining loyal customers who can relate to your content.
Colored websites tend to be more appealing to any user because this way, you can showcase the theme of your brand more precisely. For this, begin with understanding the color wheel and analyzing how different shades are related to emotional triggers. Psychology suggests that you can drive massive targeted audience if you ensure going with a well-speculated choice of shades for different site elements.
Colors also determine how likely a viewer is to react to numerous CTCs you’ve placed on your website. One will only tend to respond if you have incorporated colors that go well with your products and services. Moreover, website designers also consider the correct placement of colored elements so that essential portions can be highlighted.
You can improve the focus on any particular site element with the help of suitable color choice. However, make sure you only highlight the most important sections of your website. This is because unnecessarily colorizing everything will make your content look overdone.
Now that it’s clear that color selection is a vital part of successful website design, here is a rundown of things to help you master color choice.
The foremost advice is to go with colors that match your website’s offering. For instance, using too much of red color for organic or environment-friendly products might not be the most suited preference.
Keep your targeted audience as an utmost priority when it comes to selecting colors for your webpage elements. Factors like gender and age of your potential customers determine which colors options are going to be the most relevant
The background should also be kept in accordance with the text color you’ve decided to go with. This is because the background color of your website majorly impacts readability. Try not to combine too many colors here in order to ensure a sober background that can showcase your content nicely.
Do ample research and consider expert opinion before finalizing color selection for your site. It’s also advised to pick some of the best practices from your competitors so as to come up with a color pattern that makes on stay on your webpages.
Here’s an overview of color choices depending on the industry you deal in. It’s suggested to stick to conventional selection methods as these are based on extensive research and result analysis.
Yellow: As yellow has a straining effect on the eyes, it shouldn’t be used aggressively in a website. However, this color represents cheerfulness and can be handy when you’re dealing with leisure products. Try to include yellow where you want to signify some creative elements on your webpage, especially if your brand is related to children.
Red: This color turns out to be a viable choice when you need to highlight certain CTCs on your webpage. You can use a combination of red to provoke emotions in viewers so as to make them take active action. Brands dealing with children products massively use red shade so as to maximize user response. However, red can be very sharp to some people’s eyes, so it becomes vital not to overdo this.
Black: It can be a great choice when your brand deals in art-related products as black can offer a great background that can actively showcase the artwork you’re posting.
Green: Most websites tend to include some shade of green as it is commonly related to invoking trust. Furthermore, it becomes an inevitable option if you’re going to design a travel website or one that specifically deals with nature. This color is quite soothing to the eyes and doesn’t cause much strain, unlike other vibrant colors. Thus, those looking for a sober website design find green to be appealing as it feels light while viewing.
Orange: If your targeted audience comprises of budding young individuals, orange can be a sparkling choice for your website elements. This color is widely popular for instilling a sense of positivity along with showcasing creativity. Typically, you’ll find many tech brands having a ton of orange color incorporated in their official site. You can also use this for food-related ventures as you can find your competitors heavily using this color.
Purple: Shades of purple are mostly chosen by religious websites because this color has a rich appeal to it. Moreover, you can suitably use purpose if you’re going to design a vacation site.
Blue: Next up is blue, a color that emerges out as an active choice of high-tech companies as this color stands out when it comes to establishing a trust factor. It feels relaxing to the nervous system and can make a person remain on your site for quite long. Diet brands also use shades of blue in order to make their website appealing to a viewer’s eyes. However, you should avoid employing it as the text color and look for other standard alternatives.
Colors are a huge part of life. They evoke our feelings, help us remember memories, and affect our mood. Learning how to use color for your website is an effective way to generate a specific response from your users and make your website more actionable.
Georgia O'Keeffe famously said, “I found I could say things with color and shapes that I couldn’t say any other way.” This is true for us all, and you don’t have to be a famous artist to hone the power of color. All you need is an understanding of branding and color psychology. Suddenly, a whole new world of color and design will be yours to explore.
Consumers and brands alike often underestimate the power of color. Well-versed marketers know just how powerful it can be, but it's hard to put this influence into words unless you have a strong understanding of how color affects us as humans. In this guide, we’ll take a close look at the psychology behind our favorite colors, how brands have successfully used color in the past, and how you can choose a good color scheme for your own website.
Does a blue sky make you feel relaxed and calm? Does bright yellow make your heart race a bit faster? If you’ve ever experienced any of these feelings, you’re not alone. Color is a tool for communication, and it’s been used since the dawn of civilization to express influence, action, and mood.
