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A huge part of what makes a web designer so essential is their ability yo create something that is truly distinctive and engaging. With the likes of WordPress, Wix, and Squarespace available, website designers really need to dig into their creativity to give their clients a unique product. To do this, consider the following strategies:
Many people are too afraid to venture outside the traditional black and white when designing websites. While there is nothing wrong with that, anyone hoping to take their creative designing to the next level should try using a bit of color. When used properly, color in website design helps to improve flow and cohesion.
As users look through the website, the color or colors used will help to guide the user's eye to wherever you want it to go. This engages the visitor, keeping them interested enough to keep searching through the website. Additionally, designs that use colors that complement other elements of the website allow for a cohesive user experience by creating a sense of flow throughout the entire site.
Just as intentionally using color is part of creative website design, so is using white space. Instead of going out of your way with other design elements to make sure the site is filled with attention-grabbing content, consider using white space to emphasize the simplicity of everything else on the site.
This extra space won't make your website seem empty; it will improve readability and help to prioritize content. Moreover, it gives the website a cleaner and sleeker look, something that most users appreciate when they visit a site.
The most creatively designed websites have stunning visuals. By better curating the visuals, style, and other design elements used on the site, you'll ensure that the website stands out from the competition. As you work to create the right "look" for the site, avoid any content or design that disrupts the flow of the site.
When working on the visuals, don't hesitate to use web design tools like AdobeXD to keep things as efficient as possible. This will allow you to seamlessly converge your web designs from programs like Photoshop and Illustrator, making the prototyping process that much simpler.
There's nothing as aggravating as trying to navigate a website where the designer hasn't taken the time to simplify the user experience. These websites may be slow to load or have far too many pages, making it difficult for the user to find what they want. Confusing navigation on sites often signals that the designer didn't spend enough time designing their site. In addition to this leading to a poor user experience, it can also turn your client off completely.
Instead of making your website design a free for all, keep the user experience in mind. Look for any way you can streamline content, create a navigation hierarchy, and develop responsive design that allows for a similar user experience when switching from one device to another.
The strategy of having a longer homepage will help to keep the user engaged, as this will improve navigation. With all of the essential information readily available, users will be less likely to leave before they have found what they were initially looking for. This homepage navigation list should include any of the basics that first time visitors would be interested in.
Consider using the following:
These basic sections are generally what all visitors look for. Having them front and center will streamline the user experience, making things more efficient overall.
Designing engaging websites is all about finding the most creative ways to interact with users. By keeping this guide in mind, you'll be able to design websites that are both captivating and intuitive enough to keep clients happy.
One of the biggest challenges in designing a brand, for me, is without a doubt - choosing the perfect font. We get on well in terms of shapes, colors, intonations, volumes, images to back up our brand, but we often underestimate the role of fonts in our presentation of ourselves.
And when we get to it - the step often seems impossible to finish. There is an absolute infinity when it comes to choices we are offered, and even then we trouble even selecting the right type of font to begin with. Why are some fonts better than others, some more expensive, and what do they really say about us to the large audience - that is what we will try to reveal by observing these four types of fonts.
Serif stands for a bit conservative and traditional font type. It is frequently appeared in newspapers and books, while designers seem to avoid this type of fonts because it is not the most readable one. This, however, was an obstacle that high quality screens easily overcame, bringing serif back in the game. Serif font is easily recognizable by its divots on the end of the letters. These can be different from font to font, and although serif is more readable on the screen, it is not nearly as used as the sans font types, or their hybrid sans serif.
This font is best used for the body of the text, good to pair with a sans serif font, and not recommended in large amounts - except if you want your text to have that old-fashioned look.
Sans serif is a much simpler font type than serif, and this doesn't make it dull - it rather gives it the elegance and sense of fashion, and there is a lot to experiment with these fonts. There is a reason why this font type has been dominating the visuals online, and this is mostly because of its simplicity and the fact that it is super easy to read. With different fonts from this type you can make any statement you'd like - there are tall, thick, stretched versions of the fonts among which you can find the absolute perfect one for your brand. Even when we are talking about a font of this type that is often used, you can most certainly still match it with your identity.
