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You should always strive for designs that move the borders. In our century, there is always room for being innovative, creative and awesome. Don't be afraid to take advantage of the technological progress, embrace and become a part of the digital revolution. Offer something new, something different and something astonishing.
Good design is appealing, but great design is giving a useful product. This is what makes the product sell, and this is what we have to be focusing on at all times. Remember that functionality beats visual appearance, and think practically.
Aesthetics is an important aspect of the features of a great design. We are, after all, visual beings, but bare in mind that aesthetics depends on all the other features - execute the project right from start to finish, and beauty will follow.
Make it clear, understandable for everyone. You are not creating metaphors, you are creating products, which exist on the market to be bought. Make sure everyone knows what it represents.
Be true to the value the product is providing. Honesty to the customers is the most important aspect, be ethical, be fair, be correct to your audience.
Good design is not supposed to be the central aspect of the room. It is supposed to serve its purpose, and be comfortable for the users - inspire them, relax them, or give them a piece of information. Keep it neutral, unobtrusive, and enjoyable.
Amazing designs are timeless, and they never go out of fashion. This is because they don't follow the fashion, they are being universal, practical, simple, and will never have an antique buzz. Create the designs that last, by appearance and quality, and you will master over every change in the trends and demands.
Develop your design step by step, carefully, thoroughly, with special attention to every last detail. Nothing is too small to be given attention to, nothing so arbitrary and nothing left to destiny. Accuracy and care are essential qualities to approach the design process, showing the consumers how much you respect their needs and that you have thought of everything. Nothing is ever given to chance with you.
Remember where we live and what is happening to our planet. To create a design to last and be the best is to create a design that is environment-friendly, reflects on the actual challenges and benefits the world. Keep in mind to not contribute to the pollution, and conserve the resources in the life cycle of the product.
The best design is very little design - or even as little as possible in the given circumstances. Minimalism has been dictating good designs for decades, and it will never go out of style. Simplify, but deliver a better output, keep every essential feature, and do not exaggerate in any way. Best designs are pure, simple, precise and exact.
Always have greatness as your goal, and develop your designs and your brand to become a unique pioneer on the market, able to encounter any challenge and derive the best out of your clients. Work with passion, dedication, care - and results will follow.
Author: Nina Petrov
Whether you are learning, being inspired or just keeping up with the current trends, YouTube has become a powerful tool for receiving information. Enjoy our picks of YouTube channels made especially for the graphic designer audience.
This channel gives you Photoshop and Illustrator design tutorials, delivered by the designer Chris Spooner, who shares his hacks and tricks in using these programs.
Asm shares three videos per week, with useful tips about photography and graphic design, which are his areas of expertise.
These guys are delivering talks about creative entrepreneurship and all of its pros and cons, giving your feed a creative feed on your home page. Look them up.
As a freelance graphic designer, specialized in logo design, Mohamed shares his work with you, the process of visual branding and some handy tutorials.
Daniel White loves to talk, and is very good at keeping your attention. This YouTube channel is developed in a form of a podcast, and it gives you Daniels personal insights that help you develop your skills.
Cute accent that covers a variety of topics - from graphic design tutorials, through different techniques, illustrations, logo design, all the way to product design. Find inspiration, learn more about Photoshop and Illustrator, and boost your creative potential.
Zimri makes designs. And stuff. He shares with his audience every day, approaching in a fun and casual manner, and translates love towards design in his visual work. A peek into his projects and his experience with Adobe Illustrator.
Arun Kumar does all kinds of designs, but what is new with him is how he uses Cinema 4D and after effects to create animated logo designs. About twice a week you can see tutorials and participate in his work.
A channel dedicated to inspiring is also a perfect place to learn. Not only about Photoshop and Illustrator, but also about a challenging but lovely InDesign.
Ilya Dji shares his work with the community. He is also giving out free tutorials about graphic design, motion design, film making, VFX, and many more.
What do you think about our selection? What are your preferred channels? Do you have a channel of your own, that you would like us to share? Tell us in the comments below.
Author: Nina Petrov
Did you know that over 25% of all internet users only surf from their mobile devices? New generations are living turbulently, they want all access right away, and if your website is not giving them easy scroll through your content, they won't bother with looking you up later.