It was in 1666 when English scientist Sir Isaac Newton first discovered that when white light passes through a prism, it separates into all of the visible colors. These visible colors don’t communicate the same things to everyone. The way you feel about certain colors is a deeply personal thing that’s derived from your own experience or culture.
However, there are some general “rules” of color that we can take from our own western history. Here are some of the most well-known associations with color that you’re probably familiar with:
These might seem like a very basic level of color understanding, and that’s because they are. The deeper symbolism behind these colors takes root throughout our history and culture, and they’re not stagnant. Colors can change meaning in different situations and throughout time.
For example, do you know the story of why purple symbolizes wealth? In fact, Queen Elizabeth I forbade anyone except the royal family from wearing purple since it had such an elite status. Hundreds of years ago, purple dye was initially incredibly expensive. In the time of the Phoenicians, the dye could only be found in a small mollusk in the Mediterranean sea. Since it was so expensive to collect, it was only used by the wealthy elite.
There’s a story just like this one behind almost all of your favorite colors. The more you understand the history of colors, the better equipped you are to use these colors to your advantage.
As you’ve probably realized, we’ve come a long way from purple only symbolizing wealth. Colors have become complex entities, and now they’re a tool used by marketers and designers to create branding that resonates with audiences.
To understand how companies utilize color today, let’s look at some of the most well-known brands and the colors behind their logos and designs.
Red - When it comes to marketing, red is said to trigger stimulation and appetite. It’s also commonly used in clearance sales since it’s known to call your attention. Red has even shown to raise the human heart rate measurably when they see it. Red brands: Frito Lay, Nintendo, Netflix, ESPN, Coca-Cola, and Lego.
Blue - Blue in marketing is used to symbolize professionalism and strength. It’s a favorite color for a lot of people, so it’s often used to demonstrate trust. Blue brands: Facebook, Visa, Samsung, AT&T
Yellow - Yellow is all about optimism and happiness. It’s great at grabbing users’ attention, so it’s commonly used for fast food brands. Yellow brands: McDonald's, Snapchat, Subway, IKEA.
Green - Green has recently been used to show eco-friendly brands, but it’s also used to convey growth with financial wellness. Green is related to health, relaxation, and productivity. Green brands: Starbucks, Excel, Holiday Inn, Heineken, and Land Rover.
Purple - Purple has come a long way, but it still does symbolize royalty as well as wisdom and success. This is why it’s usually used for luxury brands. Purple brands: Crown Royal, Qatar Airways, Hallmark, and Cadbury.
Black - Black as a color has also developed from its original “evil” symbolism. Today, it conveys professionalism and relates to intelligence and authority. Brands use black to maintain simplicity or to show a luxurious quality. Black brands: Amazon, Disney, Chanel, Nestle, Gucci, Hermes.
Multi-Color - Finally, sometimes brands use a few colors to show their diversity and to stand out from other brands. These are often used by internet-based companies or global brands that want to show connectedness. Multi-color Brands: Windows, Google, NBC, eBay, the Olympics.
How did you feel reading through these lists of brands? If you’re like most people, you likely understood the connection just by your current feelings about these brands. These brands have been crafted by expert marketers who use colors to tell their story.
With your website, you want it to tell the story of your brand, but you need to do that in a simplified way that doesn’t get in the way of the user experience. It takes users a startling 50 milliseconds to form an opinion about your website. That’s less than a second to make an impact.
Go through these steps below to make sure you’re choosing the right colors for your website.
Step 1: Choose Your Dominant color
First, you need to choose your dominant color. This is your brand color, and it’s how you’re going to create a design you love. Remember all of those words and emotions associated with the colors we listed below? Refer to your list and decide which color most closely relates to your brand.
This is the color your audience will remember most when they visit your website. If you’re trying to show that you’re eco-friendly or growth-driven, go with green. If you’re a calming, thoughtful brand, go with blue, and so on. If you already have a logo, make sure this color is complementary or the same.
Step 2: Consider Your Audience
Next, consider your audience and what colors they’ll prefer. Remember how we said our perception of color will depend on our history and culture? This is very relevant if you’re trying to address a specific group of people.