It is great for the text body, but also for your brand name. Take precautions when choosing very thin or tall fonts, because of its readability. Best part about this type is that you can match them with any other font type you choose. My personal favorite from this family is Roboto.
Now, this font type gives you the chills as if you have just received a hand written letter. And just like a real letter, besides the emotion flow, they are very difficult to read. This is why these fonts are the least common in the design world. The impression this font is giving to the reader, and the emotional connection it is establishing, may often come across as a feminine writing style. But, nonetheless, this font is also messy and it is not recommended to be used in a text block.
It makes good few words, titles, brand names (arts and crafts frequently rely on these fonts), it gives your website the special ingredient. It is well combined with sans serif, just like the others.
Emerging from a serif typeface, slab has become an independent font type, referring to any other type with powerful thick stroke weights on the letters. This font type came in well when it comes to big headlines and this typeface is your expert on getting attention and focus of the consumer. In small amounts, this font is perfect for advertisement, but also for the news headlines - it shouts out the message and it sticks with the readers.
This aggressive approach is your choice if you are dedicated to marketing of your product/brand, and seeking to attract more consumers and attract them fast. These funky fonts can be used nicely in design when combined with photos - they are bold and there is a lot of space to be filled in the body of the letters. They are well combined with sans serif or serif for the text body.
There are four main types of typefaces, and they work best together if combined well. It is important to think about combining two different font types - one for the headline and one for the body. This achieves a great effect of highlighting the important headlines, but it is not confusing for the eye as they are not similar, not from the same family of fonts. My personal advice would be to figure out which body type you would like to have in your text, and then go from there - find another typeface that will match your base font. Now, these recommendations, rather than rules, are here to guide us into the right direction, where we can experiment and discover ultimate perfect combos ourselves. Enjoy!
What are your favorite font combinations? Tell us in the comment section bellow.
Nina Petrov | @fusion_writer | www.ninapetrov.com
Everything is associated with a particular color. For painters, marketing professionals, and designers, it is vital to use various color shades to achieve business success. But very few know that color can affect learning abilities as well.
Most educators admit that colorful desks and chairs along with glowing bulletin boards can turn a faded classroom into a bright place that holds students' attention. Colors do more than just animate a surrounding environment. They are so powerful that if used incorrectly, they can cause students to become overexcited and overactive.
The use of a particular color can greatly affect the learners' feelings and performance. Thus, when it comes to the design of classrooms, it is crucial to understand the psychology of colors so that one can find out which colors to use and which ones should be avoided.
Green Helps to Concentrate Better
You have probably noticed that by having a walk to the woods. Along with delivering fresh air, green trees make people restful and calm, boosting their creativity and increasing their focus. Therefore, this color is a great choice for sharpening students' concentration. Except for being one of the best for our eyes, it is associated with nature. For this very reason, actors relax in green rooms while not performing. This color helps learners to maintain their concentration for a long time, making it a perfect choice for school. The same cannot be said about red, which produces an opposite effect.
There is scientific evidence indicating that those who study in green classrooms show better academic performance than those who don't. In fact, the color enhances the students' mental state and thus improves their learning capabilities. It is recommended to use green in the school design so that students can always look at it for a while to revitalize and turn their focus toward educational materials with ease.
Orange Enhances Mood
Orange can enhance mood, promote comfort, and boost the brain functioning of students. There are facts indicating that an orange surrounding affects the oxygen supply to the brain and stimulates attentiveness. When learners get an increased amount of this color, they start to feel more revitalized and ready to put things straight. There are many examination halls painted in this color to improve students' results.
Schools should remember that bright orange can overstimulate those who are inherently highly energetic. This color is perfect for underlining the content presented on the screen as it draws the recipients' attention. Thus, many teachers refuse to use the usual red color in favor of this color for obvious reasons.
However, because it is very bright, it can create an overwhelming effect. In ancient China, this color was used for sharpening concentration and promoting self-discipline. But then again, they avoided bright orange as it could have caused them a headache. Taken all, it is good but only if used in small doses.
Blue Increases Productiveness
The conducted studies have shown that those with increased cognitive load, such as educators, learners, and so forth, feel better when surrounded by blue. But with all this, it is nonsense to live in a monochrome environment - cool colors should be combined with warm ones. The best solution is to balance one color with its complementary one.