To emerge in a crowded market, give your users the pleasure of exploring your product under their thumbs. Create a website that is effectively optimized to fit all devices. Responsive websites are designed to provide the best user experience for all screen sizes and types.
Responsive websites enable their users to read, orient and navigate with minimum resizing, scrolling and panning. They have the ability to respond to the movements of the device and adapt to whatever screen without compromising site functionality or aesthetics.
The responsive site reads the browser information about the width of the user's screen and based on that it shows different views on different devices. The essence is to use a single code, one URL, and one development for multiple devices. Responsive designs have breaking points when presented on your mobile devices, because they use flexible, proportionate grids and images, adapting the layout of the website to the viewing environment.
If you own an unresponsive website, chances are it was built before 2014, and it is well outdated. Smartphone users check their devices over 150 times a day, and social media click bates are fishing people from their mobile devices much easier than from their desktops. Moreover, 69% of all tablet users are shopping via their tablets every month. Having a responsive web design will save you money and offer better performance, and improve SEO from your website traffic.
Google advises all web designers to be up-to-date with the industry requirements, use the same HTML for all devices and only use CSS media queries to determine to render on each device.
Be available to your users, at all times, and conquer the competitive market, fast and furious.
Author: Nina Petrov
As freelancers, you encounter a variety of clients on a daily basis. Some of them you get along with from the beginning, others not so much. One of many issues can be meeting potential clients who aren't willing to pay as much for your services. In that case, you have several ways of dealing with them.
First of all, you can try and explain why are you a total bad-ass in your job. Elaborate on how cheaper alternatives won't achieve the same quality, and exactly what makes the difference in your pricing - which tools do you use, what kind of output do you provide. When you compare your work to other designers, insist on the best value your client is paying for.
Acknowledging the costs of your services is good, especially if you are confident in your qualifications, and you can back it with the results you have achieved.
If this option seems too risky, and you want that client, you can reply with giving another offer. They are willing to pay something, so tell them what can they get for a smaller price. Later on, they can upgrade your service and have a pretty and shiny product you can deliver.
Showing your character and confidence in your quality is convincing in communication with your client. When negotiating, you are not backing off from your pricing, but are offering another solution, which lets the client know you care about your professional relationships.
Some clients are just not able to afford your pricing. Perhaps they are a start-up and have fewer funds than already established companies. If so, they might be able to work with you in the future. This is why it could be good to ask them what their budget is and make a deal from there. The tone of your response should leave those doors open so that they can come back to you in the future.
While dealing with these types of clients, bear in mind that some of them are just cheap. There are people who will always choose to save some money over achieving greatness in quality. The only reason why they are asking for less is that we let them - the market is full of people who are underpaid in underdeveloped countries. However, if you are driven by your passion for your work, you have the right to produce amazing content and charge what it is worth. You will always find clients who recognize, respect and are willing to pay that.
Author: Nina Petrov
Humans are visual beings. We like to digest content that is presented to us in colors, shapes, and movements. In the sea of boring information, we process daily, stand out with a unique presentation that will engage your audience, and go viral. Here are our top picks of online software that will help you achieve this in no time.
Visme is an infographic builder that lets you animate objects, insert videos, make your presentation interactive, and many other special effects. You may choose among the many available templates, or build the infographic of your own design. Create objects and choose which animation you will describe your object with. Sounds complicated? The interface makes everything happen with simple clicks on the right buttons. If you are struggling, they will nurture you step-by-step until you create an absolutely amazing visual story, ready for sharing.
Uberflip is an ultimate solution for content marketers, as it's purpose is to create interactive flipbooks, with the call to action buttons and instant social media sharing possibilities. You can also insert custom code lines for absolute freedom and maximum experience. Uberflip is marketing-friendly and sends you insights about your story from the Uberflip dashboard.
If you have a whole team engaged in developing visual stories about your brand, then Visage is the app for you. It helps maintain your visual identity, so every team member can create graphics and do no wrong. Drag, drop, resize, reorder, and insert live links for a fully engaging outcome. Visage integrates several tools such as Dropbox and Google Drive, and it exports your presentation in different dimensions you may need.
With designed templates or not, Prezi is an easy-to-use tool for every presentation purpose. It uses a principle similar to our neural network, zooming into the sections which are being explained, enabling you to view the presentation as a whole and dive into the content naturally. To achieve the audience's full attention, Prezi is used for presentations in some Ted talks, as a new age PowerPoint app.