While all genders can like all colors, it’s true that some colors and shades speak to one gender more. The same goes for age. Keep your target audience in mind to make sure your colors speak to them. Here’s a simple guide to help:
Step 3: Where to Use Your Dominant Color
Now, it’s time to utilize your dominant color. You want this color to attract attention, but not too much attention. We’ve all visited websites that had too much color, and it can be confusing to know where to even look. Try to use your dominant color in a limited number of places, especially where you want users to take action.
The best places to use your dominant color are in the logo, menu tabs, calls to action, and when highlighting important information. They’re also useful for titles and buttons.
Step 4: Choosing and Using Your Accent Colors
Your website would be boring if you only had one color. If you want your website to appear professional, you need accent colors. This is the scary part since mixing colors can be complicated.
When in doubt, limit yourself to 1 or 2 accent colors. Too many colors can be overwhelming. Your accent color might be the same color but in a different shade, like choosing a maroon when you already have red as your dominant color. It might also be a neutral that complements your current color. You might even bring in an entirely new color that means something to your brand.
Where should you use your accent color? Use it in subtle places like in the current menu tab, subtitles, and to highlight secondary information.
Step 5: Tie It Together
Last but not least, it’s time to tie it all together. Now that you know what colors are right for your website, it’s time to create a stylish website that works for your business.
Start by building a website or finding a premium theme that matches your design aesthetic. From there, customize any elements to make sure the right colors are pulling through.
Consider any extras that incorporate your colors as well like graphics, images, and more. These are the things that tie the entire look together. To finish the process, take a look at your completed website. How does it make you feel? It can help to bring in some extra sets of eyes.
Creating a website is about more than throwing different colors on the page. In fact, color is one of the most complex parts of the design process. Not only does it take some understanding of colors to know which look good together, but you also need to know the meaning behind the colors you use.
You can experience this for yourself the next time you go shopping. Take a look at the different brands offered for a specific product. How do these brands make you feel? It’s this same effect you’re trying to achieve with your website.
The right colors come from your audience and the meanings behind these colors, not just what colors you prefer. If you put your audience first, you’ll create the best color scheme for your website in no time.
In our previous article, we suggested several platforms where graphic designers could sell their work. A big part of the contemporary design community are comic writers, and these platforms also come in handy for selling products related to your comics. This is why we decided to explore some Instagram accounts that help these authors reach a wider audience across social media, and take them to their online shops. Comic content explored here is not only funny but relatable to our personalities and also tackles some social causes that matter to the artists.
Punky Studio takes us on a trip that follows our main character, a cat, which explores daily challenges such as anxiety and lack of motivation. The author uses this platform to talk about mental health, and okay, an adorable dog from time to time, but this Instagram account is linked to the Etsy shop where you can buy illustrations or handmade pins about mental health. What makes this account sell is the content which speaks to the cause-driven people worldwide, but also a good brand, authentic drawing and good understanding of the Instagram audience.
Eckyo.me advertises an online drawing course by the author Ecky O. This Instagram account buys us with adorable characters and well-developed brand, but this art of visual storytelling is used to share motivational and inspiring short stories. This account is like your daily dose of Kung Fu Panda wisdom on social media, which takes you to their website to learn how to increase your character drawing skills for improving your own work. This account is an example of using Instagram to sell education, while the shared artwork convinces you that they know what they are doing.
4 am shower is an account that represents illustrations created by Guy Kopsombut, who tells us short stories about cute wild animals and their adventures. Every story is sharing a motivational and supporting message, making it our daily dose of cute-things-on-Instagram. For Guy to be able to tell us about love and friendship, he has to receive a lot of support from his fans around the world. Guy does this by rewarding his supporters on Patreon with prints, sketches, stickers, postcards and other perks featuring our favorite love-giving animal of the month.
From a wide green sea of Instagram, a charming Greek humor finds its way to our feed. I am talking about one of the most popular designer profiles Hands Off My Dinosaur - and I do believe nobody want's to mess around with this guys dinosaur. Teo is selling, by his own words, "illustrations and stuff", and he does it remarkably. This Instagram account will surprise you with ordinary things in out-of-the-ordinary situations, which will make you laugh till your stomach hurts. His humor is often related to food, but some interesting anthropomorphic planets, chess figures and washing machines make an appearance as well. The link on this profile takes us to his Etsy shop, where we cannot resist to cards, stickers, prints, magnets and other "stuff" we just really wanna pin to our wall and have it make our day every morning.