The blue color helps to learn in challenging situations. It also helps readers to better assimilate information. Therefore, the use of blue paper and ink for employment is a fairly reasonable solution. While this color, especially its light shades, seems to be soothing and calming, its darker shades may cause anxiety.
As for professionals, many of them advise to combine blue with orange, especially for drawing students' attention to important educational materials. In a nutshell, blue can help teachers to engage learners in a high level of thinking, but too much of it can cause apathy and unamiability.
In preschool and elementary school, it is advisable to use warm colors, which greatly complement the extroverted nature of kids. In middle and high educational institutions, cool colors can do the trick as they help students to relax and focus on educational materials better. Light shades of green will work well in libraries as they promote calmness.
Even though most educators cannot decide on what colors to use for walls in classrooms, they can choose school desks, chairs, bookcases, and wall decorations. Therefore, instructors and learners can benefit from the colors of school furniture and decorative elements. Using brightly-colored desks and chairs in places where students are supposed to acquire new information can make a difference. Cool colors will work well in areas where kids are supposed to relax and get more concentrated.
When it comes to bulletin boards, there is no need to combine too many colors; two or three colors complementing each other are more than enough. If schools overdo with colors, students can get overwhelmed and confused, and have the only desire that someone, for example, Pro-Papers, will do all the tasks for them.
Like schoolers, educators also come under the influence of colors. It is important for them to be surrounded by proper colors as they have to spend a whole working day at school too. To stay motivated and inspired, teachers should use soothing shades around their desks.
In conclusion, many studies show that every color has its effect on both the psychological and physiological states of a person. While some colors are soothing, others seem to be more stimulating. By applying an understanding of the psychology of colors to school design, one can see how vital it is to make sure that the colors used in school settings bring maximum results in terms of the academic progress of children.
Ho ho ho... There goes yet another year of hanging out with us here at COLOURlovers.com! We do believe that this year will be even more awesome and full of breakthroughs in art and design. However, another year is an opportunity to work on ourselves and take the future into our own hands. Today, we are looking at the New Year resolutions a Colourlover would make.
This year I will...
The world around us keeps on spinning and technology surprises us every day. Soon, robots and flying cars will be something we can all enjoy; but until then designers can take a great part in shaping this new world. Follow the trend of designing virtual reality, print your ideas in 3D, enjoy limitless opportunities to create and inspire millions of people worldwide.
We are quite busy little bees, aren't we? Freelancers are often known for taking on too many projects, getting overwhelmed and exhausted at times. As much as we love what we do, our creativity needs some time off, to bring even more enchanting ideas to the table. This, as well as the fact that humans are social beings, is why we need to spend more time relaxing, with friends, live. Our computers are becoming our best friends, and as much as the relationship with a machine seems easier, we all need human factor from time to time. So make that time.
Sure, procrastination is our ally when we are in the creative industry, but think about how less stressful it would be if we'd replace the time we spend doing nothing (nothing means Netflix, overeating or another season of "Friends", again), by doing something actually meaningful for ourselves. Maybe it is not just about not procrastinating, maybe it is about making that procrastination useful to our minds and our bodies.
Sadly, humans often seem like money making machines, always wanting more and never catching a breath. Choosing to do the work you actually enjoy will help you increase the quality of your work, and make you better paid at what you do. You can replace quantity with quality, and make the same amount of money by doing less. Only thing you need to do is dare to do so.
Yes, I know, despite all the apps and calendars, we always seem to lack time. This is one of the burdens of living in a century with constant flow of content - too many events to attend, skills to learn, deadlines to meet. Maybe rather than trying to squeeze it all in into one perfect schedule, we should prioritize better, ask ourselves what matters to us and why. This will help clear out our to-do lists from everything we don't actually enjoy that much.
You know the feeling very well - the whole world collapses around you, it seems like you can't get anything done in time, stress is turning you into a neurotic cookie monster who didn't sleep for days. It would be nice to take this chance and get a clean start by remembering how all those groundbreaking situations ended, and so will all the next ones.