When it comes to the visual presentation of data, infographics are your best way to go. Infogr.am presents a simple, user-friendly solution to creating infographics, by guiding you through their cool features and themes you can adapt to your needs. Infogr.am also offers possibilities for teams to collaborate and design around your brand guidelines.
What do you think about our picks? Which one is your favorite? Let us know in the comment section below.
Author: Nina Petrov
Redesign and repaint your blog, home, and closet, and prepare for a very nostalgic autumn/winter of 2019. This season's palettes are marked with warm colors with a single shade of blue, to break the warm monotony. Enjoy our picks and put your boots on :)
Let the vinyl spin in the rhythm of these magical colors. This soft, innocent, and fragile palette truly give the taste of retro fashion, parties and carefree times. There is a beautiful gradient from dirty white to subtle orange, where the smooth blue shade presents the perfect contrast.
Nothing says "autumn" like yellow leaves and a tall cup of coffee from your favorite local coffee shop. Wrapped up in your fluffy coat, swinging your boots through the grass in the park, smelling the perfect combo of roughly ground coffee beans and milk foam, you will fall in love with this season straight away.
Not only is this your favorite seasonal fruit, but it is also the unavoidable ingredient for the 31st of October, and the craziest party this year. Pumpkin palette is contained in the color of pumpkin and its surroundings in a beautiful green arrangement. Let the Halloween night shine with its full magical powers.
Since colder weather often comes with gray, rainy days, this cheerful color combination might just brighten your day. The variety of warm colors offers comfort, in contrast to cold agua shade of blue and coral pink. Golden yellow, raspberry, and chocolate are the most subtle shades of these happy colors, inviting you to wrap yourself around them and enjoy the rain.
This palette is contained of colors we have seen above, only in different, more playful combinations. This palette is to inspire your creative workshop to design, cut, and glue, decorate and give away something sweet that comes from your heart. We have a beautiful gradient again, going to pink and orange shades, and two dark colors to oppose the softness of the bright colors.
How do you feel about these palettes? What is your favorite palette this autumn? Tell us in the comment section below.
Author: Nina Petrov
Your website has grown to the point where you know you need to separate pages into categories and subcategories. A mega menu is a perfect solution for a larger business to business (B2B) website. You can showcase the various areas without taking up too much real estate on your landing page.
In a recent survey, 94 percent of consumers said that if a website wasn't easy to navigate, they would leave that site and go to another. People have very limited time these days between work, raising a family and personal pursuits. Anything you can do to improve and speed up the experience on your website benefits your conversion rates.
Once you decide on a mega menu, knowing how to create it is the next step. Here are five different ways of designing an expandable menu for your website and a few examples of how other brands created theirs.
A mega menu is only useful if users can easily find the expanded menu. There are a couple of ways to activate your mega menu, including clicking on a tab at the top of the page or simply hovering over it. Keep in mind that users expect your navigation structure to be near the top of the page, so your mega menu activators should also appear near the top of the page.
One method is adding a navigation bar showing the main categories on your site. If anyone hovers or clicks on one of those buttons, the mega menu expands and appears.
DBS Interactive features a mega menu on their website. Users can choose from Capabilities, Clients or a view of their Portfolio. If you hover over Capabilities, a drop-down menu appears. Pause on the tab long enough and it takes you to the page with full information on the services they offer to business clients.
Don't try to get too cutesy with the wording of your categories. Have you ever visited a site with a theme, but the pages had such strange names that you didn't know what they were for? Instead, stick with basic wording such as "Shop" or "About Us."
If you're unsure what words to use, check out the searches people do while on your home page. What are the words they hunt for? Also, check out the wording on other popular sites. The words people are used to seeing in navigation bars on sites such as Walmart.com or Amazon.com are good choices for you as well because they're already familiar.
Think CTAs are only for the bottom of your page? Think again. Expandable menus are the perfect location for a CTA. Your customer has already taken one action, so asking them to take the next step makes perfect sense.
McCall Handling places a call to action so users can "Get More Info" right in their mega menu. Click on the category "Warehouse Solutions" and you'll see choices for subcategories such as overhead doors, dock levelers and vehicle restraints. You'll also see a bold CTA button calling the user to find out more about what they have to offer.