Safely Endangered has been around with us for quite some time, during which it has developed a certain audience type which this account can take to the end of the world with their eyes closed. The audience to these "silly comics" are enjoying the safe environment in which they read the silly jokes which sometimes go all the way to the dark corner of our consciousness and back. Besides the usual mugs and prints, the personal website we are taken to is selling a graphic book of your favorite comics and more, using selling services such as Amazon. A very specific niche of these comics are the reason why this account has almost reached a million followers and is now selling a book worldwide.
Stacie Swift, or probably the most famous Stacie on Instagram, is our next pick for designers social profiles. Stacie uses this social network to illustrate positive messages and she, just like you, identifies as a color lover! Her account is well branded with bright, chippy colors, which support the background of each post. Her mission is to make your days with awesome sense of design and comforting words, which she is now well recognized by, and most loved by those who care about their mental health. Stacie has a shop for her postcards, but also socks and other items, a personal website and a blog where she shares her thoughts. On top of all this, she also uses Patreon where most supportive fans can reach her.
In our previous article, we have mentioned Society 6 as a platform for selling your design. Steinberg is one of the artist whose chose was precisely Society 6, while his Instagram account helps him reach his customers. Steinberg is a type of cartoonists we loved reading in our daily newspaper. His critics of society are funny, realistic and relatable. He usually uses simple black and white drawings to tell a story, although sometimes he cheers us up with water colored images and amazingly balanced colors, which reasure us that he knows what he's doing.
I don't know if these full stops in the name of the account are on purpose, but they are really suiting pauses between each word, which describe the account accordingly. Backed with personal experience of a girl in the urban society, Loron really gets people involved. Her characters are also very well developed and animated-like, so we can easily see this turning into an animated show one day, with the right support. For there.goes.motivation Loron uses Patreon and exclusive perks for her most loyal supporters.
Another Patreon user, Relatable Doodles are a super successful Instagram trend, presenting the type of doodles you can relate to (if the name didn't say it all). This designer tackles burning issues such as use of technology, ecology, activism and activism-wanna-be, as well as anxiety, friendship and relationship inspired topics. Cee has really made it into "creating comics on the internet" as her full time job, but she knew how to develop a responsive community around her work before asking them to pledge on Patreon and support her. A truly inspiring story of an Instagram account, from which we can all learn from.
Written by: Nina Petrov
Digital market his not only the future but also our present. If you are a graphic designer, there are infinite ways to make your passion profitable. One of them is to sell your design online, on one of many platforms created for a competitive digital market. Whether your designs are printable on canvas, cushions, T-shirts or business cards, one of these selected platforms will become your favorite marketplace. Explore their communities, get inspired by designers worldwide, and make money selling your fonts, templates and much much more.
Design Cuts is an exclusive community which features only creme de la creme of the design world. They created a highly competitive marketplace for fonts, templates, graphics and wonderful stock photos. To get featured on their website, you would need to be selected through their contact form.
This awesome platform is one of our favorites. Every designer can open a shop here, and sell everything from fonts to 3D assets. You can arrange your own store and set your prices, and Creative Market will take 30% of the items sold. Their community counts over five million users, which makes it a challenge to find your way to your audience, but also too good to resist.
Unlike your stores on other websites, this platform lets you customize and brand your own shop around your personal visual identity. Each shop is supported with access to analytics, market research tools, and social network tools, so it's even easier to attract your customers through social media you already use. They have a free plan, and their full support plan will cost you $29.99 per month.
Although Etsy is primarily used for marketing handmade and vintage items, they support sales of every type of design. A big advantage of this craft market is millions of users worldwide, which can make your work be sold around the globe. To list a product here, Etsy charges you $0.20 for four months, which makes it be recommended for serious and confident players.
Society 6 is an online shop which sells and ships primarily art prints, phone cases, and T-shirts, with your design. This unique platform sells products which you design, and they take care of everything for you. If you wanted to work in fashion or interior design, or both, this is just the right place for you. You can freelance for Society 6 and be well-paid and featured everywhere.
This online store also offers you the possibility to get printed on T-shirts, prints, mugs, etc. The cool difference is that they let you create your own storefront. Everything else is taken cared of by the community managers themselves, so, again, no stress for you, just creativity.
This authentic marketplace is a community where you can find (and offer) great quality logos, brochures, business cards, etc. Show your amazing templates to the competitive community, and a well-paying customer. This website also has a shirt design maker software for custom design creations.