Ever since we started seeing it as work, we experiment and play much less. It's good to remind ourselves that we are still artists, and we should goof around more, developing our craziest ideas, for ourselves and nobody else. Use this resolution to truly get out there, meet other artists, take a brush and a pen into your hands again, play like a child and let the creativity that changes the world come outside of your inner child.
Art residencies are perfect if you are looking to take time-off to discover something new. Get inspired by another culture, new food, different fabrics, colors and patterns; get inspired by new languages and art forms you've never seen before. Let yourself be amazed by a new continent, astonishing nature, exotic music and dance styles. Hitchhike, drive, fly. Fall in love. Create a network of people whose work you appreciate. Just take your time being a digital nomad for awhile.
2019 is the year in which we challenge ourselves in every aspect. This is the year to decide whether we will try to keep up with the rotation of the Earth, or join the movement and spin it with our astonishing creativity and humanity. This year is about being bold, breaking the borders we've created, and changing the history of mankind forever. Learn a new programming language, visit a new country, and try another art form.
Remember, you are the change you want to see in the world.
Happy New Year!
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
Nowadays, graphic design is constantly changing and evolving. There are always new trends to follow, new skills to acquire and new tools to master. But, there are also some ground rules, some good old things which don't go out of fashion and that are the basics of great design.
Here are some of them from experienced designers that will help you enhance your projects.
The only thing left to do is to apply these recommendations to your future projects and bring your designs to the next level.
Collage is a form of art that combines or assembles different forms to create a new whole. They can be newspaper or magazine clippings, photographs, portions of artworks or many other items. They are glued together on canvas or paper. Collages date back to the early 20th century as a part of modern art. Collage is also a technique in painting popularised by Pablo Picasso and Georges Braque. Today, there are digital collages that uses computer tools to create visual elements or digital art. It’s important to learn the importance of colour and colour palette in collaging.
Importance of colour in digital art
You see colour everywhere. The mind engages with different colours consistently and associates them with different things. Researchers have found that snap judgements can be made regarding different products based solely on colour. The right colour decision can be a good basis for effective and engaging design. In digital arts such as infographics and collages, the right colour combination is essential. Colour may convey a mood and story.
Warm versus cool
The so-called colour theory differentiates two types of colours, warm and cool. Warm colours include yellow, orange, red and their variations. They reflect energy, passion, happiness and enthusiasm. On the other hand, cool colours are purple, blue and green. They are more subdued than warm colours and evoke calmness, relaxation, nature or night. There are also neutral colours such as white, black, brown and grey that are often used as a backdrop and combined with warm or cool colours.
Colour can behave relative to other colours and shapes. For instance, red appears brighter against a black background and duller against white. There are colours that complement each other, such as those that are directly opposite such as red and purple or yellow and green. You can know which colours are opposite each other by making a colour wheel. You can also make a colour palette based on analogous colours, or any three colours beside each other in a colour wheel.
Creating your colour palette
Create a specific goal in mind to come up with your desired colour palette. Pick colours that work well together. Visualise a colour wheel, then choose a scheme based on monochromatic, complementary or analogous colours. Nature is also a good basis for colour harmony. It is always safe to use fewer colours when creating a colour palette.
When it comes to art, there is simply no rule. If you are making a collage as a form of expression or art, you follow your own rules, and that includes following a particular colour palette or not. If you are making a collage for business, such as when you need it to create your design portfolio, a colour scheme can convey a certain mood or message. In this digital age, making a collage can simply mean using a photo collage maker online. This makes the process a whole lot easier. All you need to do is pick the photos from your computer or social media profile, choose the template, and that's it. You can even have it printed and delivered to your doorstep.
Have you ever thought about bringing your favorite artwork out of its digital form, print it on a large canvas and frame it in your living room? Or maybe you are redecorating and you want to be a courageous designer and arrange the colors on your walls with style and good taste? Before you start choosing the perfect images to print, here is something you should bare in mind.
Most designers and photographers know how difficult it is to work with low resolution images. Sure, the resolution such as 72 pixels per inch is good enough for the screens of our devices, but when it comes to enlarging the image for printing, low quality can be quite an obstacle.
Most images we see on the web are 72 ppi, usually because they are "lighter", they don't take up much space, which is handy for fast loading. But, if we enter the world of canvas prints, stretching the image onto canvas is making every single pixel visible, which is why recommended size of the image for printing is 150 ppi or 300 ppi.