One of the great things about a mega menu is that you have a much larger space to work with than if you used only tabs on a navigation bar. As the menu expands across the screen, you now have an opportunity to add directional cues like arrows or category indicators such as icons.
Imagine an "About Us" category, for example, that drops down into an expanded menu and features an email with a letter icon, a phone number with a telephone icon, and a physical address as well as links to more information about your brand's history.
You can move a user through your site simply by giving them arrows as directional cues on where to head next. In a fast-paced world, this may make the difference between the buyer completing the journey on your site or bouncing away. Fellow business owners are just as busy as you are, so pay attention to the steps that get them from Point A to Point B the quickest and show them how to move there.
Designers sometimes make the mistake of creating for a larger screen and forget about the many people accessing the internet via mobile devices. The most recent stats show that 52.2 percent of all Internet traffic is mobile. If your site isn't optimized for mobile, you're missing out on about half of your potential traffic. However, you also must consider how a mega menu looks on smaller screen sizes and if your expanded menu accounts for variables such as the device being used.
Fortunately, creating a responsive site isn't hard. The mega menu may look different for mobile, but it should have text and buttons large enough for a human finger to press and navigate through. Test out all aspects of your menu for smartphones and see how it looks.
BuySwings.com is a website catering to organizations and businesses with playground equipment. They sell items such as seats and accessories. Their mobile site adapts perfectly for the user. Instead of showing the different categories in a nav bar, there is an option for "Categories" near the bottom of the screen on your mobile device. Click on the text and a page pops up with the categories of "Swing Seats," "Swing Set Hardware," "Accessories" and "Slides," or you have the option to shop by brand.
If your site has multiple categories that don't fit easily onto a single line, it may be time for an expanded menu. Only you can determine if a mega menu is the right choice for your website. Testing out different options with your target audience is a great first step to figuring out whether this option is best. Either way, you now have the tools and examples to create a mega menu that draws in users and keeps them coming back for more.
Collaborations are a wonderful happening, especially when they occur for a good cause. And when writers and illustrators gather around a child's book, the real magic occurs. Italian authors Francesca Cavallo and Elena Favilli made themselves well-known with their children's books Good Night Stories and Rebellious Little Girls, so it's not a surprise that their youngest audience got hyped about Rebellious Little Child.
Illustrated by dozens of artists worldwide, this book also teaches us, adults, to keep creating a better world for the generations to come, to overcome our differences and use them as our greatest strength. Rebellious Little Child reminds us of a rebellious little version of us, hidden by the age of commerce, struggle, monetization, and time-consuming unsatisfying jobs. Just as transactional psychotherapy does, this book nurtures the child inside you and gets you moving towards your passions, higher goals, and love.
This book takes children to a whole new dimension, encouraging them to be rebellious and to design a revolution in their own la-la land. A child is inspired to draw and fill in the book while riding a unicorn, or standing upside down, reflecting on things they love, their dreams, fears, things he/she most is proud of.
Distinguished with its unique adorable design, the blanks in the book are to be filled with letters to a child's future self, protest banners for a better world, activism action plans and adventurous travel fantasies.
With over one million copies sold worldwide, Good Night Stories for Rebel Girls has become a global movement and a symbol of freedom. The authors Francesca Cavallo and Elena Favilli return with a hundred new, beautiful stories to inspire girls - and children - to dream without borders: Audrey Hepburn, who ate tulips to survive hunger and then became an unreachable icon of style and an extraordinary philanthropist; Bebe Vio, very strong fencing champion despite a serious illness; J.K. Rowling, who turned failure into a strength and changed the history of literature forever.
Rebellious Little Child presents poetesses, surgeons, astronauts, judges, acrobats, entrepreneurs, vulcanologists: a hundred new adventures, a hundred new portraits to inspire us again and tell us that at any age, age and latitude, it is always worth fighting for equality and proceeding step by step quick towards a more just future.
Unlike the Disney characters we grew up with, imagining that the world will unravel before us, this movement inspires children to take action, demand the world of their own design, strive towards peace, seek, create and take their very own custom-made opportunities.