Designers love Redbubble because it ensures fair payments - no hidden taxes and percentages here. Every seller can set their own profit margin for every product type. Your earnings are delivered to you each month, while membership is completely free of charge. This platform is home to artist groups which make this community a cupcake.
One website which lets you sell various design products and customize your own online shop. Crete without limits and only pay your fees after you successfully sell your artwork.
Infographics, add-ons, textures, vectors, icons, logos, templates and many more products which you can upload and sell on this big platform. The community can give you feedback on your work, which is great support if you are growing your audience from zero. You are also able to present a live demo of your design to potential customers. Pretty cool, huh?
How did you like our 10 platform picks? Did you already try one of these? What is your experience like, which one would you recommend? Please tell us in the comment section below.
Written by: Nina Petrov
What an incredible day! COLOURlovers color palette software is bringing you our best picks of color palettes that will take your breath away. Discover which color sets are most popular this season and will get more attention throughout the summer. From the most subtle to the most intimidating and boldest color shades, you can certainly find what goes best with your personality out of these amazing fifteen.
Peachy colors often remind us of fluffy bridesmaids dresses, but peach inspired shades are hitting some serious scores in color trends this season. For truly summer colors, it is quite a phenomena that this palette is already popular in spring season around the world. As expected, peach shades are combined with subtle shades of green/yellow, since nature already puts them together so well.
#E2E7D3 #A7A993 #CDC2B0 #F36A46 #FFB288
Spring of 2019 is full of flower based designs like every year. Cherry takes a special place in those designs this season, which makes cherry based palettes to rise to the very top of color trends. The color of the bright blue sky takes an important place, surrounded by shades of early and mature cherries, breaking the red with the just right tone.
#F48C8B #9A8D84 #3E9DD3 #E7A7C1 #D1405F #7F2133
One thing we can make sure of, throughout history, some shade of purple will always be in highlight of the fashion industry. Purple colors trigger a feeling of intimacy, which is why this color often finds its way to our bedrooms and closets. Combined with the right green shade, yellow in this palette is young, bold and a very charming choice.
#E1D4DD #CCABD8 #8474A1 #08979D #055B5C
Just like in most palettes on this list, this one plays with shades of red combined with light green, imitating the surface of the water. Every shade is subtle and inspires cuteness and virginity. It is perfect for interior design, as a background to everyday moments filled with joy.
#af83a4 #afc8ba #e8b5b2 #edc5dc #a4d4cb
Light and dark shades of red are serving as a base in this combination, for yellow and green patterns which makes this calm and noninvasive design for early mornings. These are the colors of smooth jazz, that makes a great tune for a busy day with a tight schedule, a real anti-stress palette for our intense lifestyles.
#F3F2E0 #F0D8CC #ECB2B0 #776163 #87907D #B6C9B3
2019 teaches us that green is the most important color and that it goes well combined with almost anything. All of these pigments are vivid and vibrant, lifelike and intensive. Hippie Seasons shows us that life is precious, and springs are best used with finding pleasure in everything we do. These colors are quickly filling the windows of our favorite stores, while the contemporary architecture keeps up by giving these refreshments to our urban environments.
#1A9A8B #57C165 #B05FA1 #D95B80 #04C8D6
Not so typical for a spring palette, this one is all about saying goodbye to frosty branches and waking the nature around us slowly. This color set is a lazy sleeper, it's waking up slowly, stretching in bed, and yawning all morning. It presents the perfect balance between winter and spring, and every color in it is tender and soft.
#4B4233 #9A9591 #A7ADAD #DBBAB1 #C18086
Gentle Mystery is built from well-known color shades, designed to give the best experience to the viewer. The base is built from butterscotch, through a breathtaking smoke shade, with, sometimes underestimated, duck egg, all the way to the intriguing color of the emerald sea. This refined base is painted on with coral, the main trend in 2018/19, and sweet blush shade.
#FFB79F - coral #F5D1C3 - blush #F0BC68 - butterscotch #AAB8BB - smoke #C4D7D1 - duck egg #5F9595 - emerald sea
A reminder of the beauty of wildlife is a perfect intermezzo into the season of summer 2019. This palette reveals the magic of colorful nature around us, inspires us to be outdoors, clear our minds and rewind. The set of these colors also serves as a motivational quote, when being exposed to it daily. It improves the quality of our every day.