Even though printing your photos from Facebook in good quality might be difficult, it is not impossible. Designers use different tricks and effects in Adobe Photoshop and other designer programs, to offer solutions to this challenge. Sometimes, even the poorest quality image can look like a masterpiece in the hands of professionals.
CanvasPop is dedicated to produce highest quality canvas prints. Their team of designers is passionate and talented to work with your custom resolutions and create the hottest canvas to frame on your wall. Even though printing low resolution images is possible, it is still recommended that you try to find this image in a larger resolution. Some websites have an option to view the image in its original size, so make sure to pick the right one for printing.
With Christmas behind us, the hype of celebrating the beginning of 2019 is growing, and maybe the perfect present for somebody you love is to give them what they love. Printed. On a large canvas.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
When it comes to getting started with creating stunning designs, two things are necessary: skills and resources. However, for starters, graphic design can all seem a little too overwhelming at first. From long hours of practice to an unending need for creativity; not to mention some graphic design resources cost a pretty penny, it can sometimes become an uphill task for novices. But that shouldn’t deter you from creating stunning designs. As a matter of fact, there are plenty of amazing freebies and affordable tools that can help you get the head start you need to become a veteran designer. Plus, with the right skills, you can be a master in the game without even trying.
In this blog post, we’ll highlight 5 things that you need to master in order to get an edge in creating stunning designs. Sound good? Let's dive right in.
Here’s the blatant truth: No matter how amazing your designs are, it's pretty much pointless if they don't make a good first impression. That is to say, if people don’t like what they see at first glance, then you’re probably not going to wheel in as many people as you would want. So it makes perfect sense that we would mention the UI design here.
The truth is, UI design is pretty much a necessity when it comes to the graphic design front. So, it’s good you have all your bases covered in as far as skills go but every other graphic designer does too. So you need to ensure that you have an ace up your sleeve. If you make a good first impression, then whatever you call to action has a higher chance of being acted on.
Don’t take chances! You need to be able to create stunning designs every single time. But you and I both know that it’s much easier said than done. Not to mention your audience is a bit more particular and will often times shun blatant designs almost as soon as they see them. Therefore, you need to create compelling images. Images that will create a connection between you and your audience. Images that will ultimately convert your audience into customers. But how do you do that?
Fortunately, there’s no shortage of tools to help you create stunning designs. And one of the best in this front is Photoshop overlays. Photoshop overlays are one of the most versatile ways to transform the look and feel of your designs. With photoshop overlays, you can add texture and elements to an image and transform an otherwise uninspiring image to a stunning piece of art. So whether it's a stunning fog effect that you are looking for or a whimsical autumn, fairy garden or falling leaves effect, there are literally dozens of themes to help you create the perfect design. If you’re looking to create stunning designs, then you definitely need to master photoshop overlays.
It goes without saying Lightroom presets are yet another resource you need to master in graphic design. From nitty-gritty aspects such as image exposure and white balance to more complex aspects such as curves, tones, and shadows. Along with ensuring that you create stunning designs from the onset, Lightroom presets have a lot to offer. Also comes in handy later on when you want to ensure that the final piece is nothing short of a stunning masterpiece. And the best thing about Lightroom presets is that they’re pretty easy to master.
Next up is typography. Typography is basically the art and technique of arranging the visual component of written words to make written language more legible. If you want to master typography, there are lots of typography tutorials to help. However, good typography often comes down to creative intuition. Once you grasp the basics, all you need to do is look for typography resources that will help you further sharpen your skills.
Here are some typographic considerations that you’ll need to take into account when mastering typography.
Typefaces are not created equally. Some are wide some fat, some are narrow and yet others thin. So word sets in different typefaces take up a different amount of space depending on the size.
Tracking and Kerning
Tracking here relates to the spacing of characters applied evenly whereas kerning is basically adjusting spaces between characters to create a harmonious pairing.
Here is another thing that you need to master to create stunning designs every time. In many forms and instances, the logo is what distinguishes a particular company from the other. Think about Guinness, Coca-Cola, McDonald's, and KFC. They are all visually represented by their logos. It doesn’t matter where they are in the world customers will still flock towards the direction that these logos are.