"Once upon a time ... a princess? Of course not! Once upon a time, there was a girl who wanted to go to Mars. There was another one that became the strongest tennis player in the world and another one who discovered the metamorphosis of butterflies. From Serena Williams to Malala Yousafzai, from Rita Levi Montalcini to Frida Kahlo, from Margherita Hack to Michelle Obama, 100 women are told in these pages and portrayed by 60 illustrators from all over the world. Scientists, painters, astronauts, weight lifters, musicians, judges, chefs ... examples of courage, determination, and generosity for anyone who wants to make their dreams come true."
Rebellious Little Child is more than a book - it is a story that redefines heroes and achievements. It teaches our children of their right to want more for themselves and to always seek happiness. We live in the age when success needs a new definition, the age when playing is more important than having when we value experiences more than real estate.
Think about everything that makes you happy... And now ask yourself what gives? Let's make the world a funny, playful place to be.
Got inspired for a new, groundbreaking collaboration with your fellow designers and illustrators? Search your partners in crime in the COLOURlovers community!
Photos from the website.
Author: Nina Petrov, ninapetrov.com
Adobe - it's the most used reader program at the planet for now, a lot of people doesn’t even know any of his options. That topic would help you to understand Acrobat DC a bit better, little interface and using guide. Check it out, and probably you would love to teach that program like a professional.
In an Adobe Acrobat interface, there are three views, and these are home, document, and tools. When we go further into details on document view, it can either be a single document interface or multiple document interface that is, view one document at a time or numerous views at a time respectively. Home is a displayed page before you open a PDF in Adobe Acrobat. The tool is where all the Acrobat tools are presented. The Document is the default view all the time when a document is opened in Adobe Acrobat.
Adobe pdf reader for windows 10 is available and can be downloaded for free from the Adobe official website. You can download it and install within a few minutes and start enjoying all that Adobe Acrobat has to offer. The following discussion shade more light on Acrobat DC interface.
As already said this is the page that is usually displayed when you open Adobe Acrobat and you have not opened any PDF file. It is an integral part of Adobe Acrobat in that it gives you quick access to recent files, frequently used tools, storage accounts, shared files, and to do tasks. Concerning the storage accounts, Adobe Acrobat has two accounts; these are the offline and online storage accounts where you can access your files. Other than your local computer, you can access your files from Adobe Cloud – these are files securely store using the link “Document Cloud” found on the left pane and online accounts such as Dropbox, Microsoft SharePoint, Google Drive, and OneDrive.
This is the view you can navigate through to discover all the tools available in Adobe Acrobat. All these tools are listed according to categories. Whenever you select a tool, that tool-specific commands will appear automatically on the document view only if the file is opened. In some instances, you can also be able to open some tools without necessarily opening the file. You should worry about whether to open or not open the document; if you choose a tool that requires the document to be open, you will be prompted to do so.
You have the freedom to either add or remove tools shortcut in the right pane. This is how to do it. Clicking the “Add” button will result in adding the shortcut in the right pane. An alternative way is by dragging the tool into the right pane. To remove the shortcut, next to “Open” just below the tool name, click the Down arrow then select “Remove shortcut”. There is also an alternative way to remove a shortcut, and this is done by a simple click on the cross button on that particular shortcut in the right pane.
As we have already highlighted, the document view is the default page whenever a PDF file is open. By default, when you open this page, you will see multiple tabbed interfaces for viewing numerous PDFs at a time. When you open multiple PDFs at a time, each will open as a tab but still on the same window of the application. You can switch from one tab to the other from the top whereby the name indicates the name of the file being opened in that particular tab. A previous and next buttons will always be displayed on the far right-hand-side for easy navigation through document tabs whenever the number or amount of documents are high such that they don’t fit the document view.
At the top of the work area, the toolbar and menu bar are displayed. For a stand-alone application, the work area comprises of three panes. Towards the left side is the navigation pane, on the middle is the document pane, and to the right is the tools or task pane. All these panes each have a specific important role it plays. The navigation pane located on the left is useful in providing smooth browsing through the PDF as well as perform other options on your PDF file. The function of document pane found in the middle is to display the PDFs. The toolbar located next to the top of the window plays a significant role in providing other controls you can use to work with your PDFs.