#F8F7FF #DADBC9 #9DA5D6 #F9D9FF #F787EB #C234A0 #E59A61
The gentlest of all palettes we had so far, this one is made of colors which melt in your mouth. This combination uncovers innocence, sweetness, play fullness and carefree lifestyle. You gotta love these candy colors, as this wonderful combination of yellow, pale turquoise, linen, and steel blue will make sure to awake the child within you.
#f7f6cf - yellow #b6d8f2 - pale turquoise #f4cfdf - linen #5784ba - steel blue #9ac8eb
Princess is a good example of how certain palettes depend on the content. When applied in winter seasons, this combination could easily be referred to as the Ice Queen, but in spring and summer, all the beauty and delicacy of this palette comes to the first plan. This palette is good for handling the heat, but also perfect for gloomy, rainy days.
#F8F8EE #F2E5EE #E9D0E6 #BEB3C4 #EAD5D4 #DDF1F0
If these colors could sing a song all together, it would be "Under the sea" from the "Little Mermaid" cartoon. These colors are warm, cheerful and strong, they make a statement when they walk into the room, bringing in good mood and ecstasy. This palette is also a combination of two best colors for this season - yellow and purple. Therefore, this set cannot possibly be a mistake.
#CFBAF5 #644892 #120A55 #E3DA51 #D7EE1A
If there was one color palette to describe Generation Z, Early Bloom would be the one. Early Bloom is an exotic flower which is opening its buds to the sun, ready to shine in all its glory. This set contains wild shades of red, yellow and blue, and so it is a wonderful mix of vibrant pigments which give it authenticity.
#0062A1 #379DAB #FBB600 #C69682 #B41D6A
These are the true colors of playfulness, they set a good mood and laughter while evoking daintiness, and hitting our soft spot. This is the first time in a while that this combination is popular, and the window for it is not going to be long, so if you are looking for a short term change of your usual habits, this is a great combo for you.
#EDEDF9 #D8F8F3 #AEE5E8 #8787A3 #D6A7D1 #FFE0E8
Spring 2019 comes with many curious trends, and one of them is a sudden explosion of yellow colors - they are everywhere around us, on the streets and in the magazines, on the internet and in the bars. Bees have become an uprising world trend as their extinction is becoming a bigger threat to us, so this palette is a small tribute to this cause.
#EDE6DC #FFE401 #FEC202 #FFEDA1 #D59F00 #B27C32 #4E2513
What do you think of our choice? If you feel inspired by our palettes, go straight to COPASO to create your own set of colors for spring going on summer season 2019. Share your creations with us in the comment section below.
Written by: Nina Petrov
When it comes to selecting a suitable colour for your advertising signs there has to be consistency with your brand. But what colours should you go for when designing an advert that conveys your brand image and the product or service you are trying to promote?
Choosing the colour for your adverts not only depends on your brand image but also the audience you are trying to reach. It is important to remember that different colours mean different things in different cultures.
Like it or not, you will also have to bear in mind the traditional gender preferences for different colours. Colours that are thought of as ‘masculine’ are generally darker colours such as black, brown, blue, green whilst ‘feminine’ colours include pink, light red, light orange and yellow.
The colour you ultimately choose for your sign depends on the following factors:
Although consistency with your brand and demographics are fairly straight forward for most organisations, understanding what colours mean in different cultures is more of a challenge.
Imagine using the colour yellow for a gift shop in Latin America where the colour in that region represents death or having a sign with someone’s name written in red in China is taboo.
Once you have considered all of the above factors then you can decide on the look and feel of your advert in regards to colour of both the background and any text elements of your sign.
Take a look at the below examples of signs, the number below the text represents how visible the text is on certain backgrounds. We have shown some of the best colour combinations, but it isn’t hard to imagine how orange text on a red background would clash and be hard to read.
As can be seen the background and text font has a huge bearing on how people perceive the sign. The yellow background with red text gives out a sales image and the white background with grey text conveys are more important message. The red background with yellow text could indicate a warning.
Choosing the right combination of colours is an art in itself.
But what are the psychology behind the colour of signs?
Setting aside cultural, gender and age differences, why do different colours indicate different things? Why can the choice of colour for an organisations logo or advert make or break an organisation?
The answer comes down to how we relate colour to certain things. Red and yellow in a restaurant can indicate fun and liveliness whilst a black and dark green restaurant could indicate expensive and high class.
Regardless of the type of large format print you want, the colours in addition to the design can make or break your business so plan for it carefully. Once the sign is out and the message is conveyed, it is difficult to make amends.