The truth is, the importance of a logo cannot be underestimated. They not only help identify a company but they are also a succinct and efficient way of communicating more about the company. Which means that the designs have to be both intuitive and stunning to wheel people in. And since it’s something you’ll probably be doing a lot of, it's definitely one of the many things that you want to master to perfection.
Don’t let yourself be overwhelmed by the number of graphic design skills you need to master to create stunning designs. Sure there are plenty more things that need to be mastered but these five are the most important. The bottom line is to ensure that you have mastered every aspect of photoshop overlays, typography, Lightroom presets, logo designing and UI design to come up with stunning and striking designs every time.
When you see the work of great photographers, you possibly wonder how do they manage to do it. What magic is enabling them to create these masterpieces? You might think that success lies in having the right gear, professional models, enough money to travel around the world, and of course talent. But the truth is that behind every great photographer is a huge amount of passion, hundreds of hours of practice, and some simple secrets. So obviously, it's not about expensive gear (some photographers use an analog camera, proclaiming the independence from technology). It's not about traveling to exotic places and photographing famous people. It's about how much you love what you do and how you grow your creativity.
Creativity comes naturally to some people. But if it's not developed and maintained properly it may vanish during the struggle with procrastination. The good thing is that you can boost your creativity and find a source of inspiration for everyday practice.
Great composition is essential in photography. What you put in the frame and how you put it, determines the success or the failure of your images. If all your pictures are in landscape format and taken at your eye level than it's time to make some changes. Challenge yourself to get outside your comfort zone, try to impose yourself temporary rules. For example, try not to use the landscape format for a couple of days. Another good practice is to make monochrome compositions. Black and white photography helps you better observe the shapes and the geometric elements. To add even more inspiration, try using some special effects, like Luminar's splash effect. It allows you to keep the color of a certain object, while everything else is in grayscale.
Creativity needs inspiration. A visit to a botanical garden may give you some ideas. Take a long walk in the city. Even a local fair, a traditional market or a touristic landmark may be a good source of inspiration. Visit art museums, galleries, and photography exhibitions. Most people react to art, but it doesn't necessarily have to be paintings or photography. You may be inspired by classical music, jazz, theater or movies. It's important to expose yourself to art in any form.
Learning is always a good idea. Photography courses became fashionable lately. Among dozens of online classes for beginners, you can find some worthwhile courses and tutorials. Amazing photographers like Albert Watson and Annie Leibovitz teach technical classes, but also offer mentorship, portfolio reviews, and insights. From the master classes, you'll find out how to minimize the photo editing process. You'll find out that style and patience are the most important qualities of a photographer while technicalities are left to an image editor. For example, lightroom plugins can solve many of the basic adjustments, while you focus on finding your inner voice.
Scheduled photo sessions are good, but photographing unexpected events is even better. Take a camera with you or at least a smartphone with a decent camera. A photographer is an observer. Street photography and travel photography are based on snapshots. Be prepared and keep your eyes opened. Ingenuous female poses, candid children games, dramatic events, wildlife pictures, they all happen spontaneously. You have to be there and feel the moment. Some photographers choose a place and wait for something to happen. They believe in the magic of that place and can 'feel' a good shot. Doing snapshots is also a good practice. It helps you to get acquainted with your camera and change the settings fast.
To make your pictures standout, filters may be a great help. They aren't expensive or hard to use. Their functions are limited, but you can use up to two or three filters at the same time. The most common filters are the circular polarizing filter, the neutral density filter, and the color enhancing filter.
Photography is an art, even if today we all have a camera in our pocket. The biggest mistake you can make is to think that Camera will resolve everything. Sure, you have some amazing image editors, and cameras Henri Cartier Bresson wouldn't have dreamed about. But the secret weapons behind a great photographer are creativity, dedication, and motivation.
Being creative is hard work. Creative block is real! As an artist, you need to practice and motivate yourself daily. But when putting colors together is something that you love, it comes natural. Right?
We thank the community here @Colourlovers for being so supportive and accepting and for coming up with amazing color combinations this year.
Let's check out the palettes that marked 2018 and give a big round of applause for the authors.
Which one is your favorite? Can you decide?