In the beginning, you may not be in a position to see various tools in the toolbar. To combat this, you can add some more tools to your toolbar for ease of access. To perform this, right-click on an empty space within the toolbar then select the tool that you want to be displayed in the toolbar.
In conclusion, we need to say that it's a small beginners guide, which takes five minutes from you. And even those tiny article bring a lot of helpful information to you, probably if you will check other guides by yourself - Acrobat DC will be used a lot by you. Thanks for reading and use only the best software.
Now, more than ever, we, humans, are visual beings. Our eyes scroll through thousands of information every day, and we keep being hungry for great visuals to get us inspired, productive, entertained, excited. Right now, telling a perfect story with visual digital tools is the most important part of getting your message across and attracting more people. Every color is a story - what role colors play in this game and how can they help you speak to your audience?
White is known as the Switzerland of colors, neutral and universal. White is the color of virginity and pacifistic state of mind used most often in logos as negative space or text. If you combine it with dark blue, you get the world's most famous logo - Facebook, and when you add red, you get the logo of Pinterest.
Yellow can suggest different things, depending on what you combine it with. It can be cheerful and infantile, sunny, full of light and warmth. It is easy to get attention using this color, and it is the most popular color of the season. Darker versions are shining with credibility in IT or creative industries.
A true foodie color used often in the food industry logo (tasty food, fast deliveries, nice ambiance). Often used as a gradient color between red and yellow, to draw attention and stimulate urgency and alert mode. Just as yellow, orange is playful and warm, emotional color.
Vibrant, strong, dominant and bold, this color gives character to your logo design. Red can be used as a color of heat, danger, alarm, and hostility, but at the same time for love, care, passion, and blood. Whatever aspect of red you are using - it will leave a strong impression. Red is known for raising people's blood pressure and making them hungry. It's most known for its role in Youtube and Mc Donald's logo, combined with white and yellow.
Pink has always been a girly, Barbie, color. It unlocks deep feelings, tenderness, understanding, love, femininity. It also interacts as a color that represents youth, virginity, tidiness, beauty, style, well being. Industries it takes place are beauty, health, and fashion. On top of these applications, pink is a sweet, sugary color, so it is often used to advertise candy or ice cream. For example, it is used in Flickr, in combination with light blue.
This magical color is one of the transeasonal colors we have written about before, which means it is always popular and always a good choice. It is a silver lining between cold features of blue, and all the warmth and heat from red. It's used to describe fancy, royal, sophisticated brands, especially in the industries used by women. Purple is also known for it's mystical and spiritual properties, useful for making people hooked and intrigued. If you like chocolate, it can also be delicious. Yahoo! uses purple combined with white.
Giving a cold shower to your audience is only possible with blue. Blue is your asset for cold and calming stories, showing security, reliability, and professionalism. Also, it is one of the most-loved colors in the world. Used mostly in medical brands, it leaves the impression of success. Just under yellow, blue is the most trendy color of this season. Fun fact: blue pigments are almost impossible to find in nature and synthesize. Used by popular brands such as Skype, Twitter, and 4square, all three in combination with white.
Green is the color of tomorrow! It represents nature, the Earth, rebirth, and healthy human behavior. Used mostly in circle formats, it stands for life and preservation. In other contexts, it can come across as naive, insecure and liable. However, the most common use is for ecology purposes and social responsibility.
Also an Earthy color, grounded, calm and stable, this color is used for furniture companies logos, but also real-estate and commerce. Natural and woody, this color is also well-known for cocoa and it's implications of chocolate and deliciousness. Brown is also warm and close to dark red colors, but dark enough to become neutral, like black.
Very fancy, stylish, and cold, gray is used for frames, thin lines, and backgrounds. Sometimes, dark versions of gray are used in logo design to avoid pitch black. For any color and tone you choose - there is a shade of gray that matches it perfectly! If you need a neutral color, I would always recommend using a shade of gray instead of white or black. Wikipedia highlighted the use of gray in combination with white.
This color is antagonistic, mostly used for its readability on most backgrounds. It is extremely powerful, especially since it's simple and smooth, as well as sophisticated. It is often used in logos, but mostly for shapes and word art, in combination with yellow (IMDB), white (Apple) and green (Starbucks).
I hope you feel better prepared for your logo design and are ready to mix exotic colors up!
Author: Nina Petrov, ninapetrov.com