A user-centered design creates a positive experience for anyone who lands on your page. Not all UX design strategies are created equal, and best practices vary from year to year. Figuring out which things are important to implement is half the battle in running a successful website.
Around 75 percent of users decide whether a website is credible based on how usable it is. Since users are more likely to buy from businesses they trust, credibility is vital to your profitability. However, there are so many different aspects of user experience it can be difficult to know where to focus. Here are nine current UX strategies that should drive your growth this year.
Storytelling is as old as time itself, but it is trending in website design. Anytime you tell a story, you engage the user rather than simply throwing information at them. They stimulate the senses and tug on emotions. Your narrative should be personal to your brand but relevant to what the consumer wants to know about you. You might share information about the company founders or highlight some of the employees people interact with.
The easiest pages to navigate are the ones with a clear focus and plenty of white space. If you cram too much information into a single page, your user may feel confused about where to go and what action to take. When you work in a balance of both positive and negative space, you give the site visitor a singular focus and remove the question about where to go next.
H.Bloom has a simple design that points the user toward scheduling regular flower deliveries. It lays out the 1, 2, 3 process by explaining each step and limiting other elements on the page. The area above the fold on the landing page has only a hero image, a brief explanation of its services and a description of how it works.
About 70 percent of online shoppers told researchers in a survey of 750 consumers and 395 marketers that page load speed factored into their decision to buy. How fast your site loads has a big impact on the experience of your site visitors. If you want to improve overall UX, speed up your load times today. Look at your server and how fast it delivers the page. Optimize images and make sure elements also work on mobile devices. Remove any scripts that slow down your page loading time. There are several free sites where you can check your site speed and gather tips for ticking milliseconds off the delivery:
In order to effectively test your website, you need to run speed tests from a variety of locations and use different services to ensure you’re hitting on all the elements that might improve the user’s experience on your site.
Today's economy is global, so take advantage of shoppers in other countries by implementing translation services and ensuring you accept payments that make sense for users outside your home country. You may want to add just one new language at a time, so you don't become overwhelmed and can ensure the translation is correct. Fortunately, there are also translation services, such as Google, which users can implement to read your site in their native language.
Remember to figure out logistics before targeting a new market, too. You need to be able to deliver products on time.
IDC Spring uses Google to offer site visitors the ability to select a language. At this time, the site is available in English and Spanish, allowing it to reach most of the citizens in North America. This expands its base into Mexico as well, so it has an opportunity to ship springs wherever an individual or business needs them.
Smart speakers are a $7 billion industry, and more voice searches are conducted each day. In addition to Alexa and Google Home, people also use Siri and other such features. This is the wave of the future, so adding this capability to your site is almost a must.
One of the biggest frustrations for consumers is dealing with a company that isn't clear about expectations and return policies. Make everything as upfront as possible and use simple language. If your policies are filled with legalese, work with your lawyers to make them easier to understand for those without a law degree. Be open about any potential delays on orders and follow up whenever possible to keep the lines of communication open.
Capital One Spark clearly lays out what its offer is on the Spark card page. Note how it lists the offers and annual fees. It also clearly defines interest rates, how many cards come with the account and the fraud coverage it provides.
Your navigation is one of the first impressions visitors have of your site, and it must be intuitive. Think about the different websites you've visited and where elements reside on the ones you like best. More than likely, there is a home button on the far left and a contact tab on the right. The navigation should also be easy to spot from the minute the user lands on the page, so locate it near the top, either directly above or below the header or in the sidebar.
Your call to action (CTA) needs to grab users' attention. People are used to seeing CTAs in today's oversaturated market, but if yours seems more personal and stands out, then users are more likely to notice it.
Grubhub does a good job with its CTA on the landing page. It personalizes the CTA text with "Order food delivery you'll love." The phrasing uses both action verbs and the second person to make the call more intimate. It then asks for a location to further personalize the experience and a red arrow button to show what the user should do next.
The best UX is one that grabs the user from the moment they land on your website and keeps their interest until they convert into a customer. Look at each step in your buyer's journey. Make sure you're using words and images that drive them through the process and keep them making choices, answering questions and remaining engaged until they leave your site.
Designers constantly come up with new strategies for improving user experience. Study what's on trend and see which tactics might work best for your target audience. If you're unsure about a change, do some split testing to see how it resonates with your customers. With a little attention to the usability of your site, visitors will come back again and convert into fans.